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How The Media's Fast Reporting Hurts Athletes | Mr. Media Training

How The Media's Fast Reporting Hurts Athletes | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
From www.mrmediatraining.com - January 2, 8:21 PM
Every sports reporter likes to be the first to break the news about a big trade. But sometimes, they report it before the players have even been notified.

 

The trade deadline is one of the busiest days of the season in hockey (or any sport) for management as they try and better their team for either a playoff run or the future. Players are on edge because they don’t know if they’ll be on the ice skating one moment and get pulled off the next to be informed that they’ve been dealt.

 

Reporters are so connected to their smartphones that it has literally become a race to see who can tweet the information first. Who can write the better story about how BLANK player will fit in with the team or how this deal helps the future seems to have become secondary. The media are too fixated on tweeting the news first, as reporters want to be the one sourced in all the articles as “BLANK reporter (@BlankReporter) tweeted the news first.”...

Jeff Domansky's insight:

Media clamoring to get news first as opposed to getting it right with the proliferation of social media create big PR challenges.

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How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About

How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About | Public Relations & Social Media Insight | Scoop.it
From blog.hubspot.com - May 14, 1:54 AM

Suffering from underperforming marketing KPIs? Read this post and learn how to fix those guys! After that, you’ve got to grab your marketing by the bootstraps and make the necessary adjustments in order to provide your CEO with the ROI they’re looking for.

 

Below I’ve detailed six metrics highlighted by CMO Mike Volpe on this very blog, how to identify when they’re underperforming, and how to make the necessary adjustments to save your bacon. Here’s how. How to Fix 6 Critical Marketing KPIs When They're Underperforming....

Jeff Domansky's insight:

Talking to your CEO about your social marketing results? Here's what matters to the executive suite and how to respond when your KPIs need fixing.

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Rescooped by Jeff Domansky from BI Revolution
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How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses

How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses | Public Relations & Social Media Insight | Scoop.it
From plus.google.com - January 16, 3:29 PM
Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…

Via Martin (Marty) Smith
Jeff Domansky's insight:

Valuable reading and social marketing analysis from Marty Smith...

Martin (Marty) Smith's curator insight, January 16, 1:08 AM

When new clients come to Atlantic BT we want to know four metrics:

* Traffic Rank.

* Social Following numbers.

* Pages and Inbound Links.

* PageRank (PR) for the home page and top interior page.

I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.

Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.

When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.

The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.

The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.

Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.

 
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