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The What, The Why And The Who – How Are Brands Using Social Media? | AllTwitter

The What, The Why And The Who – How Are Brands Using Social Media? |  AllTwitter | Public Relations & Social Media Insight | Scoop.it

Did you know that just over one quarter (27 percent) of organisations have a dedicated social media team, with almost two-thirds (65 percent) assigning social media tasks on top of existing job responsibilities, typically to employees working in marketing or PR?

 

These findings come courtesy of a survey by Ragan, which also revealed that a combination of relevant education and experience is the most sought-after quality for a company looking to hire someone to work in their social media department, and that the vast majority of firms (86 percent) measure their social media ROI by standard metrics such as Likes and followers.

 

65 percent of organisations cite lack of time as their biggest stumbling block to social media success, and 87 percent say that increasing brand awareness is their number one goal....

Jeff Domansky's insight:

Helpful social media research data from Ragan.com.

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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How To Grow Your Blog In Record Time - It’s Easier Than You Think

How To Grow Your Blog In Record Time - It’s Easier Than You Think | Public Relations & Social Media Insight | Scoop.it
You have a blog but don't have a thriving base of readers (yet). You need to grow your blog and this post will show you how. It's easier than you think. You have a blog.But, you don’t have a thriving base of readers (yet).You want to accelerate growth and get more readers.The big question is how?I’ve been there, frantically trying to figure out how to get more readers and grow my blog to the point that I want it to be....
Jeff Domansky's insight:
Adam Connell shares good advice on blogging and how to grow your audience quickly.
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Is It Good Enough That People Trust Sponsored Content More Than Fox News and BuzzFeed?

Is It Good Enough That People Trust Sponsored Content More Than Fox News and BuzzFeed? | Public Relations & Social Media Insight | Scoop.it

... Most people feel like they’ve been tricked at some point by advertiser content. They thought a story was by a publication they know and trust and then suddenly found out it came from an advertiser instead. This chart triggered a few headlines yesterday about the content marketing industry being doomed, etc. Fortunately for media companies and advertisers, that’s a hasty generalization.The next two charts illustrate why....

Jeff Domansky's insight:

Good look at the ins and outs of content marketing and native advertising and how consumers respond.

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Rotating Banners: Why Image Sliders Kill Conversions

Rotating Banners: Why Image Sliders Kill Conversions | Public Relations & Social Media Insight | Scoop.it

Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.)


On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of prime real estate on the page. But there’s just one problem: your visitors probably won’t consciously pay attention to them. The evil truth of rotating banners is that they do the opposite of what’s intended, distracting users away from your most important content.


If you’re still using an image slider on your homepage or landing page, here’s a quick roundup of research that may help you better understand how this popular design solution could be killing your conversions....

Jeff Domansky's insight:

This research really surprised me. Marketers and web designers should note the negative impact from sliders and moving banners.

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​QR codes aren't useless after all, study says - CNET

​QR codes aren't useless after all, study says - CNET | Public Relations & Social Media Insight | Scoop.it

Nielsen's latest report on mobile payments isn't too surprising, save one tidbit: people like using QR codes.


The study, released Thursday, found that mobile payment users actually prefer methods involving quick response (QR) codes or bar codes.


Almost half, 45 percent, of the nearly 4,000 people surveyed by Nielsen said they use the method to check out with their smartphones.Akin to bar codes, QR codes are blocks of printed code used to store large amounts of digital information. For a time, they were showing up everywhere -- on product packaging, ads, marketing campaigns -- but were seen as unnecessary or gimmicky. In mobile payments, cashiers can simply scan the codes displayed on a customer's smartphone as they would any bar code....

Jeff Domansky's insight:

The research may be true but the applications of QR codes by marketers and designers have been abysmal.

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10 Ways to Convert More Customers Using Psychology | BUZZmetrics

10 Ways to Convert More Customers Using Psychology | BUZZmetrics | Public Relations & Social Media Insight | Scoop.it

The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.


As an online marketer looking to improve conversions, you need to learn why people purchase your products or services. Viewing case studies can provide ideas on tweaks that have worked for others, but if you don’t actually learn or hypothesize why one tweak increased or decreased conversions, you’ll never actually become better. Good A/B tests require proper documentation and a “post analysis” when the test is complete.


Today’s infographic lists 10 psychological studies that have been proven to convert consumers to saying “yes”....

Jeff Domansky's insight:

Valuable insight and recommended reading for marketing, PR and social media pros.

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best free seo tools | web-revolt

best free seo tools | web-revolt | Public Relations & Social Media Insight | Scoop.it

A lot of SEO tools & internet marketing tools will be quite expensive if you’re simply starting out.


You can take an advantage of these best free seo tools and internet marketing tools that are available....

Jeff Domansky's insight:

Here are the best free seo tools and internet marketing tools you can find today

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How Upworthy gets its branded content to outperform editorial | Digiday

How Upworthy gets its branded content to outperform editorial | Digiday | Public Relations & Social Media Insight | Scoop.it

...After two years of building its traffic numbers, the mission-driven viral publisher is bringing that same level of performance to its branded content. Not only has its 4-month-old native ad business already attracted big brands like Unilever, Skype and CoverGirl, but Upworthy says that many of the brands’ native ads have outperformed its regular posts. 


Content from brands typically gets three times the shares and 3.5 times the pageviews, the site says. The numbers are similarly impressive on the engagement side, where branded posts get 2.9 times the attention time as regular editorial content....

Jeff Domansky's insight:

Publishers and brands struggling with the performance of their native ads could take a few lessons from Upworthy. Lots of content marketing and native advertising lessons here.

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The Buyers Journey and Why Content Marketing is a Thing | Sword and the Script

The Buyers Journey and Why Content Marketing is a Thing | Sword and the Script | Public Relations & Social Media Insight | Scoop.it
By the time a customer talks to sales, they are 90% through the buyers journey, and are close to a decision; content marketing more important than ever.
Jeff Domansky's insight:

Frank Strong makes the case for content marketing.

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Seth's Blog: Thirty years of projects

Seth's Blog: Thirty years of projects | Public Relations & Social Media Insight | Scoop.it

There's a difference between signing on to someone else's project and starting your own. The impresario mindset of initiation and improvisation are at the heart of the project. It's yours, you own it. Might as well do something you're proud of, and something that matters, because it's your gig.


Over time, the project world has changed. Thanks to digital tools, it's cheaper than ever to build and launch something based on content. Distribution is far faster and cheaper as well. We used to need a publishing partner or a partner with a platform (a record label, a media company...) to get the word out; now, in many cases, this adds time and hassle without creating sufficient benefit. Because it's easier to launch, we can spend more time focusing on what the audience wants, as opposed to merely pleasing (and pitching) the middleman. On the other hand, that makes it a lot harder to dig in and create, because there isn't that moment where someone says, "yep, I'll publish it..."


For me, the trick is not to represent the client, or the publisher, or the merchant. The trick is to represent the project, to speak up for the project, to turn it into what it needs to be. And over the years, I've found the each project gets just a little more personal than the one that came before....

Jeff Domansky's insight:

Seth Godin is an inspiration and what a legacy!

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The Most Influential CMOs On Twitter | Forbes

The Most Influential CMOs On Twitter | Forbes | Public Relations & Social Media Insight | Scoop.it

As the necessity of CMOs’ taking center stage in social media for the sake of their companies–and their personal brands–solidifies, so too do rankings of their stature in the social sphere. The latest is from social-media analytics firm PeerIndex, which has created a list of the most influential big-brand CMOs on Twitter TWTR -2.05% based on PI score. A PI score includes an executive’s activity score, audience score and authority score.

Jeff Domansky's insight:

Excellent list of follows on Twitter as indicated by PeerIndex and Forbes. Recommended reading.

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Apps We Use to Run our Startup | Share Image

Apps We Use to Run our Startup | Share Image | Public Relations & Social Media Insight | Scoop.it

cOur users ask us all the time, what are our favorite apps?


What do we use on a daily basis at Share As Image to keep us up and running and growing?


So, we are happy to share our must-have apps below...

Jeff Domansky's insight:

Really useful social media tools with a few new ones you'll want to try.

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Why Women Are The Real Power Behind Social Media – Jewish Business News

Why Women Are The Real Power Behind  Social Media – Jewish Business News | Public Relations & Social Media Insight | Scoop.it

We had fun checking social media demographics surveys from different credible sources like Pew Research Center and Burst Media and we were able to pluck out some distinct patterns that suggest women are taking over social media and we’ve turned the data into a nice infographic.


The infographic shows that women not only use social media more often than men, but they use these sites in more ways.  More women also use the top social media sites and they dominate the visual-type social websites, which are the fastest growing social networks today. No site establishes women’s dominance in social media more than  Pinterest, where 33% of U.S. women online access Pinterest (for men it’s only 8%).


But more tellingly is how women lead the trend of accessing social media via mobile. Forty-six percent of women use their smartphones to check their social account versus 43% for men. Likewise, 32% of women use a tablet versus 20% of men for the same reason. Now juxtapose that to the Business Insider report saying 60% of social media time is spent on smartphones and tablets, and you’ll realize women will be setting the pace towards social mobiles....

Jeff Domansky's insight:

When it comes to social media, men are definitely from Mars. Helpful insight for social marketing pros.

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Red Bull, Media Companies & Curagami Scores | Curatti

Red Bull, Media Companies & Curagami Scores | Curatti | Public Relations & Social Media Insight | Scoop.it

Red Bull's Branding Lessons taught us we are all media companies now. Curagami scores help content marketers understand how to attack a monster.


...In 2013 Red Bull sold 5,300,000,000 cans of Red Bull generating almost $7,000,000,000 in sales (3% growth). Monster Energy’s sales in the same period of $2,590,000,000 (9% growth). Monster may be growing more on a % basis, but Red Bull’s growth added $75,000,000 more than their competitor.


Yes Red Bull’s multi-channel and multi-media marketing efforts are making the energy brand money. Red Bull’s advantage, the engine driving growth, is a MONSTER to even think of attacking as our Curagami Score shows.


Curagami ScoreThere are any number of places willing to score a site’s authority or Klout. We find these scores lacking in direction or actionable content marketing information. Here is Red Bull and Monster’s Curagami Scores (expressed as %):...

Jeff Domansky's insight:

What's a Curagami Score? Find out how it can help you get better content marketing results.

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People Would Actually Rather See A Banner Ad Than Read A Sponsored Story

People Would Actually Rather See A Banner Ad Than Read A Sponsored Story | Public Relations & Social Media Insight | Scoop.it

A study from Contently reveals that people don't get what sponsored content is and they don't seem to trust it either.


A new study from Contently reveals that people really don’t understand what it means when they come across a post online that’s tagged with the term “Sponsored Content.”


Plus, many participants said a site loses its credibility when it runs a post like this. Contently surveyed 542 people and found that many readers could not even agree on a definition for the term....

Jeff Domansky's insight:

Done right, content can be powerful but it appears consumers aren't quite ready yet.

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Which Brands Rule Twitter? | Social Media Delivered

Which Brands Rule Twitter? | Social Media Delivered | Public Relations & Social Media Insight | Scoop.it

Ever wary of customer dissatisfaction, brands big and small have taken notice. Many companies now have Twitter accounts dedicated solely to customer service.


...even in a world where tweets have become a part of every successful brand’s marketing toolkit, some individuals and companies have managed to elevate Twitter to something of an art form, leveraging customer service, marketing savvy, and good old-fashioned personability to dominate the Twittersphere. Some, such as JetBlue (@JetBlue), American Airlines (@AmericanAir), and Rackspace (@Rackspace), make customer service a priority and dedicate significant resources to addressing customer questions and concerns in record time.


Other brands are more focused on boosting the bottom line through sales and eCommerce—including online fashion retailer ASOS (@ASOS), whose #BestNightEver campaign helped push the company’s sales to £78 million ($127,413,000) in December 2012 alone.


In the non-profit sector, organizations such as the American Red Cross (@RedCross) and Movember (@Movember) used strategic partnerships and promotional hashtags to raise serious funds for their respective causes....

Jeff Domansky's insight:

Lots of valuable social media lessons from these brand leaders on Twitter.

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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing | Public Relations & Social Media Insight | Scoop.it

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines.


Another category of online tool that relies on search are content discovery tools (just like Google is a content discovery tool).  Except this category of content discovery weights content shared on social media channels more heavily and often provides the ability to organize and flavor search results based on an analysis of what your own social networks are posting and sharing links to.Real-Time content discovery tools are handy for a number of reasons, namely being able to identify upward trending content aligned with topics or entities you are tracking.


The idea is that if you can be part of sharing upward trending content early and even add to the conversation, you can capture the draft of that upward swing in attention – reaching new audiences and better connecting with those you are already engaged with....

Jeff Domansky's insight:

These tools are a great selection to add to your curation and content discovery toolkit.

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Americans Can't Even Focus On TV Anymore

Americans Can't Even Focus On TV Anymore | Public Relations & Social Media Insight | Scoop.it

Much has been written about the distractibility of the modern American. In the past decade, diagnoses of Attention Deficit Hyperactive Disorders have skyrocketed, the listicle conquered the internet, and there was even a report that goldfish now have longer attention spans than the average American.


Now it appears that watching television, itself a diversion, requires more focus than we can muster.


Forbes reports that a new study from the consulting group TNS found that 56% of Americans engage in another digital activity (playing with their phones, tablets, or laptops) while they are watching TV. That puts the U.S. ahead of the global average, which is 48%, but well behind Japan, where 79% of TV viewers are using a different device while they do it...,

Jeff Domansky's insight:

Integrating social media with TV offers great ROI potential for marketers.

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Rein Hof's curator insight, Today, 1:15 AM

56% van de Amerikanen gebruikt dus een mobile device terrwijl e aan het tv kijken zijn. Da's veel, maar een wereldwijd gemiddelde van 48% vind ik toch ook best hoog! 

Nu moet ik ook zeggen dat menig tv programma alleen maar leuk is om naar te kijken wanneer je ondertussen via je mobiel of tablet Twitter en Facebook volgt om te lezen wat er allemaal over gezegd wordt.. Met name de verschillende (muziek) talenten programma's zijn pas weer echt bezienswaardig geworden nadat het gebruik van Twitter en Facebook gemeengoed is geworden. 

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Meet the 'young olds', or YOLDs, revolutionising marketing to mature consumers

Meet the 'young olds', or YOLDs, revolutionising marketing to mature consumers | Public Relations & Social Media Insight | Scoop.it

"There are many tricks being missed by marketers where older people are concerned."


These were the thoughts of one of the panellists who took part in our live discussion at Marketing’s Older, Richer, Wiser conference, aimed at helping brands and marketers better understand over-55s. With more time and money to spend than most, the over-55s are a desirable market – so why are brands still missing the mark when targeting this group?


Another panellist summed up the reason: "Sometimes I feel quite angry that the whole of the older generation is lumped into being over-55." Put simply, the ‘over-55s’ are not a homogenous group and marketers, advertisers and researchers should not treat them as such....

Jeff Domansky's insight:

Forget the stereotypes. The 'young olds' - YOLDs - are shaking up marketing to 55+ consumers.

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Where to position key messages in your email marketing campaigns - Campaign Monitor

Where to position key messages in your email marketing campaigns - Campaign Monitor | Public Relations & Social Media Insight | Scoop.it

Correct positioning of your key messages in your email marketing campaigns can help them get noticed and remembered. But what's the correct position?


Have you ever jotted down your grocery list and driven to the store only to realize you’ve forgotten it? Have you then tried to recall the items on your list? Chances are, you remembered the first items on the list, the last items on the list, or a combination of the two.


What you forgot, on the other hand, were the items in the middle. This is due to the serial position effect.


To summarize, the study found that when you are presented with a piece of content, in this case a list of words, you are more likely to remember the first words (the primary effect) and last words (the recency effect)....

Jeff Domansky's insight:

Here's some really valuable research on where to place messages inside your email marketing campaigns for best results. Recommended reading for marketers.

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idweaver's curator insight, Today, 2:32 AM

Où placer les messages clés de vos campagnes lors de la composition de vos emails. A lire absolument !

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12 tips for producing a killer news release

12 tips for producing a killer news release | Public Relations & Social Media Insight | Scoop.it

...Rob Nance, director of content marketing at Inovautus Consulting in Boulder, Colorado, said that if there’s any doubt that journalists and others will care about a press release, then you shouldn’t send it. Nance recalled that when he was working at an online media company covering the accounting business, he received a press release from an accounting firm announcing that it had a new sidewalk in front of its building. 

“Funny, yes, but it’s not news or timely, useful information,” Nance said. “It’s a game of quality over quantity with press releases.” 

Here are 12 tips that will help ensure your releases win the battle of quality over quantity....

Jeff Domansky's insight:

Done right, press releases still work. 

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How Much Energy Is Appropriate For Media Interviews? | Mr. Media Training

How Much Energy Is Appropriate For Media Interviews? | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

After concluding on-camera practice interviews with our clients, I often ask them to rate how much energy they thought they had, on a scale of 1 to 10. “Oh, around an eight or nine,” the trainees usually guess. “That was probably a bit over-the-top, right?”


I then ask the other people in the room to rate their colleagues’ energy during the interview. They usually rate it a 4 or 5. The trainee is always shocked....

Jeff Domansky's insight:

Sage advice from Brad Phillips.

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10 Time-Saving Social Media Tools for a Productive Summer | Buffer

10 Time-Saving Social Media Tools for a Productive Summer | Buffer | Public Relations & Social Media Insight | Scoop.it
A list of 10 new, free, time-saving social media tools that can help power up your productivity for marketing and sharing on social media....
Jeff Domansky's insight:
Kevan Lee at Buffer shares an excellent list of social media tools. Recommended for your toolbox.
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One Marketeer's curator insight, Today, 2:45 AM

SAVING TIME...  on your Social Media? WELL YES, you could nurture your channels on a daily basis while you are away. Have a read. #tools #socialmedia #automate #schedule 

M. Philip Oliver's curator insight, Today, 9:36 AM
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Over 1000 journalists now exploring scraping techniques | Online Journalism Review

Over 1000 journalists now exploring scraping techniques | Online Journalism Review | Public Relations & Social Media Insight | Scoop.it

Last week the number of people who have bought my ebook Scraping for Journalists passed the 1,000 mark. That is, to me, incredible. A thousand journalists interested enough in scraping to buy a book? What happened?When I first began writing the book I imagined there might be perhaps 100 people in the world who would be interested in buying it. It was such a niche subject I didn’t even consider pitching it to my normal publishers....

Jeff Domansky's insight:

Scraping is a valuable tool for bloggers, writers and PR pros. Well worth exploring, especially the half dozen stories that show how journalists are using the technique.

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This is What an Inauthentic Brand Publication Looks Like

This is What an Inauthentic Brand Publication Looks Like | Public Relations & Social Media Insight | Scoop.it

...As Kiera Butler noted on Mother Jones, Chick-fil-A—whose chicken sandwich is stuffed with 27 grams of fat, 1750 milligrams of sodium, and an ingredients list almost as long as the Declaration of Independence — is an odd fit to launch a wellness site.


It’s clearly an effort to change the image of a brand that’s currently recognized nearly as much for its stance against gay marriage than for its fast food, but in doing so, Chick-fil-A is dismissing two of the cardinal rules of content creation: don’t trick your consumers, and don’t piss them off.

Jeff Domansky's insight:

Chick-fil-A fails the authenticity test.

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Value-Based Marketing: Sources of Content Inspiration

Value-Based Marketing: Sources of Content Inspiration | Public Relations & Social Media Insight | Scoop.it

...But what’s a business owner or a content marketer to do if they’re supposed to come up with great content, and they don’t know where to start?


Everyone knows that content is the key to turning a lead into a buyer.


Each lead reads through your content and takes away something that they find useful. If your content isn’t valuable to them, they’re less likely to pay attention to your brand and what you have to say. No amount of SEO, keyword lacing, or fancy gimmicks can replace high-quality content.


So where can you find some inspiration for your content? Here are some ideas....

Jeff Domansky's insight:

Great tips on where to look for your content ideas.

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