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The Best of 2012′s Social Media White Papers | Social Media Today

The Best of 2012′s Social Media White Papers | Social Media Today | Public Relations & Social Media Insight | Scoop.it
  Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness.

 

To help you understand important shifts in the social media landscape and how they affect marketing, Awareness Inc combed through the juiciest research findings from 2012, pulling out 10 studies and 30 essential takeaways for any successful marketer and created a guide to help you with them. The ten white papers included are...

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This is a really useful list and social media resource.

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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14 Expert Content Marketing Insights - Curata Blog

14 Expert Content Marketing Insights - Curata Blog | Public Relations & Social Media Insight | Scoop.it

Content marketing is not just a growing trend — it’s a growing necessity to succeed in today’s marketplace. With over 70 percent of marketers increasing their budget on content this year, it’s imperative that they understand content marketing best practices before diving in too quickly. The following infographic includes tips & tactics from 14 experts taken from recent content marketing events; intended to help you adjust your current content strategy to add value, drive engagement and increase leads.

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Curata shares advice from 14 content marketing heavyweights.

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Brave new wearable world: Crowdsourcing health, and the coming battle of bio-signals

Brave new wearable world: Crowdsourcing health, and the coming battle of bio-signals | Public Relations & Social Media Insight | Scoop.it

In the words of Aldous Huxley: “There is only one corner of the universe that you are certain of improving and that is your own self.” Wearables are THE tool for self-improvement....


...During this early experimentation in the wearable space (so early the word itself hadn’t yet been coined), we experienced first-hand the challenge of creating a compelling wearable that turns analog, human-derived signals into meaningful digital data — a deeply intricate exercise, which, turns out, requires a lot more than mere conviction.


That prototype never made it to market.


We have since then continued to chip away at our ignorance. Fast-forward six years — two and a half years after founding OMsignal, with a small but multidisciplinary team of medical and bio-engineering scientists, hardware and software engineers, product design specialists as well as smart-textile engineers and fashion artisans — we now know a great deal more about what it takes to develop the science, technology, and user experience required for a fully integrated consumer wearable product..

Jeff Domansky's insight:

Valuable look at wearable technology and the challenges of the human factor in bringing wearable products to market.

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Jeff Domansky's curator insight, April 17, 10:07 AM

Essential reading on the future of technology and the biggest challenges of bringing products to market.

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18 Simple Methods To Build An Effective Site

18 Simple Methods To Build An Effective Site | Public Relations & Social Media Insight | Scoop.it

Do you want more people to visit your site and consume the content for longer? Stop distracting them and making them click away from your main goal. Simplicity is not only beautiful and elegant but it is also effective. It helps you tweak and perfect the user experience. It leads to decluttering of your site, makes it faster to load and more focused on your targets. Following are the simple methods you can use optimize and fine-tune your site to make it more strategically effective....

Jeff Domansky's insight:

These 18 tips will make a difference in your blogging and web site content. Recommended reading. 9/10

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The Candidate Who Got Crushed By A Smarter Interviewer | Mr. Media Training

The Candidate Who Got Crushed By A Smarter Interviewer | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

If you're going to launch a "War on Fox News" -- and decide to appear on the Fox News Channel anyway -- you should have been prepared better than this.


...The first lesson is this, as stated by Political Wire’s Taegan Goddard: “Pro tip: If you’re running for Congress and pledging a “war on Fox News” then it’s probably best not to appear on Fox News.”


But I only agree with that partially. Appearing on Fox News while pledging a war on the network could have turned this local Democratic candidate into a popular national Democratic hero—if he was a skilled debater who could have held his own against an experienced host....

Jeff Domansky's insight:

Brad Phillips shares a devastating media training lesson - be prepared! Of course this political hack didn't have it together anyhow. this is one of those video clips that is a must-see!

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You Tube for content marketing

You Tube for content marketing | Public Relations & Social Media Insight | Scoop.it

Let’s talk about You Tube for content marketing purposes. As much as I dislike video I still do it, and there are some people that say You Tube is the new TV… heck I even have a weekly social media hangout, so I totally get why you need  to be video marketing.


In case you’re not aware… YouTube is owned by Google and videos appear high in search results. So if you’re struggling to get on the front page of Google for a competitive phrase then video will help.


YouTube is better than TV because it’s free and user-driven. This is an extremely valuable tool for spreading brand awareness online. Next to blogging, You Tube has a low cost to entry in some instances (like blogging), all you need is a web cam, a script and a You Tube Channel....

Jeff Domansky's insight:

Why wouldn't you want to use video to get better social marketing results?

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The Worst Advice I Ever Got: Insights From 27 Different Marketers

The Worst Advice I Ever Got: Insights From 27 Different Marketers | Public Relations & Social Media Insight | Scoop.it

The only thing to do with good advice is pass it on. It is never any use to oneself. - Oscar Wilde


We asked some marketing professionals for the worst advice they'd ever gotten, and believe me, there are some doosies out there! Here's a roundup of the best of the worst. It makes me want to close my ears to all advice!...

Jeff Domansky's insight:

There's some great bad advice here. Read, but do not follow. LOL.

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7 Costly Technology Mistakes Made by Content Marketers

7 Costly Technology Mistakes Made by Content Marketers | Public Relations & Social Media Insight | Scoop.it
If you are in the world of content marketing and are not allocating sufficient time to the technology side of things, then you are likely to be wasting a lot of time.  It’s easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning.In this article we outline 7 costly technology mistakes made by content marketers, and I’d love to hear if any of these resonate with you....
Jeff Domansky's insight:
Ian Cleary offers sound social media advice on using technology for better results.
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Journalism ethics guidelines that PR should consider adopting

Journalism ethics guidelines that PR should consider adopting | Public Relations & Social Media Insight | Scoop.it

The Public Relations Society of America’s ethical guidelines are perhaps the industry’s most widely recognized code for ethics. They cover the necessity for honesty, accuracy, integrity, and confidentiality. The Professional Standards Advisories (PSAs), designed to keep the PRSA code timely, address PR-specific areas and modern practices, including recording conversations, use of interns, video news releases, pay-for-play journalism, and disclosure guidelines. 

Both codes are quite comprehensive and benefit PR agencies and companies when followed. But are they comprehensive enough? Perhaps it’s time for PR to adopt some of journalism’s ethical guidelines. PR inherently serves the public (it’s in the name), and PR practitioners are functioning more as journalists; more PR content is now reaching the public directly without review and without editing by independent journalists. 

With this in mind, we’ve examined some principles from The Society of Professional Journalists’ Code of Ethics, not (yet) covered in PRSA’s code, that PR pros ought to consider adopting....

Jeff Domansky's insight:

Bill Comcovich opens up a lively debate though some PR purists will take have a bird. 

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How B2B Publishers Can Increase Revenue, Regardless of Traffic or Audience Size

How B2B Publishers Can Increase Revenue, Regardless of Traffic or Audience Size | Public Relations & Social Media Insight | Scoop.it
... What I'm starting to see happen is that less trafficked publishers are trying to play catch up by increasing traffic. But, higher trafficked publishers are trying to figure out how to replace lost display ad revenue. In the end, most of the publishers I speak with are just plain scratching their heads. Here are four things publishers of all sizes should do to increase their revenue and their advertisers revenue....
Jeff Domansky's insight:
Useful revenue generating tips for bloggers and publishers.
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Here’s Why Your Sign Ups Suck | Steamfeed

Here’s Why Your Sign Ups Suck | Steamfeed | Public Relations & Social Media Insight | Scoop.it

Raise your hand if you know marketers who send out a week-before and week-of email blast, along with a smattering of social media posts (even on sites we haven’t seen you on in months!) to push their event.


[Raises hand and waves it around wildly]


So you mean to tell me you spent months planning this launch and then mere moments marketing it? Hmmmm.


[Silence]...

Jeff Domansky's insight:

There's no room for "silent marketing" in today's competitive marketplace. Useful tips for bigger marketing impact and credibility through conversations.

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SMToolbox: Steady Demand | Google Plus Tool | Social Media Today

SMToolbox: Steady Demand | Google Plus Tool | Social Media Today | Public Relations & Social Media Insight | Scoop.it

This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.


Data is great, but insights that allow you to improve your performance are much more valuable. In my view, successful tools have to give you more than simple data. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus....

Jeff Domansky's insight:

Steady Demand looks like a valuable social media tool worth exploring.

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Why the Future of Digital Marketing Is Pure PR

Why the Future of Digital Marketing Is Pure PR | Public Relations & Social Media Insight | Scoop.it

Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.


However, I'm of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. In this article I'll try to…

- Back up this claim by looking at industry statistics

- Put forward a case as to why PR can be highly complementary to SEO

- And, above all, offer some suggestions about how marketers can capitalize on this trend...

Jeff Domansky's insight:

Why PR produces in social media.

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There is No One-Size-Fits All Content Marketing Approach | Jay Baer

There is No One-Size-Fits All Content Marketing Approach | Jay Baer | Public Relations & Social Media Insight | Scoop.it
...The inPowered/Nielsen study reminds us, in other words, that there is no one correct strategy for content marketing—but there is a unique strategy for your brand, and the key to that strategy is to start where your audience is, and not with where “the industry” is.
Jeff Domansky's insight:
Jay Baer reminds us that content marketing strategies are unique for each brand
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30 Simple Tools For Data Visualization | Fast Company

30 Simple Tools For Data Visualization | Fast Company | Public Relations & Social Media Insight | Scoop.it

There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use. In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training. Let the software do the hard work for you. Your client will never know.....

Jeff Domansky's insight:

A superb list of visualization tools, well described from Fast Company. Recommended. 8/10

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Jeff Domansky's curator insight, April 17, 1:49 PM

Great resource for blogging, PR and content marketing.

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Technology Isn’t The Only Answer to Digital Disruption

Technology Isn’t The Only Answer to Digital Disruption | Public Relations & Social Media Insight | Scoop.it

What’s the difference between disruptive tech and that of emergent or innovative technology?


...Instead of reacting to technology trends at departmental levels, some progressive, brave and tireless strategists (aka change agents) are investing in a more comprehensive campaign of digital transformation.


The goal is to invest in informed models that help businesses recognize opportunities, overcome challenges, and make decisions to stay in step, if not ahead of digital customers. Digital transformation is in fact, the next big thing in customer experience and ultimately how business is done....

Jeff Domansky's insight:

It's the human factor! Research by Brian Solis on the impact of disruption and adaptation of new technology is essential reading for marketing, PR and Digital strategists. 10/10

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Ivon Prefontaine's curator insight, April 17, 7:46 PM

When we stop chasing trends. This is what we are doing in school-education. It is important to be thoughtful and have people who spent considerable time in classrooms involved. What works is revealed in what happens in classrooms not as a front office decision.

aanve's curator insight, April 17, 11:59 PM

www.aanve.com

 

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8 Digital Tools Every Journalist Should Try | Mediashift | PBS

8 Digital Tools Every Journalist Should Try | Mediashift | PBS | Public Relations & Social Media Insight | Scoop.it

...There’s nothing wrong with the classic tools; they just aren’t the latest ones. So I turned to Ben Wirz, who a couple of digital lifetimes ago joined Knight as director of business consulting. Ben helps lead the Knight Enterprise Fund, which invests in startup companies.


Here are his notes on tools journalists and news organizations should try....

Jeff Domansky's insight:

Great tools for PR and marketing too.

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83 Exceptional Social Media and Marketing Statistics for 2014 | Webbiquity

83 Exceptional Social Media and Marketing Statistics for 2014 | Webbiquity | Public Relations & Social Media Insight | Scoop.it

Here's some marketing-related big data for you: 83 useful facts, stats, and research findings covering strategy, social media, SEO, online advertising and more.


“Big data” is one of the trendiest buzzwordy terms in marketing/ technology/ business today.


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.


What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?...

Jeff Domansky's insight:

Tom Pick shares an awesome list of 83 social media stats you can use to impress everyone, including your mother in law.

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The State of SEO in 2014

The State of SEO in 2014 | Public Relations & Social Media Insight | Scoop.it

Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge.


Measuring rank in Google Universal Search results (those that include photos, videos, etc.) is also seen as increasingly necessary by SEO professionals (57% say it is more important in 2014), as is measuring presence and rank in Google Carousel results (72% view as more important).


Less than half (46%) of respondents say finding anomalies in keyword rank is more important this year than last, perhaps reflecting the search engines' changing emphasis on keywords as a ranking factor....

Jeff Domansky's insight:

Lots of insight into SEO trends.

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7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst

7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst | Public Relations & Social Media Insight | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Here are seven ways brands are using social media to increase customer loyalty this year....

Jeff Domansky's insight:

Useful look at 7 key social media trends in 2014.

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Jeff Domansky's curator insight, April 15, 1:13 AM

Good look at 7 social media trends for 2014.

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Top 10 Problems Marketers Face in Building a Content Operation | Kapost Content Marketeer

Top 10 Problems Marketers Face in Building a Content Operation | Kapost Content Marketeer | Public Relations & Social Media Insight | Scoop.it

“Brands must become publishers!” is the rallying cry of the content marketing revolution. More and more marketing departments are joining in the movement and are creating content focused on their customers’ interests instead of their own products. They are finding, of course, that this is a much better way to attract prospects and move them toward becoming new customers.


But as brands make this transformation, they get stuck in the many operational challenges of being a publisher. That’s where Kapost comes in: Our software platform manages the content marketing operation from end to end.


I spend most of my time talking to marketers and learning about their challenges in being publishers. Below, I’ve compiled the Top 10 Problems Marketers Face in Building Their Content Operations, as well as the solutions that Kapost offers to these problems....

Jeff Domansky's insight:

10 common challenges for content marketers.

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Duane Reade's Social Media Mistake Might Cost Them $6 Million

Duane Reade's Social Media Mistake Might Cost Them $6 Million | Public Relations & Social Media Insight | Scoop.it

Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn't worked out well for two different brands.


A few weeks ago, people were in an uproar over Red Sox slugger Big Papi's selfie with the President. Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a paparazzi photo of her on their Facebook and Twitter accounts.


Here's what they posted on Twitter (Facebook's post was almost identical)...

Jeff Domansky's insight:

A very valuable reputation management, marketing and social media lesson in this seemingly innocent marketing ploy. The lawsuit bears close watching.

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Meet the Biggest Publishing Company You've Never Heard of

Meet the Biggest Publishing Company You've Never Heard of | Public Relations & Social Media Insight | Scoop.it

Hill+Knowltons Group SJR doesnt make branded content. It makes publications that you might not even realize come from company marketing budgets.


Thanks to the Internet, anyone can now be a publisher.


Which is kind of like saying that anyone in a crowded football stadium could stand and deliver an eloquent speech. The hard part is not making noise. The hard part is getting people to listen. So by most aspiring publications’ definitions of success, a technology blog called the Txchnologist has made it. Last year, its articles were picked up about 200 times, including in Time, Smithsonian magazine, and on MSN News.


You may have seen its coverage of temporary tattoos that could make electric telekinesis possible. Or eyewear that could help people with red-green color blindness.


But what you may not have noticed, unless you read all the way to the bottom of an article or navigated to the blog’s homepage, is that the entire production comes out of GE’s marketing budget. It’s been created by a branch of PR firm Hill+Knowlton called Group SJR....

Jeff Domansky's insight:

Native advertising. Brand journalism. Content marketing. Call it what you will, it' a huge trend in marketing and media and the smart players using it to full marketing advantage.

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Are You Marketing Like It's 1999?

Are You Marketing Like It's 1999? | Public Relations & Social Media Insight | Scoop.it

Forget the funnel. Take that outmoded sales model and hide it in the back of the drawer. These days, marketing to consumers is a fundamentally different process. A recent webinar, Marketing Performance Accountability – evolving from campaign to customer-centric perspectives, sheds light on a new paradigm that forward thinking marketers are adopting.


Customers have changed, and are now far more in control. “It’s very chaotic,” said Cory Munchbach, an analyst at Forrester Research. “Consumers have so much control over the information they consume. It’s an intentional chaos.”


The path from prospect to buyer has morphed into a nonlinear process. Customers are outrunning traditional marketing campaigns, according to Munchbach. “Their needs arise without being prompted by traditional campaigns.”...

Jeff Domansky's insight:

It's time to rethink marketing and adapt to the reality of social media. Valuable strategies and recommended reading. 9/10

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FRANK FEATHER ~ Business Futurist's curator insight, April 14, 12:30 PM

Consumers are far out in front of marketers. Consumers know what they want and why, well before marketers have any clue about it. Why? Because marketers haven't yet learned how to determine a customer's unarticulated needs.

aanve's curator insight, April 14, 10:45 PM

www.aanve.com

 

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If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing?

If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing? | Public Relations & Social Media Insight | Scoop.it

Use and apply videos to improve your existing marketing campaigns to build a conversation with your customers


Websites and marketing campaigns often rely on text and graphics; however, relying on too much of any one ingredient is a recipe for disaster. While graphics convey information succinctly, and text explains and elaborates, adding video to the mix is a way to reach customers who absorb information visually and tune out when they see too much text.


According to Insivia, on average, viewers retain 95 percent of information if they watch it it, but only 10 percent of the when they read it.


If a customer doesn’t hear or understand your message, your chances of converting them are slim. For many companies, conversion rates increased after adding videos to their campaigns. PowToon found start-ups and small businesses that used videos saw a conversion rate increase an average of 40 percent. Additionally, start-ups saw email sign-ups increase 67 percent....

Jeff Domansky's insight:

Video has big marketing value and this post sheds more light on why.

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What’s Happening to the Web???

What’s Happening to the Web??? | Public Relations & Social Media Insight | Scoop.it

If you are over the age of 35, you probably remember when the most innovative thing you could do on the web was interact in an AOL chat room. And you thought you were so cool doing it, too.


...Do you want to create an engaging and interactive digital experiences for users on your website? Say it with me. THERE’S AN APP FOR THAT!


In a recent article by Pratik Dholakiya on Search Engine Watch, he says,“As humans, we remember and care about experiences far more than things, or content. We will always remember and treasure a vacation more than, say, a movie (unless it’s “Star Wars”). The marketers of the future need to create interactions. Users experience them, and so they become memorable.”


We are just at the beginning of this digital marketing revolution.  Every time you think it can’t get better, the web and what we can do with it as marketers changes.  Something big is about to happen.

Jeff Domansky's insight:

Great question for marketing.

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