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Social Media: An Online Reputation Management Blind Spot For Many Corporations [Infogrpahic]

Great infographic on how SMM is a corporate blind spot. 


Via Martin (Marty) Smith
Jeff Domansky's insight:

Let's just say there are still social media ostriches in the C-suite.

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Martin (Marty) Smith's curator insight, December 31, 2012 11:38 AM

Great data here that confirms theGreat Social Customer Service Race Study Software Advice shared on the Atlantic BT Blog:

Great Social Customer Service Race - How Social Changes Service 

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Urban Outfitters Just Hit a New Low by Selling Bloody Kent State Sweatshirt

Urban Outfitters Just Hit a New Low by Selling Bloody Kent State Sweatshirt | Public Relations & Social Media Insight | Scoop.it

Filed under: The most WTF thing we've seen in months.


Urban Outfitters, purveyor of clothing and home goods, big-ass floppy hats and occasionally offensive T-shirts, has outdone itself with this product on its website—a "vintage" Kent State University sweatshirt featuring fake blood splatters.


In 1970, the Ohio National Guard fired on a group of unarmed anti-war student protesters at Kent State, killing four and wounding nine others.

The sweatshirt sold out quickly, because there was only one. ("We only have one, so get it or regret it!" said the description.) Now it's listed on eBay by someone who says he/she will "give 50% of the profit to the Southern Poverty Law Center, who protect those who cannot protect themselves, often those who are victims of police brutality."...

Jeff Domansky's insight:

While not intentended, it's still a marketing fail. Someone in the marketing department needs sensitivity training or some idea of how sloppy thinking can create a mini crisis that can quickly escalate into a social media firestorm. To their credit, the company was quick to apologize and explain but it shouldn't have gone there in the first place. Another marketing lesson.

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Deanna Casey's curator insight, Today, 9:54 PM

Urban Outfitters clothing and home goods store has many loyal customers purchasing their unique items and childish style. Although their style and products are well liked among young hipsters, they have always been known for their controversial saying on products. Many people take offense to their blunt choices of prints and designs that contain controversial messages. Recently, in this article by adweek.com, they posted a vintage faded Kent State University sweatshirt with dye blood splatters, or what seemed to be. The company only had one for sale and did not refer to the 1970 anti-war student protesters killed and wounded at the University. Social media took off on this negative advertised product from a company that is constantly looking to be a topic of discussion. Teen Twitter members were furious that the company they purchased from were insensitive to the tragic event in 1970. Urban Outfitters posted an apology that the stains on the shirt were in no way supposed to represent a blood stain or had any connection to the 1970’s shooting event at Kent State University. Social consumers are gathering this negative information about Urban and seeing the hate from many on social media sites, this would lead them to purchase from a competing brand. Urban Outfitters digital identity of the way they represent themselves has been becoming more negative in the past couple years. With their countless articles of clothing with drinking and drugs messages, and their customer base under the age of 21 their reviews on social media have been nothing but negative. I feel that Urban Outfitters wants any sort of media coverage, good or bad. Having the spotlight on them encourages consumers to search the site, and possibly like some of their products. Urban has a fan base of mainly hipsters, which are identified as stepping out of the box and doing things outside the lines, the company is doing the same just in more extreme cases.

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Brand of the Day: Why Has Cinnabon Tweeted More Than 63,000 Times?

Brand of the Day: Why Has Cinnabon Tweeted More Than 63,000 Times? | Public Relations & Social Media Insight | Scoop.it

You'd think there wouldn't be much to say about a baked cinnamon roll with icing on top. But that hasn't stopped this mall chain with 1,181 locations worldwide from turning to Twitter literally every few minutes.


Usually, the news isn't exactly earthshattering, and often it's pun-heavy. (Example: "Glaze all you want at these beautiful buns.") But the food-porn shots help....


Social Media Profile (as of 9/15/14)
Facebook Likes: 1.1 million
Twitter Followers: 63,729
Instagram Followers: 20,765

Jeff Domansky's insight:

Sweet! No, not the cinnamon bun, their social media strategy. ;-)

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Maddy Maynard's curator insight, Today, 9:19 PM

Marketing majors can agree that companies use social media as a way to promote their products and services. However, Cinnabon has decided to use social media in an entirely new way, by posting tweets and instagram pictures with witty and creative captions that catch the eye of anyone scrolling through their social media newsfeed. The catch? All of these recent posts have made a reference to their delicious products in combinations with a popular song lyric.

 

One example of these ironic posts included a picture of a delectable cinnamon bun with the caption, "Guess its true, I'm not good at a bun night stand", a reference to the hit song "Stay with me" by Sam Smith. 

 

http://www.adweek.com/news/advertising-branding/brand-day-why-has-cinnabon-tweeted-more-62000-times-159919

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18 Tips For Running a Successful Social Media Contest

18 Tips For Running a Successful Social Media Contest | Public Relations & Social Media Insight | Scoop.it

With the holidays quickly approaching, businesses are beginning to think about their holiday marketing campaigns. In fact, last year it was reported that 50 percent of marketers created and launched a holiday campaign before Halloween. Many of those campaigns will include promotions and giveaways. If you're ready to build a promotion, for the holidays or just in general, ShortStack has 18 tips that can help make your next contest a success.


The tips include everything from setting goals and choosing a campaign builder to creating hashtags for your event and the best ways to promote it to your entire social media audience. Promotions continue to be a strong driver of audience engagement and an easy way to gain leads and sales from a business's online followers....

Jeff Domansky's insight:

Here's an infographic with 18 tips that can help make your next contest a success.

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11 Lesser-Known LinkedIn Features You Should Be Using

11 Lesser-Known LinkedIn Features You Should Be Using | Public Relations & Social Media Insight | Scoop.it

We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals?


If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business.


The benefits of using LinkedIn go beyond prospecting and recruiting. The site can also be an incredible inbound marketing tool. I tapped into the knowledge of LinkedIn expertWayne Breitbarth, who shared a few tips on the following features that you should be utilizing....

Jeff Domansky's insight:

Here are a few incredibly useful features you might not be using according to LinkedIn expert Wayne Breitbarth.

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Andrew Wiltshire's curator insight, Today, 4:00 AM

LinkedIn is still by far and away the best tool for sales and market pro's.

laura mata's curator insight, Today, 5:22 AM

Descubrir las 11 Características menos conocidas de #linkedin te permitirá generar interacciones de más calidad , todos sabemos que están, pero no les destinamos el tiempo suficiente y no con la frecuencia adecuada

Chris Agro's curator insight, Today, 8:27 AM

Under utilizing LinkedIn? Great ways LinkedIn can be used for inbound marketing. -Chris Agro (@agrotising)

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Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay

Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay | Public Relations & Social Media Insight | Scoop.it

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborating with animator Drew Christie — the talent behind that wonderful short film about Mark Twain and the myth of originality — on an animated essay that I wrote and narrated, exploring a subject close to my heart and mind: the question of how we can cultivate true wisdom in the age of information and why great storytellers matter more than ever in helping us make sense of an increasingly complex world. It comes as an organic extension of the seven most important life-learnings from the first seven years of Brain Pickings. Full essay text below — please enjoy.

Jeff Domansky's insight:

Maria Popova offers her thoughts on navigating the open sea of knowledge after seven years of Brain Pickings. She accompanies her essay with. an interesting animated video worth viewing. 9/10

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As tech firms take on the role of newsrooms, will they care about legal fights for public interest?

As tech firms take on the role of newsrooms, will they care about legal fights for public interest? | Public Relations & Social Media Insight | Scoop.it

Newspapers were at the center of many free speech and access-to-information battles of the last century, but those days are all but done. Most newspapers are a husk of their former selves, and their legal budgets are as desiccated as the classified ad sections that once made them rich.


This raises the question of who will fund high-stakes public interest battles instead. Will it be the tech giants, like Google and Twitter, whose platforms have largely supplanted the newspapers as a daily source of information? Or does the tech industry’s fixation with growth and data control preclude it from truly taking up the public interest torch?...

Jeff Domansky's insight:

Will tech companies be willing or able to pick up the torch of the public interest like the old media?

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Why I Just Asked My Students To Put Their Laptops Away…

Why I Just Asked My Students To Put Their Laptops Away… | Public Relations & Social Media Insight | Scoop.it

I teach theory and practice of social media at NYU, and am an advocate and activist for the free culture movement, so I’m a pretty unlikely candidate for internet censor, but I have just asked the students in my fall seminar to refrain from using laptops, tablets, and phones in class.


I came late and reluctantly to this decision — I have been teaching classes about the internet since 1998, and I’ve generally had a laissez-faire attitude towards technology use in the classroom. This was partly because the subject of my classes made technology use feel organic, and when device use went well, it was great. Then there was the competitive aspect — it’s my job to be more interesting than the possible distractions, so a ban felt like cheating. And finally, there’s not wanting to infantilize my students, who are adults, even if young ones — time management is their job, not mine.


Despite these rationales, the practical effects of my decision to allow technology use in class grew worse over time. The level of distraction in my classes seemed to grow, even though it was the same professor and largely the same set of topics, taught to a group of students selected using roughly the same criteria every year. The change seemed to correlate more with the rising ubiquity and utility of the devices themselves, rather than any change in me, the students, or the rest of the classroom encounter....

Jeff Domansky's insight:

Clay Shirky opts for discourse instead of distraction in his social media classroom.

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Millennials are out-reading older generations | Quartz

Millennials are out-reading older generations | Quartz | Public Relations & Social Media Insight | Scoop.it

Kids today with their selfies and their Snapchats and their love of literature.


Millennials, like each generation that was young before them, tend to attract all kinds of ire from their elders for being superficial, self-obsessed, anti-intellectuals. But a study out today from the Pew Research Center offers some vindication for the younger set. Millennials are reading more books than the over-30 crowd, Pew found in a survey of more than 6,000 Americans. 


Some 88% of Americans younger than 30 said they read a book in the past year compared with 79% of those older than 30. At the same time, American readers’ relationship with public libraries is changing—with younger readers less likely to see public libraries as essential in their communities....

Jeff Domansky's insight:

Yes, if you can trust the research and the interpretation, Millennials are reading more than the previous generation. Now, if we only knew what they were reading. ;-)

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World's biggest brand? We The People! - exploreB2B

World's biggest brand? We The People! - exploreB2B | Public Relations & Social Media Insight | Scoop.it

Surprised? Curious? Or does it just sound stupid!?


Since times immemorial, a brand-human interaction has gone way beyond the typical sale-purchase transaction...


Let us look at some examples. KFC serves vegetarian, Barbie now wears a saree, the ever American Coca Cola is now India's 'Thanda' and so on, the list could be endless.  


So what is happening here? It is the power of human behaviour and preferences which is proving itself to be the bigger brand which all these commercial brands are trying to lure. And why does that happen? Because people empower brands with insights by way of explicit & implicit feedback and their preferences reflected in their purchase or advocacy decision....

Jeff Domansky's insight:

You mean we have the power to impact brands? Who knew?

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ArCompany › Intrusive Content

ArCompany  › Intrusive Content | Public Relations & Social Media Insight | Scoop.it

Last Christmas, infamous file leaker Edward Snowden delivered a two minute broadcast across the UK with a harrowing message regarding the digital invasion of privacy.  He warns:


"A child born today will grow up with no conception of privacy at all.  They’ll never know what it means to have a private moment to themselves – an unrecorded, unanalyzed thought."


As a latter Millennial I’ve grown up with all of this technology around, and personally participated in the rise of social media; we we’re the first to adapt to this new format of expression.  Long before the Googles and Facebooks of Silicon Valley found a way to proficiently profit off of their free services, we enjoyed unfettered interconnectivity. Sure, internet speeds were painfully slow and websites were clunky, but we didn’t care; we were riding the wave of the future.


Fast forward a decade – our temporal trend is now ubiquitous.  It’s almost hard to recall a time when I didn’t have a smart phone, or Facebook, or Gmail.  And nowadays these services are just so prim, so neat, so integrated with every facet of my life – not a day goes by where I’m not immersed in the cyber realm.  The greater part of my life is experienced online....

Jeff Domansky's insight:

Here's a very thoughtful essay on privacy, trust and the future. Highly recommended 9/10

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30 Compliments I'm Going To Give My Daughter (That Will Have Nothing To Do With How She Looks)

30 Compliments I'm Going To Give My Daughter (That Will Have Nothing To Do With How She Looks) | Public Relations & Social Media Insight | Scoop.it

The next time you see someone greeting a little girl, pay attention to what they say to her. “You’re so pretty!” “I love your dress!” “Look how beautiful you are!”


While these things are kind and well-intended, “pretty” does nothing but fade and lay the foundation to keep desiring that which we first received reward and praise for.


(So here are 30 other things I hope I’ll tell my daughter one day, things I hope she’ll want to be praised and rewarded for more than what she looks like.)....

Jeff Domansky's insight:

What a wonderful reminder of the things that matter and the qualities we should encourage with our children.

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The problem with too much information – Dougald Hine – Aeon

The problem with too much information – Dougald Hine – Aeon | Public Relations & Social Media Insight | Scoop.it

This is more than just intellectual snobbery. Knowledge has a point when we start to find and make connections, to weave stories out of it, stories through which we make sense of the world and our place within it. It is the difference between memorising the bus timetable for a city you will never visit, and using that timetable to explore a city in which you have just arrived. When we follow the connections – when we allow the experience of knowing to take us somewhere, accepting the risk that we will be changed along the way – knowledge can give rise to meaning. And if there is an antidote to boredom, it is not information but meaning.


If boredom has become a sickness in modern societies, this is because the knack of finding meaning is harder to come by.


There is a connection, though, between the two. Information is perhaps the rawest material in the process out of which we arrive at meaning: an undifferentiated stream of sense and nonsense in which we go fishing for facts. But the journey from information to meaning involves more than simply filtering the signal from the noise. It is an alchemical transformation, always surprising. It takes skill, time and effort, practice and patience....

Jeff Domansky's insight:

The internet promised to feed our minds with information. What have we learned? That our minds need more than that. Good reading with your coffee on a Saturday morning. 9/10

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rodrick rajive lal's curator insight, September 14, 10:18 PM

This is so true. The analogy of having to memorise a bus timetable for a destination that you will never visit sums up the uselessness of information that we cannot use! Today, there is a surfeit of infomation, most of which is useless, and then we are under the constant pressure to process all this information. Filtering of the uselful from the useless often requires much effort. and to process large amounts of information requires skill. Unfortunately, the human brain has its limitations unlike the computer processor-you add up cores to it and it can multi-task! Life in the information age is perhaps the most significant stage in the history of mankind, and this is already shaping our future like no other age has done, not even the age of the Industrial Revolution!

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Branding Basics: An Introduction | Canva

Branding Basics: An Introduction | Canva | Public Relations & Social Media Insight | Scoop.it

The correct visual use of your typefaces, color palette and images together is an imperative part of the brand development process. Branding is a specific trade, with devotion to the art of cohesion brought together by psychology and science. It doesn’t matter if your brand is a large-scale company or a part-time passion, the importance of branding consistency throughout your marketing can not be faulted.c


We give you some awesome insider tips to help you look at your brand a little differently, and potentially start creating your very own guidelines....

Jeff Domansky's insight:

Nice introduction to branding basics.

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Meet the Man Who Unlocked the Secrets of Mobile Marketing

Meet the Man Who Unlocked the Secrets of Mobile Marketing | Public Relations & Social Media Insight | Scoop.it

...Jarre gets paid to do all this, something that would, naturally, be a dream job for any kid with a smartphone. MTV enlisted him for its marquee event to share these videos on his Vine account, which boasts an impressive 7.2 million followers. The going rate for one of his Vines is $25,000. He pulls down $35,000 for sending a single Snapchat message. 


Jarre has helped to transform the six-second looping video into an art form and a marketing vehicle. It all may look really easy, but it isn’t. Jarre has to measure every second, carefully inspect each frame, shoot and often reshoot what appear to be spontaneous moments. Six seconds can take as much as six hours of work. The result is Jarre’s unique blend of comedy, pranks and absurd vignettes—all in his distinctive French accent....

Jeff Domansky's insight:

Star of Vine, Snapchat and Instagram Jerome Jarre pockets big bucks for his social media reach and influence.

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Social media on one hand. Words on the other | PR Coach

Social media on one hand. Words on the other | PR Coach | Public Relations & Social Media Insight | Scoop.it

It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived.


Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector.


Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next big thing?


While you’re at it, let’s produce some video. Got six seconds? Here’s a Vine. Need 15 seconds for your video? Instagram has you covered. Producing an epic? YouTube it...

Jeff Domansky's insight:

When you strip away all the social media noise, what's left is one simple fact. Words matter more than ever!

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WHICH 50 : Homes will have hundreds of devices connected to the web within ten years says Gartner

WHICH 50 : Homes will have hundreds of devices connected to the web within ten years says Gartner | Public Relations & Social Media Insight | Scoop.it

By 2022 the average home will have hundreds of devices connected to the Internet as the Internet of Things becomes a mainstream consumer experience, according to research outfit Gartner.


Describing Smart Homes as an area of dramatic evolution, the research company says growth will be fuelled by the falling cost of adding sensing and communications to consumer products.


According to Gartner analyst and VP Nick Jones, “We expect that a very wide range of domestic equipment will become ‘smart’ in the sense of gaining some level of sensing and intelligence combined with the ability to communicate, usually wirelessly. More sophisticated devices will include both sensing and remote control functions. Price will seldom be an inhibitor because the cost of the Internet of Things (IoT) enabling a consumer ‘thing’ will approach $1 in the long term...

Jeff Domansky's insight:

Will your lightbulbs be smarter? Only if they're simpler as well.

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Pixabay Updates Make It Easier to Find Quality Public Domain Images | Richard Byrne

Pixabay Updates Make It Easier to Find Quality Public Domain Images | Richard Byrne | Public Relations & Social Media Insight | Scoop.it

For the last couple of years Pixabay has been my go-to resource for public domain images. Pixabay was recently updated to make it easier than ever to find quality public domain images. Now when you visit the search page on Pixabay you can filter your search according to image type (photo, drawing, vector), image orientation (landscape or portrait), and image category (subject matter).


When you find an image on Pixabay you can download it in the size that suits your needs. Most images are offered in at least three sizes. Registered users (registration is free) do not have to enter a captcha code to download images. Users who do not register can download images, but they do have to enter a captcha code before downloading each picture....

Jeff Domansky's insight:

Always helpful tech tips from Richard Byrne including this look at Pixabay.

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Guru Cancer Center's curator insight, Today, 1:03 AM

There is an urgent need to bring awareness and educate
women in India- to seek the facts and assess the screening options
available. For more details and a free online consultation visit here
http://cancer-treatment-madurai.com/

Dental Braces's curator insight, Today, 1:57 AM

Get a confident smile with Invisalign treatment today.
Contact Us for your appointment Today!http://thangamsdentalclinic.org/

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100 Ideas That Changed the Web

100 Ideas That Changed the Web | Public Relations & Social Media Insight | Scoop.it

...But it wasn’t until 1999 that Tim Berners-Lee, who had invented the World Wide Web and launched the first webpage on August 6, 1991, coined the concept of the Semantic Web — a seminal stride toward cultivating  wisdom in the age of information, bringing full-circle Otlet’s vision for an intelligent global network of organizing human knowledge. Much like Johannes Gutenberg, who combined a number of existing technologies to invent his revolutionary press, Berners-Lee was simply bringing together disjointed technologies — electronic documents, hypertext, markup, the internet — to create a new paradigm that changed our world at least as much as Gutenberg’s invention. But how, exactly, did we get there?


The 98 landmark technologies and ideas that bridged Otlet’s vision with Berners-Lee’s world-changing web are what digital archeologist Jim Boultonchronicles in 100 Ideas that Changed the Web (public library) — the latest installment in a fantastic series of cultural histories by British indie powerhouseLaurence King, including 100 Ideas that Changed Graphic Design100 Ideas that Changed Film100 Ideas that Changed Architecture100 Ideas that Changed Photography, and 100 Ideas that Changed Art....

Jeff Domansky's insight:

Maria Popova profiles 100 ideas that changed the Internet from the mouse to the GIF, by way of the long tail and technology’s forgotten female pioneers..

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All these effing geniuses: Ezra Klein, expert-driven journalism, and the phony Washington consensus

All these effing geniuses: Ezra Klein, expert-driven journalism, and the phony Washington consensus | Public Relations & Social Media Insight | Scoop.it

In a recent article on Vox, Ezra Klein declared that his generation of Washington journalists had discovered political science, and it is like the hottest thing on wheels. In the old days, he writes, journalists “dealt with political science episodically and condescendingly.” But now, Klein declares, “Washington is listening to political scientists, in large part because it’s stopped trusting itself.” Klein finds that political scientists give better answers to his questions than politicians themselves, because politicians are evasive but scientists are scientists, you know, they deal in “structural explanations” for political events. So the “young political journalists” who are roaring around town in their white lab coats frightening the local bourgeoisie “know a lot more about political science and how to use it” than their elders did.


Hence Klein’s title: “How Political Science Conquered Washington.”


Nearly every aspect of this argument annoyed me. To suggest, for starters, that people in Washington are—or were, until recently—ignorant or contemptuous of academic expertise is like saying the people of Tulsa have not yet heard about this amazing stuff called oil. Not only does Washington routinely fill the No. 1 spot on those “most educated cities” articles, but the town positively seethes with academic experts. Indeed, it is the only city I know of that actually boasts a sizable population of fake experts, handing out free-market wisdom to passers-by from their subsidized seats at Cato and Heritage....

Jeff Domansky's insight:

Data science - new cure for what ails politics, DC and the rest of us. Or not!

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Without a keyboard | Seth's Blog

Without a keyboard | Seth's Blog | Public Relations & Social Media Insight | Scoop.it

When the masses only connect to the net without a keyboard, who will be left to change the world?


It is possible but unlikely that someone will write a great novel on a tablet.


You can't create the spreadsheet that changes an industry on a smart phone.


And professional programmers don't sit down to do their programming with a swipe....

Jeff Domansky's insight:

A marvelous reminder from Seth Godin that it's not the tools, it's the creation that matters.

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Today's Faves: Apple Watch, "glance journalism" and the new "neutron of news"

...I misjudged -- I didn't think nearly radically enough. The quick-hit stream of Twitter or the Facebook News Feed is giving way to a largely agnostic, mostly opt-in "notification layer" on top of the phone screen.

And yet even that notification layer feels larded in the context of the single-most-interesting media-industry detail from yesterday's Apple presentation:

We are about to enter the era of "glance journalism."

"Glance" is the name of the feature of the Apple Watch that let Watch-wearers skim through a series of not-quite-notifications. Maybe they are notifications, but only as a subset of a new class of ultra-brief news.

"Atomic unit" was a helpful metaphor, but we're now talking about the "proton/neutron" level.

"Glance journalism" makes tweets look like longform, typical news notifications (and even innovative atomized news apps) look like endless scroll and Seward's list of essential Things (chart, gif, quote, stat) look unresponsive.

What a wonderfully evocative word: "glance." Apple's capital-G appropriation of it -- and the primordial display on the keynote screen -- is what set my mind spinning yesterday afternoon.

Jeff Domansky's insight:

"Glance journalism"! What a wonderful phrase from Dan Shanoff. If that doesn't capture the age, I don't know what does. Recommended reading. 9/10

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Nielsen TV: The Importance of Social Responsibility is Growing Among Global Consumers

Nielsen TV: The Importance of Social Responsibility is Growing Among Global Consumers | Public Relations & Social Media Insight | Scoop.it

Consumer awareness and interest in social responsibility and sustainability has never been higher, and recent trends suggest that momentum is picking up. In fact, findings from a recent global survey reveal that about 55% of consumers around the globe are willing to pay more for products that are responsible and sustainable, up 5% from just a year ago. And as Amy Fenton, Nielsen's global leader of public development and sustainability, comments, brands looking to win with consumers need to be tuned in to the fact that many people now expect companies to be responsible....

Jeff Domansky's insight:

Consumer awareness and interest in social responsibility and sustainability has never been higher, and recent trends suggest that momentum is picking up.

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The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables | Public Relations & Social Media Insight | Scoop.it

Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place?


In any publishing house, you will hear cheers and applause when a marketing campaign is working - the thrill of awareness-induced sales, online buzz, viral chatter, and click-throughs that turn into sales. It's a celebratory event.When the fanfare dies down, however, the ugly reality of the world we have become accustomed to shows its face. We celebrate the fact that we sold 80,000 items from our publishing catalog. That is fantastic. But, we also then have to face the 99 percent reality. 


This reality reminds us that we are celebrating 0.2 percent of our population responding to our campaign. We reached out 1 billion times, and left 999,999,920 opportunities untapped....

Jeff Domansky's insight:

A wearables marketing strategy may not be necessary for everyone, but it's an interesting idea to keep in mind for future market growth.

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alaa alnasri's curator insight, September 13, 12:01 PM

add your insight...

 

Luis Cano's curator insight, September 14, 4:58 PM

New trend wearables ... 

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Optimizing the Event Experience with Social Media

Optimizing the Event Experience with Social Media | Public Relations & Social Media Insight | Scoop.it

Social media has become a major resource for every stage of event promotion. Here's an infographic from tollfreeforwarding and gryffin media explaining how organizers and attendees can utilizes social campaigning to get the most out of their event.Some key takeaways...

Jeff Domansky's insight:

This infographic provides a valuable blueprint for event marketers to utilize social media to promote their event.

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Vittorio Canavese's curator insight, September 14, 4:23 PM

I Social media servono prima, durante e dopo gli eventi. Se poi si usano anche strumenti come Storify, YouTube e Slideshare...

Comunicologos.com's curator insight, September 14, 5:30 PM

Organización de Eventos y Social Media

Ed Gettemeier's curator insight, Today, 10:58 AM

Schools are increasingly becoming "event promoters".  Here are some tips and tricks to maximize your exposure.

Scooped by Jeff Domansky
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16 reasons why this research will change how you look at news consumption

16 reasons why this research will change how you look at news consumption | Public Relations & Social Media Insight | Scoop.it

The most interesting news consumption research uses ethnography: this involves watching people and measuring what they actually do – not what they say they do. To this end AP’s 2008 report A New Model for News is still one of the most insightful pieces of research into news consumption you’ll ever read – because it picks out details like the role that email and desktop widgets play, or the reasons why people check the news in the first place (they’re bored at work, for example).


Now six years on two Dutch researchers have published a paper summarising various pieces of ethnographic and interview-based consumption research (£) over the last decade – providing some genuine insights into just how varied news ‘consumption’ actually is....

Jeff Domansky's insight:

Very interesting research and categorization of news consumption. Good read for news wonks.

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