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7 Sources of Inspiration for Writing Sizzling Social Media Posts | Rebekah Radice

7 Sources of Inspiration for Writing Sizzling Social Media Posts | Rebekah Radice | Public Relations & Social Media Insight | Scoop.it

Writing a compelling post that grabs the attention of your audience day in and day out can be challenging. It can also be time consuming, aggravating and downright exhausting.


Between tweets, Facebook posts, Google+ updates and the myriad of additional social sites frequented daily, producing fresh and unique content on a consistent basis can leave our creative juices feeling picked at, poked through and squeezed dry.


Unless you are a natural born writer with exceptional skills, running out of content ideas is inevitable.


While the 7 sources of inspiration below will not keep you from hitting the proverbial brick wall, they will help you put some sizzle in your social and begin to compile a list of resources to assist in the creation of social media posts that ignite and excite your audience.

Jeff Domansky's insight:

Seven basic tips to get you inspired for blogging.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a>
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Which Online Marketing Channel Should You Prioritize?

Which Online Marketing Channel Should You Prioritize? | Public Relations & Social Media Insight | Scoop.it

When it comes to online marketing effectiveness and driving both traffic and conversions to a website, brands have plenty of options to choose from: direct traffic, organic vs. paid search, email, social media, display banners, referral traffic, etc.


But these channels don’t necessarily have the same level of effectiveness, depending on whether we are a small, medium or large organization. Results will also vary greatly depending on which industry we may evolve in – brand paid search may work well in travel but less so in sports or home and garden, for example....

Jeff Domansky's insight:

Here's some help choosing the best social media channel for your online marketing.

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40 Awesome Posts about Content Marketing You Should Read – Optixor

40 Awesome Posts about Content Marketing You Should Read – Optixor | Public Relations & Social Media Insight | Scoop.it
In order to create awesome content that will fuel up your overall marketing strategy, you have to learn from others’ awesome content. Here are 40 informative blog posts on content marketing that are worthy to be read, learned and tested....
Jeff Domansky's insight:
These 40 blog posts will update and boost your content marketing knowledge, understanding and performance. To create awesome content, read and learn from others' great content.
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Media Kit Essentials: Include These 7 Items to Please Reporters

Media Kit Essentials: Include These 7 Items to Please Reporters | Public Relations & Social Media Insight | Scoop.it

Never leave a reporter hanging—especially one who's ready to write about your company. One of the simplest ways to please any journalist, blogger, or even potential investor, is to have a easy-to-find press kit on your site.


"The goal of a press kit is the same as public relations—make it easy to tell the story," says Jordan Lampe, director of communications at payments company Dwolla. He's helped land the startup on the front pages of the New York Times and the MIT Technology Review....

Jeff Domansky's insight:

Here are 7 media kit essentials to help you help reporters tell better stories.

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A Broad Approach to Smarter Content Marketing

A Broad Approach to Smarter Content Marketing | Public Relations & Social Media Insight | Scoop.it
Intelligent content is an approach to how we structure, manage, and create content to make it discoverable, reusable, reconfigurable, and adaptable. It’s smart content, content that isn’t created for one channel, topic or persona, but rather content that is created to be repurposed and adapted again and again....
Jeff Domansky's insight:
Here are lessons learned at the Intelligent Content Conference.…
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Kasia Hein-Peters's curator insight, Today, 8:38 AM

Smarter, more effective content marketing

Hanin Abu Al Rub's curator insight, Today, 11:04 AM

Smarter Content Marketing...

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Stanford's Most Popular Class Isn't Computer Science - It's Something Much More Important

Stanford's Most Popular Class Isn't Computer Science - It's Something Much More Important | Public Relations & Social Media Insight | Scoop.it

Before Kanyi Maqubela became an investment partner at the Collaborative Fund, an early-stage venture capital firm focused on social enterprises, he was a typical Stanford student in need of career guidance. He was working with startups, studying philosophy, dating someone special—and feeling overwhelmed.


Enter "Designing Your Life," a new and wildly popular course for Stanford juniors and seniors that is grounded in design thinking concepts and techniques. The course’s lessons gave him the perspective he needed to navigate decisions about life and work post graduation....

Jeff Domansky's insight:

It's called "Designing Your Life," a course that's part throwback, part foreshadowing of higher education's future. Pure inspiration. Recommended reading. 10/10

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Ian Harris's curator insight, Today, 1:36 AM

An interesting feature alerting us to an emerging role for higher education.

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Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following | Public Relations & Social Media Insight | Scoop.it

In order for the model to work, however, businesses first need to develop a strong following on social media. "If you have 10,000 followers on Facebook or Instagram, hopefully you can convert 1 percent a week on sales," he says. This allows for experimentation with both product design and marketing strategy; John advises that entrepreneurs consistently play around with both, using social media to "see what works."

Time spent as both an entrepreneur in the fashion industry and a host on Shark Tank has taught John a lot about how brands can go about successfully building a loyal social media following: Here are three of his strategies....

Jeff Domansky's insight:

Smart social media tips from Shark Tank's Daymond John.

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6 Ways to Use Social Media to Learn From Your Competitors

6 Ways to Use Social Media to Learn From Your Competitors | Public Relations & Social Media Insight | Scoop.it

Knowing how to properly monitor social channels for your competition’s content can help you learn a lot about other brands in your field. Using social media, you can learn about your competitors’ newest product releases, their customers’ grievances, and see which parts of their content strategy work and which ones don’t. If you’re not familiar with using social media listening to gain competitive intelligence, here are some ways to start learning....

Jeff Domansky's insight:

Here are 6 Ways to use social media to learn from your competitors

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Improving Marketer-Journalist Relationships | SEJ

Improving Marketer-Journalist Relationships | SEJ | Public Relations & Social Media Insight | Scoop.it

Marketers and journalists have a long and not-always happy history. A marketer is always trying to make his or her story interesting and compelling enough to spark the interest of a journalist. The journalist, on the other hand, is always trying to separate the wheat from the chaff; only writing stories that have some intrinsic value, bring page views, or some other form of audience reaction. Journalists view it as an unfortunate part of their jobs that they must constantly poke holes in marketing or PR pitches in order to avoid unwanted puff pieces for individuals, products, or organizations.

This tension between the two sides has led to an energetic, and some would say outrageous, relationship between marketing and journalism. Still, marketers and PR folks know they must develop their relationships with journalists on a fairly constant basis in order to be successful at their work. If you are an online marketer who usually has the cyber door slammed in your face by journalists, here are a few things to consider:...

Jeff Domansky's insight:

Here's how to improve your media relations.

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How to Separate the Personal and Professional on Social Media

How to Separate the Personal and Professional on Social Media | Public Relations & Social Media Insight | Scoop.it

It might not be obvious to everyone, but it is true: the more that posts are tailored to specific circles in a social world, the less risk there is that they will cause offense or embarrassment. Thus, for anyone willing to invest the time and effort, we recommend a more sophisticated strategy, the Custom strategy, in which social media users manage both their audience and their content.


This is what Google+ was designed to facilitate. We also found people doing this on Facebook by creating two lists, one personal and another professional, and posting different content to these lists. Thus they safeguard their professional reputations while still maintaining an honest and lively Facebook identity. Custom strategies tend to be employed by journalists and public figures, who often set up distinct accounts to make absolutely clear when they are and aren’t speaking in a professional capacity.


We come away from our study with a belief that most professionals would be best served by a Custom or a Content strategy. A Custom Strategy allows for richer relationships to be forged with peers through the sharing of information that goes beyond the strictly professional. At the same time, it saves the boss from seeing too many party and baby pictures, and spares friends all the job-related content that means nothing to them. However, you must have the capabilities to execute this Custom strategy effectively or else it could backfire. A Content strategy is the next best alternative that requires fewer capabilities, but may allow you to connect with a broad audience effectively....

Jeff Domansky's insight:

Thoughtful look at custom vs content strategies on social media and strategies to manage them.

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Richard Byrne: Wistia - A Great Video Hosting Platform

Richard Byrne: Wistia - A Great Video Hosting Platform | Public Relations & Social Media Insight | Scoop.it
Wistia is a video hosting service designed for businesses, I use it to host my webinar recordings, but it does offer a free plan for new users. Wistia's free plan allows you to host up to 50 videos at a time. You can host HD videos and videos of nearly unlimited length. Wistia also provides a wide range of customizations that you can apply to your embedded videos.
Jeff Domansky's insight:

Check out this useful video hosting service - powerful and reasonably-priced.

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10 Social Media Strategy Ideas that Generate Real Results

10 Social Media Strategy Ideas that Generate Real Results | Public Relations & Social Media Insight | Scoop.it
97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before.

As a small business owner or entrepreneur, you know you need to maintain an established social media presence.

It’s how and where you’re going to connect with potential customers, sell your product or a service.

But, showing up on social media isn’t enough.

You have to engage and entertain an already over stimulated society. And not just entertain but provide fresh, relevant and timely content.
Jeff Domansky's insight:

Rebekah Radce has10 practical tips small business can take to establish a social media presence.

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5 Ways to Become a LinkedIn Ninja

5 Ways to Become a LinkedIn Ninja | Public Relations & Social Media Insight | Scoop.it
Even if you’re absolutely sure you’ll never need another job again, know that for many professionals, LinkedIn is their go-to tool to see what the folks they are meeting are all about.


A strong LinkedIn profile could be the tipping point for landing that board position, or inspiring your current employer to notice the diversity of your background and how your professional point of view is playing in the marketplace.

Jeff Domansky's insight:

Karin Hurt offers five practical tips to becoming a LinkedIn ninja.

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Marco Favero's curator insight, March 26, 2:33 PM

aggiungi la tua intuizione ...

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How to Use LinkedIn: Ultimate List of LinkedIn Tips | @Hubspot

How to Use LinkedIn: Ultimate List of LinkedIn Tips | @Hubspot | Public Relations & Social Media Insight | Scoop.it

With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly enough exposure as they deserve. So to help you master LinkedIn, we've compiled the ultimate list of LinkedIn tips you may be overlooking ... but definitely shouldn't....

Jeff Domansky's insight:

Hubspot's superb post shows how to use linkedin for professional networking, business, and marketing with this ultimate cheat sheet of tips. it gets a rare 11 / 10 rating and obviously you must read it!

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Jeff Domansky's curator insight, March 26, 11:00 AM

Hubspot's superb post shows how to use linkedin for professional networking, business, and marketing with this ultimate cheat sheet of tips. it gets a rare 11 / 10 rating and obviously you must read it!

Marco Favero's curator insight, March 26, 2:34 PM

aggiungi la tua intuizione ...

Khushi Parmar's comment, March 27, 7:43 AM
http://www.vishwagujarat.com/entertaintment/video-mr-x-title-song-emraan-hashmi-mr-x-2015/
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Creating a Visual Impact With Your Digital Marketing Plan

Creating a Visual Impact With Your Digital Marketing Plan | Public Relations & Social Media Insight | Scoop.it

Consumer appetites for online content has only increased as web search and mobile use continue to rise. What is changing, however, is consumers’ “tastes” for that content. Today, many consumers want to learn by seeing — a trend that is leading marketers to shift their approach toward strategic graphics and imagery in their digital marketing plans.


Consumer attention has shifted from engaging with text-heavy content to more visually appealing, short-form content, including visual updates, stories, ads and videos. Brands who can skillfully convey their messages by mixing these visual elements into their content recipe will be the ones winning with online searchers and customers.


In this post, we explore three areas of your digital marketing plan where you can start to make a visual impact that has the potential to affect your marketing and sales results....

Jeff Domansky's insight:

A digital marketing plan needs more than written content to be effective. Learn to create a visual impact with your content....

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50 amazing graphic designers you should know | Big Data Made Simple

50 amazing graphic designers you should know | Big Data Made Simple | Public Relations & Social Media Insight | Scoop.it

If you’re looking for inspiration for a graphic design project, there’s no better way to motivate yourself than to see good design in action.


Between imagining the technology that’s pushing us into the future and challenging the boundaries of visual communication, designers are an integral part of a fast-paced world that’s changing all around us.


We wanted to share with you our pick of awesome designers that inspire and excite us to keep our creative juices flowing....

Jeff Domansky's insight:

Inspiration: it makes your eyes wide and your brain start ticking. Most importantly, it’s a powerful force to drive ideas. Here's a great list of designers to follow, so the post could have used a few visuals to spice it up.

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6 Reasons Why Marketers Should Bet on Podcasting

6 Reasons Why Marketers Should Bet on Podcasting | Public Relations & Social Media Insight | Scoop.it

It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast.


There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Like everyone else, I’m busy. Really busy. Podcasting is extremely time consuming (more so than I expected).


But, here I am, planning, scheduling, recording and editing a weekly podcast with my co-host, Kelly Kranz. Am I crazy? Maybe. But here's why it works....

Jeff Domansky's insight:

There are so many blogs and so little time to read them. Podcasting is a great way to share marketing information with people on the go. Why should you start a podcast?

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Writing an Effective Design Brief: Awesome Examples And a Free Template To Get You Started | Canva

Writing an Effective Design Brief: Awesome Examples And a Free Template To Get You Started | Canva | Public Relations & Social Media Insight | Scoop.it

Start by doing your research before the call or meeting. Check out their website and social media profiles. Google any articles about them. Read their blog.


Some design briefs are submitted and completed by the client and then handed off to the designer. But if you’re a designer working directly with the client, going through the questionnaire with them can get you more detailed responses and more clarity if you’re not sure of an answer.Here are 10 questions to start with that’ll give you the information you’ll need to get started...

Jeff Domansky's insight:

Because every successful design project starts with an awesome brief.

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3 Paths To Involve Employees In Content Marketing

3 Paths To Involve Employees In Content Marketing | Public Relations & Social Media Insight | Scoop.it

Our employees give us the opportunity to augment our licensed and community-generated content with original material that has the feel of exclusive, insider information. While our colleagues may not be as trained in effective Web writing as we are in marketing, their insights are nuggets of gold and can be efficiently turned into content.

In this column, I’ll describe three types of content programs and processes that represent different paths to get employees engaged in content marketing in a manner that both taps into their knowledge and respects the fact that content is not their day job....

Jeff Domansky's insight:

Employees and content marketing can be a potent mix.

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WebGems SNMinc's comment, March 27, 5:01 AM
Employees create great content about the industry than a hired content write. This is because they will be writing about their daily job.
Khushi Parmar's comment, March 27, 7:43 AM
http://www.vishwagujarat.com/entertaintment/video-mr-x-title-song-emraan-hashmi-mr-x-2015/
Habibur Rahman's comment, March 27, 12:55 PM
thanks for this post.http://www.wpthorp.com/
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How to Calculate Social Media ROI: A Delightfully Short Guide

How to Calculate Social Media ROI: A Delightfully Short Guide | Public Relations & Social Media Insight | Scoop.it

Social media ROI is what you get back from all the time, effort, and resources you commit to social. And it’s best calculated with dollar amounts.

Of course, there are no dollar signs dangling from retweets or likes. Twitter, Facebook, and others are no-cost marketing channels to join, potentially a zero-dollar investment (which makes any return exponentially fantastic, right!).

So in order to track ROI, the key elements would be:
-  Identifying your monetary investment in social media
-  Attaching a dollar amount to your social media goals...

Jeff Domansky's insight:

Measuring social media is doable, so get doing it.

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Marco Favero's curator insight, March 27, 5:14 AM

aggiungi la tua intuizione ...

Marco Favero's curator insight, March 27, 6:06 AM

aggiungi la tua intuizione ...

Khushi Parmar's comment, March 27, 7:43 AM
http://www.vishwagujarat.com/entertaintment/video-mr-x-title-song-emraan-hashmi-mr-x-2015/
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7 Neglected Ways to Promote Your Content on Social Media

7 Neglected Ways to Promote Your Content on Social Media | Public Relations & Social Media Insight | Scoop.it

Whether you’ve written a blog post, built an infographic, or hosted a webinar, you’ve probably promoted your content across your social media profiles. Maybe you’ve even shelled out a bit of money for social media advertising. These methods of content promotion are now standard, and form the basis of how most content creators and businesses use social media. Too often, this is where people stop.

Social networks provide a wealth of opportunity for content promotion beyond sharing and advertising. Here are seven neglected ways to promote your content on social media. How many are you using?...

Jeff Domansky's insight:

Seven social media tips you can use.

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The One Key Thing You Need for Content Marketing Success

The One Key Thing You Need for Content Marketing Success | Public Relations & Social Media Insight | Scoop.it

In a recent SpiceWorks survey of content marketing, one major factor was found that separated the winners from the losers: having a formal, written content marketing plan with a clearly defined budget. This may sound basic, but the numbers tell a very different story. While 72 percent of businesses claim to have a strategy for content, only 30 percent actually have it documented.

Why is having a written plan and established budget so important? Consider this: 36 percent of businesses with a documented plan feel that their efforts are very, or extremely, successful, compared with only 11 percent of those who have not documented a plan....

Jeff Domansky's insight:

Failing to plan is planning to fail. 

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C. Todd Livengood's curator insight, March 27, 8:46 AM

"In a recent SpiceWorks survey of content marketing, one major factor was found that separated the winners from the losers: having a formal, written content marketing plan with a clearly defined budget. This may sound basic, but the numbers tell a very different story. While 72 percent of businesses claim to have a strategy for content, only 30 percent actually have it documented."

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Richard Byrne: Wideo, WeVideo, and Magisto - 3 Good Tools for Creating Videos Online

Richard Byrne: Wideo, WeVideo, and Magisto - 3 Good Tools for Creating Videos Online | Public Relations & Social Media Insight | Scoop.it
This morning I received an email from a reader who was looking for a video creation tool that offers project themes like those that you can find in iMovie. Here are three nice online video creation tools that I frequently recommend to teachers. All three of these tools have themes and or templates that you can apply to your videos.
Jeff Domansky's insight:

Useful video tools reviewed by Richard Byrne.

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WordPress Business Themes in 2014 – 60 of the Best, All Free

WordPress Business Themes in 2014 – 60 of the Best, All Free | Public Relations & Social Media Insight | Scoop.it

A WordPress business theme is a theme that generally doesn’t put a blog front and center.


It might certainly have a blog element to it, but you won’t see the “latest posts” taking up much (if any) of the screen space on the front page of a business theme — at least not above the fold (i.e. the top part of the site you can see without scrolling down).


Instead, a business theme typically has a large area at the top that can act as a billboard of sorts.


Many of these themes also use a slider in that top area. This bold space at the top lets a business get their main message across in a way that’s hard to miss.


The goal is to let the visitor know right away what the business is about.

And so without further ado, here are the 60 free themes – and as mentioned, all responsive....

Jeff Domansky's insight:

Super collection of WordPress business themes. Did I mention responsive design and free?

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SageRave's curator insight, March 26, 5:53 PM

Interested in new Wordpress themes? Nothing beats a freebie!

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25+ Resources for Building Any Niche Business Website with WordPress

25+ Resources for Building Any Niche Business Website with WordPress | Public Relations & Social Media Insight | Scoop.it

Here, you’ll find a collection of tips, tricks, plugins, and themes that will provide you with some direction for getting started with building a niche business website. While the vast majority of the info here pertains to WordPress specifically, you’ll find that much of the advice transcends the platform itself and relates to running a business online in general. We hope you find it useful....

Jeff Domansky's insight:

Smart advice for website development using WordPress and other tools.

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Jeff Domansky's curator insight, March 26, 3:06 PM

Smart advice for website development using WordPress and other tools.

Web development tools's curator insight, Today, 3:20 PM
Learn web design with www.1stwebsuite.com developer resources
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12 Common Mistakes that are Ruining Your Social Media Marketing Strategy

12 Common Mistakes that are Ruining Your Social Media Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation....


Via donhornsby
Jeff Domansky's insight:

Don't make these social media mistakes.

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Scott Wachtel's curator insight, March 27, 9:32 AM

I have seen it happen over and again with different organizations. They disappear from people's timelines For no apparent reason. 

DrAlfonso Orozco C.'s curator insight, March 27, 4:10 PM

For a beter Social Media.>>>>>>>>>>>>>

GulfToBayWeb's curator insight, March 27, 10:50 PM

These mistakes are easily made, but they are just as easy to avoid