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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by
Jeff Domansky
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Rescooped by Jeff Domansky from A Cultural History of Advertising onto Public Relations & Social Media Insight |
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About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use Via Karen Dietz
Jeff Domansky's insight:
Good business storytelling case study from IBM. 
Mike Ellsworth's curator insight,
March 17, 10:43 PM
IBM gets it. Telling stories increases engagement which increases bottom line. 
Karen Dietz's comment,
March 18, 1:45 PM
Jeff & Mike, glad you liked it. The article & photo is a little dry, but truly IBM is showing us the way when it comes to biz storytelling and social engagement. Thanks for your re-scoops and comments!
Mike Ellsworth's comment,
March 19, 5:52 PM
Karen, yeah, IBM doesn't quite understand yet how to Be a Person!
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What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. Via janlgordon
Jeff Domansky's insight:
This is a good look at what it means to be a "social" business. 
Fellinger's curator insight,
January 5, 9:39 AM
Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten. 
Fiona Scott-Handley's curator insight,
January 7, 1:08 AM
Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business 
Joe Winpisinger's curator insight,
January 11, 3:24 PM
This is a concept that is not well understood it today's business world. Just having a Facebook Business Page is not going to cut it. Delete the scoop?
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"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits.
I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything.
There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending. Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too.
Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all."
There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology. Via Karen Dietz Delete the scoop?
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Jeff Domansky's insight:
A must-read for ALL strategists! Note Jan Gordon's excellent overview of this post. 
Stephen Dale's curator insight,
February 27, 5:34 AM
A timely call for a dispassionate, unbiassed and "agnostic" analysis of data to discover what it is really telling us, and then acting on this information. Sounds obvious? Then why are we so often misled through our ignorance of good and accurate data analysis? 
digitalassetman's comment,
February 28, 8:19 AM
I think the real data will show up when we explore linked open data of social networks, rendering this with social footprints, blogs and other contributions people who influence because they share their unique parts of the knowledge taxonomy with one another and like this comment, usually in a meta or keywording format/s.
Bryce Miller's curator insight,
March 4, 11:38 PM
Social media strategies devoid of risk management can lead to long days in the court room. Most businesses are not aware of the legal and reputational risks surrounding social media done poorly. Comments are welcome. Delete the scoop?
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Business ideas and trends from Entrepreneur Magazine. The latest news, expert advice, and growth strategies for small business owners.
[Five great tips to help small business get the best esults from Facebook ~ Jeff] Via Lurene Kelley Delete the scoop?
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Interesting stories behind 29 well-known company names including Adidas, Wendy's, Audi, IKEA and more.