"We are continuing with our “Best of 2012” series that we started yesterday with the 10 Best Nonprofit Fundraising Posts from 2012 by ranking our best social media related posts."
Via Kimberly Flaherty
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Rescooped by Jeff Domansky from The Good Scoop onto Public Relations & Social Media Insight |
"We are continuing with our “Best of 2012” series that we started yesterday with the 10 Best Nonprofit Fundraising Posts from 2012 by ranking our best social media related posts."
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...Today I am surrendering my Facebook account, because my participation on the site is simply too inconsistent with the values I espouse in my work. In my upcoming book Present Shock, I chronicle some of what happens when we can no longer manage our many online presences. I argue - as I always have - for engaging with technology as conscious human beings, and dispensing with technologies that take that agency away. Facebook is just such a technology. It does things on our behalf when we're not even there. It actively misrepresents us to our friends, and - worse - misrepresents those who have befriended us to still others. To enable this dysfunctional situation -- I call it “digiphrenia” -- would be at the very least hypocritical. But to participate on Facebook as an author, in a way specifically intended to draw out the "likes" and resulting vulnerability of others, is untenable. Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences, and activities over time -- our "social graphs" -- into a commodity for others to exploit....
Jeff Domansky's insight:
In a CNN opinion piece media theorist Douglas Rushkoff tells why he is quitting Facebook. Great read!
A few quotes to whet your appetite:
[Facebook] "exploits our social interactions the way a Tupperware party does"
"Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time -- our "social graphs" -- into money for others."
"The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers."
"Thanks to my page, Facebook knows the demographics of my readership, their e-mails, what else they like, who else they know and, perhaps most significant, who they trust. And Facebook is taking pains not to share any of this"
"The promotional leverage that Facebook affords me is not worth the price. Besides, how can I ask you to like me, when I myself must refuse to like you or anything else?"
"it is a trust I can live up to only by unfriending this particularly anti-social social network." Delete the scoop?
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If you’re in this line of work you can hardly open a business, technology or marketing trade, peruse your favorite site, or scan your Twitter stream without seeing some mention of the transformational changes being driven by hyperconnectivity. And despite all that, here’s a reality so surprising as to be staggering — 99% of our world is not connected yet… That’s all about to change. By various estimates, somewhere between 40 and 50 billion things will be connected to the internet (and each other) by 2020. And while that’s enough to get the gears spinning for the technologists among us, the human implications are just as enormous (actually, more so). Because of course, hyperconnectivity isn’t just about networking device-to-device but also person-to-device and ultimately person-to-person. When you take all of the possible combinations into account, technology expert Thomas Koulopoulos (in his recent bookCloud Surfing) envisions a potential 4.9 sextillion connections. Now this is getting interesting… Delete the scoop?
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