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Seven Expert Social PR Guides and Tips | Social Media Today

Seven Expert Social PR Guides and Tips | Social Media Today | Public Relations & Social Media Insight | Scoop.it
 Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation.

 

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.

 

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization, and as such need to be measured and managed to coordinate efforts for maximum online visibility.

 

So how exactly does PR support SEO efforts? How can media relations skills be leveraged in social media? What do PR pros need to do differently to support online journalism? What are today’s best practices for B2B PR?

Find the answers to those questions and more here in seven recent expert guides to social and online PR.

Jeff Domansky's insight:

Tom Pick shares insight and seven expert opinions on social media and PR in the future.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Shape-Shifting, Zero Energy House Transforms In Tune With Weather

Shape-Shifting, Zero Energy House Transforms In Tune With Weather | Public Relations & Social Media Insight | Scoop.it
On a hot day, instead of cranking up the air conditioning, this house transforms: A screen and shell move out to wrap around the entire home, shading everything so it cools down."It provides this flexible control over heat gain from sunlight," says architect Todd Fix, who compares the screen and shell to extra layers of clothes you can put on or take off. "So if it's a cold day, the sensor will sense that, and it will close both to keep the heat inside. If you want more light in the space, you can open up the screen or open up the shell."It's a way to create a passive, zero-energy home without the typical passive house design. "The living area is all glass, from the walls and ceiling to the floors," Fix says. "This opens up a house. Instead of having really thick, insulated walls that are opaque, so you can't see out or see in, it kind of opens you up to the environment."....
Jeff Domansky's insight:
Watch out when it gets hot, because your walls will be moving. Shades of the Jetsons anyone?
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PR Debate: Should Brands Take Social/Political Stances? New Study from Field Agent - Bulldog Reporter

PR Debate: Should Brands Take Social/Political Stances? New Study from Field Agent - Bulldog Reporter | Public Relations & Social Media Insight | Scoop.it

“Many companies are showing greater willingness to take public stances on controversial issues,” said West. “While the vast majority of consumers in our study said they are likely to purchase from companies they agree with, only 3 in 10 have actually done so.


This makes me think consumer behavior hasn’t quite caught up to this new environment in which companies take stands on controversial topics.”


But the risk is evident—and ultimately begs the question: From a company perspective, is it worth it?


“The overwhelming majority of consumers in our study agreed they are more likely to buy from companies they see eye to eye with, and almost half of consumers said they had already stopped buying from a company over a difference of opinion. This tells me that consumers are willing to vote with their dollars,” said West. “But there may be more danger for many companies than opportunity—especially if you serve, as most companies do, a market with diverse political views.”...

Jeff Domansky's insight:

Research shows no clear advantage to brands in taking sides on controversies for brands. Recommended reading. 9/10

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Kate Marsh's curator insight, Today, 8:24 AM

Research shows no clear advantage to brands in taking sides on controversies for brands. Recommended reading. 9/10

Kenneth Carnesi's curator insight, Today, 9:32 AM

Research shows no clear advantage to brands in taking sides on controversies for brands. Recommended reading. 9/10

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How Consumers Use Tech to Shop at Home and in Stores

How Consumers Use Tech to Shop at Home and in Stores | Public Relations & Social Media Insight | Scoop.it

Some 58% of consumers in the United States say they have shopped online while watching TV, according to a recent report from Blackhawk Engagement Solutions.


The report was based on data from an April 2015 survey of a nationally representative sample of 2,608 adults in the United States.


The most popular time for online shopping is between 4 PM and 9 PM, local time, with 48% of respondents saying that's when they do so.

 

Some 37% of consumers admit to shopping online while at work; 18% say they do so often, and 19% say they do so sometimes.


In-Store Behavior

-  40% of respondents say they use their smartphone camera to demo, share, and compare products they find in-store.

-  19% have purchased a product from a competitor on their smartphone while being in-store.

-  38% say Amazon.com is their first choice for comparing prices on their smartphone....

Jeff Domansky's insight:

Lots of shopping insight from this market research study.

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Marco Favero's curator insight, Today, 4:51 AM

Lots of shopping insight from this market research study.

Mark E. Deschaine, PhD's curator insight, Today, 8:05 AM

Lots of shopping insight from this market research study.

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Data Storytelling, or the art of making numbers talk - Digital Analytics Blog - AT Internet

Data Storytelling, or the art of making numbers talk - Digital Analytics Blog - AT Internet | Public Relations & Social Media Insight | Scoop.it

Jeanne is the head of digital analytics at a large e-commerce company. Her daily routine is set to the rhythm of tagging plans, optimisation tests, reports, segmentation and other investigations, always with the same idea in mind: extract the ultimate meaning and learnings from the mass of data being handled. OK, but what comes after that? …


If the end goal is to provide insights, Jeanne must do so in the most clear and comprehensive way possible. But there’s a problem: all the people with whom Jeanne deals are not analytics specialists. She’s facing a diverse array of people whose professions, work cultures, subject maturity levels and objectives are all different. The solution? Build a narrative centred on data… Data Storytelling....

Jeff Domansky's insight:

Here's how to turn data into stories.

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Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel? | Public Relations & Social Media Insight | Scoop.it

Conversion rate is one of the most important marketing metrics. It’s a metric that lead generation marketers—from practitioners all the way up to CMOs—are measured on. And that’s because today marketing owns just as much of the pipeline as sales does, and conversion rate is a great indicator of pipeline health—starting from the marketing end of the funnel.


Let’s start at the top of the funnel and look at conversion rate by acquisition channel. This will help answer the age-old question of channel performance.For every dollar, what percentage would you allocate to which acquisition channel? Easy! The one with the highest conversion rate, win rate, and velocity....

Jeff Domansky's insight:

Johnny Cheng looks closely at conversions.

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5 Ways Twitter is changing the world (despite what the critics say)

5 Ways Twitter is changing the world (despite what the critics say) | Public Relations & Social Media Insight | Scoop.it
I was recently interviewed by CNN about how Twitter is shaping the world. Of course the newscast was only able to use a small portion of the entire interview but the topic is interesting enough that I thought I would share my thoughts on this important subject.Despite the gloomy projections of analysts and the cries of the purists who long for the “old days” on Twitter, this is a media channel that has profoundly changed our world … and continues to do so...
Jeff Domansky's insight:
Twitter is changing the world in profound ways. How we report, discover, connect, and inform ourselves has been changed forever.
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Os Ishmael's curator insight, August 4, 5:40 PM

Twitter is changing the world in profound ways. How we report, discover, connect, and inform ourselves has been changed forever.

WIKIBLINKS's curator insight, Today, 12:37 AM

Twitter is changing the world in profound ways. How we report, discover, connect, and inform ourselves has been changed forever.

Olivier Grondal's curator insight, Today, 4:05 AM

Twitter is changing the world in profound ways. How we report, discover, connect, and inform ourselves has been changed forever.

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How to Use LinkedIn to Generate Sales Leads

How to Use LinkedIn to Generate Sales Leads | Public Relations & Social Media Insight | Scoop.it

Salespeople are well acquainted with the power of LinkedIn for prospect research, trigger event tracking, and customer engagement. But what about generating new sales leads (read: a lot of them)?


If your pipeline is looking a bit empty, peruse the following SlideShare from LinkedSelling. You'll discover how to whip up a long list of hot sales leads ripe for the contacting. If you're like most salespeople, you're on LinkedIn all day for work anyway. Now learn how to make it work for you. 


P.S. Looking for even more LinkedIn sales tips? If you're not too busy researching and calling your wealth of new prospects, you might want to check out our guide to hidden LinkedIn hacks...

Jeff Domansky's insight:

Generate sales leads at scale with these LinkedIn tips from HubSpot. Recommended viewing. 9/10

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Marco Favero's curator insight, August 4, 3:08 AM

Generate sales leads at scale with these LinkedIn tips from HubSpot. Recommended viewing. 9/10

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Twitter Analytics: The Only Guide You'll Ever Need

Twitter Analytics: The Only Guide You'll Ever Need | Public Relations & Social Media Insight | Scoop.it

Looking for a reference guide that will give you information on everything you need to know about Twitter analytics?You’ve got it…...

Jeff Domansky's insight:

Ian Cleary shares a comprehensive guide to Twitter analytics? Recommended reading! 9/10

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A Brief History Of Social Media (1969-2012)

A Brief History Of Social Media (1969-2012) | Public Relations & Social Media Insight | Scoop.it

What’s your first memory of social media?Twitter, perhaps? Or maybe Facebook?


If you’re of a certain age, you’ll likely remember when MySpace was very much numero uno amongst all social platforms. Roll the years back a little further, and you could have been one of the (relatively) few who were amongst the pioneers of modern social networking on Friendster.


But here’s the thing: the history of social media actually goes back a lot further, and its roots can be found in blogging, Google, AOL, ICQ, the beginnings of the world wide web and, perhaps surprisingly, CompuServe. This infographic from Creative Ramblings takes a closer look at the history of social media, 1969-2012....

Jeff Domansky's insight:

Very cool infographic about the history of social media.

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Sören Meelby's curator insight, August 4, 2:43 AM

Very cool infographic about the history of social media.

Stefan Thompson's curator insight, August 4, 2:37 PM

Very cool infographic about the history of social media.

Cendrine Marrouat - SocialMediaSlant.com's comment, August 4, 5:41 PM
Thanks for sharing my infographic, guys! ;-)
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The Best Voice Recorder You Can Buy | Forbes

The Best Voice Recorder You Can Buy | Forbes | Public Relations & Social Media Insight | Scoop.it

After 36 hours of research, testing eight different devices in a number of real-world settings and then playing the audio we collected to a four-person blind listening panel to evaluate its sound quality, we’ve determined that the best audio recorder for taping meetings, lectures, and interviews is the $100Sony ICD-UX533. It recorded the most intelligible and truest-to-life sound clips of all the recorders we tested. It’s easily pocketable and its intuitive, easy-to-press function buttons combined with a legible, backlit screen gave it the best user interface out of all the models in our test group.


Who is this for?If you want to record a lecture, meeting, or interview, this pick is for you. It’s ideal for students, radio journalists, and anyone who needs to record meetings for future reference. On the other hand, if you’re a musician, a professional podcaster, a radio journalist or if you belong to some other profession that requires the use of a high-quality audio recorder on a regular basis, this pick isn’t for you....

Jeff Domansky's insight:

Cool tool for the right application.

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Yashy Tohsaku's curator insight, August 3, 3:11 PM

Cogovl tool for the right application.

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Center for Food Integrity : Whom Do Consumers Trust on Food Issues?

Center for Food Integrity : Whom Do Consumers Trust on Food Issues? | Public Relations & Social Media Insight | Scoop.it

With an estimated 2 million people tuning in to his syndicated television show each weekday, there's no doubting the clout Dr. Oz carries in the arena of public opinion. Add to that 3.78 million Twitter followers and more than 5.5 million Facebook page "likes," and the good doctor reaches a sizeable audience with his opinions on everything from beating bad breath to cutting cancer risk.


But when consumers were asked whom they most trust on controversial food issues, the ratings for Dr. Oz fell flat, according to the latest U.S. consumer trust research from The Center for Food Integrity (CFI).


In the survey, "Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies," respondents were asked to rate their level of trust with a number of sources when it comes to the issue of genetically modified foods. University scientist was the top-trusted source, followed by a scientist who is a mom, and then a farmer.Dr. Oz came in second-to-last place on a list of 11 sources, edging out celebrity chefs....

Jeff Domansky's insight:

Fascinating consumer research. Recommended reading. 9/10

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kelvin dsuja's curator insight, August 3, 3:54 AM

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aitouaddaC's curator insight, August 3, 7:56 AM

Fascinating consumer research. Recommended reading. 9/10

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Big data can predict whether your new product will flop

Big data can predict whether your new product will flop | Public Relations & Social Media Insight | Scoop.it

Most of the data captured about our everyday transactions isn't very exciting.


However, when you compare all that information across millions of consumers and products and thousands of outlets, you enter the realm of big data, which can reveal previously unknown patterns.


A case in point is outlined in a forthcoming Journal of Marketing Research paper which identifies a segment of customers, dubbed the "harbingers of failure", with an uncanny knack for buying new products that were likely to flop....

Jeff Domansky's insight:

Comparing information across millions of consumers and products and thousands of outlets is the realm of big data and reveals previously unknown patterns....

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Gerrit Bes's curator insight, August 3, 9:23 AM

Comparing information across millions of consumers and products and thousands of outlets is the realm of big data and reveals previously unknown patterns....

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The Only Location Marketing Guide You'll Ever Need

The Only Location Marketing Guide You'll Ever Need | Public Relations & Social Media Insight | Scoop.it

Think of what you did this past weekend. Did you watch a summer blockbuster? If you're anticipating crowds for new releases, chances are that you ordered movie tickets from your phone and visited the theater to actually watch the movie. 


Maybe you used Seamless or another service for meal delivery, but that was probably just a fraction of the meals you ate - you also went to a summer barbeque or local restaurant. That's pretty typical. In fact, according to the U.S. Department of Commerce, over 90% of commerce activities still occur offline.


Yet, until now, we haven't been ability to directly tie physical visits and sales to mobile activity. Location unlocks insights into physical behavior as they occur. By knowing the places people go, marketers gain visibility into who their customers are, what they need, and how to influence their decisions.


In fact, location is becoming one of the fastest growing segments in media, especially in mobile. Researchers at BIA/Kelsey predicted that location-based mobile advertising will grow faster than overall mobile advertising, and will represent 43% of mobile ad budgets by 2019....

Jeff Domansky's insight:

To help marketers unlock the power of location, xAd has released its first e-book, The Location Marketing Playbook. Useful tips.

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Saving, Spending and Living Paycheck-to-Paycheck in America

Saving, Spending and Living Paycheck-to-Paycheck in America | Public Relations & Social Media Insight | Scoop.it
As only 40% of households say they’re living paycheck-to-paycheck, the recent poll reveals a sense of split consumer sentiment in American households. While nearly 50% of respondents expressed concern about their current financial situations, many are confident about their futures. In fact, 35% of all respondents said they’re optimistic about the economy in 2016, although $100,000-$150,000 earners were the most optimistic.Overall, there is a fair amount of optimism throughout the U.S., and that optimism will likely grow over time—particularly as more households migrate into higher income brackets in the coming years. In fact, Nielsen PopFacts projects large spikes in the percentages of households earning $200,000 or more over the next five years.So what does all of this mean? In an economy where nearly half of consumers are living paycheck-to-paycheck, are concerned about their financial situations and uncertain about the overall economy, spending within this group will likely be restrained and measured. However, it doesn’t mean consumer wallets are zipped shut. What it does mean is that marketers need to offer strong value propositions that deliver on every dollar they’re asking consumers to spend....
Jeff Domansky's insight:
Marketing challenges ahead. While the U.S. economy continues to improve and consumer sentiment remains above a baseline level for optimism, many consumers are still searching for fiscal relief.
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How Your Customers are Using Digital Shopping Tools

How Your Customers are Using Digital Shopping Tools | Public Relations & Social Media Insight | Scoop.it

In our ever-increasing efforts to build connections and foster relationships with our customers, there’s often an area of discussion that gets left out – the tools they use to facilitate the process. Whether it’s a mobile app, a social recommendation or “old-fashioned” printable coupons, today’s social shopping tools cut out a great deal of the customer interaction and engagement process.


Epsilon recently released a study that sheds some light on how customers are using digital shopping tools, and what business owners need to do to play a significant role in their buying decisions. Here are some of their most interesting findings (and how you can leverage them for your own business)....

Jeff Domansky's insight:

See how customers are using digital shopping tools, and how you can stay on top of it.

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massimo facchinetti's curator insight, Today, 3:17 AM

See how customers are using digital shopping tools, and how you can stay on top of it.

Mous Diack's curator insight, Today, 3:22 AM

See how customers are using digital shopping tools, and how you can stay on top of it.

Luigi Cangiano's curator insight, Today, 8:20 AM

See how customers are using digital shopping tools, and how you can stay on top of it.

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New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews

New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews | Public Relations & Social Media Insight | Scoop.it

We asked participants, “When making a major purchase such as an appliance, a smart phone, or even a car, how important are online reviews in your decision-making?”


The results revealed that online reviews impact 67.7% of respondents' purchasing decisions. More than half of the respondents (54.7%) admitted that online reviews are fairly, very, or absolutely an important part of their decision-making process.


Takeaway: Companies need to take reviews seriously. Restaurant review stories receive all the press, but most companies will eventually have pages from review sites ranking for their names. Building a strong base of positive reviews now will help protect against any negative reviews down the road.


When do negative reviews cost your business customers?


Our research also uncovered that businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their product. If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%. Have four or more negative articles about your company or product appearing in Google search results? You’re likely to lose 70% of potential customers....

Jeff Domansky's insight:

Ignore online reviews at your own peril, as they greatly influence prospects who are looking to do business with your brand. Powerful proof that word of mouth and reviews matter. Recommended reading. 9/10

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12 Truly Inspiring Company Vision and Mission Statements

12 Truly Inspiring Company Vision and Mission Statements | Public Relations & Social Media Insight | Scoop.it

When you successfully create a connection with your customers and employees, many of them might stay loyal for life -- and you'll have the chance to increase your overall profitability while building a solid foundation of brand promoters. But achieving that connection is no easy task. The companies that succeed are ones that stay true to their core values over the years and create a company that employees and customers are proud to associate with.


That's where company vision and mission statements come in. A mission statement is intended to clarify the 'what' and 'who' of a company, while a vision statement adds the 'why' and 'how' as well. As a company grows, its objectives and goals may change. Therefore, vision statements should be revised as needed to reflect the changing business culture as goals are met.


Check out some of the following company vision and mission statements for yourself -- and get inspired to write one for your brand....

Jeff Domansky's insight:

Check out these inspiring company mission statements from businesses that have stayed true to their core values.

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Where to find free background textures: 15 great resources | Creative Bloq

Where to find free background textures: 15 great resources | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

Background textures are a great way to give depth and originality to your designs and go hand in hand with vector-based work. Even better, there are thousands of free background textures available to download from the web with little fuss.


Here are the best places to find more free background textures, to get you started and experimenting and building your own personal collection....

Jeff Domansky's insight:

Creative Bloq reveals the best sites to find high-quality, free background textures for use in your designs.

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Marco Favero's curator insight, August 4, 12:16 PM

Creativo Bloq rivela i migliori siti per trovare di alta qualità, Immagini gratis per le texture da utilizzare nei vostri progetti.

steve batchelder's curator insight, August 4, 2:08 PM

Creativo Bloq rivela i migliori siti per trovare di alta qualità, Immagini gratis per le texture da utilizzare nei vostri progetti.

Marc Wachtfogel, PhD's curator insight, August 4, 4:14 PM

Creative Bloq reveals the best sites to find high-quality, free background textures for use in your designs.

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4 Ways to Build Content Marketing Authority with SlideShare

4 Ways to Build Content Marketing Authority with SlideShare | Public Relations & Social Media Insight | Scoop.it

Becoming authoritative in an age of information overload requires more than simply creating additional content. It requires content that attracts relevant audiences and engages readers to take action. Creating content authority also requires strategy, process and the right tools.


One of those tools is SlideShare. As a platform for hosting authoritative content, marketers can use SlideShare to build influence amongst interested subscribers, visitors from social networks like LinkedIn and readers that pull themselves to SlideShare content through search engines.


There are many forms of content published on SlideShare. Four types that are particularly useful for differentiating your brand and creating authority include: evergreen, co-created, repurposed and curated content....

Jeff Domansky's insight:

Here's how to manage different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle.

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Lauren Jaxson's curator insight, August 4, 7:37 AM

Here's how to manage different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle.

designs.codes's curator insight, August 4, 8:34 AM

Here's how to manage different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle.

Luigi Cangiano's curator insight, Today, 8:27 AM

Here's how to manage different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle.

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The Definitive Guide to Influencer Targeting | Kristen Matthews

The Definitive Guide to Influencer Targeting | Kristen Matthews | Public Relations & Social Media Insight | Scoop.it

The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest challenge lies, because an influencer is like a changeling. It has a different image for every brand and often for every campaign of a brand.


Here is my own take on what an influencer is and a guide for where to find ideal influence to promote your business....

Jeff Domansky's insight:

Kristen Matthews tips on influencers are spot on. Recommended reading. 9/10

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Pitching the Perfect Image: A Look at Top Publishers' Image Sizes

Pitching the Perfect Image: A Look at Top Publishers' Image Sizes | Public Relations & Social Media Insight | Scoop.it

Though there are many things to consider when designing an image for a campaign, one crucial thing often falls by the wayside: optimizing the image for the width of the site you're pitching. Editors don't want to make their readers have to struggle to understand your image, so if your design is too wide or narrow for the site you're pitching, you could easily be rejected.


With that in mind, Fractl and BuzzStream looked at the main or featured body tag images for 35 of the top publishers to determine the most popular widths. We also looked at any larger layouts and pop-ups to determine a maximum width for each publisher when available.


We’ll walk you through four insights below that will help eliminate some of the guesswork during your next design phase....

Jeff Domansky's insight:

Pitching an infographic or visual to top media sites? Here's how wide it should be.

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The 5 Types of Content That Attract the Most Backlinks | Neil Patel

The 5 Types of Content That Attract the Most Backlinks | Neil Patel | Public Relations & Social Media Insight | Scoop.it

One of the most common and important goals of content is to attract links. Links are still a major part of SEO and probably will be for the foreseeable future.


Backlinks to a post not only help that specific post rank better in search engines but they also help all other posts on your site. Get enough quality links, and you’ll be getting tens of thousands of organic search engine visitors a month to your site.


That’s what I have for you today: a guide to the 5 best types of content that can attract not only a good quantity of links, but also high quality links. ...

Jeff Domansky's insight:

Sound content marketing advice from Neil Patel.

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Ricard Lloria's curator insight, August 4, 1:28 AM

Sound content marketing advice from Neil Patel.

Ashley Burleson's curator insight, August 4, 4:26 AM

Sound content marketing advice from Neil Patel.

Josh Danson's curator insight, August 4, 12:58 PM

Sound content marketing advice from Neil Patel.

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OracleVoice: Marketing's Next Big Thing: The Internet Of Things

OracleVoice: Marketing's Next Big Thing: The Internet Of Things | Public Relations & Social Media Insight | Scoop.it

The IoT promises to add intelligence to everything from commonplace consumer items such as cars, light bulbs, and refrigerators, to industrial items such as machinery, railroad ties, and agricultural fields. Those “things” can collect and broadcast data across networks, enabling the data to be analyzed to add more value.


Consumer and industrial products will be valued increasingly not just for their standalone functionality, but also for how well they work within the digital ecosystem.In the consumer realm, companies’ marketing success will depend on their ability to connect with, and creatively exploit, the interdependent network of apps, devices, and services....

Jeff Domansky's insight:

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

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Ailsa Caroline's curator insight, August 3, 10:54 AM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Lydia Gracia's curator insight, August 3, 12:24 PM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Yashy Tohsaku's curator insight, August 3, 3:11 PM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

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Wanna Avoid Spending Your Hard-Earned Money On Sexist Brands? There's An App For That!

Wanna Avoid Spending Your Hard-Earned Money On Sexist Brands? There's An App For That! | Public Relations & Social Media Insight | Scoop.it

But how on earth would you ever know whether the brand you are choosing to buy has equality in mind or even gives a damn about women in general? Good news, there’s now an app for that! It is called Buy Up Index and we predict it will be a game changer and keep brands accountable to the majority of the consumer market.


The app rates a company or a brand from A to C and using a proprietary rating method, they assess companies based on four major factors: women employees, women leadership, corporate citizenship and marketing...

Jeff Domansky's insight:

Wanna Avoid Spending Your Hard-Earned Money On Sexist Brands? There's An App For That! The Buy Up Index grades companies' treatment of women.

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14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty

14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty | Public Relations & Social Media Insight | Scoop.it

The most innovative companies in the world aren’t just connecting with their customers through advertising. They're also offering helpful services and tools to win them over.


Creative and unique mobile apps are helping brands connect with fans to convey brand messages, offer a useful service, keep them engaged and build customer loyalty in a crowded marketplace. Studies show that more than 50% of customers who regularly use a branded app are more interested in buying from that company.


But it’s not enough to just create and launch a branded app. There are plenty of those out there and very few of them gain long-term traction and repeat users. More than 90 of the top 100 global brands have already launched at least one app. According to a 2015 marketing survey, 34% of marketers plan on launching at least one mobile app this year. What's more important for brands is to have a clear strategy on how they plan to drive app downloads, make the content compelling and increase long-term user engagement.


More than 150 million Americans spend on average an hour a day in their cars driving, and 75% of that time is spent alone in their cars. This explains why some of the best branded apps have been created by automobile companies trying to capture a slice of this driving time to build loyalty....

Jeff Domansky's insight:

14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.

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Jenny Thi Thanh Thao Le's curator insight, August 3, 2:48 AM

14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.

Maxime Antoni's curator insight, August 4, 1:45 AM

14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.