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If You're Serious About Ideas, Get Serious About Blogging | Harvard Business Review

If You're Serious About Ideas, Get Serious About Blogging | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
Writing is still the best medium for demonstrating expertise on the web.

 

These days, Pinterest and Instagram get all the headlines as companies desperately racing to establish a beachhead on what could be the next mega-platform. But that doesn't mean they're the most useful social media tools for all companies. Sure, some businesses excel on those photo-based networks (Benjamin Moore's Director of Digital Marketing told me Pinterest worked so well for them, "it's almost like it was made for Benjamin Moore.") But for organizations and individuals that want to be known for their ideas, the clearest — yet most underrated — path is through blogging. It hasn't been buzzed about in years, but it's more essential than ever, as organizations like the World Bank(which recently invited me to speak to their global staff about blogging) recognize.

 

Indeed, if you want to shape public opinion, you need to be the one creating the narrative.A fascinating study last year by Yahoo Research showed that only 20,000 Twitter users (a mere .05% of the user base at the time) generated 50% of all tweets consumed. A small number of "elite users" sets the conversational tenor, just as in the general world of blogging....

Jeff Domansky's insight:

A good reminder of the importance of blogging in shaping public opinion. it's not the only tool, but it's a critical ingredient in your social media channel selection.

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Robin Harper's curator insight, April 29, 2013 2:22 PM

"Writing for the Web" This is very useful. These tips have definitely provided me with insight. Care to read?

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why and how chatbots will dominate social media

Why and how chatbots will dominate social media | Public Relations & Social Media Insight | Scoop.it

Robots, though more specifically virtual robots or chatbots powered by artificial intelligence (AI), are transforming the way brands do business with their customers. Domino’s was one of the first companies to dabble in AI, allowing customers to order pizza by tweeting a pizza emoji to @Dominos. On the backend, a bot scans to confirm the tweet was not a hoax and processes the order.

More recently, Taco Bell unveiled its TacoBot within the Slack messaging platform that allows busy workers to chat with a bot to order a taco. And at Facebook’s F8, 1-800-Flowers, CNN, Spring — a retail shopping startup — and others released chatbots for Facebook Messenger. These bots offer new ways to shop, make purchases, read the news and more within the Facebook platform.

While all this sounds exciting, what does it actually mean for consumers, and what’s to become of the “humans” on social media?...

Jeff Domansky's insight:

Hello, my name is Jeff and I'll be your chatbot tonight. What's on the horizon for chatbots?

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4 Places to Find Topics to Blog About That Are Right Under Your Nose

4 Places to Find Topics to Blog About That Are Right Under Your Nose | Public Relations & Social Media Insight | Scoop.it

A steady stream of new content on your website or blog goes hand-in-hand with quality backlinks, great SEO, and strong site traffic.


However, it can be a struggle to constantly generate new topics to blog about.


In this post, we review 4 excellent places to discover topics to write about.


The best part? They’re right under your nose....

Jeff Domansky's insight:

Practical ways to find fresh blog content.

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Top Publishers on Instagram and their Tips to Success

Top Publishers on Instagram and their Tips to Success | Public Relations & Social Media Insight | Scoop.it

How are publishers engaging audiences on Instagram amid algorithmic changes?


Instagram remains a less straightforward platform for publishers. Without external links, traffic isn’t driven to publisher content and nearly all engagement takes place directly in the stream.


However, as we noted last year, publishers are nonetheless finding imaginative ways to use Instagram and engage with their followers.


From stunning visual galleries, to native storytelling, to enhancing existing reporting, Instagram remains a great place for publishers to build a devoted community and bolster their brand.


When we looked at a selection of 30 publishers on Instagram for mid-June to mid-July 2016, we saw some interesting statistics....

Jeff Domansky's insight:

Useful Instagram tips and lessons.

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Maverick women writers are upending the book industry and selling millions in the process

Maverick women writers are upending the book industry and selling millions in the process | Public Relations & Social Media Insight | Scoop.it

“I just wanted a story with a nice guy.”In late 2012, author H. M. Ward had an experimental manuscript collecting proverbial dust on her computer. It starred a woman named Sidney and a man named Peter—an impossible nice-guy combo of handsome, strong, smart, patient, and, oh, super wealthy.


Ward had been writing since 2010 and had been down the traditional publishing route before, finding an agent and shopping her work around. Her instinct told her that publishers would have no interest in Peter. “If you take a nice-guy book to a traditional publisher,” she says, “They’re like, ‘That’s weird. Nice guys are boring.’”


So in April 2013, she published her manuscript online on her own. “I just put it up out of curiosity to see what would happen,” she says.


Despite reports that e-books are dying, Ward’s chance paid off, and continues to pay out today. According to the author, Damaged shot to No. 6 in Amazon’s Kindle store within a few days and held the No. 1 spot for several weeks. It spent a month on the New York Times bestsellers list for combined print and ebook. It was the first in two series of nice-guy books that would go on to sell 12 million copies in three years.


Publishers took note. In the year after Ward published Damaged, she was offered a series of deals from various publishers totaling $1.5 million, by her estimate. She turned them all down, and by the time she said no to her last contract, she was making eight figures as a self-published author. “It would have been a colossal mistake to sign with them at that point, financially,” she says....

Jeff Domansky's insight:

Fascinating story on the new wave or romance writers making big bucks in self publishing. Be e-mboldened.

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Forget Comcast. Here’s The DIY Approach to Internet Access. — Backchannel

Forget Comcast. Here’s The DIY Approach to Internet Access. — Backchannel | Public Relations & Social Media Insight | Scoop.it

For people who want to see an Internet at least partly liberated from the grip of rapacious, government-connected telecommunications giants, Guifi is one of the most hopeful developments to date.


Its core values, ownership, and operations are testament to the idea that you and I, and our communities, can — and should — control how we communicate.


For the tens of thousands of people using it, some at no charge, Guifi operates as well as Time Warner Cable does for New Yorkers (and maybe better).


Guifi exists because a technically savvy local man, Ramon Roca, got tired of waiting for Telefonica, the Spanish telecom giant, to provide Internet access to the people of his community. He had a personal need for access. But he had a powerful second motive as well: “to help my neighbors.”


Guifi started with a single wifi node in 2004. Today there are more than 30,000 working nodes, including some fiber connections, with thousands more in the planning stages....


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Jeff Domansky's insight:

Spanish engineer Ramon Roca got tired of waiting for telecom companies to wire his town — so he did it himself. Great story by Dan Gillmor.

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The 10 Best Domain Name Generators

The 10 Best Domain Name Generators | Public Relations & Social Media Insight | Scoop.it

Have you ever spent hours, if not days, trying to come up with that perfect URL for your new blog? This is where domain name generators often come in.


These tools have proven useful when brainstorming unique website names, especially if you wish for them to sound marketable or carry a “brand” feel.


Additionally, many generators allow you to insert a desired keyword if you are heavily focused on SEO, so that your URL is not completely randomized.


Let’s look at the 10 best domain name generators in no particular order....

Jeff Domansky's insight:

This article looks into domain name generators. These tools help you brainstorm website name ideas while making them sound marketable and memorable.

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Donald Trump’s dark speech to the Republican National Convention, annotated

Donald Trump’s dark speech to the Republican National Convention, annotated | Public Relations & Social Media Insight | Scoop.it

Below are Donald Trump's remarks accepting the Republican nomination as delivered. Where text is in bolded, it denotes a place where Trump's comment deviated from the original draft that leaked to the press.


Friends, delegates and fellow Americans: I humbly and gratefully accept your nomination for the presidency of the United States....

Jeff Domansky's insight:

The Washington Post shares The Donald's full speech text. He alludes to Hillary's campaign theme as: "I'm with her." In my opinion, his campaign theme should be: "I'm with myself." Ah politics...

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How 8 Departments That Aren’t Marketing Can Use Social Media - Buffer Blog

How 8 Departments That Aren’t Marketing Can Use Social Media - Buffer Blog | Public Relations & Social Media Insight | Scoop.it

Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores.


Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. For example, Whole Foods Austin has more than 32,000 fans.


Clearly, there isn’t a single department that “owns” social media at Whole Foods. It belongs to everyone: from the CEO, who blogs about the natural food industry, to individual employees, who share product recommendations and stories about their jobs.


Interested in seeing how every team within your company can use social media? Great! Let’s jump in....

Jeff Domansky's insight:

Social media can help a wide variety of departments at your business, not just marketing.

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28 Tips from my first 28 Months as a Solo PR Business

28 Tips from my first 28 Months as a Solo PR Business | Public Relations & Social Media Insight | Scoop.it

In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR.

According to Bloomberg, a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar.

Twenty-eight months on I’m still here, fighting the good fight.

Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them)....

Jeff Domansky's insight:

David Sawyer looks back thoughtfully on two-plus years as a solo PR consultant in Glasgow.

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These 3 Numbers in Google Analytics Will Help You Make Better Content

These 3 Numbers in Google Analytics Will Help You Make Better Content | Public Relations & Social Media Insight | Scoop.it

Basically, Google Analytics is awesome.


Obviously, I use several tools to track my data and analyze it. But I strongly recommend Google Analytics.


If you’re a digital marketer, you need to know a thing or two about Google Analytics.


That’s why I wrote this article.


I want to give you three simple, straightforward, and actionable tips that will allow you to create better content....

Jeff Domansky's insight:

Google Analytics (GA) is a digital marketer’s best friend. Neil Patel uses it all the time to check metrics, spot trends and more.

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