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With 105 million blogs and 49 billion posts, Tumblr, the free blog hosting and social networking site, is the 32ndmost popular site in the world. So if you’re not using Tumblr as part of your marketing efforts, you’re missing a very large boat. “Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform.” says Neil Patel, co-founder of the Web analytics firm KISSmetrics. “The beautiful thing about Tumblr is that it makes it really easy to share your content with millions of Tumblr users… so you can get a big audience without spending a ton of money on marketing.” Here are Neil’s tips for marketing your business on Tumblr....
If Tumblr is more of a social network than a blogging platform, then Babblr may be just the thing that its users are clamoring for: It's an integrated chat client for the platform that lets you communicate with your Tumblr friends and followers... ... After authenticating with Tumblr, the Babblr interface shows you a list of followers and those you’re following, and lets you initiate instant messaging-like chats with others on Babblr. You can also organize your followers into groups, which is useful for those with larger communities, or who just want to have more directed conversations. The messaging app is designed to be family-friendly, too, as it censors curse words by turning them into silly or nonsense phrases like “fudge this” or “schmeggs.” (The F word and S word, respectively.) The Babblr team has been working on the client for about six months, and as of two months ago, they allowed people to discover it on their own through search and other posted links, in order to try it out....
Could Facebook ever go the way of MySpace? Given its ubiquity and continued growth around the world, that may seem unlikely, but here’s an interesting fact to consider: more 10th graders are using Tumblr than Facebook, according to a survey of 1,038 teens and young adults conducted by blogger and techie Garry Tan. Tan used Survata to poll 546 teens ages 13-18 and 492 young adults ages 19-25 about their social media usage. Tan found that while 55% of the younger age group said they use Facebook, 61% said they use Tumblr. Meanwhile 22% said they use Twitter, 21% use Instagram, and 13% use Snapchat....
Has Tumblr become a part of your corporate publishing strategy? At one point, as Twitter and Facebook took off, it seemed that this “blog-network” platform (my term for something that isn’t as full-featured as WordPress or other software but definitely more feature-filled than a true social network) was going to be overshadowed by those ascendant networks. But in the last year or so Tumblr has staged a remarkable comeback, despite – maybe even because of – a handful of direct competitors that sought to fill the “just let me post something quickly to my friends” space.
comScore recently released a study showing total unique visitors to Tumblr.com have grown significantly in the last year while the growth on mobile, which is a big way people consume and interact with those they follow, has grown even more sharply. And the number of clicks to Tumblr sites that are happening through search is even greater....
[Integrating Tumblr into your social media strategies can pay off - JD]
Twitter is good for afternoons; Tumblr is best after dark. Bitly is a service that shortens links so they can be shared and tracked on social media sites such as Twitter and Facebook. Recently, Bitly mined its data to determine which days and times are best to share content so they will go viral. The service looked at posts on Twitter, Facebook, and Tumblr. All times are Eastern.... [Some very useful social media tips - JD]
Buzz about the blogging platform is reaching a fever pitch. Here’s what you need to know to establish a presence on the site. Blogging platform Tumblr has exploded in the last year. According to the company, it boasts 20 billion posts and 50 million blogs. Those numbers continue to rise every day.... Tumblr skews more to the ADD set. Links, images, and video are the most popular pieces of content. You follow people as you would on Twitter, and their posts show up in your dashboard. From there, you have the option of reblogging their posts. As brand managers, your success on Tumblr will largely rely on your ability to inspire your followers to reblog your content....
Visual content, curation and storytelling are the three emerging trends for 2012 when it comes to emerging niche social networks. Our recent Guide to Pinterest for Brands met with such a warm welcome that we're doing the same now for Tumblr. In this first part we're outlining what it is, how it differs from other sharing networks and how brands are already using it....
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Tumblr's visually engaging format has inspired brands like IBM, Kate Spade, and Target to publish content on the platform. Here are six tips that will help you get started creating your own content... There are just so many social platforms a marketer is expected to stay on top of — like Facebook, Twitter, Google+, Pinterest, and even Foursquare and Instagram — that it can be hard to justify adding another one to the mix. But wait! Tumblr is a unique platform that encourages your audience to engage with you, and you with them. It can be a great tool for B2C content creation — if you have the right target demographic. And it’s actually not that hard to keep a Tumblr up to date and interesting....
It may not seem as glamorous as big networks like Facebook, Twitter, and Pinterest, but with over 50 million users and 20 billion posts, it is unwise to overlook Tumblr as an effective medium for brands. On the surface, one might assume that Tumblr is just a place for One Direction fangirls to share each other’s crushes through reblogs and likes. The channel catches a lot of flack for not creating much unique content (it is trying to remedy this perception through the creative collaboration that is Reblorg), but it is actually a thriving community. Tumblr reaches a much larger demographic than you might imagine, as seen in Ignite Social Media’s 2012 Social Network Analysis. Many brands are utilizing the channel with incredible effectiveness, possibly implying that more brands should follow suit. Before we start listing off some spectacular branded Tumblr blogs, there are a few things you should know about the platform....
If you're looking for better results from your social media strategy, finding the right time to post to your social networks is a huge step forward both in terms of maximizing your reach potential and growing your online audience. Twitter and Facebook have a corresponding pattern of usage. If you want your tweets or posts to receive the maximum amount of impressions, it is recommended by almost every social media expert to publish them between 1 p.m. to 3 p.m. EST, Monday through Thursday. Tumblr, however, because of its significantly different age demographic, has a "drastically different pattern of usage", bitly says. To maximize your impact, you should try your best to post mainly at night. The optimal time to post on Tumblr, according to bitly, is between the hours of 7 p.m. and 10 p.m. EST on Monday through Thursday, not including just about anytime on Sunday. According to click-thru research, it is strongly suggested you match your post schedule around that of a high school or college student’s schedule, as the 13-24 age demographic indubitably makes up the largest percentage of Tumblr users. Whereas Facebook is very fast paced in usage patterns, the majority of Tumblr users tend to visit the platform with the intention of staying awhile, easily making it one of the most engaging social sites in the world.... [Really valuable advice on timing posts for social media and what makes Tumblr unique ~ Jeff]
Depending on how you want to utilize the platform, this guide will help you move from a Tumblr novice to power blogger. Tumblr is a micro-blogging platform that churns out more than 64 million posts daily. There are 57.5 million blogs on Tumblr, which might seem intimidating to anyone not already using it. Tumblr could be useful to you for many reasons, depending on what you’re looking to get out of it, for example, inspiration, scrapbooking, communication or a portfolio. The site is a mix of bloggers, brands and tastemakers. But to keep it simple, there are essentially two types of bloggers on Tumblr: those who create original content and those who curate, or re-blog posts. Depending on how you want to utilize the platform, this guide will help you move from a Tumblr novice to power blogger.... [One of the best intro guides I've seen - JD]
Tumblr is becoming an increasingly popular blogging platform, but is it a good fit for your brand? Use these Tumblr pros and cons to help you decide. There’s no denying that Tumblr continues to become an increasingly popular blogging platform. Recent statistics indicate that Tumblr has nearly doubled in size since last fall and now has 50 million blogs (and 20 billion posts). Founded four years ago, Tumblr, microblogging platform, is becoming a more popular option for both personal and business blogging. Of course, that begs the million-dollar question: is Tumblr right for your brand or business? To make a decision, you’ll need to not only think about your brand’s content strategy, but also familiarize yourself with Tumblr and understand how it would work as an additional tool in your content marketing arsenal. Let’s talk—then you can decide....
Is it a social network? Is it a blogging platform? No, it’s Tumblr! In our latest Engagement Checkup, we examine how brands are tapping into Tumblr’s unique content-centered community. Nearly five-year-old Tumblr recently released its 2011 stats, and it’s looking like last year was the company’s best yet, with 900 percent global growth since 2010, mentions on both the Daily Show and Jeopardy and a ninth language (Polish) added to its repertoire. With that kind of growth, it’s no surprise that an increasing number of brands are tapping into Tumblr’s uniquely engaged community....
If you haven’t by now, you need to be looking at how to effectively add Tumblr to your marketing efforts. This guide will show you where to start, how to grow your efforts and even how to monetize your Tumblr. ...If you are a marketer, then it’s probably second nature for you to sit down with your team to create a marketing plan for any new venture like Tumblr. If not, then here are a few questions you need to ask yourself...
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![Breaking [News] is broken | Nieman Lab | Public Relations & Social Media Insight | Scoop.it](http://img.scoop.it/E_CUWUpjqNv8j07Dvgu1Uzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Michael Maness's predictions about journalism have profound implications for PR. "New" PR needs to meet the needs of digital journalissts by providing resources to help them deliver the news faster, smarter and in every social media and traditional format.