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AIG uses ad campaign to thank taxpayers for bailout | Politico

AIG uses ad campaign to thank taxpayers for bailout | Politico | Public Relations & Social Media Insight | Scoop.it
American International Group is launching an ad campaign that will air during post-season football games, awards shows and morning news programs and thanks taxpayers for coming to the insurer’s rescue during the financial crisis.

 

American International Group is launching an ad campaign that will air during post-season football games, awards shows and morning news programs and thanks taxpayers for coming to the insurer’s rescue during the financial crisis.

The “Thank You America” campaign will highlight AIG’s recovery and the repayment of the federal government’s bailout, which at its peak in 2009 consisted of a $182.3 billion commitment from the Treasury and the Federal Reserve....

 

The campaign follows Treasury’s announcement earlier this month that it sold its final shares of AIG. The ads will highlight the calculation that the government made a $22.7 billion profit on the bailout....

Jeff Domansky's insight:

Why not donate the money instead to Sandy relief and operate ethically? Just my opinion...

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In Content Marketing The Title Is THE THING: How To Create Awesome Titles

In Content Marketing The Title Is THE THING: How To Create Awesome Titles | Public Relations & Social Media Insight | Scoop.it
Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles.

Via Martin (Marty) Smith
Jeff Domansky's insight:

Great tips: Bad titles, of course, bury your content ;=)

Brian Yanish - MarketingHits.com's curator insight, January 23, 4:19 PM

READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title.

Michael Procopio's curator insight, January 27, 2:35 PM

When I was at HP the editorial team did title tests and found noticable performance improvements.

Debbie Horovitch's curator insight, February 1, 1:44 PM

I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho