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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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If You're Serious About Ideas, Get Serious About Blogging | Harvard Business Review

If You're Serious About Ideas, Get Serious About Blogging | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
From blogs.hbr.org - December 30, 2012 6:41 PM
Writing is still the best medium for demonstrating expertise on the web.

 

These days, Pinterest and Instagram get all the headlines as companies desperately racing to establish a beachhead on what could be the next mega-platform. But that doesn't mean they're the most useful social media tools for all companies. Sure, some businesses excel on those photo-based networks (Benjamin Moore's Director of Digital Marketing told me Pinterest worked so well for them, "it's almost like it was made for Benjamin Moore.") But for organizations and individuals that want to be known for their ideas, the clearest — yet most underrated — path is through blogging. It hasn't been buzzed about in years, but it's more essential than ever, as organizations like the World Bank(which recently invited me to speak to their global staff about blogging) recognize.

 

Indeed, if you want to shape public opinion, you need to be the one creating the narrative.A fascinating study last year by Yahoo Research showed that only 20,000 Twitter users (a mere .05% of the user base at the time) generated 50% of all tweets consumed. A small number of "elite users" sets the conversational tenor, just as in the general world of blogging....

Jeff Domansky's insight:

A good reminder of the importance of blogging in shaping public opinion. it's not the only tool, but it's a critical ingredient in your social media channel selection.

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Robin Harper's curator insight, April 29, 2:22 PM

"Writing for the Web" This is very useful. These tips have definitely provided me with insight. Care to read?
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Rescooped by Jeff Domansky from Just Story It
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Center for Digital Storytelling - Introducing StoryLab

Center for Digital Storytelling - Introducing StoryLab | Public Relations & Social Media Insight | Scoop.it
From www.storycenter.org - September 12, 2012 10:54 PM

StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.

To change the world, you first have to change the story.

 

Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.

 

They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.

 

So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.

 

Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.

 

The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.

 

IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
Karen du Toit's comment, September 11, 2012 3:38 AM
Great curation, Karen!
Karen Dietz's comment, September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.
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Rescooped by Jeff Domansky from Storytelling, Social Media and beyond
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Changing the Conversation in Your Company [via stories]

Changing the Conversation in Your Company [via stories] | Public Relations & Social Media Insight | Scoop.it
From blogs.hbr.org - May 31, 2012 6:17 PM

In our experience, it's rare for a diverse group of headstrong Executive Education participants from around the globe to agree on anything. Our research has shown that more and more leaders — from organizations that range from computer-networking giant Cisco Systems to Hindustan Petroleum, a large India-based oil supplier — are using the power of organizational conversation to drive their company forward.

 

I love this article! Why? Because it reframes leadership, organizational change, and employee engagement as a conversation. Finally!

 

The authors don't directly mention storytelling, but if you are going to have a meaningful conversation, you know that storytelling is going to be a part of it.

 

Actually, promoting conversational storytelling is what I've practiced for years in my org development work. And it's a natural for anyone connected into business storytelling.

 

This notion fits perfectly with the emerging recognition that stories -- and stories told in conversation -- are the path to change, effective leadership, and engagement.

 

I like the research the authors shared, also. This article lays the foundation for where and how to engage in conversations/storytelling that make a difference. And don't forget to read the comments at the end of the post -- there's lots of good info there, too!

 

Enjoy this different perspective. 


Via Karen Dietz, janlgordon
Karen Dietz's comment, May 30, 2012 9:53 PM
Hey thanks for re-scooping this Jan! Hugs to you. Hope you had a wonderful weekend at the Cape :))
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