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Who killed Newsweek? | The Spectator

Who killed Newsweek? | The Spectator | Public Relations & Social Media Insight | Scoop.it

So farewell then, Newsweek magazine, which published its last print issue this week. After 79 years — 15 of them as my employer — the venerable old rag is to disappear into an uncertain, web-only future.

 

Many newspapers and magazines have folded as advertising shrinks and readers go online but Newsweek is perhaps the first of the titans to fall. Its demise is all the more resonant because it was one side of one of the great twin peaks of the press: Time andNewsweek, the New York Times and the Washington Post, the Times and the Daily Telegraph.

 

In its heyday Newsweek was an essential part of America’s national conversation. It was controversial, liberal, usually half a step ahead of Middle America....

Jeff Domansky's insight:

Enjoyed this retrospective and questions about Newsweek's failure and future web survival.

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Pinterest for Your Small Business: Top Tips for Engagement

Any solid social media plan will now include Pinterest. Small business owners, are you listening? This visual-focused social bookmarking tool has taken the Internet by storm, and its users are growing each day. In fact, in just the last three years, Pinterest’s unique visitors have grown by more than 2500 percent.


Yes, you read that correctly, 2500 percent! In order to make the most of Pinterest to promote your brand and business, here are some top tips for engaging with your Pinterest followers....

Jeff Domansky's insight:

3 simple tips that will help you to get the most out of Pinterest for your small business.

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What is Content Marketing?

What is Content Marketing? | Public Relations & Social Media Insight | Scoop.it

Content marketing is creating information that your target audience wants and making it accessible to them. Let us now look at some definitions.


...OK, content marketing is popular. But why is it important for business owners and marketers?


In the last six years, the number of searches for various terms on Google alone doubled to 120 billion in 2012 from less than 60 billion in 2008.

Based on these numbers, we can definitely say that people now look for information online much more than they did earlier....

Jeff Domansky's insight:

Extensive look at content marketing strategies, tips and ROI.

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Top 5 Fashion Brands using Social Media as their Key Strategy

Top 5 Fashion Brands using Social Media as their Key Strategy | Public Relations & Social Media Insight | Scoop.it

Having a sound and effective social media marketinis getting essential for online business owners. In order to expand and be in the good books of their customers, business owners are now thinking of new ways to increase their social media presence.


Like real world marketing, fashion industry was the first to adopt social media marketing tool. They inculcated their business with social media platforms and gave themselves a fresh new perspective and a wider platform to showcase their brands. This not only helped them grow their business online but also helped developing trust and a better understanding among their clientele.


There’s hardly any fashion brand that is not present on any of these social platforms; having a different strategy and feel at various platforms, almost every fashion label is now socially active. Here’s a list of top 5 fashion brands using social media s their key strategy for effective marketing....

Jeff Domansky's insight:

Useful case studies for effective social marketing.

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Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns

Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns | Public Relations & Social Media Insight | Scoop.it
Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.
Jeff Domansky's insight:
Mitch Barns, Nielsen CEO, looks at future trends and provides a thoughtful look forward.
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How to Understand Consumer Email Behavior. A must Read.

How to Understand Consumer Email Behavior. A must Read. | Public Relations & Social Media Insight | Scoop.it

Since Email is still and probably will be for some time, the most powerful way to reach our customer base, doesn't it make sense to understand how to use this medium to its fullest potential?


Late last week Michael Essany and his team of researchers reached out with results from a new survey of 1,000 U.S. internet users on email behavior.


The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere....

Jeff Domansky's insight:

Marketers will benefit from this research study, the importance of mobile and insight into how users read email.

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Stop Boring Your Customers by Sharing Too Much Data

Stop Boring Your Customers by Sharing Too Much Data | Public Relations & Social Media Insight | Scoop.it

Will your customers and clients be looking for what you're actually trying to sell them? There are points you want—and need—to get across. However, have you pondered all the points from their perspective in ways they expect you to dissect data trends, anomalies, and correlations while tracking targets? Did you provide convincing proof? Let's delve into each of these five data differentiators....

Jeff Domansky's insight:

Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Here's a look at five data types that matter.

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20 Captivating Content Marketing Facts in 2014

20 Captivating Content Marketing Facts in 2014 | Public Relations & Social Media Insight | Scoop.it

The evolving digital world as we know it is allowing writers we didn’t know existed to become visible and reveal their genius. It is providing a platform for writers to grow their skills and also receive feedback that makes them better artists. Attention on the web is more about learning and feedback than narcissism.


Content creation can involve bland blog posts and content that puts you to sleep. But there is much to be read that delights, surprises and entertains.Content marketing facts in 2014Here are some of the stats that is the moving feast of facts that is content marketing....

Jeff Domansky's insight:

Useful content stats help you build a strong marketing platform.

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

Forrester thinks Content Marketing Isn’t Working – They’re Half Right | Public Relations & Social Media Insight | Scoop.it

It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have.


Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”

• 51% responded “somewhat effectively”
• 14% responded “very effectively”...

Jeff Domansky's insight:

Better content marketing strategies and execution badly needed for better results writes Howard Sewell.

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Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts | Hubspot

Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts | Hubspot | Public Relations & Social Media Insight | Scoop.it

Ever sinceTwitter made photos automatically display in-stream, they've been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads.


Though images themselves can help boost your presence, some are better than others. It's not just enough to slap any ol' image onto a tweet -- you need to choose the right image. 


But what does right really mean? Let's dig into it. Keep on reading to learn some essential do's and don'ts for using images on Twitter....

Jeff Domansky's insight:

Really practical tips you can put to use easily.

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Jeff Domansky's curator insight, July 22, 10:14 AM

Really useful Twitter image tips.

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20 Landing Pages Torn Apart by 3 leading SEO experts

20 Landing Pages Torn Apart by 3 leading SEO experts | Public Relations & Social Media Insight | Scoop.it

Public humiliation is a small price to pay for free critiques of your landing pages from Rand Fishkin, Oli Gardner & Peep Laja. Check out the Page Fights.


We’ve distilled Rand, Oli and Peep’s advice so you can see how your landing pages fare in comparison. Before you submit your page for participation in the next episode, make sure you’re not making any of these all-too-common conversion rate mistakes…


5 Common Mistakes That Will Get You Disqualified


Though many of the contestants’ pages showed great potential, each was guilty of common LPO mistakes. As the judges made their way through the landing pages, they saw many amateur mistakes that they’d seen many times before....

Jeff Domansky's insight:

Really valuable insight from these critiques of 20 landing pages. Recommended reading if you're looking for better results from your website landing page.

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How to Build a Strong Pinterest Page for B2B

How to Build a Strong Pinterest Page for B2B | Public Relations & Social Media Insight | Scoop.it

You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...


...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome  Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!


Here are my top tips for creating a great Pinterest page...

Jeff Domansky's insight:

Several case studies and lessons on using Pinterest for B2B.

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Therese Torris's curator insight, July 22, 6:53 AM

Pinterest can help firms profile themselves as good employer brands, who would have thought? ...

Florian Eisele's curator insight, July 23, 12:42 AM

In case you are struggling with utilizing Pinterest for your brand, here are some useful B2B ideas

Diane Hite Weidenbenner's curator insight, July 23, 10:46 AM

So many priorities, so little time!

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REPORT: 23.39% of 2Q Social Referrals from Facebook | AllFacebook

REPORT: 23.39% of 2Q Social Referrals from Facebook | AllFacebook | Public Relations & Social Media Insight | Scoop.it

Facebook accounted for 23.39 percent of social referrals to websites in the second quarter of 2014, with that percentage total representing a 10.09 percent gain since March and a whopping 150.49 percent leap since the end of the second quarter of 2013, according to the latest report from Shareaholic.


Shareaholic reported that Facebook was the only one of the eight social networks it analyzed to drive a greater share of traffic at the end of the second quarter than it did at the end of the previous quarter, and year-over-year, only Facebook, Pinterest and StumbleUpon saw gains, yet the eight social networks as a whole saw their share of traffic driven to sites double over the 12-month period, to 31.07 percent from 15.55 percent....

Jeff Domansky's insight:

While Facebook's numbers are impressive, the REAL results that matter are conversions. Those are the numbers that would really count.

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Which Ad Agencies Have The Biggest Social Media Footprints?

Which Ad Agencies Have The Biggest Social Media Footprints? | Public Relations & Social Media Insight | Scoop.it

Canadian marketing tech shop Pivotstack recently launched Top 50 Ad Agencies, taking agencies' Twitter, Facebook, and LinkedIn numbers, as well as their site'sweb traffic rank according to Alexa, to arrive at a final score.


So far, Ogilvy & Mather is ranked No. 1, followed by Ideo, Wieden + Kennedy, JWT, and Leo Burnett, to round out the top five.The list of agencies was compiled using existing best-of agency lists and the general knowledge of Pivotstack staffers, and the social numbers are entered manually and not kept in real time, so will undoubtedly lag the actual numbers....

Jeff Domansky's insight:

This new site aims to rank the social media presence of the world's top agencies. What do you think? Does it reflect the scale and results of agencies adequately?

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These 3 Brands Are Doing Twitter Marketing Right | ClickZ

These 3 Brands Are Doing Twitter Marketing Right | ClickZ | Public Relations & Social Media Insight | Scoop.it

A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.

Jeff Domansky's insight:

Twitter for brand marketing? These guys are doing it right!

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13 Visual Content Tips to Break Through Online Clutter

13 Visual Content Tips to Break Through Online Clutter | Public Relations & Social Media Insight | Scoop.it

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers.


Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute, with our limited ability to stay focused. Did you know the average adult’s attention span is shorter than that of a goldfish? We have just eight seconds of attention versus nine seconds for the fish. So, how do we capture our audiences' attention?...

Jeff Domansky's insight:

Smarter social marketing can always deliver good results.

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Infographic Reveals Expensive Markups of Everyday Products

Infographic Reveals Expensive Markups of Everyday Products | Public Relations & Social Media Insight | Scoop.it

The markup of some items might surprise you. Coupon site Sumocoupon analyzed some consumer data and put together an infographic revealing the markup of 37 products.


The site calculated the data based on information collected from production pricing reports on news sites like CNN and the New York Times. While this isn't the most scientific of methodologies, they're open about their sources and you can check out the data from each report.


More than products, they found that services have the highest markup. This is pretty obvious, but the numbers are a little surprising. For example, interior painting had a markup of 6,329%. Companies charge thousands, but the supplies cost a little over a hundred bucks, according to their data....

Jeff Domansky's insight:

We all know there's markup on most things we buy. But the markup of some everyday items might surprise you.

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Jeff Domansky's curator insight, Today, 6:55 AM

Very interesting look at pricing and profits.

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How to Use LinkedIn Publisher to Get More Visibility

How to Use LinkedIn Publisher to Get More Visibility | Public Relations & Social Media Insight | Scoop.it
Do you want more visibility on LinkedIn?Are you using the new LinkedIn publishing platform?Publishing content on LinkedIn Publisher can give your content and your reputation a boost.In this article I’ll share the best practices....
Jeff Domansky's insight:
Must-read for PR and content marketing pros.
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M. Philip Oliver's curator insight, July 23, 8:46 AM

Thanks to Jeff Domansky;

LinkedIn not often optimized.

Denise Griffitts's curator insight, July 23, 12:20 PM

Virtual Assistants need to really master this in order to effectively manage part of their clients social media marketing efforts.

Moumita Gryffindorian Dasgupta's curator insight, July 23, 9:38 PM

What makes your day turned on in the LinkedIn platform? What kind of visibility will you like to have on this professional platforms? to know more on content marketing at LinkedIn check this out from Social Media Examiner. 

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Social Selling: Do's And Don'ts | Digital Information World

Social Selling: Do's And Don'ts | Digital Information World | Public Relations & Social Media Insight | Scoop.it
Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.
Jeff Domansky's insight:
Useful reminders of what works in social selling and what doesn't.
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Jeff Domansky's curator insight, July 23, 7:36 AM

Good reminders for social marketers.

Denise Griffitts's curator insight, July 23, 12:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

Matrix Marketing Grp's curator insight, Today, 4:42 AM

Do you follow these?

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Big Companies Use Content Hubs for Native Advertising

Big Companies Use Content Hubs for Native Advertising | Public Relations & Social Media Insight | Scoop.it

As large companies look for creative ways to draw attention to their advertising on content sites, a number of Fortune 500 firms are going in the opposite direction. Instead of putting their advertising around articles created by news firms, they’re putting news articles around their promotions. From technology to fashion and from finance to food and drink, businesses are building hubs that allow them to control both content and advertising.


The content hubs look, on first appearance, like any traditional news site. Large headlines and lead stories point out the most important features of the day. Sections often lead to categories within the site while scrolling down the page brings up more stories and articles.


In terms of design the sites haven’t broken new ground; they’ve followed formulas laid out by traditional news firms like CNN and Fox, as well as online news companies like Mashable and Buzzfeed. Copying the design immediately gives them an appearance of objective news gathering rather than a sense of commercial promotion...

Jeff Domansky's insight:

Who's using content hubs and how are they using native advertising for impact?

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6 Epic Content Marketing Examples from 2014

6 Epic Content Marketing Examples from 2014 | Public Relations & Social Media Insight | Scoop.it

Interruptive marketing—where businesses bombard potential customers with ads and promotions—is out, and content marketing—where businesses publish relevant content and media—is in. As such, businesses and brands have gone to great lengths to improve their content marketing game in the last year, and many companies have completely revamped their content marketing strategy.


In fact successful companies’ online marketing practices are now entirely customer-centric, focused on presenting content that is interesting and informative and appropriately timed rather than sales-oriented material foisted on customers. Here’s a look at six companies with the best content strategies of 2014 and what you can learn from them....

Jeff Domansky's insight:

See how content marketing can be done right in these six content marketing case studies.

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Sky News Reporter Goes Looting Through Malaysia Airlines Flight 17 Luggage (for News) - PRNewser

Sky News Reporter Goes Looting Through Malaysia Airlines Flight 17 Luggage (for News) - PRNewser | Public Relations & Social Media Insight | Scoop.it

...With MH370, the flight seemed to vanish into the ether, like all those horror stories about the Bermuda Triangle. And just when the airliner had that atrocious “breaking news” down to a minimum, the unthinkable happened over the Ukrainian coast as MH17 was shot down…presumably by separatists in the region.


And then Sky News went rummaging through the luggage of the dead passengers on live television.


In the report from Sky News’ Colin Brazier, viewers can practically hear the internal ethics debate as he says, “I probably shouldn’t be doing this” before doing the very thing he knows he shouldn’t be doing....

Jeff Domansky's insight:

Unbelievable breach of ethics and decency.

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Forbes: No silver bullets | BuzzMachine

Forbes: No silver bullets | BuzzMachine | Public Relations & Social Media Insight | Scoop.it

I hesitate three beats before clicking on a Forbes link. That is the definition of a devalued media brand. And that is precisely what other media companies should fear as they more and more try to fool their readers into thinking that what we used to call advertising is now something else that can comfortably live under brands, enigmatically labeled.


The real lesson of Forbes is that there are no easy answers and quick solutions for transforming legacy media companies. DVorkin became a key tourist attraction for media executives touring New York. I know because I took many of them to meet Lewis. He generously shared his means and methods. But I also told these executives that the path was not without the peril I just described.


Media executives are looking for quick fixes still....

Jeff Domansky's insight:

Jeff Jarvis reflect on Forbes magazine's effort to move to a digital model and the future of other traditional media trying to evolve as well.

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How Big Data Is Driving Measurable Marketing ROI | Broadsuite

How Big Data Is Driving Measurable Marketing ROI | Broadsuite | Public Relations & Social Media Insight | Scoop.it

Exploring how Big Data is being used to build community, employee and customer retention and ultimately revenue for companies large and small.


...Outside of the large enterprise, the application of big data has been somewhat stifled; at least in the most obvious sense of using Big Data as mentioned above. This is because the cost both human capital and in dollars is too great for most businesses to fully mine the entire data landscape when trying to make business decisions.


However, to some extent the biggest opportunity for many businesses large and small is to use big data to solidify the three areas of the marketing mix that comprise marketing and social media ROI; the development of community, the continued investment in keeping employees and customers satisfied, and of course the most sought after ROI metric, which is the revenue generated from your efforts....

Jeff Domansky's insight:

Big data can mean better decisions leading to better results. We hope. ;-)

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Remove Abstraction: How to Build Something that People Can't Ignore | Clarity

Remove Abstraction: How to Build Something that People Can't Ignore | Clarity | Public Relations & Social Media Insight | Scoop.it

When Dropbox’s waiting list for beta users sat idling at around 5,000, CEO Drew Houston compiled a three minute product demo video (as a Minimum Viable Product) to show potential customers how it would work in real time. At this stage, Dropbox didn’t have a lot of options left on the table to convince investors and beta users alike that file synchronization was a problem that needed to be solved – and that Dropbox was the solution to do so.


Though their customers couldn’t physically interact with the product, the in-depth walkthrough (combined with a healthy dose of geek humor) transformed an abstract idea of how a file syncing solution might work into a product that people could envision using IRL...

Jeff Domansky's insight:

Learn an invaluable launch lesson from Dropbox. Recommended reading 8/10

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5 Reasons to Invest in Interactive Content

5 Reasons to Invest in Interactive Content | Public Relations & Social Media Insight | Scoop.it

...I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. The first three waves, according to Scott, are 1) text-based web content, 2) rich media content, and 3) personalization.


As Scott notes in his post, interactive content can include wizards, configurators, calculators, assessment tools, contests, interactive white papers, games, quizzes, surveys, guided tours, portals, social hubs, diagnostics, workbooks, galleries, utilities, sweepstakes, learning exercises – in short, anything that consumers interact with. As the fourth wave of content marketing, this interactive content is the future.


The “Guess Which Won” AppTo give you an idea of how powerful this kind of marketing can be, check out ion interactive’sGuess Which Won app. The app gives you five A/B tests to judge, and for each test, you’re shown two variations of a landing page and asked to guess which one performed best....

Jeff Domansky's insight:

When's the last time you engaged with a whitepaper? Five reasons that interactive content can take your marketing to the next level.

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