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Breaking [News] is broken | Nieman Lab

Breaking [News] is broken | Nieman Lab | Public Relations & Social Media Insight | Scoop.it
From www.niemanlab.org - December 30, 2012 7:11 PM
"What is needed are newsrooms that can filter, verify, curate, and amplify social media for their audiences, in addition to journalists reporting in enterprising and contextual ways."

 

The approach that large traditional news organizations take in breaking news needs to be re-thought in the age of social media. Hurricane Sandy provided an example of how resources are often wasted by journalism organizations during breaking-news events while also demonstrating how vital authenticating coverage can be....

 

What is needed are newsrooms that can filter, verify, curate, and amplify social media for their audiences, in addition to journalists reporting in enterprising and contextual ways. Andy Carvin at NPR excelled at this during coverage of the Middle East and I think we should and will see more of it in 2013....

 

Jeff Domansky's insight:

Michael Maness's predictions about journalism have profound implications for PR. "New" PR needs to meet the needs of digital journalissts by providing resources to help them deliver the news faster, smarter and in every social media and traditional format.

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Rescooped by Jeff Domansky from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach | Zemanta

Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach | Zemanta | Public Relations & Social Media Insight | Scoop.it
From www.zemanta.com - November 8, 2012 1:58 PM

Sara Bozanic:  "Marketers and designers are finally moving into a new era – the era of transmedia. The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean?"

 

...Transmedia is a storytelling technique, which happens across multiple media platforms, but in a platform appropriate way.

 

Content is spread across several media simultaneously. It’s not just about digital media, but also a combination of several traditional channels or a combination of both, such as the environment, radio, TV, web, mobile, etc.

 

3 Main Phases of Development
But what does this mean in practice? We can divide transmedia development process in 3 main phases: concept development, distribution and growth. Each phase is characterized by emotional investment, social mechanics, participation and care....

 

[Here's a useful overview of Transmedia storytelling ~ Jeff]


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