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Scooped by Jeff Domansky onto Public Relations & Social Media Insight |
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A surge for LinkedIn, PR's mobile outreach, and a return to reliable reporting (even if it takes longer) are in the author's forecast for the coming year.
Although 2012 was filled with exciting PR and social media developments, including London's 2012 Olympic extravaganza, Prince Harry's Las Vegas scandal, and a down-to-the-wire race for the U.S. presidency, the coming year is sure to see even further transformations of the media landscape....
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Geoff Livingston: "Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer."
[Excellent look at the challenge of writing for Transmedia ~ Jeff] Via The Digital Rocking Chair Delete the scoop?
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Sandra Fathi shares some useful predictions...