Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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10 of the best social media campaigns from 2012

10 of the best social media campaigns from 2012 | Public Relations & Social Media Insight | Scoop.it
Measuring the efficacy of social media marketing still isn't an exact science, regardless of what the gurus and ninjas tell you.

 

So how can we whittle all the thousands of social campaigns we've seen this year down to a definitive list of the '10 best of 2012'?

 

Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created?

 

The answer is any of the above and any number of other social metrics, so for this list I've instead gone for the campaigns that I found to be most memorable, innovative, or downright funny....

Jeff Domansky's insight:

Lots of lessons in thislist of social marketing success stories...

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How To Start Curating Content: Tips and Tools Advice from Amy Schmittauer

Robin Good: Amy Schmittauer has some good basic tips if you are new to content curation and are curious to know which tools you could use to get your feet wet.

 

In this yet undiscovered three-minute video from this past summer, Amy introduces and explains the pros and cons of using Paper.li, Storify and Google Alerts.

 

Useful for beginners. Informative. 7/10

 

Original video: http://www.youtube.com/watch?v=1iSRd8mK5KI&feature=colike

 

[Just the curation basics ~ Jeff]


Via Robin Good
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Rescooped by Jeff Domansky from Create & Curate
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Create Newsletters in Minutes with FlashIssue.com

Create Newsletters in Minutes with FlashIssue.com | Public Relations & Social Media Insight | Scoop.it

"FlashIssue is the quickest way to create email newsletters from your blog articles and curated content."

 

That's the claim they make and it's true. I tried this smart little app and had an attractive newsletter made up of the content from my website in minutes. 

 

You simply enter the name of your website, the app fetches the content for you, and you select what you want to include. 

 

Add a title or custom banner and an introduction and voilà - it's ready to send.

 

You can also curate content from other websites with a clipper. 

 

To send, you can integrate the newsletter with mailing lists from MailChimp, with your Gmail contacts or even upload a list of addresses. 

 

FlashIssue seems to be free at the moment. Give it a try at http://welcome.flashissue.com/beta/

 

[On my first test, I created a newsletter in four minutes. It looks like a very interesting newsletter, blogging and content marketing tool - JD]

 

 


Via Liz Wilson
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