For over a decade, traditional media companies have pointed to digital media as a promising source of revenue growth -- but as 2012 draws to an end, it’s clear that this promise is still more theoretical than real, while ad dollars continue to migrate away from traditional channels. This is particularly true for broadcast radio groups and newspaper publishers, whose 2012 results have (so far) offered little in the way of digital cheer....
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Jeff Domansky
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...From a PR’s perspective, there are three reasons to take in interest in podcasts: 1. Listen: learn about your industry. 2. Reach out: get your clients or your company featured on leading podcasts. 3. Speak out: make your own podcast and reach your target audience in a different way, at a different time.
The reasons also map quite nicely onto a three-step process for PRs to get into podcasting. I’ve spoken to half a dozen podcasters to get an insight into why they do it and ways PR people can engage with them, with some surprising insights....
Jeff Domansky's insight:
Here's a fresh look at the value of podcasting for marketing and PR pros. Delete the scoop?
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My Complete, Step-By-Step Podcasting Tutorial to help you Learn How to Start a Podcast like a Pro. 6 High-Quality Videos and Everything Else You Need!
Starting a podcast has been one of the best decisions I have ever made for my brand. Ever.
Since starting The Smart Passive Income Podcast in July of 2010: * The show has surpassed 2,000,000 total downloads. (Sept. 24, 2012 – see graph)
[Pat Flynn is an Internet marketer but don't let that throw you off from this excellent how-to podcast tutorial and resources. he's got a very approachable style and practical advice to blogging and podcasting. From this post you can get access to six videos for free as well as a list of other resources. Highly recommended.~ Jeff] Delete the scoop?
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Ouch, painful numbers. Media really need to reinvent their revenue models... and fast!