What’s the story of your business?
Are you wondering how storytelling can help your marketing and sales?
To learn about the power of storytelling, I interview Dave Kerpen for this episode of the Social Media Marketing podcast....
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Rescooped by Jeff Domansky from Just Story It onto Public Relations & Social Media Insight |
What’s the story of your business?
Are you wondering how storytelling can help your marketing and sales?
To learn about the power of storytelling, I interview Dave Kerpen for this episode of the Social Media Marketing podcast....
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"Technological revolutions happen in two main phases: the installation phase and the deployment phase," observes Angel of the Year and new Andreessen Horowitz GP Chris Dixon, who says that the turning point between those phases for the Age of Information is…now.
Jeff Domansky's insight:
Disruption continues to affect every sector directly or indirectly... Delete the scoop?
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From
gigaom.com
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February 14, 3:24 PM
Clay Christensen literally wrote the book on disruption, so it’s worth paying attention to him when he talks about where the disruption fueled by the web is going to strike next. The Harvard business professor and author of The Innovator’s Dilemma spoke to Jeff Howe — the Wired writer who coined the term “crowdsourcing” — and had some interesting things to say about where disruption is occurring now and where it is likely to strike next.
At one point, Howe asks Christensen to name some industries that are “either in a state of disruptive crisis or will be soon,” and the professor says: “Journalism, certainly, and publishing broadly. Anything supported by advertising. That all of this is being disrupted is now beyond question. And then I think higher education is just on the edge of the crevasse. Generally, universities are doing very well financially, so they don’t feel from the data that their world is going to collapse. But I think even five years from now these enterprises are going to be in real trouble.”...
Jeff Domansky's insight:
This is a fascinating look at the disruption coming for education, now that media, journalism, marketing, advertising and PR have been disrupted. Recommended reading! Delete the scoop?
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The rise of spontaneous social ads means the end of the ad campaign as we know it. fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game.
But this time, Coca-Cola, Audi, and Oreo didn't just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened. So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice.
Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Based on our analysis of the responses to the 2020 Project, the Super Bowl case isn't just a once-a-year stunt — it's a preview of a model that will scale and become a foundational characteristic of major brand advertising. The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction....
Jeff Domansky's insight:
This is valuable reading for PR, marketing and advertising people. It offers great insight into the disruption to business that is underway and caused by social media
Leonie vander Westhuizen's curator insight,
February 17, 1:22 AM
I like the example of Audi, Coca Cola and Oreo that shows how advertising differs. In teaching PR it is important for students to know that the way you as PRO work is challenging
Casey Strachan's curator insight,
February 17, 1:59 PM
In case you are still thinking otherwise, the rigid campaign-based model of advertising, in one-way mass media, is headed for extinction....
Jeff Domansky's comment,
February 17, 3:27 PM
Appreciate the comments Leonie and Casey. Agree it is critical to stay ahead of this disruption!
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Thoughtful interview on storytelling...