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UA Study Examines How News Spreads on Twitter | UANews

UA Study Examines How News Spreads on Twitter  | UANews | Public Relations & Social Media Insight | Scoop.it

A study of the Twitter activity of 12 major news agencies shows varying levels of success for the social network as a news-sharing tool, based on factors like article lifespan and number of retweets.


...The answer, according to Ram’s research, varies widely by news agency, and there may not be one universally applicable strategy for maximizing Twitter effectiveness. However, news agencies can learn a lot by looking at how their news diffuses once it is posted on Twitter, said Ram, McClelland Professor ofManagement Information Systems in the UA’s Eller College of Management....



Jeff Domansky's insight:

This is a really interesting research study for media, as well as PR and marketing.... 

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10 Advanced Twitter Growth Hacks To Increase Your Followers - Social Media Week

10 Advanced Twitter Growth Hacks To Increase Your Followers - Social Media Week | Public Relations & Social Media Insight | Scoop.it

Growing a larger and active Twitter following is the goal of many online marketers, bloggers, social media experts, and people with the time to say something in 140 characters or less often.


Here are 10 Twitter growth hacks that you may not be using already, and advice on how you can put them in play....

Jeff Domansky's insight:

Twitter rocks! Here's how to make the most of it with some advanced tips.

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43 Inspiring Social Media Books to Read, Accounts to Follow

43 Inspiring Social Media Books to Read, Accounts to Follow | Public Relations & Social Media Insight | Scoop.it
Understanding the art of social media. Bryan Kramer joins #bufferchat to share his thoughts on social media success, plus books and inspiration.Marketer, speaker and author, Kramer talks about the art (and impact) of sharing...
Jeff Domansky's insight:

This is very thoughtful post with many resources and a strategy for social media that's hard to resist. It's all based on sharing and sharing what's important. Recommended reading. 9/10

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Study: Couponers are Brands' Most Important Customers - Coupons in the News

Study: Couponers are Brands' Most Important Customers - Coupons in the News | Public Relations & Social Media Insight | Scoop.it
With tighter coupon policies, more coupon restrictions and extra-vigilant cashiers, it can sometimes feel like couponers are seen as the enemy who must be stopped, or at least reined in.Yet a new study says coupon users buy more, spend more and shop more than noncouponers. Even though they may not be paying full price, the study concludes, couponers are manufacturers’ best customers.That’s one of the findings in a joint report by market research firm GfK, and the publisher of the SmartSource coupon inserts....
Jeff Domansky's insight:
A new survey of coupon users reveals how and why they clip coupons, and concludes that couponers are brands' "most important consumers".
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Free Tool Determines Most Valuable Followers on Instagram, Twitter

Free Tool Determines Most Valuable Followers on Instagram, Twitter | Public Relations & Social Media Insight | Scoop.it
A brainchild of entrepreneurs Alexander Taub and Michael Schonfeld, SocialRank also allows users to filter their Twitter followings based on keyword, location, interests, activity and verification. Now, the company is launching a comparable tool for Instagram. Available today for free, the product lets users sort their followers based on engagement, bio keywords, location, follower count and even hashtag use, according to SocialRank....
Jeff Domansky's insight:
SocialRank, which launched last January to help Twitter users better understand their audiences, has now added a comparable tool for Instagram.
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8 Top Instagram Accounts Marketers Need to Keep Their Eye On

8 Top Instagram Accounts Marketers Need to Keep Their Eye On | Public Relations & Social Media Insight | Scoop.it

These online users have a broad base of followers on this social media platform. Through their accounts, you can learn so many things and be able to personally relate as to how it really is working as a social media marketer.


The following top Instagram accounts can also help you be updated with the latest trends and developments in the social media marketing world...

Jeff Domansky's insight:

Instagram ticks all the boxes for an app that picked the top trends on the web. Social, mobile and visual. Here are 8 top Instagram accounts to check out.

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Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement

Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement | Public Relations & Social Media Insight | Scoop.it
Finding a vantage point to observe customer stories is incredibly important. Knowing this, online learning and teaching platform Udemy was looking for a way to engage in the conversations its users were having outside of brand platforms.
Jeff Domansky's insight:
Here's an excellent case study from Marketing Sherpa. It illustrates how storytelling can have a big impact on inbound marketing and sales.
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5 methods for innovation you should try in your Team • Inspired Magazine

5 methods for innovation you should try in your Team • Inspired Magazine | Public Relations & Social Media Insight | Scoop.it

Benjamin Franklin once said: “Tell me and I forget, teach me and I may remember, involve me and I learn.”


At the SAP Design & Co-Innovation Center (DCC) at SAP we frequently organize the so-called “Method Mondays”, a regular one-hour meeting series in which the team members share, practice, and test different methods.


In this article I would like to share the 5 methods with you that work best for us – it’s worth trying!...

Jeff Domansky's insight:

Do you work with teams? Here are 5 strategic ways to build team results. Recommended reading. 9 / 10

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8 Ways Social Media Can Impact Your SEO - SEMrush Blog

8 Ways Social Media Can Impact Your SEO - SEMrush Blog | Public Relations & Social Media Insight | Scoop.it

The relationship between social media and SEO has been a matter of dispute for a long time. Search engines claim that they do not consider social signals a ranking factor. However, an overlap of social media and SEO is evident; by using it in the right way, you may reap a lot of benefits.

Let’s take a look at several ways your social media strategy may affect your overall organic visibility and enhance your website rankings....

Jeff Domansky's insight:

Here's how social impacts SEO. Good POV.

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Marco Favero's curator insight, April 30, 6:00 PM

aggiungi la tua intuizione ...

SageRave's curator insight, April 30, 6:31 PM

Take notes.

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9 Awesome Twitter Hacks that You're TOTALLY Not Using (But Should!)

9 Awesome Twitter Hacks that You're TOTALLY Not Using (But Should!) | Public Relations & Social Media Insight | Scoop.it
Don’t beat yourself up. Twitter is massively under-utilized — and under-understood (is that a word?).

For example, did you know you can upload videos, access analytics AND perform Twitter profile searches??

Yep, there’s SO MUCH you can do to leverage the power of Twitter for your business.

So where do you begin?

Right here! Below are 9 Twitter tricks that you’ve probably never heard of. Start using them asap!
Jeff Domansky's insight:

Really smart tips to get the most from Twitter. Recommended reading for newbies from Post Planner.

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Study: Viewers Engage More With TV Ads Than Video Ads

Study: Viewers Engage More With TV Ads Than Video Ads | Public Relations & Social Media Insight | Scoop.it

In keeping with results from biometric and eye tracking data, 47% of consumers said they immediately skip or ignore a video ad on Facebook before watching it.

Innerscope says 25% of consumers were more likely to say they would try or buy target brands after watching the ads on TV, compared to watching the ads on Facebook at 9%.

Innerscope says smaller screens are a big factor in lower video ad impact, where visual attention spent on branding moments, logos and taglines declined with screen size....

Jeff Domansky's insight:

TV still titillates. Very interesting study compares TV with social media advertising using biometric data.

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How to Master the Four-Hour Social Media Strategy

How to Master the Four-Hour Social Media Strategy | Public Relations & Social Media Insight | Scoop.it

For those of us who are pondering the possibilities of the many different platforms available, Facebook and Linkedin are great places to start, especially for businesses. Once you have a command of either one of these two platforms, you can branch out to others like Twitter and Pinterest, or consider using a tool that allows you to manage multiple platforms from one location, like Social Mention.


As the title of this post suggests, we can use a simple four-hour social media strategy to budget our time wisely and get the most out of social media marketing. Once you’ve set up your account, it’s time to employ our four-hour social media strategy and soon we will master these platforms:...

Jeff Domansky's insight:

This post will show you how to do social media and social marketing simply and effectively. Did I mention fast? Recommended reading. 9 / 10

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8 New Social Media Tools - Q1 Report | RazorSocial

8 New Social Media Tools - Q1 Report | RazorSocial | Public Relations & Social Media Insight | Scoop.it

How many social media tools are there?


Thousands.


We know this because we get pitched social media tools all the time!


We are adding more and more tools to our tools directory and this is our central resource for all social media tools.Here are some of the interesting tools we have come across recently...

Jeff Domansky's insight:

Click to find out about the latest social media management tools that have caught Ian Cleary's eye

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15 Landing Page Examples to Inspire You | Smart Business Trends

15 Landing Page Examples to Inspire You | Smart Business Trends | Public Relations & Social Media Insight | Scoop.it
In my last two posts, I’ve talked about two products that make creating landing pages easier, LeadPages and Thrive Content Builder.What I have found though is that even people who own these types of products still tend to get stuck when trying to create their first landing page. Sure, you can start from one of the many templates available, but sometimes you want a little more to get started.Perhaps a little landing page inspiration?...
Jeff Domansky's insight:
Here's a little landing page creativity with your coffee. Enjoy.
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10 Detailed Infographic Templates for Every Type of Business

10 Detailed Infographic Templates for Every Type of Business | Public Relations & Social Media Insight | Scoop.it

So, how do you prepare your next awesome infographic for your business? Well, if you are looking for templates that will help you create your own infographic for your business, you have come to the right place!


In this post, I have put together an assortment of our best infographic templates that offer everything you would ever need to display your data in a beautiful and effective way. Starting from as low as $4, these infographic templates are all yours to customize, extend and publish!...

Jeff Domansky's insight:

If you're looking for templates that will help you create your own infographic for your business, you have come to the right place! Recommended reading from Marketo. 9/10

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Who Unfollowed Me?.. Who Cares! More Important Question is WHY!

Who Unfollowed Me?.. Who Cares! More Important Question is WHY! | Public Relations & Social Media Insight | Scoop.it

So Buzzstream and Fractl got together to survey close to 900 people to understand why they unfollow brands on social media.


Let’s consider the data together. Are you ready?


Who unfollowed me on Facebook: THE STATS

-  25% said they unfollowed at least one brand in the last month

-  20% said they unfollow if posts are too repetitive or boring

-  19% said they unfollow if brands post more than 6 times per day

-  7% unfollow after finding a competitor’s page

-  20% went as far as to hide posts from the pages they unfollowed...

Jeff Domansky's insight:

Ever catch yourself thinking: Who unfollowed me on social media? STOP! The question you should be asking is WHY they unfollowed you. Here's the answer!

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Internet of Things influencing B2B sales process is changing - B2B News Network

Internet of Things influencing B2B sales process is changing - B2B News Network | Public Relations & Social Media Insight | Scoop.it
What’s trending this week in the B2B Twittersphere?In a similar vein as the Harvard Business Review article we mentioned at the beginning of this post, this infographic breaks down some numbers and facts reflecting the fact that more and more B2B buyers are making purchases online instead of through traditional sales channels.
Jeff Domansky's insight:
Here's a good look at how the Internet of Things is impacting business to business sales.
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10 Fantastic Instagram Posts and Why They Work

10 Fantastic Instagram Posts and Why They Work | Public Relations & Social Media Insight | Scoop.it
Don’t let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Let’s look at ten fantastic Instagram posts, why they work, and how you can use these ideas for your future Instagram content....
Jeff Domansky's insight:
Peg Fitzpatrick shares 10 super lessons from top Instagram posts. Great learning and recommended reading. 9 / 10
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Jane Gardner's curator insight, May 1, 1:04 PM

Instagram is a social media platform you should check out just to see if your ideal audience is there waiting for you. 

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12 Tips for Increasing Click-Through-Rates on Twitter

12 Tips for Increasing Click-Through-Rates on Twitter | Public Relations & Social Media Insight | Scoop.it
Today’s infographic comes from Hubspot and it shows us 12 tips you can use to get more conversions on Twitter. These are simple tweaks you can implement and test to see if they move the needle for you....
Jeff Domansky's insight:
Here's how tweaking Twitter can turn your tweets into tantalizing turn of results.
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How to Use Your Blog to Generate Leads Effectively

How to Use Your Blog to Generate Leads Effectively | Public Relations & Social Media Insight | Scoop.it

Ever since Bill Gates prophesied that content would be king way back in 1996, this advice has been repeated ad-nauseam by thousands of people across the web. But businesses, big and small alike, have always struggled to find the perfect recipe for what works for their audience and industry.


My article here is by no means the ultimate guide. However, what I have written here is based on things that have worked for me, and what I think can be repackaged to work for your business as well.


In this article, we will talk about:

-  The objective of writing on your company blog

-  What are the goals you set for every article

-  How to write article that will generate leadsHow to maximize lead generation with your blog articles...

Jeff Domansky's insight:

Practical tips and suggestions for writing a better company blog.

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30 Premium Tumblr Themes With Beautiful, Minimal Design | Design Shack

30 Premium Tumblr Themes With Beautiful, Minimal Design | Design Shack | Public Relations & Social Media Insight | Scoop.it

There are thousands of Tumblr themes all over the web. To be perfectly frank, most of them aren’t great, and won’t do your creative work justice. Today we’ve collected thirty of our favourite premium Tumblr themes from across the web.

All of these cost a few dollars, but all of them will take your Tumblr blog to another level. From stylish, minimal Tumblr themes, through to those featuring big colours and bold images — we have a full selection. All of them are available to buy straight from Tumblr directly, and can be set up on your blog in a few minutes!...

Jeff Domansky's insight:

Blogging strategies and Creativity with your coffee.

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13 Ways to Generate Leads for Your Business | ProfitBlitz

13 Ways to Generate Leads for Your Business | ProfitBlitz | Public Relations & Social Media Insight | Scoop.it
There’s an assumption that traffic will just naturally convert to leads, but that isn’t always the case.


And what if you don’t have traffic, but want to generate leads for your business today?


In that case, you have to pursue other avenues.
I’m going to be covering 13 different ways to generate leads for your business, many of which are free, simple, and can be started now....

Jeff Domansky's insight:

Dave Schneider shares really useful business building and lead generation tips.

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Marco Favero's curator insight, April 30, 6:00 PM

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Saleoid's curator insight, May 1, 12:20 AM

To generate is the most challenging task for the marketers. Here check 13 ways to generate more leads for your online business.

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Retail Brands Have Unique Opportunities For Leveraging Social Media

Retail Brands Have Unique Opportunities For Leveraging Social Media | Public Relations & Social Media Insight | Scoop.it

Q: Can social networks really drive ecommerce and retail sales? How has ADT used social networks to drive sales?  What has worked and what hasn’t worked?

A: We leverage a presence on social networks in a few different ways. First are our active profiles on Facebook and Twitter, which are positioned as communication and retention channels. Second is an ongoing campaign where we invest in ads on Facebook's displaying against target profiles such as home and business owners. The third is leveraging social networks as a retargeting platform to reengage users we’ve touched across the buying journey. This has been the most effective method for acquisition, due to the relevancy of the in-market audience’s interaction with other media touchpoints....

Jeff Domansky's insight:

Useful insight into how ADT uses social media for marketing advantage.

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Five Creative Ways Brands are Using Tumblr

Five Creative Ways Brands are Using Tumblr | Public Relations & Social Media Insight | Scoop.it

Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission. As the fastest-growing network of 2014, Tumblr and its 420 million users deserve a second look. (Note for your sales team: Tumblr users have higher median incomes than those of Pinterest or Twitter users.)


With that in mind, we consulted the Fortune 500 list to spotlight interesxxting ways major brands are engaging fans on the site. Consider how your brand might adopt one or more of these approaches as you read through the list...

Jeff Domansky's insight:

If you prefer your brand’s social media shaken, not stirred, consider using Tumblr.

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Plan Before You Post: 4 Tools to Optimize Your Content

Plan Before You Post: 4 Tools to Optimize Your Content | Public Relations & Social Media Insight | Scoop.it

While the world of social media remains accessible to all with a capable device and an internet connection, certain content is more visibly effective than others. In order to enhance your company’s social media efforts, it’s important to follow a clear editorial plan to secure and optimize your content.


Thankfully, a number of technologies are available for use that will come in handy before the execution stages.Consider adding the following four tools to your pre-publishing arsenal to maximize your social media output before it goes live...

Jeff Domansky's insight:

Here are four great additions to your social media toolkit.

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Marco Favero's curator insight, April 30, 9:54 AM

aggiungi la tua intuizione ...

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Pinterest Marketing Tips: What We Tried & What Worked

Pinterest Marketing Tips: What We Tried & What Worked | Public Relations & Social Media Insight | Scoop.it

Though falling under the umbrella of social media marketing, Pinterest has its own special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the network.


We’re quite new into our Pinterest marketing strategies, and we’re keen to keep improving what we pin and share so that our followers find things as useful and helpful as can be.


We’re grateful for the large amount of Pinterest marketing tips out there. We aimed to try them all. Here’s what worked for us....

Jeff Domansky's insight:

Buffer tested all the best Pinterest marketing tips to see what worked for them. Kevan Lee shares the results so you can find the quick wins and strategies for Pinning. recommended reading.  9/10

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