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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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UA Study Examines How News Spreads on Twitter | UANews

UA Study Examines How News Spreads on Twitter  | UANews | Public Relations & Social Media Insight | Scoop.it

A study of the Twitter activity of 12 major news agencies shows varying levels of success for the social network as a news-sharing tool, based on factors like article lifespan and number of retweets.


...The answer, according to Ram’s research, varies widely by news agency, and there may not be one universally applicable strategy for maximizing Twitter effectiveness. However, news agencies can learn a lot by looking at how their news diffuses once it is posted on Twitter, said Ram, McClelland Professor ofManagement Information Systems in the UA’s Eller College of Management....



Jeff Domansky's insight:

This is a really interesting research study for media, as well as PR and marketing.... 

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Podcasting: why it should be the PR consultant’s best friend | Firefly

Podcasting: why it should be the PR consultant’s best friend | Firefly | Public Relations & Social Media Insight | Scoop.it

...From a PR’s perspective, there are three reasons to take in interest in podcasts:

1. Listen: learn about your industry.

2. Reach out: get your clients or your company featured on leading podcasts.

3. Speak out: make your own podcast and reach your target audience in a different way, at a different time.

 

The reasons also map quite nicely onto a three-step process for PRs to get into podcasting. I’ve spoken to half a dozen podcasters to get an insight into why they do it and ways PR people can engage with them, with some surprising insights....

Jeff Domansky's insight:

Here's a fresh look at the value of podcasting for marketing and PR pros.

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How to Start a Podcast – Pat’s Complete Step-By-Step Podcasting Tutorial | Pat Flynn

How to Start a Podcast – Pat’s Complete Step-By-Step Podcasting Tutorial | Pat Flynn | Public Relations & Social Media Insight | Scoop.it
My Complete, Step-By-Step Podcasting Tutorial to help you Learn How to Start a Podcast like a Pro. 6 High-Quality Videos and Everything Else You Need!

 

Starting a podcast has been one of the best decisions I have ever made for my brand. Ever.

 

Since starting The Smart Passive Income Podcast in July of 2010:

*  The show has surpassed 2,000,000 total downloads. (Sept. 24, 2012 – see graph)
*  The podcast has become the #1 way people who read my blog found out about me – that’s above search, social media and links from other websites. (See survey results)
*  I was contacted by a Hollywood producer who listened to my show to consult as the social media director for a $10M independent film (See IMDB)
*  Fox News reached out to me to feature my story on the evening news.
*  I led a panel at Blog World Expo in New York this past June about the power of podcasting. It was cool to see the room filled beyond capacity. (See image)
*  Several other big-name bloggers have started their own podcasts, including Michael Hyatt, Michael Stelzner and Derek Halpern - and even more recently Seth Godin.
*  I’ve become more confident as a person and better skilled as a speaker. It was the perfect stepping stone to conquering my fear of public speaking. Next year, I’ve already been booked to speak at 4 different events around the United States, and have been asked to speak at even more events around the world....

 

[Pat Flynn is an Internet marketer but don't let that throw you off from this excellent how-to podcast tutorial and resources. he's got a very approachable style and practical advice to blogging and podcasting. From this post you can get access to six videos for free as well as a list of other resources. Highly recommended.~ Jeff]

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