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Seven Expert Social PR Guides and Tips | Social Media Today

Seven Expert Social PR Guides and Tips | Social Media Today | Public Relations & Social Media Insight | Scoop.it
From socialmediatoday.com - December 30, 2012 6:04 PM
 Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation.

 

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.

 

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization, and as such need to be measured and managed to coordinate efforts for maximum online visibility.

 

So how exactly does PR support SEO efforts? How can media relations skills be leveraged in social media? What do PR pros need to do differently to support online journalism? What are today’s best practices for B2B PR?

Find the answers to those questions and more here in seven recent expert guides to social and online PR.

Jeff Domansky's insight:

Tom Pick shares insight and seven expert opinions on social media and PR in the future.

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Jim Kouzes: Why You Should Hone Your Storytelling Skills

Jim Kouzes: Why You Should Hone Your Storytelling Skills | Public Relations & Social Media Insight | Scoop.it
From doctorduncan.com - January 24, 10:09 PM

...In a business climate obsessed with PowerPoint presentations, complex graphs and charts, and lengthy reports, storytelling may seem to some like a soft way of getting hard stuff done. It’s anything but that. Steve’s experience with storytelling is, in fact, supported by the data.


Research shows that when leaders want to communicate standards, stories are a much more effective means of communication than are corporate policy statements, data about performance, and even a story plus the data. Information is more quickly and accurately remembered when it is first presented in the form of an example or story....


Via Karen Dietz
Jeff Domansky's insight:

Another Jim Kouzes quote: "Stories are a powerful tool for teaching people about what’s important and what’s not, what works and what doesn’t, what is and what could be. Through stories, leaders pass on lessons about shared values and get others to work together." 

Jeff Domansky's comment, January 25, 6:25 PM
Enjoying his insight; thanks for sharing Diana
Karen Dietz's comment, January 25, 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
wanderingsalsero's comment, January 26, 7:57 AM
I like stories too.
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Rescooped by Jeff Domansky from Just Story It
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Fab Biz Story Example for Marketing!

Fab Biz Story Example for Marketing! | Public Relations & Social Media Insight | Scoop.it
- September 1, 2012 3:14 PM

I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!

 

But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it. 

 

If you are not able to read the text on the photo above, here is the story:

"Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."

 

What a hoot! And you can do this too for your biz :)) 

 

Have a wonderful holiday weekend everyone and chat with you next week. 

 

Keep sharing your stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Jeff Domansky from Just Story It
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Organizational Storytelling: an interview with Paul Smith

From www.youtube.com - December 4, 2012 1:09 PM
A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...

 

[Interview with storytelling author Paul Smith. I just finished Smith's book "Lead with a Story" and it's a must-read ~ Jeff]


Via Karen Dietz
Karen Dietz's curator insight, December 4, 2012 11:49 AM

Woo hoo! Here are two of my favorite colleagues -- David Hutchens and Paul Smith -- talking about Paul's recent book Lead With A Story.


Paul, who works for Proctor and Gamble, shares with us his insights about storytelling and leadership based not only on his research with CEOs around the country, but also from his own corporate expeirence. That's what I love -- a guy in the trenches sharing lessons with us all.


Now David is no slouch either and is one of the earliest practitioners of working with stories in organizations around knowledge management, knowledge transfer, and systems thinking. He's been on my bookshelf for years now, and I always enjoy our conversations together.


This 60-minute video -- from a Google Hangout that happened a few days ago -- is great. I love the questions David asks and I love what Paul shares with us -- stories about PPTs, how to avoid being a boring, and learning who the real hero is. And that's just for starters!


Thanks guys for a terrific session.


Hey -- each one of you is a leader in your own right. Take the time to dig in here and get even better as a leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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