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2012 was Google+'s first full year in operation, so what did it achieve? | The Sociable

2012 was Google+'s first full year in operation, so what did it achieve? | The Sociable | Public Relations & Social Media Insight | Scoop.it
From sociable.co - December 30, 2012 5:15 PM
2012 was Google+'s first full year in operation, so what did Google's young social network achieve in the past year? How many active users does Google+ have

 

...2012 was Google+’s first full year in operation, and it’s been an eventful one for the site.  Google has spent much of the year rolling out new features and heavily promoting those already available on the site. But in spite of its barrage of promotion, we are still unsure how many people actually use the site....


So who is actually using the site?  According to an infographic released by Google 500 million users have “upgraded” to Google+, meaning they have logged in and had a look around the site.  Of this half billion, Google says that it has 235 million active users posting on the site....

Jeff Domansky's insight:

This infographic shows Google+'s progress and it's impressive no matter what...

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How 600 Bucks Buys 20 Million Users | Forbes

How 600 Bucks Buys 20 Million Users | Forbes | Public Relations & Social Media Insight | Scoop.it
From www.forbes.com - March 8, 7:06 AM

...A better model is the model that’s been working in digital since day one: Create, seed, iterate, keep seeding, iterate some more and then “pivot” if necessary. Who gets it totally right on the first try anyway? Twitter started as a podcasting company called Odeo. Rovio created 51 games before they made Angry Birds. Flickr was originally just a tiny part of an online game. The founders of Yelp tried to revolutionize email before actually revolutionizing local reviews. And Instagram started out as a Foursquare competitor, but then scrapped the idea in favor of photo sharing. There’s a reason that “pivoting” is now a start-up cliché. Today’s more progressive companies are starting to talk about agile development. Some are even employing it. But the need for change is bigger than that. It’s not just about an agile method of development. It’s also about an agile method of budgeting and marketing....

Jeff Domansky's insight:

Enjoyable Friday read on innovation, creativity, marketing...

Joseph Shuker's curator insight, April 7, 12:15 AM

Intresting to see how marketers can take advantage of social media's and word of mouth
Artemis Shirvani's comment, April 7, 9:29 PM
It is an interesting article as ‘angry birds’ is my favourite gam. At the beginning of this article mentioned about the power of “words of mouth” in the digital market. As all of us know word of mouth in the marketing is so significant in order to increase the sales or better to say one of the best ways of advertising among consumers. So many times we did our shopping or visiting some local shops or visiting a website just as a result of our friend’s experiences. I remember well the reason that I started to play with Angry Birds games was from a friend’s suggestion and telling me how the games make me occupied and is such a fun. As this article claims that, instgram grows started in one day by gaining 25,000 users which was as a result of words of mouth. So many other companies such as You Tube with more than 800 million visitors or Wikipidia by having 38 million users are growing faster daily. But another experience that I had tangibly was about Wikipidia that even all our lectures in uni recommends us to not rely in this website but I always firstly check this web to get some idea then start searching in other reliable websites for doing my assignments. But why these companies are successful? It’s not about marketing dollars or how much money they contribute in their production; it’s about world- class production development. Those businesses’ achievement is about great product innovations that customers want. If customer doesn’t satisfied of digital production or any product they never recommend it to others.
Steffan Swanevelder's comment, April 8, 5:43 AM
This goes to show how a well designed product has the natural ability to market itself. "success is won with world class development". Again, meeting the customers needs with innovative products will see you attain this success. It may not be instant. Rovio created 51 games before striking gold with their angry birds game, which is almost a household name worldwide now.
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How Google’s Designers Are Quietly Overhauling Search | Fast Company

How Google’s Designers Are Quietly Overhauling Search | Fast Company | Public Relations & Social Media Insight | Scoop.it
From www.fastcodesign.com - December 12, 2012 11:25 PM
On the same day that Larry Page became Google’s CEO for the second time, he ordered a redesign of all its products.

Google Search’s designers are treating what was once just an ugly list of links like a software application.
Jeff Domansky's insight:

They've got a long way to go at Google. Imagine if they could harness Apple-like design for their products? Larry?

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Rescooped by Jeff Domansky from Just Story It
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Owning Your Story | UX Magazine

Owning Your Story | UX Magazine | Public Relations & Social Media Insight | Scoop.it
From uxmag.com - October 3, 2012 3:31 PM

"Storytelling has quickly become one of the most talked about topics in user experience and beyond—to the point that it’s almost cliché. Most of the ideas presented around storytelling are focused on simple reasons why storytelling is important and some marginal tips for telling a better story. The problem there is that we’re a step ahead of ourselves."

 

 

Whenever UX Magazine writes an article about storytelling I read it -- because they are usually sooooo good! And here's another one just for you.

 

UX Magazine is for geeks who are into User Experience design when developing software. UX design is all about using stories to create more user-friendly tech products. Way cool. I love working with engineers and how open they are to stories.

 

Anyway, this article is a must-read because it focuses our attention on where anyone working with stories needs to go first. As the author Sarah Doody says, "We’ve gone straight to how to tell the story of an experience or a product and skipped over the crucial element of why we’re telling these stories in the first place."

 

She continues: "But, if we truly want to make great experiences and products for people, we need to stop focusing on competing and start focusing on creating—creating products that are extensions of our own personal stories. . . you first must be the consumer. What you create must stem from your own personal story. You must live and breath for the experience, product, or business you are creating."

 

You tell 'em Sarah! She cites Steve Jobs, Jack Dorsey, and Mark Zuckerberg as examples of business leaders able to do this. And Sarah shares other stories to make her point.

 

She then poses a series of questions at the end of the article to help us focus on our 'why', our personal stories, and meeting the needs of customers.

 

And don't forget to read the comments at the end of Sarah's blog post. Along with the other article today from Thaler Pekar, we have a wealth of insights to make us story rich!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Great read and an interesting storytelling POV  ~ Jeff]


Via Karen Dietz
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Rescooped by Jeff Domansky from SEO,SMO,Social Media,Internet Marketing and Google Updates
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Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed

Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed | Public Relations & Social Media Insight | Scoop.it
From www.seroundtable.com - February 18, 4:02 PM
Rick Klau of Google Ventures posted a video from Google's co-founder, Sergey Brin speech he gave last fall at Google Ventures CEO Summit.


He explained a story that most people do not know, how Google really got started.


Via Joy Bhattacharya
Jeff Domansky's insight:

Fun story by Google co-founder Sergey Brin....talk about Mystic Pizza ;-) 

Os Ishmael's curator insight, February 18, 6:21 PM

From pizza to mogul!
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If I Read One More Platitude-Filled Mission Statement, I'll Scream | Harvard Business Review

If I Read One More Platitude-Filled Mission Statement, I'll Scream | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
From blogs.hbr.org - October 5, 2012 11:09 PM
Bland mission statements are worse than boring; they confuse your strategy.

 

Let's start with a game. Below are three mission statements from three Fortune 500 companies. Try to match each company with its mission statement...

 

How did you do? The largely indistinguishable statements make the task almost impossible. Such statements may still be considered "best practice" in some quarters but in so many cases they do not achieve what they were intended to achieve. Ironically, many "directional documents" are not fit for purpose: they do not provide direction....

 

[This was a refreshing POV and must-read ~ Jeff]

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