For over a decade, traditional media companies have pointed to digital media as a promising source of revenue growth -- but as 2012 draws to an end, it’s clear that this promise is still more theoretical than real, while ad dollars continue to migrate away from traditional channels. This is particularly true for broadcast radio groups and newspaper publishers, whose 2012 results have (so far) offered little in the way of digital cheer....
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Google Plus best practices for brands; HootSuite's 9 tips for effectively engaging with your community....
...For simplicity’s sake, let’s pretend you are the owner of a cafe with a budding social media presence (these tips work for any size of business). Now that you understand the importance of being in G+, the next step is to build an effective strategy and attract an interactive community. In this post, discover Google+’s checklist for building a successful strategy and our 9 tips for effectively engaging with your community. Together, these make up our Google+ best practices for brands....
Jeff Domansky's insight:
This is another excellent guide to Google+ for businesses of any size. Great tips and easy to put into action. Delete the scoop?
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... If you’ve got Google +, you simply need to log in to your account and click “Start a Hangout”. From there, you get a series of prompts that take you through the steps you need to get schedule and start your Hangout. Be sure to check out Hangouts on Air, a feature that gives you the opportunity to broadcast your Hangout to others on your YouTube channel, on Google + or on your website.
And while it has got a lot of pros, Google + does have its cons. One of which, is that you’ve got to have a Google ID to use it. That also means that for people to join your Hangout, they’ve got to have one too. And the more apps you add to your Hangout, the slower your connection speed, resulting in lag time. So how you use Google Hangouts to market your small business? Here are seven ways to help you get started....
Jeff Domansky's insight:
Valuable tips to get you up and running on Google+. Delete the scoop?
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When Google launched its social networking service, Google Plus, during the summer of 2011, tens of millions of people clamoured to sign up for an account. But within months, critics had panned the new service, pointing to user pages bereft of meaningful content and exchanges. They said the new social site just wasn't, well, social. It seemed as though Facebook had cornered the market -- Google was too late to the party.
Perhaps not.
According to data released this week by Internet analytics firm GlobalWebIndex, Google Plus is racking up large numbers of new users and continues to outpace Twitter as the world's number two social network, behind perennial titan Facebook. The reasons behind Google Plus's growth -- it now can boast 359 million active users, up 33 percent from 269 million users at the end of June 2012, according to GlobalWebIndex -- are complex and tied to Google's effort to build a connecting layer across all its services, including search, YouTube, maps and other products. Log into one, and you've logged into the lot....
Jeff Domansky's insight:
Google+ continues to grow to some experts' surprise. As it bundles it becomes very useful. 
MTD's curator insight,
May 2, 7:57 AM
Google Plus is beginning to overtake Twitter. Why? Well, they're horses for courses. For micro-communications and riffing, there's no question that Twitter fits the behaviour of people perfectly. But for focus, more intimate sharing, discussion and depth - real socialisation, rather than intermittent chatting - Google Plus is far more effective.
The real question is: what kind of conversation is more rewarding - and what do people and businesses respond to in the form of brand identification, purchasing and loyalty?
There is room for both. We need both short-term and longer-term communications and understanding. As to which is more useful? As with any argument the best idea is that they reinforce each other. 
Jeff Domansky's comment,
May 2, 1:00 PM
Hi Min,there's no question that Google+ is growing but it's important to pick the best channel for business and personal use. We should never feel we have to be everywhere when it comes to social media. Appreciated your comment.
Jeff Domansky's comment,
May 2, 1:01 PM
MTD, I'm with you on the synergy between social media channels. Integration always works well as long as you choose the right channels for the right strategy. Great comment, thanks.
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Will Google fold YouTube, Gmail and Places into Google Plus? Suddenly 1.5 billion users on one platform, with Businesses having only one Page to manage. Good or no? Oh, and Google’s Authorship Markup suddenly screws with your SEO (search engine optimisation) and SMO (social media optimisation) in ways that you can only imagine. (Google’s SMO search algorithm) The images show the eery similarity between the rebranding of YouTube into OneChannel and Google Plus. Of course Google Plus could get a new name of OneChannel instead?...
Jeff Domansky's insight:
Laurel Papworth makes an interesting exploration of Google "one channel"... Delete the scoop?
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Google has just launched a new app that business owners will find incredibly useful. Google has just launched a brand new application called Google Places for Business in the App Store.
The app allows users to connect their business with Google Search, Google Maps, and Google+ from an iPhone or iPod touch, and is free to download and install. Thanks to this new application, it’s now easier than ever for owners to promote their business online.
In Google Places for Business, users can not only check on their online business listing, but also have the option of updating the details of their business on the go, directly from an iDevice....
Jeff Domansky's insight:
Marketers will want to check out Google's new app - Google Places for Business. Delete the scoop?
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...While Morter's campaigns began on Twitter, changes in the social networks have altered his approach, with Facebook sidelined in favour of Twitter and the rising Google+.
"It's only going to get bigger," Morter says. "It was a slow start but I genuinely think Google+ is going to be one of the big players. It's so integrated with Google itself now and with their tie-in to YouTube it will get bigger. Unofficially, I believe the Google +1 button really does help your search engine optimisation on Google, I've got no doubts about that whatsoever, so for that side of things I think it's a vital tool."
Google announced in December last year that the number of active monthly users on the site had increased to 135 million. The network integrates with other Google products, such as search, gmail, calendar and drive, and all new gmail accounts are Google+ enabled....
Jeff Domansky's insight:
Social media channels Twitter and Google+ will be the ones to watch. Delete the scoop?
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On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note: this was 12:30pm on April 5th in Sydney, where I hit publish). Over the next 24 hours, something very curious and new occurred – Google+ drove as many visits to the post as Twitter did, and received a matching amount of engagement, despite the fact that my follower counts on the two networks is dramatically different (Twitter is nearly 2X Google+)...
Jeff Domansky's insight:
this was an interesting comparison of engagement on Google+ and Twitter. Delete the scoop?
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How many of you want to use Google Plus but don’t know how to get started; even if it’s only creating your Google Plus profile? Setting out to use a complex and robust social media platform like Google+ is daunting. My Polish grandmother used to say, “You can’t start to use what you haven’t built, and you can’t build anything without a blueprint.” I wanted to give you the blueprint to help you build your Google+ profile. Google reports that 235 million users are using Google+ to +1 content, video chat with friends, and share content among friends. While only 135 million people are using the platform monthly, the newest update (and this blueprint to build the perfect Google Plus profile) might activate a larger and more engaged audience! Building and using an optimized Google Plus profile will help to make you more accessible to others. Your contacts will find it easy to discover your content and updates with a well-built Google Plus profile page....
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Google’s algorithm that informs how search results are ranked constantly evolves. However, one element is clearly important: how your business fares on Google+.
So in case 250 million users, 150 million of which are active, isn’t enough reason to entice you to incorporate Google+ into your company’s social media marketing, ranking higher in search results is definitely a reason to get involved. That and the fact that Google adds more than 10 million new users each month.
While Google hasn’t come out and said exactly how Google+ figures into its SEO equation, social media experts have a pretty good idea of how it all works. “Google is using the number of +1s, shares and general activity on Google+ as a ranking factor in the personal results of logged-in users,” said Mike Arnesen, senior SEO analyst at SwellPath. “This even extends out to the second degree, so friends of your friends will be affected when you +1 pages.”... Delete the scoop?
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Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the Via Barb Lack
Jeff Domansky's insight:
More reasons to reconsider G+... 
Barb Lack's curator insight,
February 25, 2:17 PM
Must read for any blogger or online writer. Google + was all too easily dismissed a few years ago. It's now THE place to be for building an audience and online presence. Tips here ensure you use it well. Delete the scoop?
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What makes Google+ special? What are the best practices for it? And will Google+ end Facebook's domination of social networking...or will it break the Internet? Via Tom Pick
Jeff Domansky's insight:
Great share from Tom Pick with this list of Google+ resources. if you've been waiting to decide about G+ have a good look here. 
Tom Pick's curator insight,
December 13, 2012 10:18 AM
Google+ has been compared to both a dominatrix and a colonoscopy. Delete the scoop?
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Google Plus Tools help you to become more efficient and effective with Google plus. If you are using Google plus for business check out this article....
Google + is an extremely important platform for anyone that wants to market their business online. It is much more than a social network and within the next 2 years you will have a Google + account whether you like or not as it is the foundation layer for all Google products including search. A couple of months back we covered an article on Google plus tools but we’ve discovered some more useful tools and plugins we want to share. So here are 3 killer tools if you are using Google Plus for Business....
Jeff Domansky's insight:
Google+ tools that business should be using. 
Ji Woong Jang's comment,
May 16, 10:33 AM
Thanks Christina ! I got the more idea how to use Google+ well ^^
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Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.
If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....
Jeff Domansky's insight:
Exceptional resource and introduction to Google+. Highly recommended.
Jeff Domansky's comment,
May 11, 8:06 PM
You're welcome Ken. It was an eye opener and great G+ tips. Glad it was helpful.
Two Pens's curator insight,
May 12, 11:08 AM
Infographic is a mess but the article info on G+ is excellent with lots of helpful tips. My fave: use recorded Hangouts to interview people in your field. They will be stored on YouTube and can function as informative posts. 
Steve Schildwachter's curator insight,
May 13, 10:12 AM
I'm going to pay attention to this one, if only because Google seems to be corralling even my Blogger site into Google+. This is also why iGoogle is going away, I'm sure of it. Delete the scoop?
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As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find three pertinent social media trends that will shape the social media world as we know it.... Google+ looks like it's building momentum as the social media channel of the future...
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First, there was the internet. Then, social media came along. Now, the newest untamed frontier is ‘human media.’ That is to say, human media is a closer, more personal form of social media, but where people communicate face to face, as opposed to communicating through text. And more and more people and businesses are starting to realize just how big human media is and is going to be. What Is Human Media? Human media connects people more intimately than regular social media sites. Through platforms like Google+, and using tools like G+ Hangouts, people and businesses are able to defy geographic distances to talk face to face. The entire world is at your disposal, as you can join or watch Hangouts in an infinite number of topics. You can join or watch Hangouts that are cooking lessons, virtual knitting circles, financial advice, DIY projects, medical care, and so much more. If you can think of it, a G+ Hangout can be done on it....
Jeff Domansky's insight:
Got Google+ Hangouts? You may want to consider integrating them enter your social media and social marketing campaigns. Delete the scoop?
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If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business? Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google....
Jeff Domansky's comment,
April 17, 2:52 PM
WebChef, I think of list.ly and Rebelmouse Moore as "tools" whereas G+ is a "channel."
theWebChef's comment,
April 17, 3:03 PM
Good point, I see all of them as sources where I find content. G+ allows engagement Rebel Mouse, List.ly don't.
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Marketing trend? 'Glamour' is monetizing its Hangouts by bringing product placements into the mix.... In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. Eight of the nine Hangouts are sponsored by a company, whose products are featured centrally in the content. In a Hangout for Unilever-owned Suave, for example, DIY blogger Erica Domesek will show how to make hair accessories for hair styled by Suave stylists. A L'Oreal-sponsored Hangout with Glamour stylist Annabel Tollman will show viewers how to wear ombré hair, as colored by Loreal's Féria Wild Ombré product....
Jeff Domansky's insight:
Watch for this Marketing trend to grow... Delete the scoop?
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One of the hidden gems within Google+ that a lot of long-time users still aren't aware of is Ripples. It's a powerful feature that is hidden within a drop down menu, so you may not have ever seen or noticed it.
We will quickly walk through how to get to and understand Ripples, but more importantly, we're going to dig into some impressive ways to use Ripples to benefit your business, and demonstrate yet again why Google+ is positioned to be your social network of choice.
Google+ Ripples Explained
On any Google+ post, there's a small icon in the upper right corner that reveals the Options Menu for that post. Within that menu you can edit or delete the post, disable comments or lock sharing, and access Ripples. When you click View Ripples, a new tab will open and Google will present you with a visual diagram of how that specific post has been shared....
Jeff Domansky's insight:
Google+ Ripples is definitely worth exploring. Delete the scoop?
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Four steps to improve your Google Plus profile visibility in search engines and make your online profile stand out from the others....
Jeff Domansky's insight:
Really useful tips for new G+ business users. Delete the scoop?
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No matter how much encouraging news appears online about Google+, it's become hard for people, marketing-inclined or not, to shake the feeling that G+ "isn't worth the time." Most marketers and community managers say one of several things about... Via Baochi
Jeff Domansky's insight:
Time for a fresh look at Google+... 
Dave Phillipson's comment,
February 26, 1:00 PM
It's still a pain, because of not having any filters!
-- Dave Phillipson, CP CEO Space http://bit.ly/l4xEVB The World's Largest, Oldest & Most Successful Organization for CEOs, Entrepreneurs & Visionary Investors http://www.GlobalCEOspace.com P.S. Those that know me, understand that there's not much that excites me more than helping a fellow entrepreneur grow their business! I am passionate about sharing my resources, knowledge, and elite connections in order to build businesses cooperatively. Delete the scoop?
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I’m always amazed by Google+ profiles with over a million followers. How do people do it when most of us have a mere handful of friends on there? Viral marketing? Group eBook writing and promotion? Running on stage during one of those political debates? None of these seemed to account for arriving at that many followers. (Because it actually boils down to a whole lot more) In this post I’ll explain how to black belt in Google+. I’m no master, yet, but I have realized there are a few strategies out there to judo chop this social network that don’t exist at all on Facebook and Twitter. Let’s take a look....
Jeff Domansky's insight:
There were some really useful strategies to make Google+ work for you. Delete the scoop?
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Ouch, painful numbers. Media really need to reinvent their revenue models... and fast!