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Who killed Newsweek? | The Spectator

Who killed Newsweek? | The Spectator | Public Relations & Social Media Insight | Scoop.it

So farewell then, Newsweek magazine, which published its last print issue this week. After 79 years — 15 of them as my employer — the venerable old rag is to disappear into an uncertain, web-only future.

 

Many newspapers and magazines have folded as advertising shrinks and readers go online but Newsweek is perhaps the first of the titans to fall. Its demise is all the more resonant because it was one side of one of the great twin peaks of the press: Time andNewsweek, the New York Times and the Washington Post, the Times and the Daily Telegraph.

 

In its heyday Newsweek was an essential part of America’s national conversation. It was controversial, liberal, usually half a step ahead of Middle America....

Jeff Domansky's insight:

Enjoyed this retrospective and questions about Newsweek's failure and future web survival.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Insane Honesty in Content Marketing

Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
Jeff Domansky's insight:

When it comes to marketing and content marketing, Doug Kessler always has great insight and his Slideshare is worth reading. 9/10

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500+ Places to Syndicate Your Content

500+ Places to Syndicate Your Content | Public Relations & Social Media Insight | Scoop.it
Listed below is my MASSIVE list of 500+ Websites Where you can syndicate your content around the web… Over 500+ Sites where you can guest post, contribute articles, submit links, news, etc…
Jeff Domansky's insight:
Kim Roach's list is a great resource for bloggers and those who want to guest blog
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Fear the Rise of the “Deletist” Consumer - Chiefmarketer

Fear the Rise of the “Deletist” Consumer - Chiefmarketer | Public Relations & Social Media Insight | Scoop.it

Feeling rejected as a marketer? You’re not alone. Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.Consumers are no longer patient with mass untargeted brand messaging.


How can you turn the tide and get back in their graces? Leverage data to know who they are, what channels they prefer and the right communications strategies for maximum engagement is essential....

Jeff Domansky's insight:

Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia. Tips to battle this new marketing challenge.

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5 Tips to Create an Irresistible Call to Action

5 Tips to Create an Irresistible Call to Action | Public Relations & Social Media Insight | Scoop.it

When people land on your website, you want them to do something.


Sign up for your mailing list, share your content or purchase a product – something that progresses your goals.


But how do you get them to take the specific action you want them to?Encouraging a prospective customer to take a desired action is one of the hardest tasks we have as marketers.


You need to focus less on beautiful design or amazing copy – and more on creating a  powerful and compelling call to action....

Jeff Domansky's insight:

If you are getting website traffic but not conversions - use these 5 tips to create a compelling call to action and get more visitors to take action.

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Google: More Searches on Mobile than on Desktop - SEMrush

Google: More Searches on Mobile than on Desktop - SEMrush | Public Relations & Social Media Insight | Scoop.it

According to Google executive Jerry Dischler, searches via mobile devices now outnumber those on desktops and laptops in 10 countries. Those 10 countries include the US and Japan, though Dischler declined to name the other eight. There is nothing surprising about this as the demise of desktop search has been predicted for years.


Google’s Response to the Rise of Mobile Search


Mobile devices have smaller screens, which provide advertisers with less room for keyword-based ads. People who are searching on mobile devices are also usually on the go, which means that they often do not have a lot of time to spend searching for the things that they need. The result is that many of Google’s latest innovations have to do with speeding up the search experience.


In addition to this, users are spending more time in apps than they are in search engines; this is another reason why Google wants to provide them with faster answers to their mobile searches. According to Google’s Blog, consumers have higher expectations than ever and they want everything right and “right away.” The result is that marketers have to answer their needs immediately no matter where they are....

Jeff Domansky's insight:

Google’s latest changes to its AdWords system offers users information on items they are considering rather than links.

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Designer's Checklist for Awesome Multi-Page Layouts: 15 Must Know Tips | Canva

Designer's Checklist for Awesome Multi-Page Layouts: 15 Must Know Tips | Canva | Public Relations & Social Media Insight | Scoop.it

While “brochures and stuff” isn’t everything a designer does there’s no doubting that it’s important to know about designing for multi-page layouts. Launching into a multi-page project can be a daunting and often frustrating task as you fall into the void of aligning text, recreating a new idea on each page and ultimately finding that it lacks balance.


So, before you even think about beginning your design, these handy tips will make sure you’re equipped to create perfect pamphlets, beautiful booklets and mind-blowing magazines....

Jeff Domansky's insight:

Design tips for brochures, e-books, flyers and more.

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How to Message Consumers in China | L2: The Daily

How to Message Consumers in China | L2: The Daily | Public Relations & Social Media Insight | Scoop.it
In the U.S., email marketing is one of the most effective marketing tactics due to the proliferation of smartphones. Mobile email rates increased from 8% to 48% between 2011 and 2014. In China, however, the percentage of internet users with a personal email address is in decline.Part of implementing a global strategy is recognizing the best way to reach users in each country. In China, that seems to be WeChat which is the highest source of internet traffic in the country....
Jeff Domansky's insight:
Useful social media and social marketing trend to watch.
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Joseph Palumbo, MBA,'s curator insight, June 2, 3:14 AM

Love it how China is finding their own way. Fascinating country and growing consumer empowerment will make it a thrilling ride.

Mike Allen's curator insight, June 2, 12:15 PM

The biggest market in the world is opening up. Time to explore more fully?

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What are the best social media platforms for your business? | {grow}

What are the best social media platforms for your business? | {grow} | Public Relations & Social Media Insight | Scoop.it

One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business.


As with anything in life, there is often a trade-off between effort and business benefits and social media is no different.I need to make a very important point right up front. There is NO common solution or strategy that fits every business. What I am proposing here should not be taken as “The Gospel.”


This post contains broad generalizations — you still have to use common business sense to determine what fits best for you.  OK?  Let’s get started.


The ultimate goalThere are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. But today I want to assume that your primary goal is to create an actionable audience — that is, develop an online community who will create some business benefit for you over time. Let’s cover a few key concepts about building that actionable social media audience....

Jeff Domansky's insight:

If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.

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8 Ways to Get More Social Shares Without Annoying Readers

8 Ways to Get More Social Shares Without Annoying Readers | Public Relations & Social Media Insight | Scoop.it
Every time you write a new post, you share it on the social web, right? Well, how’s that working for you?

It’s unfortunate, but most Twitter and Facebook feeds look like a graveyard – no likes, comments, or shares. That’s because no one shows you how to use social media properly.

Today, I want to share with you the strategies that I have used to maximize the number of social shares I get from each post. Social media traffic can play a big role in growing a site as you might have seen in my 100k challenge.
Jeff Domansky's insight:

Neil Patelshows how to maximize the number of social shares without annoying your readers.

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Mike Allen's curator insight, June 2, 12:15 PM

Avoid the turn-offs!!

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2015 Social Media Content Use [Research and Charts] - Heidi Cohen

2015 Social Media Content Use [Research and Charts] - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

In their 2015 Social Media Marketing Industry Report, Social Media Examiner broke social media content into 4 categories:

-  Visuals (71%). Encompass a wide range of content such as photographs, charts, infographics, cartoons, and other images.
-  Blogs (70%). Are classified as social media text in this context (not social media platforms as in previous years. (Note: I disagree with this classification since blogs contain the other 3 social content formats and visual social content can be text.)
-  Video (57%). Include film as well as presentations with commentary.
-  Podcasting (10%). This is an audio format....

Jeff Domansky's insight:

Heidi Cohen looks at content marketing trends and tactics

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One Equation and Five Tips for More Effective Content Marketing

One Equation and Five Tips for More Effective Content Marketing | Public Relations & Social Media Insight | Scoop.it

Chief content officer at MarketingProfs and author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Handley aimed to flip the perspective on this area of marketing—from simply adding to information overload to creating content that makes an impact—by sharing one equation and five tips.

While there’s no single road to more effective content marketing, several guidelines can help associations navigate the journey, Handley said. She recommended three key steps:

  • Sharing empathy and experiences.
  • Telling relevant and inspiring stories.
  • Being “ridiculously useful.”


Or, put another way: Useful x Empathetic x Inspiring = Great Content

Jeff Domansky's insight:

Ann Handley says despite information overload, there's still lots of room for great content.

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How to Get On in New Communications: Be Nice | PR blog

How to Get On in New Communications: Be Nice | PR blog | Public Relations & Social Media Insight | Scoop.it

Let me open the door to a new world for you?

One Where Good Guys Win


One where the more truthful and honest you are, the more you enjoy your work, the more money you make.

One that few people know about.

Walk through the door and when you’ve stopped blinking, I’ll show you the light.

And if, when you get to the bottom of this post, you agree with me and the 36 experts’ experiences, share the secret with your friends.

In the meantime, while you get the Sun out of your eyes, indulge me for one minute as I share a wee story…

Jeff Domansky's insight:

The experts tell David Sawyer that nice gals and guys do win. good read and PR inspiration. 9/10

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How To Spark Emotional Engagement In Your B2B Marketing To Close More Sales

How To Spark Emotional Engagement In Your B2B Marketing To Close More Sales | Public Relations & Social Media Insight | Scoop.it

When we’re researching a purchase, something very odd can end up happening. One of the first things that we’ll end up doing is summarising and comparing the specifications of the solution we’re after. This can be anything from the processing speed of a phone to the qualifications of a project team - the effect happens regardless.


The challenge begins when you finally compile all of the options and then have to compare them. We might consider that rational choice can be the best way to make an end decision, but when we’re swamped in options, it can actually stop us from making the choice that will result in a sale.


So, what’s to be done? Potential customers still need specifications for what you offer. You also need to consider, though, how to foster an emotional impact and response, both in theory and in practice....

Jeff Domansky's insight:

Buyers need more than specifications and features to make a purchase. They need to feel justified and reassured in their actions too and content can help.

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Joseph Palumbo, MBA,'s curator insight, June 2, 3:10 AM

If consumers were entirely rational, we wouldn't have advertising agencies. Emotional appeals win the hearts and wallets of consumers.

Baptiste Poirat's curator insight, June 2, 4:29 AM

excellent article sur l'art de la vente

Mike Allen's curator insight, June 2, 12:14 PM

The article reminds us of the emotional factors which take us beyond the shortlist into a final decision. The tone and feel of interactions now becomes critical since the factual threshold is almost passed

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Complete Guide To Building Your Blog Audience | Neil Patel

Complete Guide To Building Your Blog Audience | Neil Patel | Public Relations & Social Media Insight | Scoop.it

We wanted to provide an exhaustive, detailed guide for blog marketing. With so many individuals, businesses and organizations creating blogs today it’s become necessary to have an effective way to market your blog.As you know, writing and publishing a blog post won’t get you much traction.


You need to market your blog posts if you want to get traffic.This resource is full of actionable steps you can take to become a blog marketing superstar. Those blogs you read and love? You can become just like them if you follow the steps in this guide!WHO IS THIS GUIDE FOR?


If you’ve read about the benefits of blogging and want to start your own blog, this guide is for you....

Jeff Domansky's insight:

From content creating to content marketing, building up your blog audience is an art. In this guide you will learn how to grow your blog and take your traffic to a whole new level. Highly recommended. 10/10

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Complete Guide To Building Your Blog Audience | QuickSprout

Complete Guide To Building Your Blog Audience | QuickSprout | Public Relations & Social Media Insight | Scoop.it

In this chapter, we’re going to cover a number of strategies that allow you to take your text-based blog post and turn it into something different.


Some people prefer to read blog posts. In fact, a lot of people do, but everybody has their own preference and if you want to reach your target reader that prefers other forms of content you have to give them what they want.Ready to get started?...

Jeff Domansky's insight:

Some people prefer to read blog posts. In fact, a lot of people do, but everybody has their own preference and if you want to reach your target reader that prefers other forms of content you have to give them what they want.

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Marco Favero's curator insight, Today, 4:10 AM

aggiungi la tua intuizione ...

Scrap Vendor's curator insight, Today, 4:55 AM

Contact details for Scrap Vendor in Mumbai http://scrapvendor.com

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19 Press Release Distribution Tips From The Pros - Fit Small Business

19 Press Release Distribution Tips From The Pros - Fit Small Business | Public Relations & Social Media Insight | Scoop.it

You have exciting news to share about your company, but how do you get the word out? One of the most effective strategies is to create and distribute a press release.


With an attention-grabbing title and the right hook, your company news can be shared with the right audience at the right time.


Do you need help getting started? We’ve talked before about how to format a press release and even included a template here. We’ve also shared 28 great examples of real press releases from the pros. And, in case you need an in depth analysis of which press release distribution service is best, we’ve got you covered too....

Jeff Domansky's insight:

News releases can still valuable tool. Here are 19 tips to help you do a better job with your distribution.

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10 Best Sources for Free Powerpoint Templates and Themes

10 Best Sources for Free Powerpoint Templates and Themes | Public Relations & Social Media Insight | Scoop.it

Microsoft has enhanced each version of PowerPoint with killer features and visual elements like templates and themes. However, the inbuilt themes and stock templates may seem inadequate for some users.If you’re among those users looking beyond the routine, then we have a list of resources that will add visual flair to your slideshows without pinching your pocket....

Jeff Domansky's insight:

Still using PowerPoint?  Looking for free PowerPoint templates for your next presentations? Stock themes just won't do? Then check out these 10 great resources.


Or you could just get smarter and move over to Haiku Deck

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Nevermore Sithole's curator insight, Today, 7:38 AM

10 Best Sources for Free Powerpoint Templates and Themes

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The Ultimate List of Blog Post Ideas

The Ultimate List of Blog Post Ideas | Public Relations & Social Media Insight | Scoop.it

Looking for blog post ideas?  You’ve come to the right place..   

This article is divided into 8 sections, each representing a goal you might be trying to reach with your blog.

We’ve got an infographic version of this post as well as a text version.  You can download a PDF version of the infographic here....

Jeff Domansky's insight:

Excellent resource for bloggers - 212 post ideas.

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Marketing doesn't completely understand content

Marketing doesn't completely understand content | Public Relations & Social Media Insight | Scoop.it

According to a recent survey sourced in Ad Age, 75 percent of marketers said that content should frequently mention products and services, yet 60 percent of their audience turns down salesy content.


This is the true rubber-meets-road moment in marketing, IMHO. Here’s my general take:Marketing needs to evolve as a source of product. We need to stop worshipping at “The Temple Of Big Numbers”


My two cents, just from places I’ve worked: a lot of times at jobs, people get promoted because of their ability to make money. This is only logical: if you’re considering a job for someone that might pay them $120K, it’s hard to justify giving that job to that person if they only generate $80K (that’s essentially a $200K loss every five years for the company). Because of this promotion model, you don’t always see “tried-and-true marketers” get promoted up to SVP/CMO jobs; for better or worse, the ROI of standard marketing is still hard to prove....

Jeff Domansky's insight:

Here's why marketing and content still aren't on the same page and it negatively impacts sales growth.

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Marco Favero's curator insight, June 2, 4:54 AM

aggiungi la tua intuizione ...

CIM Academy's curator insight, June 2, 5:05 AM

Do marketers really understand how to communicate with their customers? This article suggests that the emphasis is still focused on products and services as apposed to customers needs.

Jeff Oskin's curator insight, June 2, 9:54 AM

Great article from the Context of Things pointing out what some marketers may be doing wrong with their content. Specifically, trying to sell something in your content is likely the wrong way to get someone to buy. With upcoming generations of shoppers who have learned to "turn off" ads (a.k.a. ignore them), trying to sell something simply turns them off.

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15 of the Best Free Marketing Tools for Startups | Buffer

15 of the Best Free Marketing Tools for Startups | Buffer | Public Relations & Social Media Insight | Scoop.it

What tools do you use to get your online marketing work done?Can you do all the same work of a digital marketer, and do it for free?


The list of tools you use—often referred to as a marketing stack—probably covers a variety of different uses and needs, everything from social media marketing to content to emailand lots more.


Is it possible to have all these great tools without paying a cent?


It was a fun challenge to come up with a way to build a $0 marketing stack, to find free alternatives to popular paid tools and services. I’m grateful for all the amazing companies out there that offer such value for so little. Here’s the list I came up with for free alternatives to paid tools. I’d love to know what you think!...

Jeff Domansky's insight:

Kevan Lee offers 15 free marketing tools that make for great alternatives to paid tools and services - a little something for everything! Highly recommended. 9 / 10

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Marco Favero's curator insight, June 2, 4:54 AM

aggiungi la tua intuizione ...

Shiv kumar's comment, June 2, 5:25 AM
http://mcdonaldsblog.in/?page_id=92
Ian Cleary's curator insight, June 2, 6:07 AM

Always good stuff from Kevan

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How to Get More Followers on Pinterest?

How to Get More Followers on Pinterest? | Public Relations & Social Media Insight | Scoop.it

Have your Pinterest follower numbers stalled?

Do you want to know the best ways to to get more followers on Pinterest?

You’ll be glad to know you can skyrocket your follower numbers on the site…

… And there are tools that can help you to do it!

We’ve compiled the best tips and tools to grow your Pinterest followers....

Jeff Domansky's insight:

Ian Cleary shows how to get Pinterest working for you.

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The death of stock photos

The death of stock photos | Public Relations & Social Media Insight | Scoop.it

A woman being accosted by floating hamburgers, a man with an eyepatch holding an abacus, and an astronaut feeding a horse in a harem costume may seem like scenes out of a dystopian sci-fi novel, but they are not. They are examples of the bizarre world of stock photos, where images are as ridiculous as they are useless.

While these may be extreme examples, the fact remains that stock photos do not depict reality. They show a world of homogeneous families, smiling employees in offices, and couples frolicking on beaches at sunset. Consumers do not connect with these generic, out-of-touch images, and brands that use them risk coming off as generic and out-of-touch as well....

Jeff Domansky's insight:

Some stock photos are patently ridiculous, ineffective and their time is long gone. Welcome to the era of user generated content.

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Alain Blanchard's curator insight, June 2, 2:22 AM
Will integration of user-generated #photography in #campaigns make stock photos obsolete?
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Manipulation vs. Influence – Becoming a Trusted Authority

Manipulation vs. Influence – Becoming a Trusted Authority | Public Relations & Social Media Insight | Scoop.it

Which is more influential, the message or the messenger? Salespeople have long understood that the likelihood of a proposal being accepted is largely dependent on factors such as the relationship between the salesperson and the buyer. This is such a universal truth that many sales executives refuse to respond to open Request for Proposals if they don’t have prior knowledge of the proposal or a pre-existing relationship with the buyer.

What’s a business to do when it knows it has the better solution or offering but lacks a solid relationship with the buyer(s)? The answer lies in becoming a trusted authority whose works and persona are followed by the target buyers over a period of time. When new business opportunities arise, these authorities are often asked to be included in the bidding process. When proposals are received by those whom buyers follow for trusted business information, they’re more likely to be given added credibility....

Jeff Domansky's insight:

Earning real trust is a path to influence which leads to more sales.

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Mike Allen's curator insight, June 2, 12:18 PM

Trust - a key emotional component of psychology in marketing

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Why The 'How-To' Boom In Content Marketing Is Still Growing

Why The 'How-To' Boom In Content Marketing Is Still Growing | Public Relations & Social Media Insight | Scoop.it

One common content tactic, the “how-to” article—sometimes in image or video form—has been around for years, and its popularity shows no sign of losing momentum. More content creators are using how-to articles as a foundation for their strategy than ever before, and the market shows no signs of oversaturation. So what makes the “how-to” boom so enduringly popular?

Jeff Domansky's insight:

Jayson DeMers examines why how-to articles still work so well in content marketing.

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Why Online Video Is a Must-Have for Your Mobile Marketing Strategy – Think with Google

Why Online Video Is a Must-Have for Your Mobile Marketing Strategy – Think with Google | Public Relations & Social Media Insight | Scoop.it

In the mobile age, instead of a few "moments of truth" or a Zero Moment of Truth, consumers experience countless micro-moments throughout the day while exploring interests, solving problems, searching for products, and making decisions. These micro-moments are the new battleground for hearts, minds, and wallets.Increasingly, we're seeing that these moments happen while people are watching video on their mobile devices.


When it comes to digital video viewership, mobile's small but mighty screen is having a profound impact. In fact, 50% of global viewership on YouTube comes from mobile devices. And as we reported back in October, millennials are 2X more likely to be focused while watching video on mobile than while viewing it on TV.


To them, mobile isn't the second or third screen. It's the first.In our latest research with Ipsos MediaCT, we wanted to see how this enthusiasm for mobile video translates to brands. We surveyed U.S. consumers who watch videos on various devices and the results were striking. We found that smartphone video viewers are significantly more likely to watch, share, and feel personally connected to ads and branded video content than their counterparts watching on desktop or television are....

Jeff Domansky's insight:

Research says: video rocks

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