Public Relations & Social Media Insight
332.9K views | +49 today
Follow
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

2012 was Google+'s first full year in operation, so what did it achieve? | The Sociable

2012 was Google+'s first full year in operation, so what did it achieve? | The Sociable | Public Relations & Social Media Insight | Scoop.it
2012 was Google+'s first full year in operation, so what did Google's young social network achieve in the past year? How many active users does Google+ have

 

...2012 was Google+’s first full year in operation, and it’s been an eventful one for the site.  Google has spent much of the year rolling out new features and heavily promoting those already available on the site. But in spite of its barrage of promotion, we are still unsure how many people actually use the site....


So who is actually using the site?  According to an infographic released by Google 500 million users have “upgraded” to Google+, meaning they have logged in and had a look around the site.  Of this half billion, Google says that it has 235 million active users posting on the site....

Jeff Domansky's insight:

This infographic shows Google+'s progress and it's impressive no matter what...

more...
No comment yet.
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

30 beautiful mobile apps for design enthusiasts - 99designs Blog

30 beautiful mobile apps for design enthusiasts - 99designs Blog | Public Relations & Social Media Insight | Scoop.it

With an ever-growing supply of mobile apps, it takes a lot to stand out from the crowd—both in functionality and design. With that in mind, we sloshed through app stores to handpick 30 beautiful mobile apps that designers and design enthusiasts will love.


We’ve organized this article into seven sections, so you can easily find the mobile app that fits your needs best. It’s time to turn your phone into your own little robotic personal assistant! Let’s begin....

Jeff Domansky's insight:

Excellent collection of mobile apps for designers and bloggers. Recommended reading! 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Where will Social Media Users go in 2017?

Where will Social Media Users go in 2017? | Public Relations & Social Media Insight | Scoop.it

As social media networks continue to evolve at a breakneck speed, so does the demographic of users on the respective platforms. We looked at the data and pulled together current 2016 trends with early predictions about where social media users will go in 2017.


Key points


- Facebook isn’t dead, yet. Millennials are still on Facebook, they’re just using the platform in a different way than their older counterparts. Rather than sharing personal stories and updates, they’re sharing third-party content.


- Instagram ads bring big brand awareness. 97% of branded Instagram campaigns have generated a significant increase in ad recall. This is expected to grow even more as Instagram ad targeting becomes even more advanced.


- Video will dominate. Video content will be responsible for 85% of search traffic in the US by 2019. There is already a massive rise in video content, especially on Facebook.


- Snapchat might revolutionize ads. Leaked documents from the company show Snapchat is looking to capitalize on their large, young demographic. This includes image recognition technology to introduce a new round of advertisements that encourage users to share a brand’s message through user-generated content....

Jeff Domansky's insight:

As social media networks continue to evolve, so do consumers. NewsCred pulled together predictions about where social media users will go in 2017.

more...
Sagar Bhardwaj's curator insight, Today, 1:34 AM
Share your insight
Scooped by Jeff Domansky
Scoop.it!

11 Simple Tricks To Enhance Your Social Media Images

11 Simple Tricks To Enhance Your Social Media Images | Public Relations & Social Media Insight | Scoop.it
Humans are, by nature, very visual beings.

In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing.


Each of the two optic nerves, which carry signals from the retina to the brain, consists of a million fibers, compared to the auditory nerve carrying a mere 30,000.


That’s all to say that social media images are a vital part of your content reaching the maximum amount of people, people who are very visual beings!


Marketers that have dabbled in creating engaging images for social media know just how tough and time-consuming it can be. I’m no expert, but I’ve learned a thing or two about creating social media images after lots of practice (and mistakes!), and I’m excited to share with you my favorite social media design tips and principles to help enhance your social media images.

Jeff Domansky's insight:

Here are 11 practical ways to make your social media images more effective

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Domino's Pizza Survives Drone Delivery With Only Minor Damage to the Cheese

Domino's Pizza Survives Drone Delivery With Only Minor Damage to the Cheese | Public Relations & Social Media Insight | Scoop.it

If you want the best pizza, you're not going to order Domino's. But if you want your pizza delivered in the most innovative way, well, Domino's may have that market cornered.


The chain took four years to modify a car to become the perfect delivery vehicle. And now it is testing drone delivery in New Zealand. And by all accounts, the first drone test went well, with the pizza landing gently and without major damage—save for a little cheese stuck to the top of the box. (Domino's did something similar in the U.K. way back in 2013, but that was when commercial drone delivery was years away from approval. We're much closer now.) 


Check out a video of the successful test below, which is, aptly enough, itself quite cheesy. But the brand is serious about the method. According to Reuters, it's is looking to conduct tests in Australia, Belgium, France, The Netherlands, Japan and Germany....

Jeff Domansky's insight:

Pizza delivered by drone? Cheesy!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Augmenting Reality in Retail: How Lowe's, Walgreens Make Virtual Change In The Aisle

Augmenting Reality in Retail: How Lowe's, Walgreens Make Virtual Change In The Aisle | Public Relations & Social Media Insight | Scoop.it

For Lowe’s, it was a virtual no-brainer.


Many people can envision a new kitchen, but few can actually visualize it – not correctly anyway. That island ends up taking more space than you thought, and the refrigerator door opens right into the entranceway.


So Lowe’s turned to virtual reality. It created the Holoroom, its self-described “digital power tool for kitchen and bath design.”


Launched in November 2015, the Holoroom enables customers to design their dream kitchens or bathrooms on an app, and then, with virtual reality goggles such as Oculus Rift or Google Cardboard, virtually step into the design.


With this technology, Lowe’s is literally extending the experiential phenomenon of virtual reality from a household word to a retail one. It is not alone. While augmented reality and virtual reality (AR/VR) feel a little futuristic for commerce, big-name retailers are testing the technologies in ways that appear surprisingly simple and adaptable. If these efforts continue, consumers will increasingly come to expect them to aid their purchasing....

Jeff Domansky's insight:

Augmented and virtual reality may feel a little futuristic for today’s retail aisles, but big-name brands are testing it in ways that appear surprisingly simple and adaptable. If these efforts continue, consumers will increasingly expect it.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

15 Startups Not Named Magic Leap Raising AR/VR Mega-Rounds

15 Startups Not Named Magic Leap Raising AR/VR Mega-Rounds | Public Relations & Social Media Insight | Scoop.it

The funding landscape in AR/VR has been defined by large rounds to the exceptionally well-funded Florida-based startup Magic Leap, which has raised nearly $1.4B in venture funding. After raising massive Series B ($542M) and Series C ($780M) rounds, the stealth AR company’s financings tend to distort industry funding trends.

To identify well-capitalized AR/VR startups that aren’t named Magic Leap, we used CB Insights data to see which companies are raising big financing rounds and building war chests to help build out the AR/VR ecosystem, which some theorize could become the next major computing platform.


Topping the list of big AR/VR rounds was Laguna Beach, California-based NextVR, which focuses on virtual reality broadcasts of live events. NextVR recently raised an $80M Series B round.

The next biggest deal went to Palo Alto-based cinematic VR platform Jaunt. The company raised a $65M Series C in September of 2015.

In third was UK-based Blippar, which produces a mobile AR visual search app. Blippar last raised a $54M Series D in March of 2016.

Jeff Domansky's insight:

CB insights always has valuable perspectives on venture capital, startups, disruptors and industries ready to grow. This report looks at 15 startups in the artificial reality/virtual reality space and it's fascinating.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Companies Fare Worse When the Press Exposes Their Problems Before They Do

Companies Fare Worse When the Press Exposes Their Problems Before They Do | Public Relations & Social Media Insight | Scoop.it

Take 2010, when BP was confronted with one of the biggest oil spills in history. It appeared that the organization waited to reveal all the facts until they knew that the spill had become unstoppable. Or 2015, when the U.S. Environmental Protection Agency and the California Air Resources Board uncovered widespread cheating by Volkswagen on emissions standards – something Michael Horn, president and CEO of Volkswagen America, was alerted to a year earlier but remained silent. Even when the EPA confronted the company with their findings, Volkwagen missed the opportunity to communicate first. And more recently, The Wall Street Journal revealed a culture of secrecy at blood-testing start-up Theranos and questioned the effectiveness of the technology driving their operation, leading to a federal investigation.

In each case, the organization failed to self-disclose a crisis, and as a result, each faced enormous negative publicity that continues to draw critical attention from a broad public. Even Hollywood is interested: movies have been made, or are in the works, about all three scandals. The longstanding impact of a failure to acknowledge a problem cannot be overstated.

How should companies handle a crisis differently? Our research focuses on an alternative approach, one that is referred to as “stealing thunder.” It involves self-disclosing crises and major issues before media gets hold of the story. Earlier studies on stealing thunder have found that self-disclosing organizational crises increases the credibility of organizational spokespersons. When an organization breaks the news about incriminating events, these problems will also appear less severe. In addition, organizations that steal thunder are considered more reliable and consumers are more inclined to continue purchasing their products. Our recent study adds to these findings by examining if self-disclosing an organizational crisis may be as effective as it is because old news is considered no news. When self-disclosing incriminating information, individuals will perceive the subsequent negative publicity as old news, and hence, pay less attention to it....

Jeff Domansky's insight:

Research says proactive disclosure will help a company in a crisis.

more...
No comment yet.