My three or four readers may remember that we launched the “Boney Awards” to honor (or is that “dishonor”) excellence in boneheaded communications three years ago.
As those steadfast readers know, I had originally envisioned a gala event on a grand scale – black tie, the Waldorf Astoria and a star-studded cast of presenters. Sadly, I found no takers for the sponsorships I planned to offer as part of the package in conjunction with CommPro. I couldn’t even get commitments for hero sandwiches and beer at the local Knights of Columbus hall. Undaunted I press on with the announcement of this year’s Boney Award winners which include politicians, editors, movie and TV stars, among others....
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And this fine list wouldn't be complete without the bonehead layoff news release and layoff announcement by CitiGroup. 2012's worst in my opinion.