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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Who killed Newsweek? | The Spectator

Who killed Newsweek? | The Spectator | Public Relations & Social Media Insight | Scoop.it

So farewell then, Newsweek magazine, which published its last print issue this week. After 79 years — 15 of them as my employer — the venerable old rag is to disappear into an uncertain, web-only future.

 

Many newspapers and magazines have folded as advertising shrinks and readers go online but Newsweek is perhaps the first of the titans to fall. Its demise is all the more resonant because it was one side of one of the great twin peaks of the press: Time andNewsweek, the New York Times and the Washington Post, the Times and the Daily Telegraph.

 

In its heyday Newsweek was an essential part of America’s national conversation. It was controversial, liberal, usually half a step ahead of Middle America....

Jeff Domansky's insight:

Enjoyed this retrospective and questions about Newsweek's failure and future web survival.

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Rescooped by Jeff Domansky from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach | Zemanta

Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach | Zemanta | Public Relations & Social Media Insight | Scoop.it

Sara Bozanic:  "Marketers and designers are finally moving into a new era – the era of transmedia. The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean?"

 

...Transmedia is a storytelling technique, which happens across multiple media platforms, but in a platform appropriate way.

 

Content is spread across several media simultaneously. It’s not just about digital media, but also a combination of several traditional channels or a combination of both, such as the environment, radio, TV, web, mobile, etc.

 

3 Main Phases of Development
But what does this mean in practice? We can divide transmedia development process in 3 main phases: concept development, distribution and growth. Each phase is characterized by emotional investment, social mechanics, participation and care....

 

[Here's a useful overview of Transmedia storytelling ~ Jeff]


Via The Digital Rocking Chair
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