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The most annoying and hated word/phrases of the year | Ragan.com

The most annoying and hated word/phrases of the year | Ragan.com | Public Relations & Social Media Insight | Scoop.it
'Fiscal cliff' and 'whatever' top the lists. Don't roll your eyes. I'm just sayin' that these words are, like, so yesterday. Or maybe not. YOLO.

 

Political observers may have been ambivalent about Tuesday night's House of Representatives vote to halt mandatory tax increases for all but the United States' highest earners, extend unemployment benefits, and fend off other potentially damaging, self-imposed economic consequences.

 

Language lovers, however, had to be delighted, because it meant they were one step closer to never again hearing the phrase "fiscal cliff." That term topped Lake Superior State University's annual list of banished words....

Jeff Domansky's insight:

Let's banish these banal buzzwords forever...

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Why I Just Asked My Students To Put Their Laptops Away…

Why I Just Asked My Students To Put Their Laptops Away… | Public Relations & Social Media Insight | Scoop.it

I teach theory and practice of social media at NYU, and am an advocate and activist for the free culture movement, so I’m a pretty unlikely candidate for internet censor, but I have just asked the students in my fall seminar to refrain from using laptops, tablets, and phones in class.


I came late and reluctantly to this decision — I have been teaching classes about the internet since 1998, and I’ve generally had a laissez-faire attitude towards technology use in the classroom. This was partly because the subject of my classes made technology use feel organic, and when device use went well, it was great. Then there was the competitive aspect — it’s my job to be more interesting than the possible distractions, so a ban felt like cheating. And finally, there’s not wanting to infantilize my students, who are adults, even if young ones — time management is their job, not mine.


Despite these rationales, the practical effects of my decision to allow technology use in class grew worse over time. The level of distraction in my classes seemed to grow, even though it was the same professor and largely the same set of topics, taught to a group of students selected using roughly the same criteria every year. The change seemed to correlate more with the rising ubiquity and utility of the devices themselves, rather than any change in me, the students, or the rest of the classroom encounter....

Jeff Domansky's insight:

Clay Shirky opts for discourse instead of distraction in his social media classroom.

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Millennials are out-reading older generations | Quartz

Millennials are out-reading older generations | Quartz | Public Relations & Social Media Insight | Scoop.it

Kids today with their selfies and their Snapchats and their love of literature.


Millennials, like each generation that was young before them, tend to attract all kinds of ire from their elders for being superficial, self-obsessed, anti-intellectuals. But a study out today from the Pew Research Center offers some vindication for the younger set. Millennials are reading more books than the over-30 crowd, Pew found in a survey of more than 6,000 Americans. 


Some 88% of Americans younger than 30 said they read a book in the past year compared with 79% of those older than 30. At the same time, American readers’ relationship with public libraries is changing—with younger readers less likely to see public libraries as essential in their communities....

Jeff Domansky's insight:

Yes, if you can trust the research and the interpretation, Millennials are reading more than the previous generation. Now, if we only knew what they were reading. ;-)

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World's biggest brand? We The People! - exploreB2B

World's biggest brand? We The People! - exploreB2B | Public Relations & Social Media Insight | Scoop.it

Surprised? Curious? Or does it just sound stupid!?


Since times immemorial, a brand-human interaction has gone way beyond the typical sale-purchase transaction...


Let us look at some examples. KFC serves vegetarian, Barbie now wears a saree, the ever American Coca Cola is now India's 'Thanda' and so on, the list could be endless.  


So what is happening here? It is the power of human behaviour and preferences which is proving itself to be the bigger brand which all these commercial brands are trying to lure. And why does that happen? Because people empower brands with insights by way of explicit & implicit feedback and their preferences reflected in their purchase or advocacy decision....

Jeff Domansky's insight:

You mean we have the power to impact brands? Who knew?

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ArCompany › Intrusive Content

ArCompany  › Intrusive Content | Public Relations & Social Media Insight | Scoop.it

Last Christmas, infamous file leaker Edward Snowden delivered a two minute broadcast across the UK with a harrowing message regarding the digital invasion of privacy.  He warns:


"A child born today will grow up with no conception of privacy at all.  They’ll never know what it means to have a private moment to themselves – an unrecorded, unanalyzed thought."


As a latter Millennial I’ve grown up with all of this technology around, and personally participated in the rise of social media; we we’re the first to adapt to this new format of expression.  Long before the Googles and Facebooks of Silicon Valley found a way to proficiently profit off of their free services, we enjoyed unfettered interconnectivity. Sure, internet speeds were painfully slow and websites were clunky, but we didn’t care; we were riding the wave of the future.


Fast forward a decade – our temporal trend is now ubiquitous.  It’s almost hard to recall a time when I didn’t have a smart phone, or Facebook, or Gmail.  And nowadays these services are just so prim, so neat, so integrated with every facet of my life – not a day goes by where I’m not immersed in the cyber realm.  The greater part of my life is experienced online....

Jeff Domansky's insight:

Here's a very thoughtful essay on privacy, trust and the future. Highly recommended 9/10

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30 Compliments I'm Going To Give My Daughter (That Will Have Nothing To Do With How She Looks)

30 Compliments I'm Going To Give My Daughter (That Will Have Nothing To Do With How She Looks) | Public Relations & Social Media Insight | Scoop.it

The next time you see someone greeting a little girl, pay attention to what they say to her. “You’re so pretty!” “I love your dress!” “Look how beautiful you are!”


While these things are kind and well-intended, “pretty” does nothing but fade and lay the foundation to keep desiring that which we first received reward and praise for.


(So here are 30 other things I hope I’ll tell my daughter one day, things I hope she’ll want to be praised and rewarded for more than what she looks like.)....

Jeff Domansky's insight:

What a wonderful reminder of the things that matter and the qualities we should encourage with our children.

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The problem with too much information – Dougald Hine – Aeon

The problem with too much information – Dougald Hine – Aeon | Public Relations & Social Media Insight | Scoop.it

This is more than just intellectual snobbery. Knowledge has a point when we start to find and make connections, to weave stories out of it, stories through which we make sense of the world and our place within it. It is the difference between memorising the bus timetable for a city you will never visit, and using that timetable to explore a city in which you have just arrived. When we follow the connections – when we allow the experience of knowing to take us somewhere, accepting the risk that we will be changed along the way – knowledge can give rise to meaning. And if there is an antidote to boredom, it is not information but meaning.


If boredom has become a sickness in modern societies, this is because the knack of finding meaning is harder to come by.


There is a connection, though, between the two. Information is perhaps the rawest material in the process out of which we arrive at meaning: an undifferentiated stream of sense and nonsense in which we go fishing for facts. But the journey from information to meaning involves more than simply filtering the signal from the noise. It is an alchemical transformation, always surprising. It takes skill, time and effort, practice and patience....

Jeff Domansky's insight:

The internet promised to feed our minds with information. What have we learned? That our minds need more than that. Good reading with your coffee on a Saturday morning. 9/10

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Branding Basics: An Introduction | Canva

Branding Basics: An Introduction | Canva | Public Relations & Social Media Insight | Scoop.it

The correct visual use of your typefaces, color palette and images together is an imperative part of the brand development process. Branding is a specific trade, with devotion to the art of cohesion brought together by psychology and science. It doesn’t matter if your brand is a large-scale company or a part-time passion, the importance of branding consistency throughout your marketing can not be faulted.c


We give you some awesome insider tips to help you look at your brand a little differently, and potentially start creating your very own guidelines....

Jeff Domansky's insight:

Nice introduction to branding basics.

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Key tips on how to create storytelling consumer research that matters | Infotools

Key tips on how to create storytelling consumer research that matters | Infotools | Public Relations & Social Media Insight | Scoop.it

...Now, we are not all great orators of the Barack Obama lineage - some of us struggle to explain what we had for lunch! And when it comes to creating a visual story or presentation, many have difficulty with the tone, tools and target audience.


Presenting stories is all about drawing on experiences, information and ideas, and then crafting these into a digestible and interesting output. So how do we present, tell or convey a story and ensure our audience gets value, vision and a lasting connection to the content?


In the consumer research industry, we are perpetually challenged to provide stories from data. Yikes – a monumental task just in itself.But rather than just giving access to the data, we work hard to create ‘stories’ that people will relate to and be enlightened by – ideally leading them through the clutter and providing insight to the thing(s) they connect with. This in-turn encourages them to be storytellers of their own and promotes further discovery....

Jeff Domansky's insight:

Not sure how to cut through the clutter and engage your overwhelmed audiences? Use these tips to create meaningful storytelling consumer research.

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10 great insights on social media marketing from Dell's Social Business Think Tank

10 great insights on social media marketing from Dell's Social Business Think Tank | Public Relations & Social Media Insight | Scoop.it

he session covered the best practices for social media business through data and analytics, tools and technologies, and finally people and culture. You can watch the entire discussion on the Livestream video embedded below:But in case you don't have that kind of time, here are ten of the best observations and comments from it....

Jeff Domansky's insight:

Really useful insight from this social media panel. Recommended reading 9/10

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5 Key Methods to Leverage LinkedIn for Your Company

5 Key Methods to Leverage LinkedIn for Your Company | Public Relations & Social Media Insight | Scoop.it

LinkedIn is unique among social networks in that it's specifically designed for business and professional use. This means that the tools it provides you are different from the ones on Facebook or Twitter, and the opportunities available are ones you wouldn't have elsewhere. It also means that LinkedIn lends itself perfectly to marketing. So how do you use LinkedIn to take advantage of opportunities to promote your brand? Here are five key methods to leverage LinkedIn for your company....

Jeff Domansky's insight:

Just a few LinkedIn basics for business.

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Guru Cancer Center's curator insight, September 13, 1:30 AM

Guru Cancer Center Madurai is one of the best Cancer curing Hospitals in India.So If anyone is suffering from Cancer Just inform them About our Hospital.For more details Just Go through Our site and Place a free Online Consultation here,http://www.cancer-treatment-madurai.com/

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8 Visual Content Apps to Create Stunning Images and Videos |

8 Visual Content Apps to Create Stunning Images and Videos | | Public Relations & Social Media Insight | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
Jeff Domansky's insight:

8 tools content pros should check out and you may find a new visual app you never knew about.

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Daniela's curator insight, September 12, 6:24 PM

Compilación de herramientas útiles para crear productos multimedia 

Luis Cano's curator insight, Today, 4:56 PM

Better videos ...

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Wideo - Make animated online videos free

Wideo - Make animated online videos free | Public Relations & Social Media Insight | Scoop.it

Make a video online for free with wideo! Create demo videos, bring animated e-cards to life, create educational videos and lots more.

Jeff Domansky's insight:

This simple video tool is where to look for simple explainer or information videos. Starts with a free plan and has several modest for-fee plans to choose from.

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siju2005's curator insight, September 12, 12:31 PM
Sistema Venus Revisión - Sistema Venus Verdadera ...► 1:00► 1:00www.youtube.com/watch?v=wjWDr_MjWaM 
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Rock Social Media Strategy in 30 Minutes a day

Rock Social Media Strategy in 30 Minutes a day | Public Relations & Social Media Insight | Scoop.it

Social media strategy is the deployment and development of modern strategic plans for social media. A Social media strategy incorporates these new ways of communication where media is not only broadcast but also shared, commented, opined edited or modified by the public at large.


A winning social media strategy is all about working smarter, not harder. Unless you are an enterprise level company, all you need to truly rock your social media is 30 minutes a day. With automation tools like Pardot to take care of many of the time-consuming and repetitive tasks, all that you need is a well defined daily plan and some self discipline....

Jeff Domansky's insight:

Useful social media tips to make social marketing stronger.

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Guru Cancer Center's curator insight, September 12, 2:17 AM

Guru Cancer Center Madurai is one of the best Cancer curing Hospitals in India.So If anyone is suffering from Cancer Just inform them About our Hospital.You can be an Agent from the heaven to get them back to life.
For more details Just Go through Our site and Place a free Online Consultation here,http://www.cancer-treatment-madurai.com/

OXY GREY's curator insight, September 12, 3:18 AM

Quelques astuces pour étoffer votre stratégie sur les réseaux sociaux

Gameimax's comment, September 12, 4:03 AM
Nice one :)
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Without a keyboard | Seth's Blog

Without a keyboard | Seth's Blog | Public Relations & Social Media Insight | Scoop.it

When the masses only connect to the net without a keyboard, who will be left to change the world?


It is possible but unlikely that someone will write a great novel on a tablet.


You can't create the spreadsheet that changes an industry on a smart phone.


And professional programmers don't sit down to do their programming with a swipe....

Jeff Domansky's insight:

A marvelous reminder from Seth Godin that it's not the tools, it's the creation that matters.

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Today's Faves: Apple Watch, "glance journalism" and the new "neutron of news"

...I misjudged -- I didn't think nearly radically enough. The quick-hit stream of Twitter or the Facebook News Feed is giving way to a largely agnostic, mostly opt-in "notification layer" on top of the phone screen.

And yet even that notification layer feels larded in the context of the single-most-interesting media-industry detail from yesterday's Apple presentation:

We are about to enter the era of "glance journalism."

"Glance" is the name of the feature of the Apple Watch that let Watch-wearers skim through a series of not-quite-notifications. Maybe they are notifications, but only as a subset of a new class of ultra-brief news.

"Atomic unit" was a helpful metaphor, but we're now talking about the "proton/neutron" level.

"Glance journalism" makes tweets look like longform, typical news notifications (and even innovative atomized news apps) look like endless scroll and Seward's list of essential Things (chart, gif, quote, stat) look unresponsive.

What a wonderfully evocative word: "glance." Apple's capital-G appropriation of it -- and the primordial display on the keynote screen -- is what set my mind spinning yesterday afternoon.

Jeff Domansky's insight:

"Glance journalism"! What a wonderful phrase from Dan Shanoff. If that doesn't capture the age, I don't know what does. Recommended reading. 9/10

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Nielsen TV: The Importance of Social Responsibility is Growing Among Global Consumers

Nielsen TV: The Importance of Social Responsibility is Growing Among Global Consumers | Public Relations & Social Media Insight | Scoop.it

Consumer awareness and interest in social responsibility and sustainability has never been higher, and recent trends suggest that momentum is picking up. In fact, findings from a recent global survey reveal that about 55% of consumers around the globe are willing to pay more for products that are responsible and sustainable, up 5% from just a year ago. And as Amy Fenton, Nielsen's global leader of public development and sustainability, comments, brands looking to win with consumers need to be tuned in to the fact that many people now expect companies to be responsible....

Jeff Domansky's insight:

Consumer awareness and interest in social responsibility and sustainability has never been higher, and recent trends suggest that momentum is picking up.

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The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables | Public Relations & Social Media Insight | Scoop.it

Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place?


In any publishing house, you will hear cheers and applause when a marketing campaign is working - the thrill of awareness-induced sales, online buzz, viral chatter, and click-throughs that turn into sales. It's a celebratory event.When the fanfare dies down, however, the ugly reality of the world we have become accustomed to shows its face. We celebrate the fact that we sold 80,000 items from our publishing catalog. That is fantastic. But, we also then have to face the 99 percent reality. 


This reality reminds us that we are celebrating 0.2 percent of our population responding to our campaign. We reached out 1 billion times, and left 999,999,920 opportunities untapped....

Jeff Domansky's insight:

A wearables marketing strategy may not be necessary for everyone, but it's an interesting idea to keep in mind for future market growth.

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alaa alnasri's curator insight, September 13, 12:01 PM

add your insight...

 

Luis Cano's curator insight, Today, 4:58 PM

New trend wearables ... 

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Optimizing the Event Experience with Social Media

Optimizing the Event Experience with Social Media | Public Relations & Social Media Insight | Scoop.it

Social media has become a major resource for every stage of event promotion. Here's an infographic from tollfreeforwarding and gryffin media explaining how organizers and attendees can utilizes social campaigning to get the most out of their event.Some key takeaways...

Jeff Domansky's insight:

This infographic provides a valuable blueprint for event marketers to utilize social media to promote their event.

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Vittorio Canavese's curator insight, Today, 4:23 PM

I Social media servono prima, durante e dopo gli eventi. Se poi si usano anche strumenti come Storify, YouTube e Slideshare...

Comunicologos.com's curator insight, Today, 5:30 PM

Organización de Eventos y Social Media

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16 reasons why this research will change how you look at news consumption

16 reasons why this research will change how you look at news consumption | Public Relations & Social Media Insight | Scoop.it

The most interesting news consumption research uses ethnography: this involves watching people and measuring what they actually do – not what they say they do. To this end AP’s 2008 report A New Model for News is still one of the most insightful pieces of research into news consumption you’ll ever read – because it picks out details like the role that email and desktop widgets play, or the reasons why people check the news in the first place (they’re bored at work, for example).


Now six years on two Dutch researchers have published a paper summarising various pieces of ethnographic and interview-based consumption research (£) over the last decade – providing some genuine insights into just how varied news ‘consumption’ actually is....

Jeff Domansky's insight:

Very interesting research and categorization of news consumption. Good read for news wonks.

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The “Era of Connection” Is Coming, and Design and Creation Will Never Be the Same

The “Era of Connection” Is Coming, and Design and Creation Will Never Be the Same | Public Relations & Social Media Insight | Scoop.it

Signs of Disruption. So what is happening to foreshadow this new age of design and making? The signposts are strong and telling.


The way you can produce things—intellectually and physically—is changing. Crowdsourcing and vast global, open collaboration is reaching new heights. Attitudes toward IP are shifting, too. With Elon Musk as a prime example, inventors and designers are opening access to patents and IP sharing, helping to drive even further innovation where everyone shares their insights and competes on ideas.


How is all of this being fueled? Infinite computing and increasing amounts of computational access from the cloud, social, and mobile technologies provides growing access and empowerment. The winners will be chosen based on who accomplishes the best idea, not who owns it...

Jeff Domansky's insight:

In the technology industry, new advancements are often thought to bring along a “revolution” where things will “never be the same.”

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Terry Corby's curator insight, September 13, 2:25 PM

Prepare for the era of connection!

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Mobile Now Accounts for 50.3% of All Ecommerce Traffic | Shopify

Mobile Now Accounts for 50.3% of All Ecommerce Traffic | Shopify | Public Relations & Social Media Insight | Scoop.it

Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.


We have been watching and talking about the mobile commerce trend for years, but now there’s no disputing it: mobile commerce is now the default way that people shop online._


The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel. For example, while Facebook accounted for less than 5% of traffic to ecommerce sites on desktop, that number jumps to 7% when looking at mobile phones. In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones. This data seems to show that computers are being used to search for more commodity-type goods, while social media and mobile are used for more spontaneous, discovery-based purchases....

Jeff Domansky's insight:

Mobile is now the prime mover in e-commerce.

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Asdoria Web Agency's curator insight, Today, 11:01 AM

"Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. "

Keepamericaheard Maria Catania's curator insight, Today, 12:02 PM

Mobility the only way to go...!

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3 Reasons to Kill Influencer Marketing | Harvard Business Review

3 Reasons to Kill Influencer Marketing | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

...The fundamental problem with influencer marketing is not that some people aren’t more influential than others, but that there is little, if any, evidence that influencer strategies—other than celebrity endorsement—are viable.  Yet all is not lost.  There is a way to consistently increase the likelihood of viral chains.


In 2001, Jonah Peretti had an e-mail exchange with Nike that went viral on the Web.  He was fascinated and, a year later, he met Duncan Watts at a conference.  The two struck up a friendship and then a collaboration. They did a number of projects together that had promising results, which they published in Harvard Business Review.


Their approach, which they called big seed marketing, does not rely on identifying a small number of special people, but rather on harnessing the power of a large number of ordinary people.  By reaching a mass audience, and encouraging them to share, you increase the likelihood that a viral chain emerges and, even if it doesn’t, you still improve performance.Peretti went on to co-found Huffington Post, which was sold to AOL for $315 million in 2011.  His second company, Buzzfeed, is now valued at $850 million.  In his extended interview with Felix Salmon, he credits not influentials, but “a constellation of connected things” for making his articles go viral so consistently.


So if you want things to spread, forget about special people with “rare qualities.”  Be interesting, reach as many people as you can and encourage them to share....

Jeff Domansky's insight:

Talk about counterintuitive! This one is bound to set people arguing especially those who passionately believe in role of influencers.

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Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall | Public Relations & Social Media Insight | Scoop.it

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.


Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.


The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.)


The Swedish retailer's been in fine creative form with its marketing lately. Other notable efforts include lighting a forest with LED lamps to celebrate energy efficient bulbs, pitching its 2015 catalog as "cutting-edge technology" and teaming with Airbnb to give folks a chance to spend a night in one of its stores....

Jeff Domansky's insight:

Here's one for the "creativity with your coffee" file.

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Thorsten Strauss's curator insight, September 13, 3:14 AM

best practise billboard/ experience marketing

Laura Avila's curator insight, September 13, 9:26 AM

Incredibly inventive. So fun!

Monique Walhof's curator insight, Today, 3:02 PM

another beautiful impressive marketing move from IKEA.. 

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The Visual Content Inspiration You Need: Standout Examples

The Visual Content Inspiration You Need: Standout Examples | Public Relations & Social Media Insight | Scoop.it

...But successful content marketing doesn’t just involve writing and technology decisions. The images that go along with a story work just as hard to convey your business’s value and message. In fact, as videos, infographics, and photo-centric social networks like Instagram and Pinterest continue to gain favor, visual content is increasingly being leveraged to engage and inform an audience in uniquely compelling ways.


For the last collaborative post in our latest series, we asked our panel of CMI blog contributors, Online Training instructors, and Content Marketing Worldspeakers for their answers to the question, “What’s the most innovative or interesting example you’ve seen of visual content  marketing?” Following are some of the efforts that stood out in their minds:..

Jeff Domansky's insight:

Here's a set of great examples of visual content marketing from the Content Marketing Institute. Inspirational and recommended reading. 9.5 / 10

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siju2005's curator insight, September 12, 12:31 PM
Sistema Venus Revisión - Sistema Venus Verdadera ...► 1:00► 1:00www.youtube.com/watch?v=wjWDr_MjWaM 
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Brands Miss the Mark With 9/11 Tweets | AdWeek

Brands Miss the Mark With 9/11 Tweets | AdWeek | Public Relations & Social Media Insight | Scoop.it

Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not, tweets can end up as fiascoes in an otherwise well-meaning flurry of posts. 


Already, many marketers' 9/11 efforts today have ended up as #brandfails. CVS Pharmacy posted a photo of Manhattan with two lights representing the Twin Towers and a logo in the bottom corner. The tweet was swiftly removed after people started complaining about the branded skyline, although several Twitter users managed to screengrab the tweet. The Vitamin Shoppe and Burlington Coat Factory posted similar tweets this morning and have, at press time, kept them live.


Then there are sex brands like Official Fleshlight and Brazzers weighing in on Sept. 11, which seems totally out of place. And a tweet from Birmingham, Ala., tie company Tied to the South requested a retweet for every death caused by the terrorist attack. The latter was quickly deleted. Build-A-Bear also removed a tweet this morning of a teddy bear in fatigues after getting some flack on Twitter....

Jeff Domansky's insight:

Another very unfortunate collection of examples of how tragedy and marketing never mix.

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