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10 of the best social media campaigns from 2012

10 of the best social media campaigns from 2012 | Public Relations & Social Media Insight | Scoop.it
From econsultancy.com - December 30, 2012 4:42 PM
Measuring the efficacy of social media marketing still isn't an exact science, regardless of what the gurus and ninjas tell you.

 

So how can we whittle all the thousands of social campaigns we've seen this year down to a definitive list of the '10 best of 2012'?

 

Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created?

 

The answer is any of the above and any number of other social metrics, so for this list I've instead gone for the campaigns that I found to be most memorable, innovative, or downright funny....

Jeff Domansky's insight:

Lots of lessons in thislist of social marketing success stories...

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Will storytelling take social TV’s center stage in 2013? | Lost Remote

Will storytelling take social TV’s center stage in 2013? | Lost Remote | Public Relations & Social Media Insight | Scoop.it
From lostremote.com - December 8, 2012 2:56 PM

Jacob Shwirtz:  "As social TV continues to evolve, with more start-ups, more consolidation and broader impact on our industry, it seems appropriate to take stock of 2012 and try to foresee what 2013 has in store for the hottest buzzword in the media industry."

 

...But there’s something even bigger that 2013 has in store; a new understanding that has the potential to overshadow other trends. It may take until the second or even third quarter, but eventually industry executives will start to think of social TV as much more than a technology or a marketing/distribution platform.

 

The big win, the ultimate expression and promise of social TV, is the understanding of digital and social media as storytelling media. TV’s best expression isn’t as a marketing tool for radio and social media’s best expression isn’t as a marketing tool for TV....

 

[Thoughtful exploration of social TV ~ Jeff]


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