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Four Twitter Predictions For 2013 | AllTwitter

Four Twitter Predictions For 2013 | AllTwitter | Public Relations & Social Media Insight | Scoop.it

We’re two days into the new year now, a great vantage point for looking ahead and assessing how Twitter might perform in 2013.

 

The past year saw the introduction of Twitter photo filters, brand new Twitter profiles including the platform’s first-ever cover photos, significant Twitter mobile app updates and more.

 

2012 was also contentious for Twitter. This year, Twitter put new restrictions on what it would allow third-party developers to do, and went to war with former ally Instagram over photo-sharing dominance of social media.

What will 2013 bring for Twitter? Four predictions...

Jeff Domansky's insight:

These Twitter predictions bear watching, particularly for marketers and PR...

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Best Monetization Tools For Your Blog | Code Geekz

Best Monetization Tools For Your Blog | Code Geekz | Public Relations & Social Media Insight | Scoop.it
You can monetize your blog with different tools and convert it to a moneymaking machine, if you have correct tools to do so.Here is the list of Best Tools to Monetize your blog and improve your earning. So, choose the best tool(s) for your website and earn good amount of money by monetizing your blog....
Jeff Domansky's insight:
You may want to explore the possibilities of using one or more of these tools to monetize your blog.
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M. Philip Oliver's curator insight, Today, 11:46 AM

"Monetize'; Thanks Jeff Domansky

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Become a Pinterest Warrior: Social Media Marketing on Pinterest

Become a Pinterest Warrior: Social Media Marketing on Pinterest | Public Relations & Social Media Insight | Scoop.it

Pinterest has 70 million active users worldwide.


The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.


And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v


Here are some key takeaways:...

Jeff Domansky's insight:

How to use Pinterest to promote your business.

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Jeff Domansky's curator insight, Today, 7:40 AM

Want to set up your business on Pinterest? Here's how.

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All you need to know about journalism: click here

All you need to know about journalism: click here | Public Relations & Social Media Insight | Scoop.it

In the last few weeks the shooting down of Malaysia Airlines Flight 17, the Ukrainian crisis and the situation in the Gaza Strip are monopolizing media attention....


Last Wednesday the Twitter account of the Associated Press posted this tweet:

BREAKING: Dutch military plane carrying bodies from Malaysia Airlines Flight 17 crash lands in Eindhoven.


The news was verified, the tweet was not wrong from a grammatical point of view, however there was an ambiguity whereby if the word 'crash' is read as a part of the verb 'crashland' rather than as a noun, the meaning becomes the plane which was carrying the bodies of the passengers of the MH17 had crashed. A little later, the account   clarified the misunderstanding, but the damage was done with the tweet wrongly interpreted and already shared by thousands of people,   sparking the most varied reactions.


The episode has prompted Megan Garber of The Atlantic to write a piece about the use of "breaking news" designation. According to Garber, it was not a necessary piece of news to add to many others re-launched as indispensable 'breaking news' (a plane has landed, after all: it is news in an article, in a context, but not breaking news itself). It is useless to engulf the news ecosystem. "The term 'breaking' is quickly losing its meaning," Garber explains, in agreement with what Felix Salmon stated during the last edition of the International Journalism Festival....

Jeff Domansky's insight:

The global boom of fact-checking and other current journalism challenges is explored in this excellent post from the IJF.

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5 Ways to Find Leads and Customers on Twitter | Social Media Explorer

5 Ways to Find Leads and Customers on Twitter | Social Media Explorer | Public Relations & Social Media Insight | Scoop.it

Do you need more leads?


Have you used Twitter to find qualified leads?


Does the idea of finding new customers on Twitter pique your curiosity?


Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter.


In this article you’ll discover five ways to find leads and customers, engage with them and drive them to your products....

Jeff Domansky's insight:

5 really useful tips to develop leads on Twitter.

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5 Reasons LinkedIn Has Lost Its Luster | Mark Schaefer

5 Reasons LinkedIn Has Lost Its Luster | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on.In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.


And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and quotes.Unfortunately, that is all changing. Here are five reasons why …

Jeff Domansky's insight:

Eric Wittlake offers a thoughtful reflection on LinkedIn's failings.

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3 very useful social media sites that you may not be using yet

3 very useful social media sites that you may not be using yet | Public Relations & Social Media Insight | Scoop.it

Here are 3 “second tier” networks which will help you meet targeted people and to promote and amplify your content. These are Pillar 6 networks. Content based collaborative communities. You may have a lot of followers on the networks above and you may be producing great content but not getting it seen as much as you wish.


The big thing about the shares from these places are that they will often come from respected authorities. This will give you instant credibility and if your content is good it will get heavily shared by people you are not presently connected with. You can see below that one of my slideshares has been viewed over 10,000 times already....

Jeff Domansky's insight:

These three curation sites will help you find useful ideas and information quickly from authorities

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43 Tips for Creating Viral Content Campaigns [Research] - Jeffbullas's Blog

43 Tips for Creating Viral Content Campaigns [Research] - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what’s better than an educated guess? Factual research, right from the horse’s mouth.


Over the past two months, I surveyed over 500+ leading digital publishers to find out what they want, and don’t want, from content creators and outreachers. Coinciding with this research, I expanded my Harvard Business Review study to discover how age and gender may impact viral emotions.


Today, I’ve combined my findings into 43 actionable tips for creating viral content and placing it with high-authority publishers....

Jeff Domansky's insight:

This is a valuable resource with research backed tips to help you maximize your content marketing. Highly recommended. 9/10

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Inside A Large Social Media Ad Campaign

Inside A Large Social Media Ad Campaign | Public Relations & Social Media Insight | Scoop.it

This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.


Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms.


What does a large advertising campaign look like? To illustrate, the team at SocialCode created an infographic that presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand....

Jeff Domansky's insight:

Inside look at a big advertising campaign and all of its social media components.

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Brendon Macdonald's curator insight, July 25, 1:24 AM

Great example of a facebook ads campaign

Gonzalo Moreno's curator insight, Today, 4:21 AM

El briefing de toda la vida... Pero en "modelno"
XD

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Pinterest for Your Small Business: Top Tips for Engagement

Any solid social media plan will now include Pinterest. Small business owners, are you listening? This visual-focused social bookmarking tool has taken the Internet by storm, and its users are growing each day. In fact, in just the last three years, Pinterest’s unique visitors have grown by more than 2500 percent.


Yes, you read that correctly, 2500 percent! In order to make the most of Pinterest to promote your brand and business, here are some top tips for engaging with your Pinterest followers....

Jeff Domansky's insight:

3 simple tips that will help you to get the most out of Pinterest for your small business.

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What is Content Marketing?

What is Content Marketing? | Public Relations & Social Media Insight | Scoop.it

Content marketing is creating information that your target audience wants and making it accessible to them. Let us now look at some definitions.


...OK, content marketing is popular. But why is it important for business owners and marketers?


In the last six years, the number of searches for various terms on Google alone doubled to 120 billion in 2012 from less than 60 billion in 2008.

Based on these numbers, we can definitely say that people now look for information online much more than they did earlier....

Jeff Domansky's insight:

Extensive look at content marketing strategies, tips and ROI.

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Top 5 Fashion Brands using Social Media as their Key Strategy

Top 5 Fashion Brands using Social Media as their Key Strategy | Public Relations & Social Media Insight | Scoop.it

Having a sound and effective social media marketinis getting essential for online business owners. In order to expand and be in the good books of their customers, business owners are now thinking of new ways to increase their social media presence.


Like real world marketing, fashion industry was the first to adopt social media marketing tool. They inculcated their business with social media platforms and gave themselves a fresh new perspective and a wider platform to showcase their brands. This not only helped them grow their business online but also helped developing trust and a better understanding among their clientele.


There’s hardly any fashion brand that is not present on any of these social platforms; having a different strategy and feel at various platforms, almost every fashion label is now socially active. Here’s a list of top 5 fashion brands using social media s their key strategy for effective marketing....

Jeff Domansky's insight:

Useful case studies for effective social marketing.

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Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns

Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns | Public Relations & Social Media Insight | Scoop.it
Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.
Jeff Domansky's insight:
Mitch Barns, Nielsen CEO, looks at future trends and provides a thoughtful look forward.
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How to Understand Consumer Email Behavior. A must Read.

How to Understand Consumer Email Behavior. A must Read. | Public Relations & Social Media Insight | Scoop.it

Since Email is still and probably will be for some time, the most powerful way to reach our customer base, doesn't it make sense to understand how to use this medium to its fullest potential?


Late last week Michael Essany and his team of researchers reached out with results from a new survey of 1,000 U.S. internet users on email behavior.


The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere....

Jeff Domansky's insight:

Marketers will benefit from this research study, the importance of mobile and insight into how users read email.

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How Small Business Can Leverage the Internet of Things | Internet of Things Journal

How Small Business Can Leverage the Internet of Things | Internet of Things Journal | Public Relations & Social Media Insight | Scoop.it

...Small companies can bolster their business significantly by leveraging this technology properly. Owners who come up with a comprehensive IoT strategy will be well equipped to manage a business in the ever-changing 21stcentury.


According to CMSWire.com, many companies will need to start by updating their IT assets. "Add new devices, connect them to the cloud and enable them to talk to each other."


Businesses must harness the power of technological connectivity in order to serve and understand their customers better.Small businesses should first consider using IoT to collect customer data. The technology allows companies to easily and cost-efficiently collect new data which will offer invaluable insights about ways to improve business or keep up with the competition....

Jeff Domansky's insight:

Very interesting article and tips on how small business can leverage the Internet of Things.

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How to Create the Perfect Pinterest Brand Page

How to Create the Perfect Pinterest Brand Page | Public Relations & Social Media Insight | Scoop.it

Do you know how to create the perfect Pinterest brand page?


Before someone follows you on Pinterest the first thing they will do is to briefly observe your Pinterest brand page. They will glance at your bio, your profile image, your boards and various other components. If your Pinterest brand page is well set up, you will gather board followers or even better, complete page followers and all the time you spent pinning, optimizing your website for Pinterest and running time consuming campaigns will be worthwhile.


So today you will learn how to create the perfect Pinterest brand page, the requisite for Pinterest success. I will first run you through the registration steps and you can then view the infographic which contains the ingredients for a perfect Pinterest brand page. If you have already got a brand page and don’t require registering you can scroll down and skip right ahead to the infographic….

Jeff Domansky's insight:

Here's a basic, practical guide for setting up your business page on Pinterest.

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Jeff Domansky's curator insight, Today, 7:42 AM

Your brand on Pinterest? You betcha.

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30 Tips for Great Digital Marketing | Duct Tape Marketing

30 Tips for Great Digital Marketing | Duct Tape Marketing | Public Relations & Social Media Insight | Scoop.it

A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses.


So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going from Tara Banda....

Jeff Domansky's insight:

30 tips for more effective social marketing.

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Uber General Manager: Public Relations Is a Waste of Money - PRNewser

Uber General Manager: Public Relations Is a Waste of Money - PRNewser | Public Relations & Social Media Insight | Scoop.it

Last week Uber General Manager Chris Nakutis (follow him on Twitter) spoke to a group of entrepreneurs about his experience launching the e-commerce platform Short Stack–and became the latest heavy-hitter to weigh in on the “do startups need PR” debate.


As you can tell from our headline, he answered in the negative.Nakutis said that PR was not a valuable tool in growing his business and that the return on investment was not immediate or well-defined despite the good press.


Here’s the key quote: new companies “can almost jump over the PR process.”...

Jeff Domansky's insight:

PR is not necessary if you're not repaired to utilize it properly.

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A Twitter Search Trick You Didn’t Know About

A Twitter Search Trick You Didn’t Know About | Public Relations & Social Media Insight | Scoop.it

An undocumented Twitter search operator helps you find the best tweets for any search term based on the retweeted or the favorited count.


... The engagement filter surfaces the best tweets and removes the noise from Twitter search results but the most surprising part is that Twitter has not made this filter available outside Tweetdeck. You don’t even have it inside the official Twitter app.


Well, here’s the trick. You can actually filter tweets by engagement level on the Twitter website or inside any Twitter app using an undocumented search operator that Twitter doesn’t want us to know about....

Jeff Domansky's insight:

 Amit Agarwal shares one of those great tips to help you find useful data on Twitter. Recommended.

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30 thought leaders in Data Visualization | Big Data Made Simple

30 thought leaders in Data Visualization | Big Data Made Simple | Public Relations & Social Media Insight | Scoop.it
This list of top 30 thought leaders in Data Visualization is based on recommendations and opinions by visualization experts in various social media channels. The names are listed alphabetically....
Jeff Domansky's insight:
Searching for big data visualization best practices and ideas? Here's a great place to start.
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How to Effectively Measure Your Social Media Marketing Efforts

How to Effectively Measure Your Social Media Marketing Efforts | Public Relations & Social Media Insight | Scoop.it

Measuring social isn’t about the total number of eyeballs that see your content. It’s about the actions that people take. Use this calculation for any channel, from YouTube to the blog, to see how that channel fares in conversion rates.


If you're going to invest time in social media marketing, you need to measure performance, but it can be difficult to identify relevant metrics.There's no one-size-fits-all method of measuring social media success, because goals vary from company to company. But you can certainly find ways to measure all the work you're doing on social.


This infographic from exacttarget.com looks at how to align your social media objectives, how to measure reach and share of conversation, and most importantly, how to track your leads....

Jeff Domansky's insight:

Useful ways to measure your social media results in this infographic. Remember, actions matter.

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UpTempo Group's curator insight, July 25, 9:52 AM

If you're going to invest time in social media marketing, you need to measure performance.  However, it can be difficult to identify relevant metrics in your particular field of practice. There's no one-size-fits-all method of measuring social media success, because goals var from company to company. But you can certainly find ways to measure all the work you're doing on social media.


In the article above, Digital Information has provided an infographic about how to measure your social media goals and how to track your leads. An effective social media measurement strategy demands relevant information and the flexibility to adjust your tactics online. Social media marketing demands a lot of time and commitment. 

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30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | Public Relations & Social Media Insight | Scoop.it

Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....

Jeff Domansky's insight:

Very useful list of social media tools to choose from.

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Michael J Rutherford's curator insight, July 25, 8:22 AM

Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks. 

Janet Vasil's curator insight, July 25, 11:24 AM

Great list to keep handy.  What Gets Measured Gets Managed!

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These 3 Brands Are Doing Twitter Marketing Right | ClickZ

These 3 Brands Are Doing Twitter Marketing Right | ClickZ | Public Relations & Social Media Insight | Scoop.it

A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.

Jeff Domansky's insight:

Twitter for brand marketing? These guys are doing it right!

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13 Visual Content Tips to Break Through Online Clutter

13 Visual Content Tips to Break Through Online Clutter | Public Relations & Social Media Insight | Scoop.it

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers.


Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute, with our limited ability to stay focused. Did you know the average adult’s attention span is shorter than that of a goldfish? We have just eight seconds of attention versus nine seconds for the fish. So, how do we capture our audiences' attention?...

Jeff Domansky's insight:

Smarter social marketing can always deliver good results.

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Infographic Reveals Expensive Markups of Everyday Products

Infographic Reveals Expensive Markups of Everyday Products | Public Relations & Social Media Insight | Scoop.it

The markup of some items might surprise you. Coupon site Sumocoupon analyzed some consumer data and put together an infographic revealing the markup of 37 products.


The site calculated the data based on information collected from production pricing reports on news sites like CNN and the New York Times. While this isn't the most scientific of methodologies, they're open about their sources and you can check out the data from each report.


More than products, they found that services have the highest markup. This is pretty obvious, but the numbers are a little surprising. For example, interior painting had a markup of 6,329%. Companies charge thousands, but the supplies cost a little over a hundred bucks, according to their data....

Jeff Domansky's insight:

We all know there's markup on most things we buy. But the markup of some everyday items might surprise you.

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Jeff Domansky's curator insight, July 24, 6:55 AM

Very interesting look at pricing and profits.

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How to Use LinkedIn Publisher to Get More Visibility

How to Use LinkedIn Publisher to Get More Visibility | Public Relations & Social Media Insight | Scoop.it
Do you want more visibility on LinkedIn?Are you using the new LinkedIn publishing platform?Publishing content on LinkedIn Publisher can give your content and your reputation a boost.In this article I’ll share the best practices....
Jeff Domansky's insight:
Must-read for PR and content marketing pros.
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M. Philip Oliver's curator insight, July 23, 8:46 AM

Thanks to Jeff Domansky;

LinkedIn not often optimized.

Denise Griffitts's curator insight, July 23, 12:20 PM

Virtual Assistants need to really master this in order to effectively manage part of their clients social media marketing efforts.

Moumita Gryffindorian Dasgupta's curator insight, July 23, 9:38 PM

What makes your day turned on in the LinkedIn platform? What kind of visibility will you like to have on this professional platforms? to know more on content marketing at LinkedIn check this out from Social Media Examiner.