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Predictions for Journalism 2013 » Nieman Journalism Lab » Pushing to the Future of Journalism

Predictions for Journalism 2013  »  Nieman Journalism Lab » Pushing to the Future of Journalism | Public Relations & Social Media Insight | Scoop.it
A collaborative effort to figure out the future of journalism. A project of Harvard University.

 

To close out 2012, we asked some of the smartest people we know to predict what 2013 will bring for the future of journalism. Here’s what they had to say.

Jeff Domansky's insight:

Must-read; intriguing thoughts on the future of journalism from the experts... 

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Center for Food Integrity : Whom Do Consumers Trust on Food Issues?

Center for Food Integrity : Whom Do Consumers Trust on Food Issues? | Public Relations & Social Media Insight | Scoop.it

With an estimated 2 million people tuning in to his syndicated television show each weekday, there's no doubting the clout Dr. Oz carries in the arena of public opinion. Add to that 3.78 million Twitter followers and more than 5.5 million Facebook page "likes," and the good doctor reaches a sizeable audience with his opinions on everything from beating bad breath to cutting cancer risk.


But when consumers were asked whom they most trust on controversial food issues, the ratings for Dr. Oz fell flat, according to the latest U.S. consumer trust research from The Center for Food Integrity (CFI).


In the survey, "Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies," respondents were asked to rate their level of trust with a number of sources when it comes to the issue of genetically modified foods. University scientist was the top-trusted source, followed by a scientist who is a mom, and then a farmer.Dr. Oz came in second-to-last place on a list of 11 sources, edging out celebrity chefs....

Jeff Domansky's insight:

Fascinating consumer research. Recommended reading. 9/10

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Big data can predict whether your new product will flop

Big data can predict whether your new product will flop | Public Relations & Social Media Insight | Scoop.it

Most of the data captured about our everyday transactions isn't very exciting.


However, when you compare all that information across millions of consumers and products and thousands of outlets, you enter the realm of big data, which can reveal previously unknown patterns.


A case in point is outlined in a forthcoming Journal of Marketing Research paper which identifies a segment of customers, dubbed the "harbingers of failure", with an uncanny knack for buying new products that were likely to flop....

Jeff Domansky's insight:

Comparing information across millions of consumers and products and thousands of outlets is the realm of big data and reveals previously unknown patterns....

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The Only Location Marketing Guide You'll Ever Need

The Only Location Marketing Guide You'll Ever Need | Public Relations & Social Media Insight | Scoop.it

Think of what you did this past weekend. Did you watch a summer blockbuster? If you're anticipating crowds for new releases, chances are that you ordered movie tickets from your phone and visited the theater to actually watch the movie. 


Maybe you used Seamless or another service for meal delivery, but that was probably just a fraction of the meals you ate - you also went to a summer barbeque or local restaurant. That's pretty typical. In fact, according to the U.S. Department of Commerce, over 90% of commerce activities still occur offline.


Yet, until now, we haven't been ability to directly tie physical visits and sales to mobile activity. Location unlocks insights into physical behavior as they occur. By knowing the places people go, marketers gain visibility into who their customers are, what they need, and how to influence their decisions.


In fact, location is becoming one of the fastest growing segments in media, especially in mobile. Researchers at BIA/Kelsey predicted that location-based mobile advertising will grow faster than overall mobile advertising, and will represent 43% of mobile ad budgets by 2019....

Jeff Domansky's insight:

To help marketers unlock the power of location, xAd has released its first e-book, The Location Marketing Playbook. Useful tips.

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77% of Kiwis buy because of social influencer endorsement

77% of Kiwis buy because of social influencer endorsement | Public Relations & Social Media Insight | Scoop.it
77% of Kiwis buy because of social influencer endorsement
Jeff Domansky's insight:
According to the latest New Zealand research by Bloggersclub (July 2015), many of us Kiwis are “addicted” to being online, with a staggering 67% saying that online product information and reviews drive them to purchase, with a quarter more saying yes, perhaps, and just 7% saying that no, online content does not drive them to purchase....
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Act Like A Start Up: How Clorox, Bolthouse Farms, Kimpton Hotels Do Content Marketing | Newscred Blog

Act Like A Start Up: How Clorox, Bolthouse Farms, Kimpton Hotels Do Content Marketing | Newscred Blog | Public Relations & Social Media Insight | Scoop.it

The next day at the conference, I was pleasantly surprised to see successful brands like Bolthouse Farms, Clorox, and Kimpton Hotels speak about their content marketing strategies in the same light.


Content marketing is still an evolving concept for many brands, and securing budgets, internal resources, and executive buy-in were a few of the many challenges that everyone in the room faced. But as Dusty DiMercurio from Autodeskmentioned, content marketing is “Marketing Salvation.” A way for brands to reinvent themselves and tell their narrative in an undisruptive way.


So these marketers fight on and prove out their success like a startup – by being spontaneous, hiring employees that embody the brand to tell their stories, and starting small, testing, and learning along the way....

Jeff Domansky's insight:

Great tips from three brands actively engaged in content marketing.

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SageRave of Get Custom Content's curator insight, August 2, 2:26 PM

Should entrepreneurs emulate the big guys? Do we have the time?

Fatima Afzal's curator insight, August 2, 4:02 PM

Great tips from three brands actively engaged in content marketing.

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Research Reveals which B2B Content Types Deliver Best Leads | Negosentro

Research Reveals which B2B Content Types Deliver Best Leads | Negosentro | Public Relations & Social Media Insight | Scoop.it

Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.


The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more than $1 billion in annual revenue.


Some 84% of respondents say their company creates product brochures; the next most-commonly created content type is slide presentations (79%), followed by whitepapers (78%), and videos (76%).


However, when respondents were asked to select which content types produce great leads, whitepapers come out on top (cited by 24%), followed by videos (22%), analyst reports (22%), and webcasts (22%)....

Jeff Domansky's insight:

Here's what content marketing works best, starting with White Papers.

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Jim Thompson's curator insight, August 2, 11:28 AM

Here's what content marketing works best, starting with White Papers.

SageRave of Get Custom Content's curator insight, August 2, 2:29 PM

Remember, your best strategy may differ.

WIKIBLINKS's curator insight, Today, 1:05 AM

Here's what content marketing works best, starting with White Papers.

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17+ Content Marketing Revelations from 2015

17+ Content Marketing Revelations from 2015 | Public Relations & Social Media Insight | Scoop.it

A lightbulb moment can set you on a new course or change the direction of your path. Whether a seemingly obvious observation or an innovative insight, it reveals something that you never realized in a particular context.In the rapidly evolving world of content marketing, these aha moments can come from almost anyplace.


We asked the presenters for Content Marketing World 2015 to share their favorite content marketing revelations from the past year. While their answers cover everything from the simple to the complex, each has the potential to turn on a switch in your mind or make you nod in agreement.


Which ones will be an epiphany to advance your content marketing programs?...

Jeff Domansky's insight:

The presenters for Content Marketing World 2015 share their aha content marketing revelations from the past year.

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PWICU™'s curator insight, August 2, 1:41 AM

The presenters for Content Marketing World 2015 share their aha content marketing revelations from the past year.

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The Four-Letter Words Of Business Storytelling | 36O PhotO, LLC

“You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever.


The same can be said for business andstorytelling. While it’s trendy to portray them as new BFFs, the duo has always held a tight relationship. It’s revealed daily as buyers and sellers perform the transaction tango.


Business, like the sensual dance, is driven by four-letter words. One feeds off of our carnal instincts. The other attempts to justify the pursuit of these pleasures. And before your mind has a chance to caminatathrough the gutter, the four-letter words that I’m referring to are want and risk. Professional communicators that understand these core motivators excel at winning hearts and minds through stories....

Jeff Domansky's insight:

The four letter words of business storytelling:? Want and risk.

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http://www.scoop.itantonioormachea's curator insight, August 1, 9:35 AM

The four letter words of business storytelling:? Want and risk.

ishfaqarbi's curator insight, August 1, 12:28 PM

The four letter words of business storytelling:? Want and risk.

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75 Benefits of Social Marketing

75 Benefits of Social Marketing | Public Relations & Social Media Insight | Scoop.it

How many benefits of social marketing can you think of?


Social media can be used in so many ways – to develop your brand, increase SEO rankings, distribute content, acquire leads, and more. While many blogs talk about these benefits, there are very few that attempt to outline the “big picture” of social media or a comprehensive list of its benefits.


I decided to take a stab at it and ended up with 75 benefits of social media marketing. Below is an infographic with a compiled list of benefits. Check it out and see which benefits your brand is potentially missing on social media....

Jeff Domansky's insight:

Great list of social marketing benefits.

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http://www.scoop.itantonioormachea's curator insight, August 1, 9:36 AM

Great list of social marketing benefits.

steve batchelder's curator insight, August 1, 12:47 PM

Grande elenco delle prestazioni di marketing sociale.

Jean-Pierre Blanger's curator insight, August 2, 5:37 AM

Great list of social marketing benefits.

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SEO & Content Marketing Thought Leadership Diverging Again

SEO & Content Marketing Thought Leadership Diverging Again | Public Relations & Social Media Insight | Scoop.it

SEO and content marketing are still not one and the same. However, they’re much more similar to each other today than what they were last decade. For much of this decade the search algorithms allowed for a “build it and they will come” environment for content marketers. In some ways, social media networks did, too. Both HubSpot and Moz reaped the benefits of this over the years. This made content marketers feel like SEOs and SEOs that created content for real consumers feel like content marketers.


Over the last five years the cat’s been let out of the bag. It’s no longer a secret that content marketing can drive copious amounts of traffic to a brand’s website. That’s one of the major reasons why the amount of content on the Internet is supposed to grow by 500% in the year 2020.


A lot of that growth in content can likely be attributed to the thought leadership of brands like Moz, HubSpot and CMI. However, in an era of 500% more content it becomes much more difficult for content to stand out, regardless of the channel (search, social, email, etc.).


Add to that, social media networks and search engines aren’t built to serve up that much content today. With social algorithms purposefully reducing organic visibility and only 10 organic positions on the first page of most search engines, how are brands supposed to stand out?


The age of “build it and they will come” is over for many major industry verticals. This conundrum has further pushed the two circles in the Venn diagram above further together....

Jeff Domansky's insight:

SEO and content marketing work together like peanut butter and jelly.

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massimo facchinetti's curator insight, August 1, 3:15 AM

SEO and content marketing work together like peanut butter and jelly.

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Complete guide to social media automation — Creative Boom

The complete guide to social media automation - Creative Boom - Medium

So how can you keep making the most of social media without interrupting your workflow?


At Creative Boom, automation is our secret. Not automation that makes it obvious that we’re automating everything… which can sometimes seem worse than not saying anything at all. No. The kind of clever automation that makes it look like we’re naturally updating our social media channels, when in actual fact we’re elsewhere, attending a client meeting and not even looking at our smartphones.


I’ve put together the following helpful tips — based on our own experiences — that will show you how to automate your social media without giving the game away, so you can save time and get on with being creative…...

Jeff Domansky's insight:

Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10

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barbarabrn's curator insight, August 1, 8:43 AM

Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10

socialmediacombo's curator insight, August 1, 11:51 AM

Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10

PWICU™'s curator insight, August 2, 1:38 AM

Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10

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How Do You Rank on Google?

How Do You Rank on Google? | Public Relations & Social Media Insight | Scoop.it

Google's algorithms are better-focused than ever, according to a new study from Searchmetrics.


In its fourth annual Google ranking factors study, the enterprise platform looked at the top 30 search results for 10,000 keywords and 300,000 websites on Google. According to Marcus Tober, founder and chief technology officer at Searchmetrics, the findings simply confirm the current trends.


"Understanding user intention and creating unique, relevant content is more vital than ever before," Tober says. "It is also visible that backlinks are continuing to decrease in relevance. Looking ahead, as the proportion of search queries from mobile  devices continues to grow, it will be interesting to see what effect this has on the rankings.


"Some factors Searchmetrics saw positively affecting the rankings include mobile-friendliness; social signals, such as Facebook likes and Tweets; and backlinks, though the latter will likely decrease in importance. The study focuses on three other main areas...

Jeff Domansky's insight:

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.

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massimo facchinetti's curator insight, August 1, 2:33 AM

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.

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How to Boost Link Building With Influencer Marketing

How to Boost Link Building With Influencer Marketing | Public Relations & Social Media Insight | Scoop.it

So how do you go about finding such people or influencers? How do you build relationships with such people?


In this article, we will learn the following from 58 experts in the industry:The tools they use. Their tips for building relationships with influencers....

Jeff Domansky's insight:

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

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Frezanne Tasmin Broens's curator insight, July 31, 9:05 PM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

WIKIBLINKS's curator insight, August 1, 12:29 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

Mike Allen's curator insight, August 2, 5:53 PM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

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Wanna Avoid Spending Your Hard-Earned Money On Sexist Brands? There's An App For That!

Wanna Avoid Spending Your Hard-Earned Money On Sexist Brands? There's An App For That! | Public Relations & Social Media Insight | Scoop.it

But how on earth would you ever know whether the brand you are choosing to buy has equality in mind or even gives a damn about women in general? Good news, there’s now an app for that! It is called Buy Up Index and we predict it will be a game changer and keep brands accountable to the majority of the consumer market.


The app rates a company or a brand from A to C and using a proprietary rating method, they assess companies based on four major factors: women employees, women leadership, corporate citizenship and marketing...

Jeff Domansky's insight:

Wanna Avoid Spending Your Hard-Earned Money On Sexist Brands? There's An App For That! The Buy Up Index grades companies' treatment of women.

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14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty

14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty | Public Relations & Social Media Insight | Scoop.it

The most innovative companies in the world aren’t just connecting with their customers through advertising. They're also offering helpful services and tools to win them over.


Creative and unique mobile apps are helping brands connect with fans to convey brand messages, offer a useful service, keep them engaged and build customer loyalty in a crowded marketplace. Studies show that more than 50% of customers who regularly use a branded app are more interested in buying from that company.


But it’s not enough to just create and launch a branded app. There are plenty of those out there and very few of them gain long-term traction and repeat users. More than 90 of the top 100 global brands have already launched at least one app. According to a 2015 marketing survey, 34% of marketers plan on launching at least one mobile app this year. What's more important for brands is to have a clear strategy on how they plan to drive app downloads, make the content compelling and increase long-term user engagement.


More than 150 million Americans spend on average an hour a day in their cars driving, and 75% of that time is spent alone in their cars. This explains why some of the best branded apps have been created by automobile companies trying to capture a slice of this driving time to build loyalty....

Jeff Domansky's insight:

14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.

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Jenny Thi Thanh Thao Le's curator insight, Today, 2:48 AM

14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.

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If you want loyalty, get a dog! Lessons from a world leader in luxury alcohol beverages | RECIPE COURSE

If you want loyalty, get a dog! Lessons from a world leader in luxury alcohol beverages | RECIPE COURSE | Public Relations & Social Media Insight | Scoop.it

When asked about the particular difficulties of growing a luxury brand and maintaining its position as a world leader in the luxury spirit space, Potter conceded that it does have its unique challengesç,


“When you walk into a bar, generally people say, ‘what are you having?’ Your response tends to be, ‘Well, what are you having?’ And then depending on who you’re with, what the occasion is, you’ll make your choices, and with this repertoire you’ll have brands that you most likely go to.”


The focus on continuing to build, even upon well-known brands, has led to continued investments across the spectrum of Moët Hennessy’s numerous brands, including Belvedere Vodka, Chandon sparkling wine, and Grand Marnier....

Jeff Domansky's insight:

Fresh approaches needed in marketing high end spirits.

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Google Upgrades the Mobile Shopping Experience | Adlucent Blog

Google Upgrades the Mobile Shopping Experience | Adlucent Blog | Public Relations & Social Media Insight | Scoop.it

We’re in the age of instant gratification. Almost everything we could possibly need is just a click away. Smartphones are actually changing the way we research products and make purchase decisions.


In the last year alone, there has been a 115% increase in shopping searches coming from smartphones (Google internal data). And these searches are becoming more focused. We want to know which product is the best, who has it for the lowest price, and where it can be purchased nearby.


So how do you give shoppers what they need with a limited screen size, fewer search results, and a difficult transaction process? Google is hoping to make headway in this area with their rollout of new changes that help shoppers find and buy what they’re looking for faster....

Jeff Domansky's insight:

Google’s new changes help retailers convert more mobile shoppers.

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The Complete Twitter Content Strategy Guide | SEJ

The Complete Twitter Content Strategy Guide | SEJ | Public Relations & Social Media Insight | Scoop.it

Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your followers are more likely to respond to tweets that are relevant to them.


This brings us to the need for Twitter marketing, and how from generating ideas to promoting on Twitter for free or paid, there are numerous things you can do on Twitter alone to ensure that it fits well into your content strategy.


This guide will highlight Twitter as one of your vital tools in your content marketing strategy and ensure that more people engage with your content....

Jeff Domansky's insight:

Must-read Twitter tips. 9/10

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socialmediacombo's curator insight, August 2, 8:56 AM

Must-read Twitter tips. 9/10

Os Ishmael's curator insight, August 2, 5:30 PM

Must-read Twitter tips. 9/10

Mike Allen's curator insight, August 2, 5:43 PM

Must-read Twitter tips. 9/10

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17 Content Marketing Templates, Checklists – Content Calendar Template

17 Content Marketing Templates, Checklists – Content Calendar Template | Public Relations & Social Media Insight | Scoop.it

By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice. 


To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Some of these are “oldies but goodies” that we included in the first list, and others are new. All are intended to simplify some part of the content marketing process — and all can be customized to your particular needs....

Jeff Domansky's insight:

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

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Mark E. Deschaine, PhD's curator insight, August 2, 6:39 AM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

Comunicologos.com's curator insight, August 2, 11:40 AM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

Digital Media & Science's curator insight, August 2, 2:56 PM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

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The Periodic Table Of E-Commerce Startups

The Periodic Table Of E-Commerce Startups | Public Relations & Social Media Insight | Scoop.it

E-commerce startups saw multi-year highs in funding and exits in recent quarters.


We put together a periodic table of e-commerce to spotlight the top e-commerce startups, industry categories, exits, and investors


.The table is meant to serve as a guide to navigate the key players in the space. The 131 companies and investors in the table were chosen using CB Insights data and analytics around momentum, financial health, and investor quality....

Jeff Domansky's insight:

These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10

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Jean-Pierre Blanger's curator insight, August 1, 10:27 AM

These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10

Zara Play's curator insight, August 1, 12:14 PM

These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10

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Why Content Marketing Trumps Advertising | TechNationNews.com

Why Content Marketing Trumps Advertising | TechNationNews.com | Public Relations & Social Media Insight | Scoop.it

Face it – the more advertising people receive, the more they hate it. As a result, to reach today’s information savvy customers, content marketing trumps advertising.


What was once interesting and special back in the MadMan days is now something we try to avoid. (Check out what Mad Man Leo Burnett had to say about advertising.)


On average, people in the US receive 5,000 brand messages per day according to Razorfish....

Jeff Domansky's insight:

Content marketing rules, advertising drools.

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Mark E. Deschaine, PhD's curator insight, August 1, 3:26 PM

Content marketing rules, advertising drools.

WIKIBLINKS's curator insight, August 2, 12:45 AM

Content marketing rules, advertising drools.

Konstantinos Kalemis's curator insight, August 2, 12:52 AM

Content marketing rules, advertising drools.

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25 Actionable Social Media Strategies to Try Today

25 Actionable Social Media Strategies to Try Today | Public Relations & Social Media Insight | Scoop.it

To collect all these favorite tips in one place, we’ve compiled our top 25 social media strategies into a free ebook that you can download below.


We’ve included strategies for Twitter, Facebook, Pinterest, and more—all of which you can implement today, in just a few minutes and just a few clicks.


Read further for a full list of the strategies that are included as well as a sample page from the book....

Jeff Domansky's insight:

Kevan Lee shares a collection of the best social media strategies currently working in digital marketing, bundled together in an easy-to-read ebook.

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massimo facchinetti's curator insight, August 1, 9:22 AM

Kevan Lee condivide una raccolta delle migliori strategie di social media che attualmente lavorano nel marketing digitale, raggruppati in un ebook di facile lettura.

Marc Wachtfogel, PhD's curator insight, August 1, 9:27 AM

Kevan Lee condivide una raccolta delle migliori strategie di social media che attualmente lavorano nel marketing digitale, raggruppati in un ebook di facile lettura.

Jean-Pierre Blanger's curator insight, August 1, 10:28 AM

Kevan Lee condivide una raccolta delle migliori strategie di social media che attualmente lavorano nel marketing digitale, raggruppati in un ebook di facile lettura.

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How to Incorporate Video Into Your Social Media Marketing Campaign

How to Incorporate Video Into Your Social Media Marketing Campaign | Public Relations & Social Media Insight | Scoop.it

Did you know that, an estimated 74 percent of all internet traffic in 2017 will be video? And that viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in a text article.


What if I told you videos are shared 1200 percent more times than links and text combined. And that websites with videos have up to 800 percent more conversion than the same website without a video.


It's no secret that video content is on the rise, and to stand out you need to do something that very few others are doing.


This infographic (featured below) from Salesforce, illustrates important marketing tips that you need to know to integrate video into your social media strategy....

Jeff Domansky's insight:

Do you have videos in your content library. Are you considering adding video to your content marketing strategy? If not, you should. Why? Useful tips.

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massimo facchinetti's curator insight, August 1, 3:06 AM

Do you have videos in your content library. Are you considering adding video to your content marketing strategy? If not, you should. Why? Useful tips.

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How Your Content Strategy Should Affect Your SEO Expectations

How Your Content Strategy Should Affect Your SEO Expectations | Public Relations & Social Media Insight | Scoop.it

If I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be rich. If I had a dollar for the number of times the people asking me that question actually had the content to warrant such a listing, I would be poor.


Many digital marketing folks, especially in enterprise B2B companies, don't quite understand the relationship between content and SEO. It's long been said in SEO circles that content is king. However, some SEO folks would argue that links or social engagement is king, and that content is the primary driver of links and social success. There are valid arguments on all sides of that meaningless debate, but the point that often gets lost is that creating the best user experience for the vast majority of people searching for a specific keyword is probably what's going to get you ranked consistently for that keyword.


A content strategy that supports that bigger vision is typically different than the customer-focused strategies most B2B companies use. Many people over the years have told me, "Our company is the market leader for this term! We should be No. 1!" That is often true for products or services that are relevant to the keyword phrase they are targeting. It is true that brand recognition - and certainly the links that typically accompany successful brands - make it more likely that a company will rank well for relevant terms, but the fact remains that brand authority is not always enough to guarantee a top ranking for a particular keyword....

Jeff Domansky's insight:

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

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Jasper Molina's curator insight, Today, 12:06 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

Graphic Design Enthusiast's curator insight, Today, 2:46 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

Livia Mihai's curator insight, Today, 3:45 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

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150 million Indians are on their smartphones nearly 3 hours a day. Here’s what they’re up to

150 million Indians are on their smartphones nearly 3 hours a day. Here’s what they’re up to | Public Relations & Social Media Insight | Scoop.it

The growing numbers apart, what smartphone-makers as well as startups, app developers, and marketers really want to know is what these 150 million people are doing on their smartphones. Now, mobile marketing platform Vserv has released a report based on a Nielsen study on the profiles and behaviors of different segments of Indian smartphone users.


Here are a few highlights from the report:

- The Indian smartphone user base has been growing at 26 percent CAGR from 2013.

- Nearly two-thirds of the smartphone users in India are less than 25 years old.

- Users spend on average 169 minutes per day on their smartphones.

- Nearly a quarter of the smartphone users downloaded 18.5 mobile apps and games on average every month.

- Nearly 20 percent of the smartphone users spend over two hours a day using chat and social networking apps

- 15 percent of the smartphone users spend almost an hour each day playing games, listening to music, or watching videos....

Jeff Domansky's insight:

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.

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Gilles Zigg's curator insight, July 31, 4:33 AM

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.