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Five big B2B content marketing mistakes | Econsultancy

Five big B2B content marketing mistakes | Econsultancy | Public Relations & Social Media Insight | Scoop.it

In 2011, marketers began saying that "content marketing is more important than advertising" and given the growth of content marketing in 2012, it would appear that they meant what they said.


And not just in the consumer space. Although selling content marketing to leadership has been a challenge for some B2B marketers, the use of content marketing at B2B organizations is growing rapidly.

 

As B2B marketers become more familiar with content marketing specifically, best practices are emerging. But that doesn't mean that mistakes aren't being made. Here are five of the biggest....

Jeff Domansky's insight:

Lots of social media lessons and superb advice from Econsultancy...

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Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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Google Web Fonts Typographic Project

Google Web Fonts Typographic Project | Public Relations & Social Media Insight | Scoop.it

There are over 650 Google Fonts available for free. But, pairing typefaces isn’t easy and many of those fonts don’t work for typical websites. Part of the 25x52 initiative, this collaborative, ongoing project offers inspiration for using Google’s font library.

All passages are from the Project Gutenberg transcript of Æsop’s Fables. All photographic images are from Unsplash.com....

Jeff Domansky's insight:

Wonderful typography, creative design and inspiration for all. Recommended reading. 9/10

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Top 15 Free WordPress Themes Released in 2014

Top 15 Free WordPress Themes Released in 2014 | Public Relations & Social Media Insight | Scoop.it

Looking back on the theme landscape of 2014, a clear design trend emerged that highlights WordPress’ roots as a blogging platform. Minimalist, content-centric themes took center stage in the official WordPress Themes Directory, outpacing their more visually-bloated commercial counterparts.


This past year saw a major renaissance in themes for the personal blogger, particularly designs that showcase large, featured images. Many theme designers opted to hide navigation menus and sidebars behind a slideout menu, which also works well for mobile displays.


WordPress’ newest default theme, Twenty Fifteen, is the culmination of this trend towards simplicity. The vast majority of our top picks from 2014 were designed for personal blogs....

Jeff Domansky's insight:

2014 best WordPress blogging themes.

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Marco Favero's curator insight, Today, 4:07 AM

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3D 'bioprinting': 10 things you should know about how it works

3D 'bioprinting': 10 things you should know about how it works | Public Relations & Social Media Insight | Scoop.it
The world of bioprinting is still very new and ambiguous. Many of the innovations have been driven by either companies like Organovo that focus on bioprinting or specific researchers at universities, like Dr. Anthony Atala at Wake Forest.

Confusion has swirled around 3D bioprinting. It can be a difficult concept to get your head around, and it has been misconstrued at times. Atala, for instance, was misrepresented in articles about a TED Talk he gave. The articles said he printed a functioning human kidney, when in reality, it was only a prototype.

To help clear things up, we've compiled a list of 10 things to get you up to speed -- or to at least help you figure out -- how bioprinting works and where it is headed in the near future.
Jeff Domansky's insight:
Using living cells to 3D print organs may sound far-fetched, but it's happening. Bioprinting is quickly gaining traction. Here's how it works.
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14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success

14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success | Public Relations & Social Media Insight | Scoop.it
I’ll admit it. I have a love-hate relationship with checklists (and templates, which we shared in yesterday’s post). On one hand, I thrive on process and consistency. On the other hand, I think check-the-box mentality can result in unoriginal and rote thinking.

That said, checklists are great for some activities. When you have so many moving parts, lists can keep you grounded. Or, if you want to figure out how to tackle a new project, templates can provide the framework to get started.

With that understanding, I offer some of CMI’s most popular checklists, scorecards, and worksheets. Start with what is here and then modify them to suit your needs.
Jeff Domansky's insight:

Useful collection of checklists, scorecards and worksheets for content marketing success. Nice and practical.

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Free Technology for Teachers: 5 Web-based Audio Recording and Editing Tools Compared - Chart

Free Technology for Teachers: 5 Web-based Audio Recording and Editing Tools Compared - Chart | Public Relations & Social Media Insight | Scoop.it
Over the last few weeks I've published charts comparing student response systems, timeline creation tools, and mind mapping tools. This chart comparing my five favorite web-based audio recording and editing tools is the next chart in the series. Eventually, all of these charts will be combined into one file.

The chart of my five favorite audio recording and editing tools is embedded below. You can also grab the Google Drive version here.
Jeff Domansky's insight:

These audio recording and editing tools are not just for teachers. Marketers take note.

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A Behind-the-Scenes Analysis of Social Media Content Trends

A Behind-the-Scenes Analysis of Social Media Content Trends | Public Relations & Social Media Insight | Scoop.it
I’m sure many content marketers can relate to my balance-beam brain’s struggle to find definitive meaning in the fuzzy logic of social media measurement and analysis. On the one hand, a number is a number. Fifty “likes” on Facebook mean 50 people saw your post and took the action of clicking “like,” which is better than 20 people, but not as good as 100 — end of story. Yet, we also know the true value or meaning behind the 50 “likes” can be colored by a virtually limitless number of considerations, variables, and situation-based data points. The possibilities boggle (both hemispheres of) my mind.

Nonetheless, my right brain and left brain have agreed to work as a team just long enough for me to take a look at CMI’s top-performing posts of 2014 on Twitter, Facebook, and LinkedIn.
Jeff Domansky's insight:

Good look at the Content Marketing Institute's top posts during 2014.

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5 of the Worst PR Scandals of 2014

5 of the Worst PR Scandals of 2014 | Public Relations & Social Media Insight | Scoop.it
Invariably, each year brings its share of PR crises and scandals, and 2014 was no exception. This year had a robust number of meltdowns, PR debacles and downright embarrassing episodes among some of the globe’s most recognizable brands. Here’s a partial list of some of the year’s worst PR crises.
Jeff Domansky's insight:

These PR fails offer valuable lessons.

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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Public Relations & Social Media Insight | Scoop.it
Is your Facebook engagement dropping?

Need some inspiration to pump up your Facebook marketing?

As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.

In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.
Jeff Domansky's insight:

Useful lessons from companies who are having success on Facebook despite recent changes to algorithms.

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The Surprising Gender Wage Gap In PR

The Surprising Gender Wage Gap In PR | Public Relations & Social Media Insight | Scoop.it
With the recent revelations about Sony ‘s movie studio executives behaving badly and its discriminatory treatment of female stars, I decided to look closer to home—to my own industry of public relations—to see how women fare. If anyone should treat women well, shouldn't it be a field like PR, which is predominated by women?

It turns out that while the PR profession skews heavily female, men make significantly more money and hold the majority of the seats of power in the largest agencies.

Consider who's running the world’s top 10 PR agencies as ranked in the Holmes Report. The vast majority has white men at the helm, though two have women running their North American units. It would almost be amusing if it weren't so sad to see some of these agencies’s leadership pages,with men holding all the top spots and women peering out beneath them.
Jeff Domansky's insight:

No excuses. The PR profession is a dinosaur!

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Here's Why, How, And What You Should Doodle To Boost Your Memory And Creativity

Here's Why, How, And What You Should Doodle To Boost Your Memory And Creativity | Public Relations & Social Media Insight | Scoop.it
Did your boss ever catch you covering an important memo with Escher-like scribbles? In high school, did your teacher call you out for drawing on the desk, your sneakers, your skin? Today, the doodle nay-sayers are being drowned out by a growing body of research and opinion that indicates that connects that seemingly distracted scribbling with greater info retention and creativity. Companies like Dell, and Zappos, and Disney are eager for employees to doodle on the job—they even pay consultants to help them.

"I can’t tell you how important it is to draw," says Sunni Brown, whose creative consultancy Sunni Brown Ink, teaches "applied visual thinking"— a.k.a doodling—to coders, designers, and even journalists. "It gets the neurons to fire and expands the mind." Just why and how this happens is the topic of Brown's recent book, The Doodle Revolution. Here, she shares her doodling "dos."
Jeff Domansky's insight:

Are you a doodle dandy? Here's why it matters. 

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Denis Marsili's curator insight, December 26, 1:42 PM
And this is SO TRUE!
rodrick rajive lal's curator insight, December 26, 8:48 PM

Doodling is good, can you believe it! In years gone by, you could be reprimanded by your teacher for doodling in your note book! Research has shown

Christine Tryba-Cofrin's comment, December 27, 1:27 AM
Thanks for share
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The 15 Best Music Videos Of 2014

The 15 Best Music Videos Of 2014 | Public Relations & Social Media Insight | Scoop.it

Music videos in 2014 ran the gamut from interactivity and formal innovation (like the starring-your-Instagram feed video for "Hashtag My Ass" or Cut Copy’s open-source, 3-D-printed "We Are Explorers") to fascinating lo-fi, fast-turnaround experiments from mega-artists like Jack White. Meanwhile, big stars continued to make blockbuster videos, unexpected artists used the form to showcase their social conscience, movie stars made appearances, and artists with a cinematic bent recruited big-name directors to make mini-movies to accompany their songs....

Jeff Domansky's insight:

Take a look at Fast Company's top 15 music videos of 2014 and read more about them as well.

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The 18 Best Infographics Of 2014

The 18 Best Infographics Of 2014 | Public Relations & Social Media Insight | Scoop.it

You could sift through piles of dense data sets in an attempt to understand the trends and discoveries that emerged in history, psychology, current events, and even fictional dragons in 2014. Or you could look at these infographics, which visualize otherwise overwhelming data as beautiful charts, graphs, and maps.


Co.Design's Infographic of the Day series regularly showcases the best in data visualization, and this past year saw many stellar examples of the power of the well-designed visualization to illuminate information about nearly any subject, from the serious (the daily activities of Congress) to the frivolous (a visual compendium of the world's best dogs).


We couldn't resist promoting Co.Design's own in-house data visualizations: the Great Wheel of Food Mashups and a map of each U.S. state's weirdest eating patterns (we're a bit food-fixated, apparently). Here, our favorite infographics from the past year.

Jeff Domansky's insight:

Co.Design 2014 saw stellar examples of the power of data visualization to shed light on nearly any subject, from politics to dogs. Good reading for fans of infographics and data visualization..

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The Best SlideShare Presentations of 2014 [SlideShare]

The Best SlideShare Presentations of 2014 [SlideShare] | Public Relations & Social Media Insight | Scoop.it
I don't know about you, but I love SlideShare -- both as a marketer, and just as a regular person who likes to look at cool presentations.

As a marketer, I love that the platform lets you create and publish interactive, beautiful pieces of content without a ton of design experience. As a person who likes to look at cool presentations, I love that there are tons of great ones to choose from that cover all manner of topics.
That being said, I do have one gripe with SlideShare: With so much content to choose from, it can be difficult to figure out which presentations are actually worth your time.

Well, discovering the best presentations just became a lot easier: The folks over at SlideShare sorted through and handpicked the very best SlideShare presentations of 2014 and put them together into the SlideShare below. (So meta, I know.) Flip through to see the top presentations from 2014 on business, leadership, design, and career development (among others). Find one you like? Click on the slide itself to be taken to the presentation. 

By the end, you'll have plenty of presentation to inspire your next deck ... or at the very least, teach you something new.
Jeff Domansky's insight:

Another "best of" blog post from HubSpot that's definitely worth reading/viewing for inspiration.

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Maialen Etxaniz's curator insight, December 26, 7:27 PM

2014ean SlideShare erabilita egindako aurkezpenik onenak 

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Why I'd Rather Email than Advertise

Why I'd Rather Email than Advertise | Public Relations & Social Media Insight | Scoop.it

Exactly a year ago I had 10 people subscribe to my email list each month. I let out a big sigh and thought, “How am I going to go from 10 to 10K?”It seemed pretty daunting, and I thought, “Why bother? Who even reads emails?”You’re probably thinking the same thing....

Jeff Domansky's insight:

FOMO (the fear of missing out) is why email is such a draw, and subsequently becomes an effective marketing channel! Check out this email 101 post.

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Marco Favero's curator insight, Today, 4:07 AM

aggiungi la tua intuizione ...

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10 Best Social Media Posts 2014 - Razorsocial

10 Best Social Media Posts 2014 - Razorsocial | Public Relations & Social Media Insight | Scoop.it
We are always interested to see which of our posts resonate with you.  Even though we do plenty of research and planning, there are no guarantees about which topics will get a lot of attention and social shares.  So, we check our stats and Analytics and, at this time of year, we like to review the entire year’s posts and see how many shares and links they got.

Today, we are going to give you an exclusive sneak peek into our ten most shared posts of 2014.  Are your favorite RazorSocial posts on this list?  There has been over 20,000 shares in total from these posts!
Jeff Domansky's insight:

Ian Cleary shares his best tools posts from 2014. A must-read for social marketers.

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Marco Favero's curator insight, Today, 4:11 AM

aggiungi la tua intuizione ...

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New 3D bioprinter to reproduce human organs, change the face of healthcare | TechRepublic

New 3D bioprinter to reproduce human organs, change the face of healthcare | TechRepublic | Public Relations & Social Media Insight | Scoop.it

If you want to understand how close the medical community is to a quantum leap forward in 3D bioprinting, then you need to look at the work that one intern is doing this summer at the University of Louisville.

A team of doctors, researchers, technicians, and students at the Cardiovascular Innovation Institute (CII) on Muhammad Ali Boulevard in Louisville, Kentucky swarm around the BioAssembly Tool (BAT), a square black machine that's solid on the bottom and encased in glass on three sides on the top. There's a large stuffed animal bat sitting on the machine and a computer monitor on the side, showing magnified images of the biomaterial that the machine is printing....

Jeff Domansky's insight:

Researchers are only steps away from bioprinting tissues and organs to solve a myriad of injuries and illnesses. TechRepublic has the inside story of the new product accelerating the process.

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5 Metrics Every Marketer Should be Watching

5 Metrics Every Marketer Should be Watching | Public Relations & Social Media Insight | Scoop.it
The internet has given marketers many things, one of which is more ways to reach potential customers directly. But with this comes further challenges, most notably, how do you work out whether all that online activity is having any real impact on sales?

Tweeting, posting, uploading videos; that’s the easy part. Working out whether your efforts are having a genuine impact is often the place where lots of marketers and businesses come unstuck.

Why? Because genuinely meaningful measurement can be tricky. It’s easy to measure how many followers you have or how many likes you’ve got on your last Facebook post but that doesn’t really tell you anything.
Jeff Domansky's insight:

Here are several of the key measures that should matter to marketers.

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A Visual Introduction to Customer Lifetime Value

A Visual Introduction to Customer Lifetime Value | Public Relations & Social Media Insight | Scoop.it
All customers are not created equal. Sure, you might like some more than others, but that doesn't mean they're your best clients. Sales comes down to revenue and ROI -- so how can sales leaders objectively determine which customers are most valuable?

Through a customer lifetime value (CLV) analysis. But calculating CLV isn't a cake walk -- inaccurate data, confusing metrics, and inadequate technology can all block the path. But the organizations that do figure out a customer's net costs and revenues over their engagement see the benefit: Three-quarters of senior executives in North America categorize CLV as a highly or extremely valuable indicator. 

This infographic from Aria provides a CLV primer, explaining the concept, covering how retention and satisfaction play into customer value, and suggesting ways to bump up your average client's CLV. You'll find that playing favorites based on net revenue versus rapport is a lot more profitable. 
Jeff Domansky's insight:

Here's why customer lifetime value is a critical measure of return on investment in social marketing.

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E-COMMERCE BENCHMARKS REVEALED: How Top Retailers Stack Up On Mobile And The Web

E-COMMERCE BENCHMARKS REVEALED: How Top Retailers Stack Up On Mobile And The Web | Public Relations & Social Media Insight | Scoop.it
As shopping shifts to the web and mobile, retailers need to be increasingly mindful of the different e-commerce channels and how their services and sites stack up against those of competitors, and the industry at large. 

A few key performance indicators, or KPIs, allow retailers to benchmark themselves in specific areas of online commerce. Identifying the right areas for improvement can help businesses adjust and capture a larger share of the e-commerce and retail market.
Jeff Domansky's insight:

everal retailers are surprisingly weak on several key social marketing and e-commerce benchmarks.

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7 Public Relations Trends to Watch in 2015

7 Public Relations Trends to Watch in 2015 | Public Relations & Social Media Insight | Scoop.it
PR has probably changed more in the last ten years than it has in the last three decades. For communicators, new challenges and opportunities have come along with the changes we have experienced as a society, most of which have roots in the influence of the Internet and social media. We are living through a creative and transformative period. With each passing year comes a time to reflect on how far we've come and, perhaps more important, how much we still have left to figure out.

What will PR look like in 2015? What will the challenges be? As communicators pause to celebrate the holidays, let's take a look at where the profession is headed next year:
Jeff Domansky's insight:

PR News, shares a selection of trends for 2015

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The Top 100 Email Marketing Campaigns of 2014

The Top 100 Email Marketing Campaigns of 2014 | Public Relations & Social Media Insight | Scoop.it
Three million campaigns sent, we've handpicked our favorites
Jeff Domansky's insight:

This is the mother lode of examples - you'll want to bookmark this URL! Lots of great lessons for social marketers. Hat tip to Mari Smith.

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2014 was a BIGGG year for IFTTT

2014 was a BIGGG year for IFTTT | Public Relations & Social Media Insight | Scoop.it
2014 was a BIGGG year for IFTTT
Jeff Domansky's insight:

A favorite site ans social media resource keeps on growing.

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Merry Christmas & May All Your Curations Be Bright!

Merry Christmas & May All Your Curations Be Bright! | Public Relations & Social Media Insight | Scoop.it

It's a wonderful time of year to count our curation blessings and to celebrate Christmas with family and friends. Joyeux Noel!

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Anthippi Harou's comment, December 26, 3:22 AM
Best Wishes!
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The Most Creative Things That Happened In 2014

The Most Creative Things That Happened In 2014 | Public Relations & Social Media Insight | Scoop.it

Despite the surging stream of head-desk moments discussed on TV or about TV, creativity still thrived in 2014. Visionary directors unveiled cinematic experiments they'd been tinkering with for over a decade. Two funny ladies from the Internet made a Comedy Central series and proved that a show about being young in New York could still get people talking. And in the perfect culmination of entertainment news colliding with world news in a positive way, a sitting president appeared on Zach Galifianakis and Scott Aukerman's web series.

Look through the slides above to see 20 more of our favorite movies, shows, music, and moments that made getting through this tough year easier....

Jeff Domansky's insight:

Mo' "bests." These are the shows, movies, scenes, performers, web series, and everything else Fast Company loved in creativity this past year.

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The Best And Worst Branding Of 2014

The Best And Worst Branding Of 2014 | Public Relations & Social Media Insight | Scoop.it

Great branding is more than a logo. It’s more than a list of acceptable fonts, too, or even some 100-page PDF containing everything from measurements on proper margins to deep verb-subject-adjective explorations on writing the proper "voice." Great branding is really the DNA of product or company, manifested through various media in ways that the public can recognize and understand.

With that in mind, above is a collection of our biggest branding stories of 2014. It’s not just a highlight reel of great branding. You’ll see some of that, of course, but you’ll also see some of the worst branding of 2014, too, along with essays on branding from some of the best names in the business....

Jeff Domansky's insight:

Continuing my curated series of worthwhile "best of" posts from 2014, this one from Fast Company takes a look at some of the wins and fails in branding. Enjoy it over a relaxing eggnog.

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