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89
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by
Jeff Domansky
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89
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Updated
May 24
Created
Aug 21, 2011
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Rescooped by Jeff Domansky from Content Curation World onto Public Relations & Social Media Insight |
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Jeff Domansky's insight:
Agree with Robin. This tool has great curation potential. I also liked the ability to set up paid-for events or viewing. Cool tool kind of like Evernote mixed with Youtube & Webex. For PR, marketing and content marketing pros it bears exploring.
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Is your brand focused on transactions or interactions?
Why is this article showing up in this collection on biz storytelling?
Because the 4 ways brands can build relationships gets done through effective storytelling.
I love the 4 points made here in this quick read: branding is about building relationships to generate business, not pushing messages to make sales.
As a result, the game is now about human interactions instead of product transactions. What is the most effective way to promote human interaction? Story sharing!
This leads to point #4 -- relationships allow for organic discovery -- about your product/service, customer needs/likes/wants, potential innovations, new markets, etc.. The best vehicle for allowing organic discovery is story sharing.
Read the rest of the insights here. They make tons of sense. And if you like the ideas but want to know how to implement them -- then bring story sharing (telling your biz stories and listening to the stories of others in return) into your daily work life.
This is a game-changer. Via Karen Dietz 
Karen Dietz's comment,
May 31, 2012 7:04 PM
Thanks for re-scooping the article Jeff! Have a great rest of the week :)
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Looks god! Need to try this year!
from Robin Good:
CapturetoCloud is a web-based app that allows anyone to capture, collect and organize into collections any type of image, PDF, web page or Google doc that can be found online.
CapturetoCloud offers the option to keep collections "private", and to invite any number of people to collaborate and contribute to any specific collection.
Free version available (limited to capturing 200 items and having three collections).
Read a full review about CapturetoCloud:http://www.ilovefreesoftware.com/15/webware/free-online-collaboration-tool-to-collaborate-on-a-task-together.html
Plans and pricing: http://capturetocloud.com/plans-pricing/
Video tutorials:http://capturetocloud.com/products/videos/
More info: http://capturetocloud.com/
CapturetoCloud is a web-based app that allows anyone to capture, collect and organize into collections any type of image, PDF, web page or Google doc that can be found online.
CapturetoCloud offers the option to keep collections "private", and to invite any number of people to collaborate and contribute to any specific collection.
Free version available (limited to capturing 200 items and having three collections).
Read a full review about CapturetoCloud: http://www.ilovefreesoftware.com/15/webware/free-online-collaboration-tool-to-collaborate-on-a-task-together.html
Plans and pricing: http://capturetocloud.com/plans-pricing/
Video tutorials: http://capturetocloud.com/products/videos/
More info: http://capturetocloud.com/