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How Famous Companies Got Their Names | StockLogos.com

How Famous Companies Got Their Names | StockLogos.com | Public Relations & Social Media Insight | Scoop.it

Via k3hamilton
Jeff Domansky's insight:

Interesting stories behind 29 well-known company names including Adidas, Wendy's, Audi, IKEA and more.

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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You won't remember this post | Vox

You won't remember this post | Vox | Public Relations & Social Media Insight | Scoop.it

Online readers may have a harder time remembering news stories than print readers, according to a recent study from the University of Houston.


The study got two groups of university students to read the news and recall what they read. For 20 minutes, one group of 25 read a hardcopy of the New York Times, while another 20 read the newspaper's online version. Both groups were required to abstain from the news for the day until the study session, and participants weren't told that they would be tested on their recollection of what they read.


The results: although both groups read similar amounts, print readers remembered an average of 4.24 news stories, while online readers recalled an average of 3.35 stories....

Jeff Domansky's insight:

A new study shows a major difference between print and online readers. Not surprisingly, online readers remember less. We can probably chalk the differences up to the glut of content online, the shorter length and scannable nature of online content and the fact that we are often multitasking or multi-screening as we  read online.

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What’s the Difference Between ‘Strategy’ and ‘Tactic?’ - PRNewser

What’s the Difference Between ‘Strategy’ and ‘Tactic?’ - PRNewser | Public Relations & Social Media Insight | Scoop.it

Two of the most common words in the flack’s vernacular (next to coffeeare strategy and tactic. 


According to Michael Porter, strategy leader and author of Competitive Advantage: Creating and Sustaining Superior Performance,
“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.”

The conundrum in this industry is that, although you have to think (strategy) before you do (tactic) anything, these two terms are often used interchangeably. It seems “being different” is understanding the difference in the first place."


This should help…


In short, a strategy is a larger, overall plan that can comprise several tactics, which are smaller, focused, less impactful action items that are part of the overall plan. Without a great strategy, there are no good tactics....

Jeff Domansky's insight:

You'd think these days there wouldn't be the need to explain strategy vs. tactics. But just in case you missed the memo in college or university, here it is again. And if you want help remembering it, just remember the paper airplane at the top of this article. Great visual!

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Journalist Reveals Ketchum’s Suggestions for Discrediting Him - PRNewser

Journalist Reveals Ketchum’s Suggestions for Discrediting Him - PRNewser | Public Relations & Social Media Insight | Scoop.it

In case you missed it, Bloomberg Businessweek published an intriguing story yesterday by veteran journalist Paul M. Barrett that ran with the headline “What It’s Like to Be Attacked by Putin’s Flack.


The “flack” in question is Ketchum — more specifically D.C.-based partner Kathy Jeavons, who “heads both the Ecuador and Russia accounts” for the firm.


For the record, Jeavons did not personally attack or even contact Barrett. But a source did forward him a talking points document that the firm wrote for Nathalie Cely, Ecuador’s ambassador to the United States. The doc included both well-stated observations about Ecuador’s history with Chevron and suggestions for casting doubt on the credibility of Law of the Jungle, Barrett’s upcoming book on the lawsuit that accuses the company of abusing its relationship with the people of Ecuador....

Jeff Domansky's insight:

In the rough-and-tumble world of politics, multinational corporations and public affairs, there are always plenty of bruises to go around. The original article provides a fascinating look at PR strategy and reputation management. Ketchum's analysis and advice appear sound though ironically as the journalist suggests, they vindicate his own views on Texaco/Chevron's actions at the same time. I expect the book will become required reading for environmentalists, PR consultants and corporate managers.

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5 Social Media Metrics to Convince Your CFO to Double Your Budget | SocialBro

5 Social Media Metrics to Convince Your CFO to Double Your Budget | SocialBro | Public Relations & Social Media Insight | Scoop.it

Analytical tools can get you the feel good numbers, but they’re also about more than that. They’re about incisive, actionable data that gives reliable feedback on your current campaigns and practical insights to inform your next one. Marketers who think they’ll only get ‘soft’ metrics out of the data either haven’t been using powerful enough analytics tools, or they haven’t been using them properly. Social media isn’t a baby anymore, it has grown into a vital channel with powerful analytics available that can help you find the money amongst the noise.


Intelligent use of social analytical tools means that there is absolutely nowhere for substandard marketing campaigns to hide. Spending on social analytics is expected to grow from $620 million in 2014 to $2.73 billion by 2019.


With a few clicks you can get all the lowdown on how your campaign is performing online, what’s making you the most money, and how to change it if necessary. The best marketers will use this information to streak ahead of their competition with campaigns that are on trend, responsive, and deftly efficient at delivering results that their CFOs cannot ignore. Here’s how you can join them....

Jeff Domansky's insight:

Your CFO isn't interested in likes and follows. They need hard financial figures. Here are the social media metrics that will help you speak their language.

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Screencast-O-Matic - A Great Tool for Creating Screencast Videos | Richard Byrne

Screencast-O-Matic - A Great Tool for Creating Screencast Videos | Richard Byrne | Public Relations & Social Media Insight | Scoop.it

Over the last few weeks I have published a bunch of how-to videos like this one about creating stop motion movies. I've had at least a handful of people ask me in emails or Tweets about the tool that I use to create those videos. I use Screencast-O-Matic to create my screencast videos.


Screencast-O-Matic is available in a free version and a pro version. The free version allows you to record for up to fifteen minutes at a time (that is plenty of time for most screencasts), publish to YouTube in HD, and save videos to your computer as MP4, AVI, and FLV files. The pro version ($15/year) includes video editing tools, unlimited recording lengths, a script tool, and removal of the Screencast-O-Matic watermark.


Both versions of Screencast-O-Matic include a highlighted circle around your cursor so that viewers can easily follow your movements on the screen. A webcam recording option is included in the free and pro versions of Screencast-O-Matic....

Jeff Domansky's insight:

This is a cool video tool worth exploring for everyone from teachers and bloggers to PR, marketers and content marketing pros.

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Meet the McGill professor who got inside Anonymous | Toronto Star

Meet the McGill professor who got inside Anonymous | Toronto Star | Public Relations & Social Media Insight | Scoop.it
Gabriella Coleman "lived" online, documenting codes and customs of the infamous hacktivist collective. Eventually, she became their chief interpreter.


...For a bleary Coleman, either way meant a maelstrom. As the world’s foremost — and pretty much only — scholar on Anonymous, she has become the lightning rod that attracts the world’s crackling media whenever Anonymous does something newsworthy, which is often.

Coleman is an anthropologist. Had she been a different kind of scholar, her experience might have been different. But just as traditional anthropologists might live amid a village or tribe to observe their customs,


Coleman spent years “living” online, logging long days and sleepless nights in a quest to understand the language, culture and ethical codes of a notoriously amorphous group. As Anonymous evolved from pranksters to political “hacktivists,” taking on targets from the Church of Scientology to African autocrats, she was one of a tiny few watching courtside.


That perspective has put Coleman in demand, and informs her soon-to-be-published book, Hacker, Hoaxer, Whistleblower, Spy: The Many Faces of Anonymous . But it has also pitched her into sticky ethical positions, and often left her exhausted, paranoid, and, after the FBI zeroed in on Anonymous, potentially a target....


Jeff Domansky's insight:

Fascinating story and look inside Anonymous. Recommended reading 9/10

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10 Free Blog Post Ideas - Schaefer Marketing Solutions: We Help Businesses {grow}

10 Free Blog Post Ideas - Schaefer Marketing Solutions: We Help Businesses {grow} | Public Relations & Social Media Insight | Scoop.it

...Over the years, my list of potential blog posts has built up to include 268 ideas, and I began to wonder … just what is down there at the “bottom of the sea?” What was I thinking about four years ago when this pile started to accumulate?


So I started cleaning out the closet. I uncovered some long-forgotten ideas that still ring true … they will probably be resurrected into full-blown posts some day. Others just don’t make sense any more so I deleted them. But there was another list that I want to give to you: Good blog post ideas that I never intend to write.


The following list is up for grabs. If any of these headlines inspire you to write a blog post let me know and I will tweet your post and add a link back to your piece at the bottom of this post as a historical record of what happened. Up for it?...


Jeff Domansky's insight:

Mark W Schaefer issues a blogging challenge. Are you up for it?

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5 Ways You Can Add Social Proof to Your Landing Pages

Social proof can be a powerful tool for converting visitors to your landing page. Learn some ways to add social proof to your landing pages.
Jeff Domansky's insight:

Do you know the definition of social proof? Find out more and get some tips on how to use it to your advantage.

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The Real Reason You Don't Care About The Apple Watch

The Real Reason You Don't Care About The Apple Watch | Public Relations & Social Media Insight | Scoop.it

Why is the Apple Watch a bit, well, boring?


Because the next set of problems Apple has to solve is so much less fun than the last....

Jeff Domansky's insight:

Interesting point of view on Apple's newest creation, the market and the marketing challenge.

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30 Awe-Inspiring Examples of Digital Illustration Artwork

30 Awe-Inspiring Examples of Digital Illustration Artwork | Public Relations & Social Media Insight | Scoop.it
Amazing Digital art and illustration artwork created by professional artists from around the world that will surely mesmerize you and stir your imagination. Have a look, and feel the power of Illustrator!

Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Browse these fantastic illustrations for a little creativity with your coffee.

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The 10 Most Influential Marketers of 2014

The 10 Most Influential Marketers of 2014 | Public Relations & Social Media Insight | Scoop.it
Who is a marketer? It might sound like a silly or redundant question, but in a mobile, on-the-go world of ever-shifting content offerings (this time last year, had you even heard of Blippar? Vine?), the quandary requires deeper consideration.


This list of the 10 most influential marketers makes it clear that marketers don't necessarily have marketing job titles anymore: editors, curators, and digital managers are in the club now too. In no particular order - here are some of our favorites....

Jeff Domansky's insight:

NewsCred offers up an interesting list of its "10 most influential marketers of 2014." Some good follows here and a good read. 8.5/10 

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"Ten Reasons Visual Communication Can't Be Ignored" | Haiku Deck

"Ten Reasons Visual Communication Can't Be Ignored" | Haiku Deck | Public Relations & Social Media Insight | Scoop.it
Why visual communication is arguably the best way to reach your audiences, and five tips for using images in your content...
Jeff Domansky's insight:
Valuable stats and tips on the power of visuals in presentations.
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vivianne agudelo's curator insight, September 16, 3:51 PM

El mejor complemento de la noticia.

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One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic

One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic | Public Relations & Social Media Insight | Scoop.it

Are you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don’t even show up for?


In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create content that will outrank them. This approach is so effective that by leveraging it on Quick Sprout over the last 12 months, I’ve been able to increase my search traffic from 160,773 visitors to 280,428 visitors a month.


That’s 119,655 more visitors a month. Or 74% more search traffic per month....

Jeff Domansky's insight:

Putting aside a little hype, this is a valuable strategy to grow your search engine traffic.

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STUDY: Readers Remember Print Placements Better Than Digital | PRNewser

STUDY: Readers Remember Print Placements Better Than Digital | PRNewser | Public Relations & Social Media Insight | Scoop.it

A new study from the University of Houston does sort of throw a wrench into that line of thinking, though: it found that readers are more likely to remember things like, say, your client’s name and the products they sell when this information appears in print.


Here’s the key finding: after reading for 20 minutes and being asked to recall as many articles as possible:

  • Print-only readers recalled 4.24 stories on average
  • Online readers recalled an average of 3.35 stories


Interestingly, the gap grew even wider when it concerned the topics discussed in those stories and the main points made. Vox turned it all into a graph if you want to check out a visual representation....

Jeff Domansky's insight:

STUDY: Readers Remember Print Placements Better Than Digital

This is a great point to remember when you are crafting your PR and marketing strategies. And that's an important reminder to digitally savvy up and comers who may be thinking digital-only.

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What It's Like to Be Attacked by Putin's American Flack

What It's Like to Be Attacked by Putin's American Flack | Public Relations & Social Media Insight | Scoop.it

Investigating the gun industry, Muslim extremists, and high-stakes litigation, I’ve grown accustomed to deadline intimidation from corporate legal departments or an executive’s personal PR squad, but only this week am I getting a feel for what it’s like to be the target when a sovereign nation goes into crisis-communication mode.


Worried about revelations in Law of the Jungle, my soon-to-be-released book about the epic Chevron (CVX) oil pollution case, the Republic of Ecuador’s U.S. public relations advisers, New York-based Ketchum, has sent a six-page, single-spaced memo to Ecuador’s ambassador to the U.S., Nathalie Cely. Marked “reservado y confidencial,” the memo, prepared in Spanish throughout, outlines “difficult questions” the book raises “that negatively affect Ecuador,” and includes an ad hominem swipe. “It remains unclear when and how many times Barrett visited Ecuador or if he interviewed anyone from the Government,” the memo states. “This can be converted into a point that we can raise, but only in suitable settings and among appropriate journalists.”


I obtained a copy of the memo from a helpful noncombatant who works for neither Ketchum nor the ambassador and who requested anonymity for all the obvious and usual reasons. The damage-control document is a peculiar combination of advice on how to discredit the messenger—“this can be converted into a point …”—and admissions that the book raises issues that do not reflect well on Ecuador’s government....

Jeff Domansky's insight:

As the target for a "discredit him strategy" journalist and author Paul Barrett provides insight into the world of multinational corporations, politics and public affairs. I'm looking forward to reading the book.

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37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning | Public Relations & Social Media Insight | Scoop.it

Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic.


Whether you write content for B2B or B2C sites, there is an art to content creation.


Follow the tips below, and you’ll increase the likelihood of your content being shared, which will help you generate traffic.


Here is a 37-point checklist that will help you create great content....

Jeff Domansky's insight:

Neil Patel's advice is always bang on for marketers. Recommended reading 9/10

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Jedidiah Yousefi's curator insight, Today, 4:24 PM

This article is spectacular! It gives you 30 some ideas on how to better receive traffic from a business to business scenario or from business to consumer. This can be very helpful in marketing today; especially when there is a need to haul in consumers and to get attention. Here are some of the suggestions that are mentioned in the article :

Limit your paragraphs – ideally, your paragraphs shouldn’t be longer than 5 to 7 lines. This will make your content easy to read.A picture says a thousand words – all text with no images makes content boring.Make your images relevant – don’t use pictures for the sake of using them. Make sure they are relevant to your content.Create an expectation within your intro – once people read the intro, they should know what to expect from the rest of your post.Let your personality shine – from vulnerability to humor, show off your personality. Let your readers get to know you. 

These are all great tips for marketers to use when working on line, posting content, or writing something. One I particularly like is too “have an emotional crack" another wards, be funny and crack a joke. When you are boring, you lose the focus of the people you are trying to PRECISELY get.

 

Jedidiah Yousefi's curator insight, Today, 4:24 PM

This article is spectacular! It gives you 30 some ideas on how to better receive traffic from a business to business scenario or from business to consumer. This can be very helpful in marketing today; especially when there is a need to haul in consumers and to get attention. Here are some of the suggestions that are mentioned in the article :

Limit your paragraphs – ideally, your paragraphs shouldn’t be longer than 5 to 7 lines. This will make your content easy to read.A picture says a thousand words – all text with no images makes content boring.Make your images relevant – don’t use pictures for the sake of using them. Make sure they are relevant to your content.Create an expectation within your intro – once people read the intro, they should know what to expect from the rest of your post.Let your personality shine – from vulnerability to humor, show off your personality. Let your readers get to know you. 

These are all great tips for marketers to use when working on line, posting content, or writing something. One I particularly like is too “have an emotional crack" another wards, be funny and crack a joke. When you are boring, you lose the focus of the people you are trying to PRECISELY get.

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8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience - SocialBro

8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience - SocialBro | Public Relations & Social Media Insight | Scoop.it

The old novelty marketing ideas don’t work any more. With over 825 million Facebook posts a day, 7,500 Tweets a second, and at least 86 different social networks with over 1,000,000 users, your audience is constantly bombarded with blogs, jokes, memes, news, reviews, pictures, and other things on social media that aren’t related to your brand. At the beginning of 2014 there were over 180 million websites on the Internet (one website for every 40 people on the planet), most will have social pages churning out posts that compete with you for clicks and attention.


People have such social fatigue that by the time your post arrives in someone’s feed you could be the 200th thing they’ve seen that minute and they’ll move on to the 201st less than a second later.Your socially fatigued customers live in an age where ‘good’ isn’t good enough, and ‘excellent’ is barely remembered.


To truly stand out you need to create a real impact and connect with your audience on a deeper level than just pretty pictures and humour. Here’s eight key components that successful marketers use to turn socially comatose casual browsers into chipper consumers....

Jeff Domansky's insight:

In this excellent post you'll learn why the old novelty marketing ideas don't work anymore. Years of social fatigue have made audiences tough to crack, and these 8 pro tips will help you cut through the noise.

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7 Elements of a Perfectly Optimized Social Media Account [Infographic]

7 Elements of a Perfectly Optimized Social Media Account [Infographic] | Public Relations & Social Media Insight | Scoop.it

Besides keeping up with the news (and subscribing to your favorite marketing blogs), your first step toward navigating these changes is to understand the basic best practices that work across almost all popular social networks. The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. While there are certainly nuances to posting on each social network, these tips are the common thread across all your social media accounts....

Jeff Domansky's insight:

Want to up your game on social media? Check out the anatomy of a properly optimized social post from Ginny Soskey.

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After Selling Out to Microsoft, Minecraft and Its Founder Write the World's Best Press Releases

After Selling Out to Microsoft, Minecraft and Its Founder Write the World's Best Press Releases | Public Relations & Social Media Insight | Scoop.it

No surprise that Microsoft just bought Mojang, the company behind the hit game Minecraft, for $2.5 billion. We told you about that last week.


The shock is that the tiny team at Mojang — which has fewer than 30 workers — employs someone with the ability to write the world’s best hey-we-just-sold-out letter, directed at the game’s many passionate fans — the ones who will determine whether Microsoft got a bargain or bubble-inflated dud.*


If you’re ever in a position to announce that you’ve sold your company for $2.5 billion, or any sum, you should be taking notes.


Here’s a free head start....

Jeff Domansky's insight:

Peter Kafka says here's how you tell your fans you sold out.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 3:12 AM

Well, now, ain't that sweet.

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One Of The Smartest VCs Of All Time Has An Ominous Warning For The Tech Industry

One Of The Smartest VCs Of All Time Has An Ominous Warning For The Tech Industry | Public Relations & Social Media Insight | Scoop.it

Respected venture capitalist Bill Gurley is sounding the alarm on the startup industry.


In an interview with The Wall Street Journal, Gurley says the current environment reminds him of the tech bubble that formed in the late 1990s.


Every incremental day that goes past I have this feeling a little bit more. I think that Silicon Valley as a whole or that the venture-capital community or startup community is taking on an excessive amount of risk right now. Unprecedented since ‘'99. In some ways less silly than '99 and in other ways more silly than in '99.


Gurley adds, "No one's fearful, everyone's greedy, and it will eventually end."


Gurley is a partner at Benchmark. He's invested in Uber, OpenTable, and Zillow. Benchmark has invested in Snapchat, Quip, Yelp, and many more.


Private companies are raising giant sums of money — some as much as $500 million, says Gurley. When you have that much money, you have to spend it, so companies are upping their "burn rate," or the amount of money they're willing to lose to grow their businesses....

Jeff Domansky's insight:

Is the technology market buoyant or is it a bubble ready to burst? this VC is talking bubble.

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The Secret Formula to Creating a Bestselling Book

The Secret Formula to Creating a Bestselling Book | Public Relations & Social Media Insight | Scoop.it

Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, knowexactly what to do to create an outstanding, well-received bookthat was promoted in such a way that it sold better than you expected? Sound like a dream?


Well, certainly nothing is without risk but in working and speaking with thousands of authors, I have found that there are certain things that work every time – and others that don’t.There is a formula for success,and though varying degrees of it may be modified to better serve your audience and genre, most of the things that propel books to success are the same across the board....

Jeff Domansky's insight:

Writing the book is half the battle. Promotion is the other critical half.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 3:25 AM

Nice. You want to read and absorb.

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What Happens When Crowdsourcing Stops Being Polite And Starts Getting Real

What Happens When Crowdsourcing Stops Being Polite And Starts Getting Real | Public Relations & Social Media Insight | Scoop.it

Garthen Leslie is an IT consultant and looks the part. He's geeky, quiet, and middle-aged, sporting a long, untucked white polo, khakis, and wire-framed glasses. But today, very suddenly, he is also the face of a new ideal--a symbol of how invention itself is being reinvented.


"It was August and really hot," Leslie says, recalling how it all began, as he reaches for an hors d'oeuvre at a media-saturated party being thrown in his honor in Manhattan's Chelsea neigh­borhood (Martha Stewart will amble through the door in about 15 minutes). The 63-year-old had been commuting from Washington, D.C., to suburban Maryland, dreading the hellishly stuffy home that awaited him--but he didn't want to leave his AC on all day, for fear of an equally hellish energy bill. "I thought, There are all kinds of applications forsmartphones," he says. "Why couldn't we marry one to these window air conditioners?" He dreamt up a device that did just that and submitted it to a New York startup called Quirky,

which turns great ideas into best-selling products...

Jeff Domansky's insight:

Great things have come from Quirky and its community of inventors. But their biggest project, Aros, strained everyone. fast Company looks inside the crowdsourcing phenomena.

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A Glimpse Into Marketers’ Social Media Strategies | AdWeek

A Glimpse Into Marketers’ Social Media Strategies | AdWeek | Public Relations & Social Media Insight | Scoop.it

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those surveyed said they use some form of social media marketing, only 37 percent reported being able to measure ROI—and this problem extends to even the largest marketers, 78 percent of whom said they struggle with this measurement....

Jeff Domansky's insight:

How are you measuring up in your social media? This infographic covers the best practices, tools and tips.

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Jeff Domansky's curator insight, September 16, 10:35 PM

How are you measuring up in your social media? This infographic covers the best practices, tools and tips.

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Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops

Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops | Public Relations & Social Media Insight | Scoop.it

One of the best parts of my job involves conducting storytelling workshops.It’s both fun and satisfying to help participants connect the dots to a simple premise: Given a choice between “interesting” and “dull,” human beings pick “interesting” virtually every time.


I’m constantly refining the package shared with participants in our workshops for business storytelling.Lately, these are my go-to narratives....

Jeff Domansky's insight:

Useful storytelling resources from Lou Hoffman

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Here Comes the Content Marketing Shakeout | Jay Baer

Here Comes the Content Marketing Shakeout | Jay Baer | Public Relations & Social Media Insight | Scoop.it

The tick tock until the big content marketing software shakeup is under way.


... Content marketing success is about the wizard, not the wand.


You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best. All modern marketing software (of any stripe) requires labor to make the magic happen. That makes the true cost of software ownership not just licensing and training costs, but salaries and benefits, too. It’s another reason why I’m not sure SMB will embrace content marketing with the same fervor as they have social media. Many of those companies have only recently finished swallowing the new software and personnel expenses needed to “get good” at social, and now they are expected to do it again with content marketing?...

Jeff Domansky's insight:

Jay Baer reflects on the state of the content marketing industry and where customers of its software may be. A thoughtful post worth reading by software makers, content marketers, PR, advertising and marketing pros. 9/10

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