Public Relations & Social Media Insight

Many of the executives we work with are terrified of social media.

They've either experienced the dark side of it personally or heard horror stories from their industry peers: tales of vicious comments on an influential blogger's website, incorrect and damaging rumors on Twitter, or an embarrassing, secretly filmed video uploaded onto YouTube.

Those potential hazards are real. But executives tend to focus disproportionately on the downsides of social media and not nearly enough on the potential upsides. Their focus on the risks leads them to adopt a head-in-the-sand strategy of neglecting social media, which rarely works in the long term.

Social media offer today's communicators a tremendous advantage over their predecessors....

Make 2013 a social media win. Follow these 6 practices to turn your Twitter account into a marketing machine....