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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Who killed Newsweek? | The Spectator

Who killed Newsweek? | The Spectator | Public Relations & Social Media Insight | Scoop.it

So farewell then, Newsweek magazine, which published its last print issue this week. After 79 years — 15 of them as my employer — the venerable old rag is to disappear into an uncertain, web-only future.

 

Many newspapers and magazines have folded as advertising shrinks and readers go online but Newsweek is perhaps the first of the titans to fall. Its demise is all the more resonant because it was one side of one of the great twin peaks of the press: Time andNewsweek, the New York Times and the Washington Post, the Times and the Daily Telegraph.

 

In its heyday Newsweek was an essential part of America’s national conversation. It was controversial, liberal, usually half a step ahead of Middle America....

Jeff Domansky's insight:

Enjoyed this retrospective and questions about Newsweek's failure and future web survival.

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Engage through Storytelling « Resources Now

Engage through Storytelling « Resources Now | Public Relations & Social Media Insight | Scoop.it

Storytelling can be an effective tool to engage donors or empower volunteers,but finding the right way to collect and capture stories can be a challenge. In the short video,“Methods for Collecting and Using your Nonprofit’s Stories,” Zan McColloch-Lussier from Mixtape Communications,offers some simple, practical tips to help non-profit communicators collect and share stories.

 I couldn't have said it better. Go watch this 4:45 min. video with quick tips for how to set up a story collection process within your organization. Doing so is what I call "sustainable storytelling" because you are embedding story collection and sharing within the daily work practices of your organization.

 Creating processes and systems like those shared in this video creates ongoing success with business and nonprofit storytelling. Otherwise, all that money you spent on a biz story workshop or new cool video becomes a mere one-off event -- like vaporware.

 I hope you get good ideas for your work/organization from watching this!


Via Karen Dietz
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