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Who killed Newsweek? | The Spectator

Who killed Newsweek? | The Spectator | Public Relations & Social Media Insight | Scoop.it

So farewell then, Newsweek magazine, which published its last print issue this week. After 79 years — 15 of them as my employer — the venerable old rag is to disappear into an uncertain, web-only future.

 

Many newspapers and magazines have folded as advertising shrinks and readers go online but Newsweek is perhaps the first of the titans to fall. Its demise is all the more resonant because it was one side of one of the great twin peaks of the press: Time andNewsweek, the New York Times and the Washington Post, the Times and the Daily Telegraph.

 

In its heyday Newsweek was an essential part of America’s national conversation. It was controversial, liberal, usually half a step ahead of Middle America....

Jeff Domansky's insight:

Enjoyed this retrospective and questions about Newsweek's failure and future web survival.

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Understanding Reddit | Marketing Guide | Infographic | Ultralinx

Understanding Reddit | Marketing Guide | Infographic |  Ultralinx | Public Relations & Social Media Insight | Scoop.it

Ever since the fall of Digg, Reddit has risen, even if the design isn’t the greatest. People now refer to Reddit as being the front page of the internet, it receives millions of visitors a month and has even made some people become “internet famous”. If your website gets on the front page of Reddit, be prepared for your site to go down with surge of visitors that will come to the site....

 

[This infographic is an excellent guide to Reddit ~ Jeff]

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Reddit: A Beginner's Guide | Mashable

Reddit: A Beginner's Guide | Mashable | Public Relations & Social Media Insight | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil

 

[A really good walk through of Reddit - JD]


Via Martin Gysler
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A journalist’s quick guide to Reddit, the next thing you have to learn | Poynter.org

A journalist’s quick guide to Reddit, the next thing you have to learn | Poynter.org | Public Relations & Social Media Insight | Scoop.it

After President Obama's “surprise Q&A appearance Wednesday,” Poynter's Jeff Sonderman says, “it’s time for journalists to understand Reddit and the role it plays not only in culture, but in specific news events.”

 

[Important for PR, marketing and content pros too - JD]


Via Mindy McAdams
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