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The New Narrative: Man vs Storytelling

The New Narrative: Man vs Storytelling | Public Relations & Social Media Insight | Scoop.it

A week before the proposed end of the Mayan world, I ordered nearly 2 grand worth of food off the Costco website. There’s a special section on their website called “Emergency Kits and Supplies.” I figured it was better to be safe than hungry. 

 

I didn’t foresee the end coming like a movie trailer where the words THE END scroll across the proverbial sky. Over the past few months I’d found myself in the section of Youtube where you say to yourself “How in the hell did I find my way here again?” It’s the place where Peace Corps volunteers take turns pulling embedded insects out of their bodies with pliers and the old man in India discovers his dead twin brother has been living and rotting inside his small intestine since birth. 


Via Gregg Morris
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Very funny, very enjoyable piece by Slash Coleman. Many thanks to Gregg Morris for sharing it.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Why 'sticking to key messages' is not always good advice | PR Daily

Why 'sticking to key messages' is not always good advice | PR Daily | Public Relations & Social Media Insight | Scoop.it

The prevailing wisdom in PR has been that you should keep hammering away at the key messages you're trying to get across in a media interview, no matter what.Is the reporter asking you a completely unrelated question? Doesn't matter—repeat your key message.


Do they want to speak to you about an issue or topic your key messages don't even cover? Doesn't matter—repeat your key message.Is the interview a fairly relaxed conversation about your company's strategy, rather than a reputation-destroying crisis?


One size fits all—just repeat your key message.If you do this enough, this line of PR thinking goes, your points will stick and the reporter will repeat them. The industry even gave this approach a name of its very own: "block (the reporter's actual question) and bridge (to your key message)."


Great—except it rarely works....

Jeff Domansky's insight:

Myth-busting point of view regarding key messages.

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Google Analytics: A-to-Z Guide for Content Marketers

Google Analytics: A-to-Z Guide for Content Marketers | Public Relations & Social Media Insight | Scoop.it

Using Google Analytics properly makes you a far more effective digital marketer.


The data you gather via this free tool can (and should) be used to:


- Formulate a hypothesis about your content performance


- Determine a questions to support itCreate a report to answer the question with data


- Take action based on your analysis


- Measure the results


There you go: a simple five-pack. However, there are millions of possible ways to look at Google Analytics reports. It might strike you as confusing. It doesn't need to be.


Andy Crestodina of Orbit Media Studios and I examined the language of Google Analytics and constructed the ABCs for "reading" your reports.


Here's what we came up with. We hope it's helpful. ...

Jeff Domansky's insight:

Here's how to use Google Analytics properly.

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How To Create Perfect Posts on Social Platforms

How To Create Perfect Posts on Social Platforms | Public Relations & Social Media Insight | Scoop.it

Each social media platform is different, and the different reasons people log on to each need to be taken into account when posting. But on top of that, each platform also has it's own best practices and procedures - it's not only the content you post on each that matters, it's how and when you post, that will also play a significant part in the subsequent performance of your content.


To help you understand the best practices of each platform and what you need to pay attention to when composing and scheduling your updates, myclever have put together this updated infographic which outlines platform-specific processes and recommendations to ensure you're maximizing the performance of your updates on each.


In addition, they've also included a listing of best and worst times to post - and while that information is generic, and you should always be working with your own data to determine the best times for your business, it does provide a guideline on overall activity times on each platform, which is worth taking into consideration....

Jeff Domansky's insight:

Useful tips for better content on each major social media channel.

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4 Tips for More SlideShare Leads | Socia| Media Examiner

4 Tips for More SlideShare Leads | Socia| Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use SlideShare?


Wondering how to generate leads from SlideShare?


With the right design and content, your SlideShare presentation can become a powerful lead-generating marketing tool.


In this article, you’ll discover four simple steps for creating a SlideShare presentation that people can’t resist....

Jeff Domansky's insight:

Discover four simple steps to make your SlideShare presentation a powerful lead-generating marketing tool.

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Why LinkedIn is the Only Social Media I Use

Why LinkedIn is the Only Social Media I Use | Public Relations & Social Media Insight | Scoop.it

You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio.

Right?

But in all the busy-ness, the one platform that always seems to be ignored is LinkedIn.

Okay, sure: it might not have the billion-plus users that Facebook has, and you won’t find LinkedIn feeds at the bottom of a television broadcast like you do with Twitter.

So is LinkedIn even worth your time? Isn’t it just for job-seekers?

As we’ll cover below, not only do I think LinkedIn is the best social media platform out there for every blogger, it’s the only one I use....

Jeff Domansky's insight:

Matthew Oleniuk makes the business case using LinkedIn for business.

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A laid-off TV reporter in a Culver City Starbucks first uncovered borrowed passages in Melania Trump's speech

A laid-off TV reporter in a Culver City Starbucks first uncovered borrowed passages in Melania Trump's speech | Public Relations & Social Media Insight | Scoop.it

Since he lost his TV reporting job last year, Jarrett Hill has been looking for his next opportunity. It presented itself in an unexpected way.  Hill was sitting at a corner table Monday night in a Culver City Starbucks, drinking a venti iced coffee and watching the Republican National Convention on an MSNBC live stream.


As Melania Trump spoke, she uttered a phrase that the 31-year-old California native had heard once before — from First Lady Michelle Obama. “… the only limit to your achievements is the strength of your dreams …,” Melania Trump said during her address to the Republican National Convention.


Instinctively, Hill finished the phrase aloud to his laptop screen: “… and your willingness to work for them.” “Kind of like a song that you haven’t heard in a long time and you remember the lyrics as you hear them. Or a movie that you know the line to and you kind of respond to it,” he said.


He recalled the words from Michelle Obama’s speech because, he said, he had thought to himself at the time that it was “really beautifully written.” “I believe I even wrote it down or typed it,” Hill said. “Obviously having no idea that eight years later I’d hear them again from a woman who wanted to be first lady speaking at a convention in front of 40 million people.”...

Jeff Domansky's insight:

A national controversy over passages in Melania Trump's speech that resembled Michelle Obama's address was first brought to light by a former LA TV reporter sitting in a Starbucks. Good back story.

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Instagram Business Profiles: How to Set Up and Analyze Your Activities : Social Media Examiner

Instagram Business Profiles: How to Set Up and Analyze Your Activities : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use Instagram for your business?

Wondering if an Instagram business profile is right for you?

Making the switch to an Instagram business profile will give you access to a number of features that business owners may find useful.

In this article, you’ll discover what marketers need to know about the new Instagram business profiles....

Jeff Domansky's insight:

Useful tips to help you set up your business on Instagram.

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Slate now relies on native ads for nearly 50 percent of its revenue - Digiday

Slate now relies on native ads for nearly 50 percent of its revenue - Digiday | Public Relations & Social Media Insight | Scoop.it

Every publisher today wants to wean themselves off display advertising. For mid-sized publishers relying on banners won’t cut it. Slate has made this is a priority, and it now says native ads are almost half of its total revenue.

The online politics and culture publication accomplished this with putting native at the center of its sales strategy rather than treating it as an add-on. Advertising supplies 90 percent of revenue, and native is half of that. Display and podcast advertising still accounts for the other half, although Slate expects display dollars to move towards programmatic, following the industry shift. (The remaining 10 percent comes from other sources like the Slate Plus membership program.)

To prioritize native, Slate hired or retrained its 10-person sales team. Slate Custom, the custom ad creation unit, brought in a new staff under Jim Lehnhoff, the former head of Gawker Media’s content strategy. The 13-person custom unit now focuses on making native ads that are closer to Slate’s editorial DNA of smart commentary. Slate also got more aggressive about buying off-site distribution for the ads, for clients like Jaguar and Chase....

Jeff Domansky's insight:

Native advertising starts to gain hold at Slate.

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Why and how chatbots will dominate social media

Why and how chatbots will dominate social media | Public Relations & Social Media Insight | Scoop.it

Robots, though more specifically virtual robots or chatbots powered by artificial intelligence (AI), are transforming the way brands do business with their customers. Domino’s was one of the first companies to dabble in AI, allowing customers to order pizza by tweeting a pizza emoji to @Dominos. On the backend, a bot scans to confirm the tweet was not a hoax and processes the order.

More recently, Taco Bell unveiled its TacoBot within the Slack messaging platform that allows busy workers to chat with a bot to order a taco. And at Facebook’s F8, 1-800-Flowers, CNN, Spring — a retail shopping startup — and others released chatbots for Facebook Messenger. These bots offer new ways to shop, make purchases, read the news and more within the Facebook platform.

While all this sounds exciting, what does it actually mean for consumers, and what’s to become of the “humans” on social media?...

Jeff Domansky's insight:

Hello, my name is Jeff and I'll be your chatbot tonight. What's on the horizon for chatbots?

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4 Places to Find Topics to Blog About That Are Right Under Your Nose

4 Places to Find Topics to Blog About That Are Right Under Your Nose | Public Relations & Social Media Insight | Scoop.it

A steady stream of new content on your website or blog goes hand-in-hand with quality backlinks, great SEO, and strong site traffic.


However, it can be a struggle to constantly generate new topics to blog about.


In this post, we review 4 excellent places to discover topics to write about.


The best part? They’re right under your nose....

Jeff Domansky's insight:

Practical ways to find fresh blog content.

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Top Publishers on Instagram and their Tips to Success

Top Publishers on Instagram and their Tips to Success | Public Relations & Social Media Insight | Scoop.it

How are publishers engaging audiences on Instagram amid algorithmic changes?


Instagram remains a less straightforward platform for publishers. Without external links, traffic isn’t driven to publisher content and nearly all engagement takes place directly in the stream.


However, as we noted last year, publishers are nonetheless finding imaginative ways to use Instagram and engage with their followers.


From stunning visual galleries, to native storytelling, to enhancing existing reporting, Instagram remains a great place for publishers to build a devoted community and bolster their brand.


When we looked at a selection of 30 publishers on Instagram for mid-June to mid-July 2016, we saw some interesting statistics....

Jeff Domansky's insight:

Useful Instagram tips and lessons.