Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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UA Study Examines How News Spreads on Twitter | UANews

UA Study Examines How News Spreads on Twitter | UANews | Public Relations & Social Media Insight | Scoop.it
From uanews.org - December 30, 2012 5:47 PM

A study of the Twitter activity of 12 major news agencies shows varying levels of success for the social network as a news-sharing tool, based on factors like article lifespan and number of retweets.


...The answer, according to Ram’s research, varies widely by news agency, and there may not be one universally applicable strategy for maximizing Twitter effectiveness. However, news agencies can learn a lot by looking at how their news diffuses once it is posted on Twitter, said Ram, McClelland Professor ofManagement Information Systems in the UA’s Eller College of Management....



Jeff Domansky's insight:

This is a really interesting research study for media, as well as PR and marketing.... 

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Texas Congressman’s New Bumper Sticker Is Going to Infuriate the Left | TheBlaze.com

From www.theblaze.com - April 13, 12:14 PM

Rep. Steve Stockman (R-Texas) may be new to Congress, but he's making a splash with a new bumper sticker sure to get the left all riled up. "If babies had guns they wouldn't be aborted," the pro-gun and pro-life sticker reads.... 

Jeff Domansky's insight:

Wrong but crazy like a fox...

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Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research

Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research | Public Relations & Social Media Insight | Scoop.it
From www.pewresearch.org - March 4, 7:15 PM

...The lack of consistent correspondence between Twitter reaction and public opinion is partly a reflection of the fact that those who get news on Twitter – and particularly those who tweet news – are very different demographically from the public.

The overall reach of Twitter is modest. In the Pew Research Center’s 2012 biennial news consumption survey, just 13% of adults said they ever use Twitter or read Twitter messages; only 3% said they regularly or sometimes tweet or retweet news or news headlines on Twitter.

Twitter users are not representative of the public. Most notably, Twitter users are considerably younger than the general public and more likely to be Democrats or lean toward the Democratic Party. In the 2012 news consumption survey, half (50%) of adults who said they posted news on Twitter were younger than 30, compared with 23% of all adults. And 57% of those who posted news on Twitter were either Democrats or leaned Democratic, compared with 46% of the general public. (Another recent Pew Research Center survey provides even more detail on who uses Twitter and other social media.)...

Jeff Domansky's insight:

This Pew research is worth reading for marketers, PR and public affairs pros. A great reminder about our social media and Twitter assumptions. 

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RepMan: The United States of Accountability

RepMan: The United States of Accountability | Public Relations & Social Media Insight | Scoop.it
From www.repmanblog.com - May 14, 2012 11:20 PM
In light of the $2 billion J.P. Morgan Chase debacle, it occurs to me that accountability is dead and buried. In the good old days, a CEO would hold himself accountable for such a calamity and resign.

 

As Harry S Truman was famous for saying of the presidency, 'The buck stops here.'

 

But, the buck never seems to stop anywhere anymore....

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Behind the Scenes: The Lefty PR Group That Stokes Consumer Fear of BPA | Media Research Center

Behind the Scenes: The Lefty PR Group That Stokes Consumer Fear of BPA | Media Research Center | Public Relations & Social Media Insight | Scoop.it
From www.mrc.org - March 29, 2012 5:20 PM

The science against BPA isn’t very convincing, yet the left-wing onslaught from environmental groups, activist scientists and the media has convinced many consumers that soup cans, soda bottles and plastic storage containers are going to make them sick.

 

In the case of BPA, perception and reality are far different, but false perceptions can still cost businesses millions -- or put them out of business altogether. The infamous Alar scare cost apple farmers $100 million according to a 1989 Associated Press report. Even growers who weren’t using Alar were devastated. By March 31, 2012, the FDA will announce a decision on the use of BPA in food and beverage packaging.

 

As in the case of Alar, such perceptions have even prompted government agencies to regulate or ban chemicals that served a useful purpose. That could happen again at the end of March, the deadline for the Food and Drug Administration to respond to the left-wing group NRDC’s petition to ban bisphenol A from food and drink packaging....

 

[Interesting to see how business interests attack activists - JD]

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Subcommittee finds GSA public relations contract wasteful - Oversight - GovExec.com

From www.govexec.com - February 2, 2012 11:36 PM
Agency spent $234,000 for three-months’ communications help handling alleged contamination at facility.

 

A nearly quarter-million-dollar public relations contract was badly mismanaged by the General Services Administration, which allowed the vendor to write the statement of work, failed to clearly define specific deliverables and did not seek competitive bids, according to a Senate subcommittee investigation....

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Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research Center

Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research Center | Public Relations & Social Media Insight | Scoop.it
From www.pewresearch.org - March 8, 7:44 AM

The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys. This is the conclusion of a year-long Pew Research Center study that compared the results of national polls to the tone of tweets in response to eight major news events, including the outcome of the presidential election, the first presidential debate and major speeches by Barack Obama.

 

At times the Twitter conversation is more liberal than survey responses, while at other times it is more conservative. Often it is the overall negativity that stands out. Much of the difference may have to do with both the narrow sliver of the public represented on Twitter as well as who among that slice chose to take part in any one conversation....

Jeff Domansky's insight:

Valuable perspective for issues management, public affairs, marketing pros...

Steve Miller's curator insight, March 11, 3:52 PM

This is a groundbreaking study in understanding how social media, and Twitter in particular, might impact public opinion. I think many of us in communication would have assumed that the Twitter-verse is younger and leans more Democratic. Therefore it is not surprising that the trending on any given topic on Twitter would not always mirror public opinion.

 

However, the researchers were also able to dig up a number of other interesting factors that contribute to the disconnect between Twitterites and the general public. One is simply numbers: there are far fewer people on Twitter relative to the voting public as a whole. Twitter also reaches beyond voters to people under the age of 18, non-U.S. citizens and others. It is also clear that Twitter records nearly instant reaction to a given issue without the benefit of the further reflection. Reactionary might be the right word.

 

The question I have is how much do these knee-jerk pronouncements on Twitter actually shape public opinion. One might suggest "not a lot" based on this study.
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Obama directive means federal agencies have to go mobile — can newsrooms keep up?

Obama directive means federal agencies have to go mobile — can newsrooms keep up? | Public Relations & Social Media Insight | Scoop.it
From www.niemanlab.org - May 23, 2012 3:55 PM
Each major federal agency is required to make two key government services available via mobile phones.

 

Okay, newsrooms: The race is on. Think you can innovate faster and better than the federal government?

 

Major federal agencies are getting 12 months to implement new mobile strategies, the White House announced on Wednesday. President Barack Obama says each major agency has to pick two “key government services” to make available on mobile phones. Obama said in a statement that “Americans deserve a government that works for them anytime, anywhere, and on any device.”

 

Exactly what that means will be up to individual agencies. The idea is to make sure the federal government finds ways to “keep up with the way the American people do business,” as U.S. Chief Information Officer Steven VanRoekel said in a statement....

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I've Been Lobbied! Intense Efforts to Save Pink Slime's Reputation

I've Been Lobbied! Intense Efforts to Save Pink Slime's Reputation | Public Relations & Social Media Insight | Scoop.it
From www.theatlantic.com - April 2, 2012 8:46 PM
Over the course of writing a single article, the author received emails from several sources claiming pink slime is being treated unfairly.

 

...These efforts to educate me must be understood as a tiny fraction of the effort that is going into lobbying in favor of BPI and its product. Yesterday, the governors and lieutenant governors of five states toured BPI's facilities and participated in a heated press conference, which also included the undersecretary of the United States Department of Agriculture for food safety.

 

This is breathtakingly high-level -- and perhaps unprecedented -- support for the public relations troubles of a private food company....

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Keystone: How the Oil Industry Brought a Knife to a Gunfight - Forbes

From www.forbes.com - February 16, 2012 7:28 PM
The ongoing struggle over the Keystone XL pipeline underscores a real sea change in how legislative decisions are now being made.

 

Suddenly we see that a well-integrated grassroots initiative driven by superior digital strategies can trump the conventional inside-the-Beltway politicking of even so formidable a presence as the oil industry....

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Creating Content that Serves its Civic Duty | Business 2 Community

Creating Content that Serves its Civic Duty | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
From www.business2community.com - February 2, 2012 3:31 PM
Have you ever tried to get information from a government website about a specific topic?

 

Did it make you wonder if anyone at that government office understood how to make content available to consumers?While governmental entities do not market products or services in the same sense as most businesses do (many government services are not duplicated in the private sector), by their very nature they compile a great deal of information....

 

[Useful tips and 3 great website examples - JD]

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