What’s the story of your business?
Are you wondering how storytelling can help your marketing and sales?
To learn about the power of storytelling, I interview Dave Kerpen for this episode of the Social Media Marketing podcast....
Via Karen Dietz
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Rescooped by Jeff Domansky from Just Story It onto Public Relations & Social Media Insight |
What’s the story of your business?
Are you wondering how storytelling can help your marketing and sales?
To learn about the power of storytelling, I interview Dave Kerpen for this episode of the Social Media Marketing podcast....
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Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!
Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.
Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!
Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.
Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.
Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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Thoughtful interview on storytelling...