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Who killed Newsweek? | The Spectator

Who killed Newsweek? | The Spectator | Public Relations & Social Media Insight | Scoop.it

So farewell then, Newsweek magazine, which published its last print issue this week. After 79 years — 15 of them as my employer — the venerable old rag is to disappear into an uncertain, web-only future.

 

Many newspapers and magazines have folded as advertising shrinks and readers go online but Newsweek is perhaps the first of the titans to fall. Its demise is all the more resonant because it was one side of one of the great twin peaks of the press: Time andNewsweek, the New York Times and the Washington Post, the Times and the Daily Telegraph.

 

In its heyday Newsweek was an essential part of America’s national conversation. It was controversial, liberal, usually half a step ahead of Middle America....

Jeff Domansky's insight:

Enjoyed this retrospective and questions about Newsweek's failure and future web survival.

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What kinds of local stories drive engagement? The results of an NPR Facebook experiment

What kinds of local stories drive engagement? The results of an NPR Facebook experiment | Public Relations & Social Media Insight | Scoop.it
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.

Via Karen Dietz
Jeff Domansky's insight:

Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading.

Karen Dietz's curator insight, December 14, 2012 5:27 PM

If part of your branding is connected to your local place, then are there additional kinds of stories you should be adding to your biz story mix?


Absoslutely! And here's the list based on an National Public Radio Facebook experiment. 


Now this may not be the most sophisticated research ever conducted, but frankly, we need all the help we can get generating ideas for stories for blogs, articles, presentations, and the like. So I'll take ideas where I can get them!


And before we go much further, let's ask this question: who wouldn't benefit from stories about your local geographic area into the mix???


My answer? no one. That means everyone could benefit from this post!


So can you add stories that explain more about your 'place'? How about 'curiosity stimulators' regarding your location? Or 'topical buzzers'?


There are 9 types of stories explained here in this article and I know you will get ideas from reading it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it