![Breaking [News] is broken | Nieman Lab | Public Relations & Social Media Insight | Scoop.it](http://img.scoop.it/E_CUWUpjqNv8j07Dvgu1Uzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
"What is needed are newsrooms that can filter, verify, curate, and amplify social media for their audiences, in addition to journalists reporting in enterprising and contextual ways."
The approach that large traditional news organizations take in breaking news needs to be re-thought in the age of social media. Hurricane Sandy provided an example of how resources are often wasted by journalism organizations during breaking-news events while also demonstrating how vital authenticating coverage can be....
What is needed are newsrooms that can filter, verify, curate, and amplify social media for their audiences, in addition to journalists reporting in enterprising and contextual ways. Andy Carvin at NPR excelled at this during coverage of the Middle East and I think we should and will see more of it in 2013....
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Michael Maness's predictions about journalism have profound implications for PR. "New" PR needs to meet the needs of digital journalissts by providing resources to help them deliver the news faster, smarter and in every social media and traditional format.