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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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UA Study Examines How News Spreads on Twitter | UANews

UA Study Examines How News Spreads on Twitter | UANews | Public Relations & Social Media Insight | Scoop.it
From uanews.org - December 30, 2012 5:47 PM

A study of the Twitter activity of 12 major news agencies shows varying levels of success for the social network as a news-sharing tool, based on factors like article lifespan and number of retweets.


...The answer, according to Ram’s research, varies widely by news agency, and there may not be one universally applicable strategy for maximizing Twitter effectiveness. However, news agencies can learn a lot by looking at how their news diffuses once it is posted on Twitter, said Ram, McClelland Professor ofManagement Information Systems in the UA’s Eller College of Management....



Jeff Domansky's insight:

This is a really interesting research study for media, as well as PR and marketing.... 

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24 Fun Facts About Beer [Infographic]

24 Fun Facts About Beer [Infographic] | Public Relations & Social Media Insight | Scoop.it
From dailyinfographic.com - April 3, 3:49 PM

Time for a pop quiz! What common beverage helped start the agricultural revolution, helps prevent kidney stones, and has been around for thousands of years? If you said beer you would be correct. Man’s favorite drink has been around for several thousand years and holds a special place in our history. People’s desire for more beer brought forth some of our most important inventions, such as the plow and irrigation systems which allowed for more efficient farming....

Jeff Domansky's insight:

Nothing like some cold [beer] facts!

Jeff Domansky's curator insight, April 3, 3:50 PM

Mmmm. Beer!
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10 Beer Infographics that are Awesome | Neo Mamm

10 Beer Infographics that are Awesome | Neo Mamm | Public Relations & Social Media Insight | Scoop.it
From neomam.com - January 24, 11:49 PM

From the history of beer to what to do with an empty, these infographics will provide you with a whole variety of knowledge about one of man’s most loved drinks: beer.

Jeff Domansky's insight:

Where would we be without beer? You'll learn some amazing facts about beer in these 10 infographics. Here's just a taste ;-)

-  Egyptian children were sometimes baptized with beer

-  in the 1600s, midwives created ultra-strong beer to ease the pain of childbirth

-  in 1773, the Sons of liberty gathered at the Green Dragon Tavern, had a few beers, and agreed to start a revolution

-  annual beer consumption in the US is 22 gallons per person

-  in the US today there are 1,482 craft breweries operating

-  9,000 BC Neolithic humans evolved from hunter gatherers to farmers. Was it the bread or the beer?

-  2,400 BC Sumerians invent the straw to avoid sediments in the bottom of beer

-  Plato said: "He was a wise man who invented beer."

-  takes 18 minutes to burn off the calories from a regular beer compared to 15 minutes for a pint of Guinness. Go figure.

 

I could go on but that would just make me thirsty for more. Just enjoy these 10 awesome infographics. Cheers!

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The 20 Best Beer Ads Of All Time

The 20 Best Beer Ads Of All Time | Public Relations & Social Media Insight | Scoop.it
From www.simplyzesty.com - March 16, 10:13 AM

 ... Since St Patrick’s Day is coming up on Sunday, we decided to celebrate the occasion by looking at the ads that have beer as its main theme. If we’re going to be honest, some of the best advertising that has emerged over the last couple of years have come from beer companies and so, we take a look at the best ads that are out there....

Jeff Domansky's insight:

Tasty, um, marketing...

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The Intersection of Color Design and... Beer | Core77

The Intersection of Color Design and... Beer | Core77 | Public Relations & Social Media Insight | Scoop.it
From www.core77.com - January 22, 7:22 PM

The curse of the designer: You sit at the bar quaffing your favorite brew after a long day at the studio, then the light hits the stein just right... and you start wondering what the C, M, Y and K numbers are of this particular beer. Well, wonder no more—the Beertone color reference guide aims to do for beer what Pantone has done for everything else in the world: Assign it a specific color value.

 

For now the Swiss-based venture has only quantified Swiss-made brews, but they've got plans to expand beyond their borders and are taking suggestions. There's no word on when the 200-plus swatch booklet will begin shipping, but they're taking pre-orders right here....

Jeff Domansky's insight:

A colorful and tasty post... ;-)

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