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How Famous Companies Got Their Names | StockLogos.com

How Famous Companies Got Their Names | StockLogos.com | Public Relations & Social Media Insight | Scoop.it

Via k3hamilton
Jeff Domansky's insight:

Interesting stories behind 29 well-known company names including Adidas, Wendy's, Audi, IKEA and more.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Are we consuming too much?

Are we consuming too much? | Public Relations & Social Media Insight | Scoop.it
When a book telling people to throw away almost everything they own becomes a best seller and the start of a spiritual movement, it’s a good indication we’re consuming too much. But it’s hard to reconcile this idea when so many families, even in some of the world’s most durable economies, feel like they are barely getting by.Households have never had so many material goods, yet we hear constant reports of economic anxiety and feelings of hopelessness.The problem is livings standards. Our expectations of what we should own have increased—but incomes, for many of us, haven’t kept up. The disconnect leaves households vulnerable and struggling.There is no doubt living standards are rising. People around the world, of all income levels, are living longer, finding more leisure time, and enjoying more luxuries than at any time in history. Remember, only 30 years ago, air-conditioning was a luxury. Now it’s practically seen as a necessity....
Jeff Domansky's insight:
Very thoughtful post and recommended reading. 9/10
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Ad of the Day: How Coffee Maybe, Probably Got Us to the Moon 47 Years Ago

Ad of the Day: How Coffee Maybe, Probably Got Us to the Moon 47 Years Ago | Public Relations & Social Media Insight | Scoop.it

Would the first successful manned moon landing have run as smoothly as it did if mission control wasn't properly stocked with strong coffee? Probably not, claims a new campaign for the Colombia Coffee Grower's Federation.


The space-themed campaign, which launches on the 47th anniversary of the first manned moon landing, suggests that in every big moment in the world's history, something special was brewing, and that something was probably a cup of Colombian coffee taste-tested, handpicked and inspected to ensure its greatness.


Or it was all thanks to Francis—the guy who makes sure break room No. 3 is always stocked with the delicious coffee. You go, Francis!...

Jeff Domansky's insight:

Advertising fun!

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7 Types of New Social Media Content You Can Create Today

7 Types of New Social Media Content You Can Create Today | Public Relations & Social Media Insight | Scoop.it

Have you ever wondered why people love eating at buffets?


It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper.


Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels sprouts, and the pasta—and that variety makes you feel good.


This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged.


If you’re eager to explore, but not sure where to start, check out this list of seven awesome types of social media content you can be creating right now....

Jeff Domansky's insight:

Get the seven newest, boldest content ideas to try on social media: Snapchat stories, Facebook Live, visualizations, cinemagraphs, and more. Great ideas from Buffer and Recommended reading. 9.5/10

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Donald Trump convention speech is 8% policy, 92% fluff - without bullshit

Donald Trump convention speech is 8% policy, 92% fluff - without bullshit | Public Relations & Social Media Insight | Scoop.it

Donald Trump’s speech at the Republican National Convention was only 8% specific policy promises. On the other hand, by my word-for-word calculation, 20% of it was criticism of Trump’s opponents, 21% was fearmongering, and the rest was mostly vague generalities and cheerleading.


Based on this speech, you really can’t identify what you’ll be getting if this guy gets elected — but you certainly know what to be afraid of it he doesn’t.


Let me break it down for you.


I used the Washington Post’s version of the planned text of the speech.  Then I marked it up in different colors to represent different elements: vague promises, passive promises that something will magically happen, overarching proclamations, criticism of opponents and elites — and the few actual promises.


You can see my analysis in the color-coded graphic at the end of this post, and you can see the color-coded text in my Google Document of the speech....

Jeff Domansky's insight:

My assessment? More hot air, less filling!

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These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t

These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t | Public Relations & Social Media Insight | Scoop.it

A few months ago, Leo and I decided that we really wanted to step up our Medium game to truly understand how the platform worked and how we can provide the best value to our audience there.


Truthfully, I was pretty clueless to begin with.


Logging into the Buffer account was likely my second time on Medium — ever. I was super excited to take on the challenge. Everything was started from scratch, with researching, creating spreadsheets, and experimenting at a rapid rate. 


I spent my time studying other brands on Medium and looking for posts that detailed what strategies and tactics worked for getting more traction.


The start of every day for me was Medium, I would import a story from the Buffer blog and edit it before publishing and then spending some time updating all of the tracking spreadsheets with the latest numbers, hoping for an indicator of what was working and what content should be posted tomorrow.


What follows are the 10 biggest experiments and how each one went. I hope it gives you some inspiration and ideas for what you might try next on Medium!...

Jeff Domansky's insight:

Buffer tried all the best Medium marketing tips and strategies. These are the ones that worked for them, as well as the complete list of everything they tried. A marketing must-read.  9.5/10

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Where Does My Money Go? How Online Comments Can Influence a Fundraising Campaign | Institute for Public Relations

Where Does My Money Go? How Online Comments Can Influence a Fundraising Campaign | Institute for Public Relations | Public Relations & Social Media Insight | Scoop.it

Nonprofit organizations (NPOs) are increasingly using social media to spread campaigns. Little research has focused on the influence of user comments on trust in NPOs regarding campaigns in social media. Stakeholders’ trust is seen as important for NPOs.

 

Two experimental studies examine the influence of user comments with different connotations concerning campaigns that were published on the social networking site Facebook.

 

The first experiment focused on the World Wide Fund for Nature (WWF). The second experiment applied to a fictitious NPO, to avoid reputation influence. Irrespective of the NPO’s reputation, the results show that user comments in social media influence the perceived trustworthiness of NPOs.

 

Trustworthiness is fundamental to acts of trust such as those taking the form of a donation....

Jeff Domansky's insight:
User comments impact trustworthiness of nonprofits.
 
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Amazon launches Singles Classics to resell timeless essays from top writers and magazines

Amazon launches Singles Classics to resell timeless essays from top writers and magazines | Public Relations & Social Media Insight | Scoop.it

Amazon this morning is introducing a new way to read short-form content on Kindle devices and in the Kindle app with the launch of “Singles Classics.”


The service will bring articles, stories and essays from well-known authors and top periodicals – many available in digital format for the first time. The articles will be priced at 99 cents each, with writers and publishers retaining up to 70 percent of the royalties from the sale of every copy.


For those who subscribe to Kindle Unlimited, Singles Classics will be available for free.


As of this morning’s launch, there are over 140 different essays and stories available, including those from writers like Susan Orlean, Norman Mailer, Gloria Steinem, Lawrence Wright,Margo Jefferson, Gay Talese and Chang-rae Lee, as well as authors such as John le Carré and Kurt Vonnegut. Some of the works originally appeared in magazines like Time, Vanity Fair, The New Yorker, Rolling Stone, Esquire, The Atlantic andPlayboy....

Jeff Domansky's insight:

Classic marketing move and great deal for Kindle Unlimited members.

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Your Startup’s Pitch Needs Only These 10 Slides — Marketing and Entrepreneurship — Medium

Your Startup's Pitch Needs Only These 10 Slides - Marketing and Entrepreneurship - Medium
Guy Kawasaki shares the layout for a perfect pitch.
Pitching your startup to investors just might be the most nerve-wracking aspect of starting your new business — well, besides the prospect of losing your shirt.


I get it. The last thing you want to do when you’re sleep-deprived and edgy and suffering startup angst is pitch it over… and over… and over again. It’s actually a pretty helpless feeling, asking strangers to decide on the fate of your new venture. If it’s your first or second venture, there can be a real learning curve, too. It takes time and feedback to get it right.
Presentation guru Guy Kawasaki has put together an infographic that can help make your pitch both more effective and less painful....

Jeff Domansky's insight:

Larry Kim shares a useful slide presentation template for startups from Guy Kawasaki.

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Marc Kneepkens's curator insight, July 21, 11:02 AM

When Guy #Kawasaki teaches everyone listens, he is a success story.

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We are not fish and advertising is not food — Medium

We are not fish and advertising is not food — Medium | Public Relations & Social Media Insight | Scoop.it
This is how the Internet looks to the advertising business today:

This is how they approach it:

And this is the result:

Fred Wilson calls that result “data pollution.” (See here, starting at about 23 minutes in.)


What’s wrong with this view, and this approach, is the architectural assumption that:

 

We are consumers and nothing more. Fish in a bowl.
The Net — and the Web especially — is a container.
Advertisers have a right to target us in that container. And to track us so we can be targeted.


Negative externalities, such as the miseries we suffer as a consequence, hardly matter.


This can all be rationalized as an economic necessity.

Jeff Domansky's insight:

Doc Searls, co-author of The Cluetrain Manifesto, writes that marketers need to recognize that people are human and marketers need to get human too.

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Jeff Domansky's curator insight, July 19, 5:28 PM

Doc Searls, co-author of The Cluetrain Manifesto, writes that marketers need to recognize that people are human and marketers need to get human too.

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What the mobile world does online every 10 seconds

What the mobile world does online every 10 seconds | Public Relations & Social Media Insight | Scoop.it

You won't believe the amazing amount of stuff people have done online in the past 10 seconds. Take a look and see for yourself. It's pretty amazing!


In the time it has taken you to read this first sentence, a shit load has happened around the world via mobile devices. Let’s take a quick look…


Now, granted, this is a marketing infographic based loosely on various sources of recent stats. However… in the past 10 seconds:


– 48,000 tweets have been posted


– 280,000 Facebook Likes given, and


– 87,000 new Snapchat pictures shared...

Jeff Domansky's insight:

It's a mad, mad. mobile world.

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BuzzFeed’s newest political reporter is a bot

BuzzFeed’s newest political reporter is a bot | Public Relations & Social Media Insight | Scoop.it

It was a case study in the difficulty of covering national political conventions, hurry-up-and-wait affairs that feature a tricky combination of canned speeches and bouts of breaking news at nearby protests. Even in an epicenter of media scrutiny, it's impossible for news organizations to have someone at every street corner.


That's why, when the Republican National Convention kicks off in Cleveland Monday, BuzzFeed will have a reporter in everyone's pocket.


On Sun