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2012 was Google+'s first full year in operation, so what did it achieve? | The Sociable

2012 was Google+'s first full year in operation, so what did it achieve? | The Sociable | Public Relations & Social Media Insight | Scoop.it
2012 was Google+'s first full year in operation, so what did Google's young social network achieve in the past year? How many active users does Google+ have

 

...2012 was Google+’s first full year in operation, and it’s been an eventful one for the site.  Google has spent much of the year rolling out new features and heavily promoting those already available on the site. But in spite of its barrage of promotion, we are still unsure how many people actually use the site....


So who is actually using the site?  According to an infographic released by Google 500 million users have “upgraded” to Google+, meaning they have logged in and had a look around the site.  Of this half billion, Google says that it has 235 million active users posting on the site....

Jeff Domansky's insight:

This infographic shows Google+'s progress and it's impressive no matter what...

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Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
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How to Be Successful on Twitter: 9 Surprising Stats to Know

How to Be Successful on Twitter: 9 Surprising Stats to Know | Public Relations & Social Media Insight | Scoop.it

There are 284 million monthly active users on Twitter and chances are, you're one of them -- we're certainly are. Unfortunately, just because all of us are active on Twitter doesn't mean we're using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets to prove what works on Twitter ... and what doesn't.


While some of it confirmed what we suspected, we were also shocked by some of the results. Have a read below and let us know if any of these stats were surprising to you, too...

Jeff Domansky's insight:

Are you using Twitter wrong? Check out these stats from HubSpot and Social Bro to find out. Essential reading for marketing, content marketing and PR pros. 9/10

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How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio

How to Promote Your Posts on Twitter the Right Way | Hello Brio Studio | Public Relations & Social Media Insight | Scoop.it

While there are tons of ways to increase your blogging community, we can't forget about plain ol' social sharing. You may not feel comfortable with putting yourself out there, but let me break it to you: if you're blogging, you're already putting yourself out there.


Give yourself a hand and do a little promotion.In this post, I'll be talking about how to share your content on Twitter the right way,...

Jeff Domansky's insight:

Best tips on how to promote your blog posts on Twitter the right way, meaning more visibility, increased engagement, and maximizing efficiency and time spent on Twitter.

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ben sirack's curator insight, November 26, 3:43 AM

A very interesting article 

Wdideas's curator insight, November 26, 4:05 AM

Promote Your Posts on Twitter

Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 1:58 AM

This post gave me a couple of new ideas. Hope it does the same for you.

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8 Steps to a Solid Social Media Strategy

8 Steps to a Solid Social Media Strategy | Public Relations & Social Media Insight | Scoop.it

In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural.


What do great party guests have? First of all, they look sharp and presentable. That’s where a good social media page design comes in handy. You don’t want your looks to deter potential fans. Secondly, they are polite and warm. You want your social media messages to have a positive, engaging tone. Thirdly, they illuminate a room with sparkling conversation. They bring a dish to pass or a gift for the host. You can achieve these objectives by crafting thoughtful blog content to share and offering special deals for your social media audience....

Jeff Domansky's insight:

Mandy McEwen shares 8 practical ways to get your social strategy working for you.

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6 Idiot-Proof Ways to Improve Your Personal Branding on Twitter

6 Idiot-Proof Ways to Improve Your Personal Branding on Twitter | Public Relations & Social Media Insight | Scoop.it

Did you know Twitter is a great way to improve your personal branding?Did you know leveraging Twitter to do this is actually pretty easy?


Yup!.. and to prove it, I’m sharing 6 no-brainer Twitter marketing tactics that will beef up your personal branding on Twitter in no time....

Jeff Domansky's insight:

Really practical Twitter tips.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 2:01 AM

Another post that gave me some ideas. I like it.

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Is Content Marketing a Definitive Strategy for SEO Success?

Is Content Marketing a Definitive Strategy for SEO Success? | Public Relations & Social Media Insight | Scoop.it

Search Engine Optimization (SEO) isn’t the same as what it used to be. You just cannot crop up an ugly website, and publish mediocre content, and build a few links and expect to rank well.


A well-crafted website, high-quality content, and thousands of links can fetch you decent number of social shares. But the real problem lies when it comes to scaling all of these.


Building thousands of links is expensive and time consuming. And if you don’t have anything worth sharing on social web, you’ll not receive any social shares unless you buy them from spammy accounts. So how to build those thousands of links and naturally get thousands of shares. All you need to do is, think beyond – build strong content marketing strategy

Jeff Domansky's insight:

Why content marketing? Search Engine Optimization (SEO) isn’t the same as what it used to be.

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Evans on Marketing

Evans on Marketing | Public Relations & Social Media Insight | Scoop.it
Marketing in an Interactive World B2B Marketing annually produces a Social Media Benchmarking Report. This report is written  in association with Circle Research; and it is designed to provide insight into social media trends and activities in B2B organizations.Here is an infographic summary of the 2014 report....
Jeff Domansky's insight:
Excellent infographic
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Slide Show: The Future of Content Consumption

Slide Show: The Future of Content Consumption | Public Relations & Social Media Insight | Scoop.it

Effective content has never been more important for successful brand marketing. The proliferation of social media channels and mobile technology, coupled with the hyperconnected-consumer’s demand for instant, personal, and relevant content, have changed the way marketers engage with consumers.


While a handful of brands have cracked the code and consistently deliver high-performing content, a majority of brands still fall short on their content efforts, failing to meet consumer expectations and business objectives. The difference between those brands that succeed and those that fall short is their content model. Successful brands implement an insights-driven, consumer-centric approach, allowing them to think and act more like a publisher and less like a traditional advertiser....

Jeff Domansky's insight:

Slide show worth viewing for its insight into consumer buying.

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Marco Favero's curator insight, November 25, 3:40 AM

aggiungi la tua intuizione ...

Janique Durocher's curator insight, November 25, 3:36 PM

Interesting to see the predictions of how we will consume and manage information in the future. 

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39 Blogging Tools to Help You Work Faster & Write Better

39 Blogging Tools to Help You Work Faster & Write Better | Public Relations & Social Media Insight | Scoop.it

When you’re finding amazing content to share on social media—the kind of thing that grabs attentionand gets people to click, share, and comment—one of the most valuable, most original places to turn is your own blog and the content you personally create.


So the questions become: How to create amazing content, how to put together blogposts strategically and efficiently, and how to get your content out to the masses.


Writing tips are a good place to start. And to supplement the words you use to build your blogposts, I’ve found a huge number of blogging tools that help with everything from coming up with ideas to spread the content far and wide....

Jeff Domansky's insight:

Kevan Lee shares the 39 best blogging tools for coming up with ideas, writing efficiently, and getting your post seen by more readers.

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The 3 Elements of an Irresistible Blog, Regardless of Your Budget

You’re a new business without big bucks for your content marketing. You don't have the money to shoot beautiful HD videos or the time to interview celebrities for your blog but that is fine. The most cost-effective way to create a successful blog is to make it a source of quality information that people enjoy reading.A good blog is the powerful center of content marketing strategy. Here are three suggestions to help you create a blog that people will visit again and again....
Jeff Domansky's insight:
Three useful blogging insights.
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8 Insights on How the Top 100 Brands Use Twitter in 2014 - Study

8 Insights on How the Top 100 Brands Use Twitter in 2014 - Study | Public Relations & Social Media Insight | Scoop.it

Whether it’s a tweet in your stream or a search on Google. If they haven’t found you then you can’t start the engagement, the conversation or close a sale.


Simply Measured and Interbrand have just released a study on how the top 100 brands use Twitter. It reveals 8 insights on what works for them and how they are playing in the Twitter torrent....

Jeff Domansky's insight:

How you use Twitter and Facebook should be different as they are not the same beast. Here are some insights on how the top 100 brands use Twitter in 2014.

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Five Myths About SlideShare | LEWIS PR

Five Myths About SlideShare | LEWIS PR | Public Relations & Social Media Insight | Scoop.it

With 60 million unique visitors every month,It is also one of the only places on the internet where you can find a large, highly targeted B2B market, with low competition.


SlideShare gets 5 times more traffic from business owners than any other platform.


As such an easy, simple way to boost your business’s content marketing strategy, SEO strategy, and social media strategy it is a wonder that many companies still don’t take advantage of this unique platform. Especially since just this August, SlideShare made their PRO version free for all users.


The reason many companies still don’t take advantage of SlideShare is because of these five misinformed myths about it....

Jeff Domansky's insight:

Here is how to use SlideShare for some impressive B2B content marketing.

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Marco Favero's curator insight, November 24, 5:51 AM

aggiungi la tua intuizione ...

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12 Things You Should Do on Your Personal Google+ Account Right Now

12 Things You Should Do on Your Personal Google+ Account Right Now | Public Relations & Social Media Insight | Scoop.it

I think it’s more important than ever before for digital marketers to embrace the potential of Google+, and use it to its full advantage. Google+ at 540 million users now trails Facebook (1 billion users) as the second-largest social network, but its impact extends far beyond social sharing and interaction.


If you’ve been delaying, skeptical, or plain disgruntled with Google+, don’t worry. I’m going to share 12 tactical things that you can do to bring your Google+ existence to a new level. Even if you’re an early adopter with frequent posting habits, I think you’ll find this article helpful.


I’ll start off with a few of the basics, and then get into some more advanced tips....

Jeff Domansky's insight:

It might just be time to rethink and reactivate your presence on Google+.

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joaopauloavila's curator insight, November 24, 11:01 AM

Isto você deve saber...

 

www.joaopauloavila.info

 

MÉTODO FIDELIZE Sucesso Total, formando profissionais de vendas vencedores!

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 25, 1:39 AM

Astonishing, the division of opinions on Google+ (it is dying vs it is flourishing). Incidentally, I swear by Google+.

Bart van Maanen's curator insight, November 25, 11:10 AM

Voor je persoonlijke profiel bij Google+ is het belangrijk het goed in te vullen. Lees deze 12 tips die je gelijk kunt gaan toepassen. Dat gaat ook op als je nog niet zo actief bent. 

 

Google+ is met 540 miljoen gebruikers in omvang inmiddels het tweede netwerk na Facebook.

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Learn to draw and paint using this Photoshop alternative | Creative Bloq

Learn to draw and paint using this Photoshop alternative | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

However, if you're familiar with Photoshop, Manga Studio will offer few surprises. As a digital drawing program it's a pretty stunning addition to anyone's toolset. The perspective tools alone make the small price of admission worth it. The paint engine is also pretty powerful, and it certainly gives Photoshop and Painter a run for their money.


I'm only scratching the surface of this software, and I'm sure with time I will discover much more. It's comforting to know that no software will have a monopoly on digital creation. Some will be easier to use than others, but the ability to create digitally won't be dictated by one powerful player....

Jeff Domansky's insight:

Having been so vocal on my aversion to renting my tools, I've been asked by the fine people at ImagineFX to put an alternative to Photoshop through its paces.

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How to Design Social Media Images for Brand Recognition

How to Design Social Media Images for Brand Recognition | Public Relations & Social Media Insight | Scoop.it

Are you posting images across social networks?


Do you use them to extend your brand recognition?


The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye....

Jeff Domansky's insight:

Anna Guerrero of Canva shares invaluable design tips and strategies for social workers. Highly recommended 9/10

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20 New Ghost Themes for Clean and Minimalist Blogs

20 New Ghost Themes for Clean and Minimalist Blogs | Public Relations & Social Media Insight | Scoop.it

Ghost is a new blogging platform which differentiates itself from other popular blogging platforms, like WordPress or Blogger, due to its clean, minimalist interface. Ghost themes are usually content-oriented and have really simple designs. They are preferred by writers mostly, but recently they have been used for more complex purposes as well.


Today, we selected 20 new Ghost themes for clean and minimalist blogs for you to check out! Want more Ghost themes? Check out these Free Ghost Themes with Minimalist Designs and Responsive Ghost Themes. ...

Jeff Domansky's insight:

Ghost is a very interesting new publishing platform. Check out these awesome creative designs. Recommended reading 9/10

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35 Content Marketing Stats You Need to Know

35 Content Marketing Stats You Need to Know | Public Relations & Social Media Insight | Scoop.it

Content marketers are junkies for concise and compelling stats.


It’s easy to see why. Content marketers are constantly trying to sell clients and colleagues on why they should become publishers, even though it’s often a stark departure from the way they’re used to doing things.


And since content marketing is such a new and rapidly changing discipline, quick-hitting stats help them feel like they’re riding this wave of change.So let’s take a look at 35 stats you need to know....

Jeff Domansky's insight:

Make note of these useful content marketing stats. Better yet, share them with your boss.

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9 Tools to Find Awesome Font Combinations | TheNeoDesign.com

9 Tools to Find Awesome Font Combinations | TheNeoDesign.com | Public Relations & Social Media Insight | Scoop.it

Designers working on different projects either for themselves or their clients well know the importance of tools and other useful resources that are handy and help make their tasks (big or small) easier.


Fonts play a vital role in designs be it for print, for website, mobile app or anything. It is for this reason that we came up with the compilations of latest fonts at the scheduled days.


However, that’s not all that falls in the fonts category. Just recently, we came up with the list of 6 Best Free Tools to Create Fonts. Hope it solved the purpose of making you all happy for the handy availability of such functionally smart tools....

Jeff Domansky's insight:

Check out some best font combinations tools that are available on the internet that will designers to create long lasting impression for website visitors.

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26 Tips to Strengthen Your Social Media Marketing

26 Tips to Strengthen Your Social Media Marketing | Public Relations & Social Media Insight | Scoop.it
Is it time to look at your social media from a fresh perspective?Are you ready to make some changes?There are a variety of ways to improve how your business is seen on social media.In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media marketing....
Jeff Domansky's insight:
Excellent social media tips from Debbie Henley.
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27 ways to MOTIVATE shoppers who research online TO BUY

27 ways to MOTIVATE shoppers who research online TO BUY | Public Relations & Social Media Insight | Scoop.it
27 ways to MOTIVATE shoppers who research online TO BUYData from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy.
Jeff Domansky's insight:
Good read for retailers and online shoppers.
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Email marketing most effective, mobile marketing most difficult | Oracle Responsys

Email marketing most effective, mobile marketing most difficult  | Oracle Responsys | Public Relations & Social Media Insight | Scoop.it

In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with a headline of Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic in announcing the findings.


Completely understood why for it, the headline that is, speaks to the ongoing belief and faith in email marketing as one of, if not the most viable marketing channel for a variety of reasons.

Jeff Domansky's insight:

Here's a good survey of what works in social marketing.

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Marco Favero's curator insight, November 25, 2:55 AM

aggiungi la tua intuizione ...

Clémence Marcastel's curator insight, November 25, 5:51 AM

Comparaison entre difficulté et efficacité des campagnes de Marketing Mobile et Emailing 

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17 Content Marketing Predictions for 2015

17 Content Marketing Predictions for 2015 | Public Relations & Social Media Insight | Scoop.it

In 2015, ad agencies may find themselves having a lot in common with the New York Jets.


At Contently, we’re always thinking about the state of content marketing—and thinking about what the future holds for the industry. Earlier today, we ranked our 2014 predictions—the good, the bad, and the ugly. And now, here are 17 predictions for 2015 from around our Soho office....

Jeff Domansky's insight:

Recommended reading and insights for content marketers.

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7 web design trends for 2015

7 web design trends for 2015 | Public Relations & Social Media Insight | Scoop.it

Although many design trends are fleeting, some of them are a natural evolution of the industry. Growing range of devices on which we browse the web, requires developers to continuously adapt its technology to meet the dynamic changes that occur in web design.


To find out what trends will flourish over the next year, I asked the members of the project team Webydo, developers web design platform, so they told us what they believe will be the top 7 main trends in web design for 2015....

Jeff Domansky's insight:

Looking back on 2014, we can note some impressive trend that emerged in web design: the platform for the design of the web.

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WebTech Group STL's curator insight, November 25, 8:25 AM

7 Web Design Trends for 2015

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Ultimate Social Media Empire: 26 Tips for Using Instagram for Business

Ultimate Social Media Empire: 26 Tips for Using Instagram for Business | Public Relations & Social Media Insight | Scoop.it

Are you wondering how to use images and short video to enhance your customers’ experience?


Have you considered creating a brand profile on Instagram to make your brand visible to a new market?


Getting started on Instagram is fairly straightforward.Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.


It’s what to do next that presents a difficulty for many brands.


What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram....

Jeff Domansky's insight:

Very useful guide to Instagram for business. Recommended reading. 9/10

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Matthew Lenz's curator insight, November 24, 11:08 AM

I was looking for an article relating to Instagram. I have read tons of articles about using Facebook and Twitter, but I think that Instagram can be just as useful. I think that more businesses should take advantage of this platform. That is why I thought that this was an interesting article

Marco Favero's curator insight, November 24, 4:26 PM

aggiungi la tua intuizione ...

Ako A.'s curator insight, November 25, 8:22 PM

The article summarized 26 tips for using instagram, One tip is being familiar on how to use Instagram for business.  Another tip is balancing entertaining and fun images with pictures from your business. Cultivate a following by connecting your Facebook account, use relevant and popular hashtags, and being engaging. Following your followers will also help one's business to grow. Having a flexible and consistent posting plan will be strategic and beneficial to a business. Inspiring customers will help the business be engaging with customers. Implementing photo contests between Facebook and Instagram will be a fun way to interact with potential customers. A business should market its brand using trends. Rewarding followers is an excellent strategy to gain more followers and customers in general. Having photos of happy employees gives a business a positive image and will attract customers. Businesses son Instagram should also have an elaborate visual experience for their followers. These tips will greatly benefit businesses on Instagram.

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5 practices to market your next event successfully online

5 practices to market your next event successfully online | Public Relations & Social Media Insight | Scoop.it

In this day and age, it is no longer enough to organize an event and expect people to find you.


If you want to draw the crowds, you have to reach out to them first. It’s about marketing in a smart way.


Online, the first step is to create a dedicated page on your website or blog that tells visitors everything they should know about the event. Don’t forget search engine AND mobile optimization.


Next, use social media sites to build momentum. Choose a unique hashtag for that event to allow people to follow conversations on Twitter, Instagram, and Google+. Take advantage of the Facebook and Google+ Events features. Link to your event in your email signature and business cards. Finally, use your email list or create one to increase exposure....

Jeff Domansky's insight:

Cendrine Marrouat shares practical tips to market your event on social media effectively.

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Web Design Best Practices Cheat Sheet - SnapAgency

Web Design Best Practices Cheat Sheet - SnapAgency | Public Relations & Social Media Insight | Scoop.it
Whether you’re an SEO Strategist, into content marketing, or an e-commerce expert, we always want to empower our team to be able to have an eye for the broader web design decisions of the rest of the team.  Since Snap Agency is a conversion centric shop, we are always thinking about what conversion centric best practices are. Because good-looking visuals also play a part in a customers online experience, some visual web design best practices will be included here. This is a living breathing list of web design best practices that change as trends change, and more is revealed....
Jeff Domansky's insight:
Visuals make a difference and this design cheat sheet is well worth reading for marketers, bloggers and PR pros.
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