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2012 Boney Awards

2012 Boney Awards | Public Relations & Social Media Insight | Scoop.it
From www.commpro.biz - January 2, 10:34 PM

My three or four readers may remember that we launched the “Boney Awards” to honor (or is that “dishonor”) excellence in boneheaded communications three years ago.  

 

As those steadfast readers know, I had originally envisioned a gala event on a grand scale – black tie, the Waldorf Astoria and a star-studded cast of presenters.  Sadly, I found no takers for the sponsorships I planned to offer as part of the package in conjunction with CommPro.  I couldn’t even get commitments for hero sandwiches and beer at the local Knights of Columbus hall.  Undaunted I press on with the announcement of this year’s Boney Award winners which include politicians, editors, movie and TV stars, among others....

Jeff Domansky's insight:

And this fine list wouldn't be complete without the bonehead layoff news release and layoff announcement by CitiGroup. 2012's worst in my opinion.

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Is the Marketing Campaign Dead?

Is the Marketing Campaign Dead? | Public Relations & Social Media Insight | Scoop.it
From blog.hubspot.com - January 4, 3:37 PM

...Paul Dunay has written, "there is no campaign in social media," while Joe Pulizzi said in a video interview that "content marketing is not a campaign, it is a promise to our customers." Even Bill Lee, in his Harvard Business Review article, "Marketing Is Dead," said, "Traditional marketing may be dead, but the new possibilities of peer influence-based, community-oriented marketing ..." (which some of us might call 'inbound marketing' ... wink wink) “... hold much greater promise for creating sustained growth through authentic customer relationships.”...


So, if the marketing campaign is dead, why is it dead, and what do we do now? Let’s start off with some of the reasons why it's dead?...



Via Liz Wilson
Jeff Domansky's insight:

Especially liked the quote from Joseph Jaffe: “Marketing is not a campaign, it's a commitment.” Good read!

Liz Wilson's curator insight, January 3, 2:12 PM

Goodbye campaigns, hello conversations, consistency and commitment.

 

Great article from MV on why and how to change mindsets. 
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