Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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What To Say On Twitter When Everyone's Watching | Fast Company

What To Say On Twitter When Everyone's Watching | Fast Company | Public Relations & Social Media Insight | Scoop.it
Many of the executives we work with are terrified of social media.

 

They've either experienced the dark side of it personally or heard horror stories from their industry peers: tales of vicious comments on an influential blogger's website, incorrect and damaging rumors on Twitter, or an embarrassing, secretly filmed video uploaded onto YouTube.

 

Those potential hazards are real. But executives tend to focus disproportionately on the downsides of social media and not nearly enough on the potential upsides. Their focus on the risks leads them to adopt a head-in-the-sand strategy of neglecting social media, which rarely works in the long term.

 

Social media offer today's communicators a tremendous advantage over their predecessors....

 

Make 2013 a social media win. Follow these 6 practices to turn your Twitter account into a marketing machine....

  
Jeff Domansky's insight:

Brad Phillips, a.k.a. Mr. Media Training, offers sound advice and six social media best practices.

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Get Ready To Lose Your Job | TechCrunch

Get Ready To Lose Your Job | TechCrunch | Public Relations & Social Media Insight | Scoop.it

"Technological revolutions happen in two main phases: the installation phase and the deployment phase," observes Angel of the Year and new Andreessen Horowitz GP Chris Dixon, who says that the turning point between those phases for the Age of Information is…now.

Jeff Domansky's insight:

Disruption continues to affect every sector directly or indirectly...

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Clay Christensen: First media gets disrupted, then the education industry | GigaOm

Clay Christensen: First media gets disrupted, then the education industry | GigaOm | Public Relations & Social Media Insight | Scoop.it

Clay Christensen literally wrote the book on disruption, so it’s worth paying attention to him when he talks about where the disruption fueled by the web is going to strike next. The Harvard business professor and author of The Innovator’s Dilemma spoke to Jeff Howe — the Wired writer who coined the term “crowdsourcing” — and had some interesting things to say about where disruption is occurring now and where it is likely to strike next.

 

At one point, Howe asks Christensen to name some industries that are “either in a state of disruptive crisis or will be soon,” and the professor says:

“Journalism, certainly, and publishing broadly. Anything supported by advertising. That all of this is being disrupted is now beyond question. And then I think higher education is just on the edge of the crevasse. Generally, universities are doing very well financially, so they don’t feel from the data that their world is going to collapse. But I think even five years from now these enterprises are going to be in real trouble.”...

Jeff Domansky's insight:

This is a fascinating look at the disruption coming for education, now that media, journalism, marketing, advertising and PR have been disrupted. Recommended reading! 

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Advertisers Should Act More Like Newsrooms | Harvard Business Review

Advertisers Should Act More Like Newsrooms | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

The rise of spontaneous social ads means the end of the ad campaign as we know it. fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game.

 

But this time, Coca-Cola, Audi, and Oreo didn't just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened. So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice.

 

Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Based on our analysis of the responses to the 2020 Project, the Super Bowl case isn't just a once-a-year stunt — it's a preview of a model that will scale and become a foundational characteristic of major brand advertising. The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction....

Jeff Domansky's insight:

This is valuable reading for PR, marketing and advertising people. It offers great insight into the disruption to business that is underway and caused by social media

Leonie vander Westhuizen's curator insight, February 17, 1:22 AM

I like the example of Audi, Coca Cola and Oreo that shows how advertising differs. In teaching PR it is important for students to know that the way you as PRO work is challenging

Casey Strachan's curator insight, February 17, 1:59 PM

In case you are still thinking otherwise, the rigid campaign-based model of advertising, in one-way mass media, is headed for extinction....

Jeff Domansky's comment, February 17, 3:27 PM
Appreciate the comments Leonie and Casey. Agree it is critical to stay ahead of this disruption!