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Four Twitter Predictions For 2013 | AllTwitter

Four Twitter Predictions For 2013 | AllTwitter | Public Relations & Social Media Insight | Scoop.it

We’re two days into the new year now, a great vantage point for looking ahead and assessing how Twitter might perform in 2013.

 

The past year saw the introduction of Twitter photo filters, brand new Twitter profiles including the platform’s first-ever cover photos, significant Twitter mobile app updates and more.

 

2012 was also contentious for Twitter. This year, Twitter put new restrictions on what it would allow third-party developers to do, and went to war with former ally Instagram over photo-sharing dominance of social media.

What will 2013 bring for Twitter? Four predictions...

Jeff Domansky's insight:

These Twitter predictions bear watching, particularly for marketers and PR...

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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A Visual Introduction to Customer Lifetime Value

A Visual Introduction to Customer Lifetime Value | Public Relations & Social Media Insight | Scoop.it
All customers are not created equal. Sure, you might like some more than others, but that doesn't mean they're your best clients. Sales comes down to revenue and ROI -- so how can sales leaders objectively determine which customers are most valuable?

Through a customer lifetime value (CLV) analysis. But calculating CLV isn't a cake walk -- inaccurate data, confusing metrics, and inadequate technology can all block the path. But the organizations that do figure out a customer's net costs and revenues over their engagement see the benefit: Three-quarters of senior executives in North America categorize CLV as a highly or extremely valuable indicator. 

This infographic from Aria provides a CLV primer, explaining the concept, covering how retention and satisfaction play into customer value, and suggesting ways to bump up your average client's CLV. You'll find that playing favorites based on net revenue versus rapport is a lot more profitable. 
Jeff Domansky's insight:

Here's why customer lifetime value is a critical measure of return on investment in social marketing.

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E-COMMERCE BENCHMARKS REVEALED: How Top Retailers Stack Up On Mobile And The Web

E-COMMERCE BENCHMARKS REVEALED: How Top Retailers Stack Up On Mobile And The Web | Public Relations & Social Media Insight | Scoop.it
As shopping shifts to the web and mobile, retailers need to be increasingly mindful of the different e-commerce channels and how their services and sites stack up against those of competitors, and the industry at large. 

A few key performance indicators, or KPIs, allow retailers to benchmark themselves in specific areas of online commerce. Identifying the right areas for improvement can help businesses adjust and capture a larger share of the e-commerce and retail market.
Jeff Domansky's insight:

everal retailers are surprisingly weak on several key social marketing and e-commerce benchmarks.

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7 Public Relations Trends to Watch in 2015

7 Public Relations Trends to Watch in 2015 | Public Relations & Social Media Insight | Scoop.it
PR has probably changed more in the last ten years than it has in the last three decades. For communicators, new challenges and opportunities have come along with the changes we have experienced as a society, most of which have roots in the influence of the Internet and social media. We are living through a creative and transformative period. With each passing year comes a time to reflect on how far we've come and, perhaps more important, how much we still have left to figure out.

What will PR look like in 2015? What will the challenges be? As communicators pause to celebrate the holidays, let's take a look at where the profession is headed next year:
Jeff Domansky's insight:

PR News, shares a selection of trends for 2015

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The Top 100 Email Marketing Campaigns of 2014

The Top 100 Email Marketing Campaigns of 2014 | Public Relations & Social Media Insight | Scoop.it
Three million campaigns sent, we've handpicked our favorites
Jeff Domansky's insight:

This is the mother lode of examples - you'll want to bookmark this URL! Lots of great lessons for social marketers. Hat tip to Mari Smith.

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2014 was a BIGGG year for IFTTT

2014 was a BIGGG year for IFTTT | Public Relations & Social Media Insight | Scoop.it
2014 was a BIGGG year for IFTTT
Jeff Domansky's insight:

A favorite site ans social media resource keeps on growing.

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Merry Christmas & May All Your Curations Be Bright!

Merry Christmas & May All Your Curations Be Bright! | Public Relations & Social Media Insight | Scoop.it

It's a wonderful time of year to count our curation blessings and to celebrate Christmas with family and friends. Joyeux Noel!

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Anthippi Harou's comment, December 26, 3:22 AM
Best Wishes!
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The Most Creative Things That Happened In 2014

The Most Creative Things That Happened In 2014 | Public Relations & Social Media Insight | Scoop.it

Despite the surging stream of head-desk moments discussed on TV or about TV, creativity still thrived in 2014. Visionary directors unveiled cinematic experiments they'd been tinkering with for over a decade. Two funny ladies from the Internet made a Comedy Central series and proved that a show about being young in New York could still get people talking. And in the perfect culmination of entertainment news colliding with world news in a positive way, a sitting president appeared on Zach Galifianakis and Scott Aukerman's web series.

Look through the slides above to see 20 more of our favorite movies, shows, music, and moments that made getting through this tough year easier....

Jeff Domansky's insight:

Mo' "bests." These are the shows, movies, scenes, performers, web series, and everything else Fast Company loved in creativity this past year.

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The Best And Worst Branding Of 2014

The Best And Worst Branding Of 2014 | Public Relations & Social Media Insight | Scoop.it

Great branding is more than a logo. It’s more than a list of acceptable fonts, too, or even some 100-page PDF containing everything from measurements on proper margins to deep verb-subject-adjective explorations on writing the proper "voice." Great branding is really the DNA of product or company, manifested through various media in ways that the public can recognize and understand.

With that in mind, above is a collection of our biggest branding stories of 2014. It’s not just a highlight reel of great branding. You’ll see some of that, of course, but you’ll also see some of the worst branding of 2014, too, along with essays on branding from some of the best names in the business....

Jeff Domansky's insight:

Continuing my curated series of worthwhile "best of" posts from 2014, this one from Fast Company takes a look at some of the wins and fails in branding. Enjoy it over a relaxing eggnog.

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15 Weird and Wonderful Company Holiday Cards

15 Weird and Wonderful Company Holiday Cards | Public Relations & Social Media Insight | Scoop.it
It's that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It's also the time where agency staffers are given free reign to get downright weird. And thankfully, this year did not disappoint.


If you're looking for messages of goodwill and hope for humanity, you won't find it in these examples. But you will find awkward people dancing around in onesies, a hipster santa, and a Pomeranian in 12 different outfits -- and isn't that the most you can hope for this holiday?

Check out this list of the weird, wacky, and wonderful world of agency holiday cards. (Warning: The audio in #3 is NSFW.)...

Jeff Domansky's insight:

Celebrating Christmas through the wild and wacky eyes of some very creative agencies.

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How to Give a Bad Infographic a Makeover | HubSpot

How to Give a Bad Infographic a Makeover | HubSpot | Public Relations & Social Media Insight | Scoop.it
Given the popularity and effectiveness of visual content for marketing, it's no surprise that today's marketers are creating more and more infographics. They're a more enjoyable way of digesting statistics, data sets, and timelines, and they can drive more traffic and engagement than plain text.

Even though there are a lot of good infographics out there, there are still a ton of bad infographics out there, too. You usually know one when you see one: Either it's jam-packed with information, or it hardly shows any useful information at all. Sometimes it's loud with clashing colors; other times, it's plain and boring.

But "knowing it when you see it" doesn't help you prevent from making a bad infographic. Here to dissect what a bad infographic looks like is an infographic from Vertical Measures. Check it out below.
Jeff Domansky's insight:

Here's an infographic with a couple of basic tips on, what else, how to make a bad infographics good.

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Web Design Trends 2015

Web Design Trends 2015 | Public Relations & Social Media Insight | Scoop.it

As I’ve been gathering articles for our weekly interweb round-up called UnmatchedStyle Radar, I’ve noticed that the web design trends for 2015 articles are picking up and gathering steam. So… we’re riding the bandwagon with our own web design trends.


We want to do it a little differently though. We’ll share a few of the UnmatchedStyle’s staff predictions (um… educated guesses?) for these design trends, but also give you links and summaries to other designer / sites predictions – and ask you to participate by answering our quick survey below....

Jeff Domansky's insight:

Trendy baby!

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Marco Favero's curator insight, December 24, 8:03 AM

aggiungi la tua intuizione ...

Autopilot Your Business's curator insight, December 24, 3:44 PM

Simple and minimal design....nailed it!

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9 Inspirational Design Blogs

9 Inspirational Design Blogs | Public Relations & Social Media Insight | Scoop.it

When we interview creative people, we often ask them where they find inspiration. Their responses we get vary pretty widely, from travel to magazines to inspirational figures. And there’s definitely something to be said for the masses of inspiring artists, designers, writers, photographers and general creators that you find online.


It was tough to narrow it down, but in today’s Design9 we’re sharing the nine inspirational design blogs that excite us the most....

Jeff Domansky's insight:

9 create design blogs to follow.

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40 Creative Infographics for Designers and Developers | TheNeoDesign.com

40 Creative Infographics for Designers and Developers | TheNeoDesign.com | Public Relations & Social Media Insight | Scoop.it

Months back we came up with the superb collection of nice, visually appealing infographics (Creative Infographics for Designers and Developers) witnessing which designers and developers would easily relate as each one of them was visual graphics talking about designers and developers.Here is our latest compilation 40 creative infographics for designers and developers. Hit a jump to take the glimpse of each....

Jeff Domansky's insight:

Great list showcasing creative infographics for designers and developers that will inspire you, make you learn new things and much more.

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Jeff Domansky's curator insight, December 24, 1:44 AM

Great collection of info graphics to inspire you.

Marco Favero's curator insight, December 24, 6:17 AM

aggiungi la tua intuizione ...

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A Behind-the-Scenes Analysis of Social Media Content Trends

A Behind-the-Scenes Analysis of Social Media Content Trends | Public Relations & Social Media Insight | Scoop.it
I’m sure many content marketers can relate to my balance-beam brain’s struggle to find definitive meaning in the fuzzy logic of social media measurement and analysis. On the one hand, a number is a number. Fifty “likes” on Facebook mean 50 people saw your post and took the action of clicking “like,” which is better than 20 people, but not as good as 100 — end of story. Yet, we also know the true value or meaning behind the 50 “likes” can be colored by a virtually limitless number of considerations, variables, and situation-based data points. The possibilities boggle (both hemispheres of) my mind.

Nonetheless, my right brain and left brain have agreed to work as a team just long enough for me to take a look at CMI’s top-performing posts of 2014 on Twitter, Facebook, and LinkedIn.
Jeff Domansky's insight:

Good look at the Content Marketing Institute's top posts during 2014.

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5 of the Worst PR Scandals of 2014

5 of the Worst PR Scandals of 2014 | Public Relations & Social Media Insight | Scoop.it
Invariably, each year brings its share of PR crises and scandals, and 2014 was no exception. This year had a robust number of meltdowns, PR debacles and downright embarrassing episodes among some of the globe’s most recognizable brands. Here’s a partial list of some of the year’s worst PR crises.
Jeff Domansky's insight:

These PR fails offer valuable lessons.

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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Public Relations & Social Media Insight | Scoop.it
Is your Facebook engagement dropping?

Need some inspiration to pump up your Facebook marketing?

As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.

In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.
Jeff Domansky's insight:

Useful lessons from companies who are having success on Facebook despite recent changes to algorithms.

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The Surprising Gender Wage Gap In PR

The Surprising Gender Wage Gap In PR | Public Relations & Social Media Insight | Scoop.it
With the recent revelations about Sony ‘s movie studio executives behaving badly and its discriminatory treatment of female stars, I decided to look closer to home—to my own industry of public relations—to see how women fare. If anyone should treat women well, shouldn't it be a field like PR, which is predominated by women?

It turns out that while the PR profession skews heavily female, men make significantly more money and hold the majority of the seats of power in the largest agencies.

Consider who's running the world’s top 10 PR agencies as ranked in the Holmes Report. The vast majority has white men at the helm, though two have women running their North American units. It would almost be amusing if it weren't so sad to see some of these agencies’s leadership pages,with men holding all the top spots and women peering out beneath them.
Jeff Domansky's insight:

No excuses. The PR profession is a dinosaur!

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Here's Why, How, And What You Should Doodle To Boost Your Memory And Creativity

Here's Why, How, And What You Should Doodle To Boost Your Memory And Creativity | Public Relations & Social Media Insight | Scoop.it
Did your boss ever catch you covering an important memo with Escher-like scribbles? In high school, did your teacher call you out for drawing on the desk, your sneakers, your skin? Today, the doodle nay-sayers are being drowned out by a growing body of research and opinion that indicates that connects that seemingly distracted scribbling with greater info retention and creativity. Companies like Dell, and Zappos, and Disney are eager for employees to doodle on the job—they even pay consultants to help them.

"I can’t tell you how important it is to draw," says Sunni Brown, whose creative consultancy Sunni Brown Ink, teaches "applied visual thinking"— a.k.a doodling—to coders, designers, and even journalists. "It gets the neurons to fire and expands the mind." Just why and how this happens is the topic of Brown's recent book, The Doodle Revolution. Here, she shares her doodling "dos."
Jeff Domansky's insight:

Are you a doodle dandy? Here's why it matters. 

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Denis Marsili's curator insight, December 26, 1:42 PM
And this is SO TRUE!
rodrick rajive lal's curator insight, December 26, 8:48 PM

Doodling is good, can you believe it! In years gone by, you could be reprimanded by your teacher for doodling in your note book! Research has shown

Christine Tryba-Cofrin's comment, December 27, 1:27 AM
Thanks for share
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The 15 Best Music Videos Of 2014

The 15 Best Music Videos Of 2014 | Public Relations & Social Media Insight | Scoop.it

Music videos in 2014 ran the gamut from interactivity and formal innovation (like the starring-your-Instagram feed video for "Hashtag My Ass" or Cut Copy’s open-source, 3-D-printed "We Are Explorers") to fascinating lo-fi, fast-turnaround experiments from mega-artists like Jack White. Meanwhile, big stars continued to make blockbuster videos, unexpected artists used the form to showcase their social conscience, movie stars made appearances, and artists with a cinematic bent recruited big-name directors to make mini-movies to accompany their songs....

Jeff Domansky's insight:

Take a look at Fast Company's top 15 music videos of 2014 and read more about them as well.

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The 18 Best Infographics Of 2014

The 18 Best Infographics Of 2014 | Public Relations & Social Media Insight | Scoop.it

You could sift through piles of dense data sets in an attempt to understand the trends and discoveries that emerged in history, psychology, current events, and even fictional dragons in 2014. Or you could look at these infographics, which visualize otherwise overwhelming data as beautiful charts, graphs, and maps.


Co.Design's Infographic of the Day series regularly showcases the best in data visualization, and this past year saw many stellar examples of the power of the well-designed visualization to illuminate information about nearly any subject, from the serious (the daily activities of Congress) to the frivolous (a visual compendium of the world's best dogs).


We couldn't resist promoting Co.Design's own in-house data visualizations: the Great Wheel of Food Mashups and a map of each U.S. state's weirdest eating patterns (we're a bit food-fixated, apparently). Here, our favorite infographics from the past year.

Jeff Domansky's insight:

Co.Design 2014 saw stellar examples of the power of data visualization to shed light on nearly any subject, from politics to dogs. Good reading for fans of infographics and data visualization..

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The Best SlideShare Presentations of 2014 [SlideShare]

The Best SlideShare Presentations of 2014 [SlideShare] | Public Relations & Social Media Insight | Scoop.it
I don't know about you, but I love SlideShare -- both as a marketer, and just as a regular person who likes to look at cool presentations.

As a marketer, I love that the platform lets you create and publish interactive, beautiful pieces of content without a ton of design experience. As a person who likes to look at cool presentations, I love that there are tons of great ones to choose from that cover all manner of topics.
That being said, I do have one gripe with SlideShare: With so much content to choose from, it can be difficult to figure out which presentations are actually worth your time.

Well, discovering the best presentations just became a lot easier: The folks over at SlideShare sorted through and handpicked the very best SlideShare presentations of 2014 and put them together into the SlideShare below. (So meta, I know.) Flip through to see the top presentations from 2014 on business, leadership, design, and career development (among others). Find one you like? Click on the slide itself to be taken to the presentation. 

By the end, you'll have plenty of presentation to inspire your next deck ... or at the very least, teach you something new.
Jeff Domansky's insight:

Another "best of" blog post from HubSpot that's definitely worth reading/viewing for inspiration.

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Maialen Etxaniz's curator insight, December 26, 7:27 PM

2014ean SlideShare erabilita egindako aurkezpenik onenak 

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8 Quick Tips to Help Increase Your Landing Page Conversion Rate

8 Quick Tips to Help Increase Your Landing Page Conversion Rate | Public Relations & Social Media Insight | Scoop.it

Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art.

Every detail of your page should have a deeper purpose for being there other than a need to fill up space. From the size and color of your call-to-action button to the length of your copy, every choice you make should have a strategic reasoning behind it. Once you have a foundation for your page, it’s time to test it. Again. And again. And again....

Jeff Domansky's insight:

Here's a quick look at useful landing page tactics from the team at HubSpot.

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10 Search Engines That Couldn't

10 Search Engines That Couldn't | Public Relations & Social Media Insight | Scoop.it
It wasn’t long ago that the doors to the top of the search engine race were wide open. Before Google, Bing, and Yahoo! controlled almost all of search and advertising a host of unique search engine ideas were created. Some have survived, others acquired and shut down, and some ideas have resurfaced with the backing of a new century’s technology. Check out this winding tale of 10 search engines that just couldn’t make it.
Jeff Domansky's insight:

Feeling nostalgic about the internet? Take a little trip down memory lane and brief stories about 10 search engines that just couldn't stay in prime time. Recommended reading.  9/10

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How to Marry Text and Images – Design School

How to Marry Text and Images – Design School | Public Relations & Social Media Insight | Scoop.it

It’s time to take your designs to the next level! Combine your text and images to create powerful compositions.From making use of copy space in your images, to adding shapes to your designs to help your text stand out – the value of this creative technique is not to be overlooked.


Try these five simple tips to create effective compositions that not only look beautiful, but read effectively....

Jeff Domansky's insight:

Increase the quality of your designs by learning how to marry text and images like a professional designer.

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Marco Favero's curator insight, December 24, 6:17 AM

aggiungi la tua intuizione ...

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20 Amazing Free Stock Image Sources for Web Developers and Bloggers - sourcewp

20 Amazing Free Stock Image Sources for Web Developers and Bloggers - sourcewp | Public Relations & Social Media Insight | Scoop.it

Images are very important part of any blog or website and social media marketing. If you are a web designer, you can’t ignore the importance of images because it can make or break your design.


Images are really important for bloggers as well because effective use of great images can bring in tons of traffic to your site from social media sites like Facebook or Pinterest. We all know that visual content dominates the social media, so if you want to use social media to it’s maximum potential you have to find great images and include them on your blog posts....

Jeff Domansky's insight:

A collection of best free stock image sources for bloggers and web designers. If you are looking for quality free images for your blog post, here is the list you need.

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