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Five big B2B content marketing mistakes | Econsultancy

Five big B2B content marketing mistakes | Econsultancy | Public Relations & Social Media Insight | Scoop.it
From econsultancy.com - December 30, 2012 4:50 PM

In 2011, marketers began saying that "content marketing is more important than advertising" and given the growth of content marketing in 2012, it would appear that they meant what they said.


And not just in the consumer space. Although selling content marketing to leadership has been a challenge for some B2B marketers, the use of content marketing at B2B organizations is growing rapidly.

 

As B2B marketers become more familiar with content marketing specifically, best practices are emerging. But that doesn't mean that mistakes aren't being made. Here are five of the biggest....

Jeff Domansky's insight:

Lots of social media lessons and superb advice from Econsultancy...

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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Public Relations & Social Media Insight | Scoop.it
From jeremywaite.tumblr.com - February 25, 3:14 PM
Jeff Domansky's insight:

A must-read for ALL strategists! Note Jan Gordon's excellent overview of this post. 

digitalassetman's comment, February 28, 8:19 AM
I think the real data will show up when we explore linked open data of social networks, rendering this with social footprints, blogs and other contributions people who influence because they share their unique parts of the knowledge taxonomy with one another and like this comment, usually in a meta or keywording format/s.
Bryce Miller's curator insight, March 4, 11:38 PM

Social media strategies devoid of risk management can lead to long days in the court room. Most businesses are not aware of the legal and reputational risks surrounding social media done poorly.  Comments are welcome.
Ivon Prefontaine's curator insight, May 21, 6:28 PM

"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there is so much bad advice floating around, so many poorly devised strategic plans and so much money wasted on failed campaigns." We have serious problems because many are self-appointed leaders.
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