Most newsrooms know that mobile is growing fast. Everyone can see mobile usage (phones and tablets) creeping up on their desktop numbers. For example, The Guardian recently said mobile visits hit 35%, outpacing desktop at certain hours of the day. A growing handful of media brands — including where I work at Breaking News — have watched mobile soar over desktop in audience. And we’ve all seen the stories about the unprecedented growth of tablets, the fastest-growing product in the history of consumer electronics.
Soon, mobile will be the primary way people get their news.
If that’s really the case, then why isn’t mobile dominating journalists’ discussions on Twitter? Packing sessions at journalism conferences? Sitting at the top of “most popular” story lists on journalism blogs?...
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When you look at Bergman's reasons, they impact PR, marketing and business in equal measure...