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7 Sources of Inspiration for Writing Sizzling Social Media Posts | Rebekah Radice

7 Sources of Inspiration for Writing Sizzling Social Media Posts | Rebekah Radice | Public Relations & Social Media Insight | Scoop.it

Writing a compelling post that grabs the attention of your audience day in and day out can be challenging. It can also be time consuming, aggravating and downright exhausting.


Between tweets, Facebook posts, Google+ updates and the myriad of additional social sites frequented daily, producing fresh and unique content on a consistent basis can leave our creative juices feeling picked at, poked through and squeezed dry.


Unless you are a natural born writer with exceptional skills, running out of content ideas is inevitable.


While the 7 sources of inspiration below will not keep you from hitting the proverbial brick wall, they will help you put some sizzle in your social and begin to compile a list of resources to assist in the creation of social media posts that ignite and excite your audience.

Jeff Domansky's insight:

Seven basic tips to get you inspired for blogging.

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Quality Over Quantity: The Overblown Importance of Likes & Followers

Quality Over Quantity: The Overblown Importance of Likes & Followers | Public Relations & Social Media Insight | Scoop.it

The evidence for social media as a viable means of marketing is overwhelming, even for businesses traditionally unaffiliated with social media marketing. But many companies, even major marketing and advertising agencies, use objective numbers like Facebook likes or Twitter followers to measure a campaign’s health or success.


It’s tempting to use objective measures like these because they’re verifiable, quantitative, and logical, but the true significance of likes and followers to the success of a social marketing campaign is greatly overestimated....

Jeff Domansky's insight:

What's your measure when it comes to social media or content marketing? Here's what you should be looking at.

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“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro

“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro | Public Relations & Social Media Insight | Scoop.it

"I mean, influencers are a nice idea. But actually, they’re not needed. They’re no better than a couple of normal people endorsing your brand and will have no long-term impact. They’re overrated and make no difference to your business as people trust them no more than anyone else on the internet…”


Imagine if someone said this to you, straight-faced. We’ve seen it happen and it’s stuck with us. Not only do we respectfully disagree, but we’d like to take this chance to refute the above notion and actually point out the benefits of getting ‘influencers’ on your side.


Increasing customer advocacy is now a top priority for 67% of CMOs, and with 74% of customers relying on social media to guide their purchasing decisions you can begin to see why it’s such a high priority.


Here’s 8 reasons why getting widely trusted people from your field to sing your praises can only be a good thing for your business....

Jeff Domansky's insight:

Despite Andy Vale's linkbait headline, he serves up eight reasons why social influencers make a difference to your business.

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Marco Favero's curator insight, October 24, 5:58 PM

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Content Marketing in 2015: CMI's Benchmark Report

Content Marketing in 2015: CMI's Benchmark Report | Public Relations & Social Media Insight | Scoop.it

For the past five years, the Content Marketing Institute has released a series of annual reports that delve into the aptly titled "Benchmarks, Budgets and Trends" of our blooming industry. The CMI works hard to monitor the field and understand its ever-changing parameters, consistently shifting their definition of content marketing and all it entails. This year’s interpretation?


"A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.In other words, content marketing is no longer merely about “creating and distributing,” it’s blossomed into a business in its own right.


As people-focused marketing takes over the industry, we’re starting to realize that the difference between B2C and B2B processes is becoming increasingly narrow....

Jeff Domansky's insight:

If you're in content marketing, this benchmark report from CM will be of interest.

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What Spending $57,000 on Instagram Taught Me | Neil Patel

What Spending $57,000 on Instagram Taught Me | Neil Patel | Public Relations & Social Media Insight | Scoop.it

This made me think: how can I replicate Dan’s Instagram success,but with a much more toned-down version?


The toughest part of any marketing campaign is getting it off the ground. Once you have a proven model, scaling it becomes easy.


To get a head start, I hired Branden Hampton who has over 30 million social media followers among all his accounts. My goal was to pay Brandon to leverage his profiles and get his followers to come over to me.


But Brandon had a better idea. Why not start with an existing account that already has over 100,000 followers and then leverage his follower base?...

Jeff Domansky's insight:

Neil Patel's weird social science experiment makes interesting reading if you can get past the flash and cash talk.

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8 Predictions for Digital Marketing in 2015

8 Predictions for Digital Marketing in 2015 | Public Relations & Social Media Insight | Scoop.it

To ensure that they know what’s important and what comes next, today’s marketers have to pay attention to technology trends, new business models and also the changing behaviour of consumers.


Old digital strategies are making way for an overall brand experience that will be reflected online and offline as well. There has been a huge restructuring as far as business models are concerned, which is why these digital marketing predictions for 2015 have gained huge significance....

Jeff Domansky's insight:

Thoughtful projections about digital marketing trends in 2015. Good reading.

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14 Amazingly Free Stock Photo Websites

14 Amazingly Free Stock Photo Websites | Public Relations & Social Media Insight | Scoop.it

If you've ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be.

As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for a single photo. Even when you can find free stock photos, most are low resolution, watermarked, blurry and, at best, uninspired.

Lucky for you, there are a few ways to access high-quality stock photos without any hassle or significant cost.

Here's a lovingly curated list of the world's best free stock photo websites for designers, business owners and anyone else...

Jeff Domansky's insight:

Casey Ark highlights 14 free stock photo sources. Highly recommended for bloggers, marketers and content marketing pros 10/10


Thanks to Doug Hall for sharing this article.

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wow-a2z's curator insight, October 24, 2:06 PM

So useful for bloggers

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8 Reasons You Need an SEO Content Strategist

8 Reasons You Need an SEO Content Strategist | Public Relations & Social Media Insight | Scoop.it

“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too....Still not convinced? Here are 8 reasons to hire an SEO content strategist....

Jeff Domansky's insight:

Practical tips and eight good reasons why content marketing matters to your business.

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Robin Carley's curator insight, October 24, 8:50 AM

We found this to be very effective in reaching our customers and providing them with the information they need in their buyer's journey.

Jeff Domansky's curator insight, October 24, 9:54 AM

Here's why SEO and content are a perfect partnership.

Marco Favero's curator insight, October 24, 5:57 PM

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The Problem With "Design Thinking" Is I Still Don't Know What It Is | ZURB

The Problem With "Design Thinking" Is I Still Don't Know What It Is | ZURB | Public Relations & Social Media Insight | Scoop.it

Design is hot. Design executives are being tasked with being design driven, but don't have the tools or processes to sustain this effort.


... In some ways, designers and design managers have shot themselves in the foot — design thinking neither negates nor replaces the need for smart designers doing the work. And because design thinking has many paths through parallel phases, it seems fuzzy compared to the process of creating code. Compared to analytical thinking or science, our industry still doesn't have a consensus on what design thinking means. Most designers couldn't tell you what it means


.It's been 20 years since I was ingrained with the concept that the designer mind could think much differently than a marketer, engineer or the guy in a suit-and-tie. Yet, for all its power and inspiration, I still don't completely understand the meaning of design thinking.


Should we abandon the concept? Absolutely not. I use the methods and ideas that it espouses daily. I believe we just lack some of the tools necessary for the practical application of these methods to stick within organizations....

Jeff Domansky's insight:

Fresh thinking about "design thinking" in this very thoughtful post from ZURB.

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Horrific trickle down of Asshole culture: Why I've just deleted Uber from my phone

Horrific trickle down of Asshole culture: Why I've just deleted Uber from my phone | Public Relations & Social Media Insight | Scoop.it

We shared this in our News Ticker already, but I still can’t believe that an office of Uber — a company valued at $18 billion and held up as a bastion of modern entrepreneurship — posted an ad that encouraged, played on, and celebrated treating women who may chose to drive cars to make extra money like hookers.As a woman in this industry struggling mightily with growing sexism in tech demonstrated by people like Uber founder Travis Kalanick, it felt like a punch to the stomach. I didn’t actually think Uber could shock me anymore. I was wrong.I’ve spent weeks since my 6,000-word rant on Silicon Valley assholes having private conversations with the VCs who fund them. Almost none has argued with the premise of my story....

Jeff Domansky's insight:

Sad commentary on juvenile marketing and internet culture.

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Download hundreds of vectors for free with this handy tool | Creative Bloq

Download hundreds of vectors for free with this handy tool | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

Vector Guild have pulled together hundreds of inspiring vectors for you to download. They'll be very helpful for your web mobile design projects and they look terrific!

Jeff Domansky's insight:

Cool web and mobile design tools you can use. Recommended viewing. 9/10

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Keyword Tool: 750 Google Keyword Suggestions for Free

Keyword Tool: 750 Google Keyword Suggestions for Free | Public Relations & Social Media Insight | Scoop.it

KeywordTool.io is the best FREE alternative to Google Keyword Planner and Ubersuggest. It uses Google's autocomplete feature to get over 750 long-tail keywords fo=r any given query .


Are you a business owner, online marketer or content creator? You would definitely need to grab people's attention in order to make them click on your ads or even read your content. For that, you will have to first understand what your potential customers or readers are actually searching for.


Every search is an expression of people's needs, wants, interests and desires. Imagine how your business would benefit if you could analyse these search terms that are related to your business domain and customise your product to serve the actual needs of your customers....

Jeff Domansky's insight:

Are you blogging or doing content marketing? Try KeywordTool. You'll be impressed.

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3 Ways to Optimize Your Brand’s Social Media Marketing Success

3 Ways to Optimize Your Brand’s Social Media Marketing Success | Public Relations & Social Media Insight | Scoop.it

In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing content and building community. Eventually, they find their way to some form of social sales or social commerce.


To jump start the move towards a social media marketing strategy that starts to align with measurable business outcomes, here are 3 ways many companies can optimize their approach to social media.


These are not magic tricks or some secret, hyper advanced tactics no one knows about. They are a few of the things that most companies suck at when it comes down to implementing social media marketing. Stop the suck and start the winning!...

Jeff Domansky's insight:

While nearly 90% of companies are using social media for marketing, the distance between "using" and "succeeding" is of Grand Canyon proportions says Lee Odden.

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Grant Vanderwagen's curator insight, October 22, 7:55 AM

Social Media Marketing Success

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How to Build an Instagram Influencer Campaign in Steps

How to Build an Instagram Influencer Campaign in Steps | Public Relations & Social Media Insight | Scoop.it

With not many advertising options available for marketers who'd like to use Instagram, a growing trend is the use of influencers—Instagrammers with a large following—to help with marketing efforts.


Influencer marketing is not a new concept. You've probably seen it before on blogs, Facebook Pages, Twitter, and other social media outlets. Instagram, though? It puts all the others to shame!


Instagram influencer campaigns can yield tremendous results because of the amount of engagement each post generates. Studies have found that Instagram engagement rates are up to 58 times higher than that of Facebook and 120 times higher than Twitter's....

Jeff Domansky's insight:

Social Media - Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.

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Amanda Nadon-Langlois's curator insight, October 23, 10:46 AM

As a public relations professional in training, this speaks to me. We heavily rely on third party influencers and advocates to reach our company's consumers. Where companies personally post things on Twitter and Facebook, they use advocates to post thing FOR them on Instagram. Very smart.

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Take Over Google Plus With These 8 Marketing Tools

Take Over Google Plus With These 8 Marketing Tools | Public Relations & Social Media Insight | Scoop.it

GooThat being said, the next question is, how do you market more efficiently on Google+? Of course there are any number of ways to use Google+ to boost your business, but you can take that to the next level by using specific Google Plus tools to your advantage.In this post we’re going to take a look at eight different tools that you can use to take over Google Plus!...

Jeff Domansky's insight:

Remember Google+? These tools may help you get started on it again. Give it a shot

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OXY GREY's curator insight, October 24, 4:56 AM

8 outils pour reprendre le contrôle sur Google+ !

Marco Favero's curator insight, October 24, 6:08 PM

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18 Phrases Professionals Use to Get People to Trust Them

18 Phrases Professionals Use to Get People to Trust Them | Public Relations & Social Media Insight | Scoop.it

Let’s begin with a caveat: You can’t fake trust.“Words not backed by action are meaningless,” says Darlene Price, president of Well Said, Inc. and author of “Well Said! Presentations and Conversations That Get Results.”


“You can use the right words and phrases to sound ‘trusting,’ but language is no replacement for being a trustworthy person. In the words of Ralph Waldo Emerson, ‘Who you are speaks so loudly I cannot hear what you’re saying.’"


Price says the word “trust” comes the Old Norse word treysta, meaning “to rely on or have confidence in.”


“The basis for a healthy, productive relationship is trust,” she explains. “As a professional, it’s critical to earn the trust of those with whom you work.”...


“When people trust you, they’re much more likely to believe in you, bond with you, and buy from you.”


Here are 18 phrases professionals use to get others to trust them....

Jeff Domansky's insight:

Whether you are in marketing, speaking or leadership here are 18 phrases that can help you inspire trust.

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Everything you need to know about improving your local SEO | Harrison Mann

Everything you need to know about improving your local SEO | Harrison Mann | Public Relations & Social Media Insight | Scoop.it

Some businesses might not need to take local SEO as seriously as others because they have global audiences that make purchases regardless of geographical location. However, enterprises with a physical storefront definitely need local SEO.,


While it is fair to say that everyday SEO techniques are enough to improve your organic search engine ranking, adding some local elements has a few additional benefits, including the all-important map pack.


But how do you go about implementing local SEO I hear you say? Never fear, as the most effective, successful and fruitful techniques are here...

Jeff Domansky's insight:

Richard Barker offers tips on how to plan and get results for local SEO.

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The best ecommerce content marketing examples you've never heard of

The best ecommerce content marketing examples you've never heard of | Public Relations & Social Media Insight | Scoop.it

This month, we’ve pulled together 4 of our favourite ecommerce brands to show you how they use content to meet and keep customers.


They’ve starred in September, but their content marketing programs have been consistently delighting audiences for years.


Don’t expect Amazon, Kogan, Appliances Online and the rest. We all know how these ecommerce giants are ruling online retail with their multi million dollar marketing budgets. We want to show you some of the unknown players from Australia and abroad who are using cost effective content marketing, not advertising, to dominate their niche....


These brands have decided against interrupting potential customers with isolated advertising campaigns.Instead, their marketing is about trying to change their customer’s world for the better....

Jeff Domansky's insight:

Four impressive case studies in content marketing.

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Only Checklist You Need to Optimize Your Social Media Campaign | SocialBro

Only Checklist You Need to Optimize Your Social Media Campaign | SocialBro | Public Relations & Social Media Insight | Scoop.it

As marketers, we’ve all laid awake in a cold sweat at night trying to figure out precisely how to optimize our social campaigns. Get it right and you’re the most popular person in the company as you bring in legions of leads and a cartful of customers. Get it wrong and months of hard work have been worth absolutely nothing, and you’ll now have to justify it all to your boss.


We can’t script your social campaign, that’s your job, but we can give you the difference-making ingredients to ensure your campaign bursts through the noise. Throughout your campaign, this companion guide will make sure your social mastery will be performing at its peak level...

Jeff Domansky's insight:

Useful tips to help you optimize your social media for better results.

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Trends that will Dominate Website Designing in 2015 | Designbeep

Trends that will Dominate Website Designing in 2015 | Designbeep | Public Relations & Social Media Insight | Scoop.it

Web design, like the other fields of online marketing, has also experienced several transformations during 2014. Some of the older ideas worked, so did not. Some new ideas are expected to emerge with time. Several new web design trends are expected to emerge in 2015.


So, the year is expected to be an interesting one from the web design front when an amalgamation of old and new is likely to take place. Here’s a quick look at the trends that are predicted to rule the web design world in 2015....

Jeff Domansky's insight:

Creative trends to take note.

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dave@zudepr's curator insight, October 24, 6:06 AM

The ever-changing world of web design.

aderito bie's curator insight, October 24, 12:08 PM

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23 Best Social Media Articles and Marketing Resources | Buffer

23 Best Social Media Articles and Marketing Resources | Buffer | Public Relations & Social Media Insight | Scoop.it

Imagine you were compiling a course curriculum cfor a class on online marketing. What would be your go-to resources?


In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection!


I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media articles and content marketing resources....

Jeff Domansky's insight:

Kevan Lee shares a collection of all the best social media articles and content marketing resources.

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New IBM Study Reveals 5 Distinct Entry Points for Social Adoption

New IBM Study Reveals 5 Distinct Entry Points for Social Adoption | Public Relations & Social Media Insight | Scoop.it

In the past few years, social has gone from being a consumer phenomenon to an enterprise opportunity. But many companies are struggling with how to implement strategies and realize ROI from their social investments.


The new IBM Center for Applied Insights study, “Charting the social universe: Social ambitions drive business impact,” found that as many as 74% of social decision makers recognized that a social business uses social technology to foster collaboration among customers, employees and partners, but only 20% felt their companies were truly social.


So how do companies navigate the social journey? The study found that companies adopt social capabilities through five primary social ambitions, or entry points -- distinct clusters of social capabilities aimed at realizing specific business goals....

Jeff Domansky's insight:

High level insight into how to make social work for business.

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014 | Public Relations & Social Media Insight | Scoop.it

Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It's no longer the end-of-meal buzz kill.


It's been an exciting year for mobile apps. Not only have some of our favorite apps gone through redesigns and other changes, but a ton of new apps have been created to make our lives easier.


Here are some of my favorite apps that have made a difference in my life this past year whether through better organization, helpful tips, or teaching me something new....

Jeff Domansky's insight:

Rachel Sprung shares her list of the coolest apps of 2014. Good read for mobile mavens.

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The End Of Apps As We Know Them - Inside Intercom

The End Of Apps As We Know Them - Inside Intercom | Public Relations & Social Media Insight | Scoop.it

The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes everything.


How we experience content via connected devices – laptops, phones, tablets, wearables – is undergoing a dramatic change. The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important. This will change what we design, and change our product strategy


.NO MORE SCREENS FULL OF APP ICONS


This is such a paradigm shift it requires plenty of explaining. Whilst it may not transpire exactly as I’m about to describe, there is no doubt what we have today — screens of apps — is going to dramatically change. Bear with me as I run through the context....

Jeff Domansky's insight:

Your smartphone's home page could look very different in the near future. Very thoughtful post sketches out the changing face of apps, how they function, the ways we will use them and what they will look like in the future. Recommended reading.  10/10

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Vordik's curator insight, October 23, 11:28 AM

This article opens up a whole discussion on what the future of apps will look like; Very insightful and an extremely interesting read

William Burney's comment, October 24, 3:06 PM
I find myself wanting to be on the cutting edge of technology, and this post from Jeff is definitely on point. A very interesting article.
Jeff Domansky's comment, October 24, 7:21 PM
Hi all, glad you found this article interesting. It's really a fascinating look at mobile design and usability. Enjoy your weekend everyone.
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6 Irresistible Blogging Tools To Increase Productivity & Traffic

6 Irresistible Blogging Tools To Increase Productivity & Traffic | Public Relations & Social Media Insight | Scoop.it

Your’re a blogger, maybe it’s time to get serious.A blog is one of the best ways of driving regular, ongoing, free traffic to your website. To be successful you need a good strategy and to support this strategy you need good blogging tools.


In this article we discuss 6 powerful tools that help you become more efficient and effective as a blogger....

Jeff Domansky's insight:

Great blogging efficiency tips from Ian Cleary.

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aderito bie's curator insight, October 24, 12:09 PM

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9 Common Social Media Marketing Mistakes | SocialTimes

9 Common Social Media Marketing Mistakes | SocialTimes | Public Relations & Social Media Insight | Scoop.it

Despite the abundance of social media marketing advice online, lots of businesses still get it wrong.The advice available to anyone trying to solidify their social media marketing strategies is endless. Still, many businesses run into the same pitfalls time and again. An infographic from entrepreneur Jason Squires details the nine most common mistakes.

Jeff Domansky's insight:

Here's a look at the social marketing basics and how to avoid some very common mistakes.

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William Weise's curator insight, October 23, 2:19 PM

I think it is very true that many businesses don’t do enough focus on the quality of their followers, but rather on the quality. They judge themselves by the number of their followers, but they don’t take into account whether their followers are actually paying attention to their posts. It is important to keep posting content regularly that engages the audience. If you don’t keep making interesting posts, you are bound to eventually lose your audience. It is a common mistake that marketers make that once they have followers, they have customers which is not true. It is their responsibility to make the followers their customers. I believe it’s also wise to limit a company to 3 or 4 platforms and too just use the ones that are highly relevant instead of being all over the lower tier ones. Your brand on social media needs to have a personality. Personalities are what make people unique and they are, also what can make a business unique.