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The Best of 2012′s Social Media White Papers | Social Media Today

The Best of 2012′s Social Media White Papers | Social Media Today | Public Relations & Social Media Insight | Scoop.it
  Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness.

 

To help you understand important shifts in the social media landscape and how they affect marketing, Awareness Inc combed through the juiciest research findings from 2012, pulling out 10 studies and 30 essential takeaways for any successful marketer and created a guide to help you with them. The ten white papers included are...

Jeff Domansky's insight:

This is a really useful list and social media resource.

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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Here's What Steve Jobs Did When An Employee Told Him The Apple Store's Layout Was All Wrong

Here's What Steve Jobs Did When An Employee Told Him The Apple Store's Layout Was All Wrong | Public Relations & Social Media Insight | Scoop.it

"Do you know how big a change that is?" he recalls Jobs saying. "I don’t have time to redesign the store."


It seemed like that was that, but 10 minutes later when the pair walked into the meeting, Jobs immediately spoke up.


"Well, Ron thinks our store is all wrong," Jobs said. "And he’s right, so I’m going to leave now. And Ron, you work with the team and design the store."


Even though it would take longer to open the store because of the redesign, Jobs knew that it was worth taking the extra time to get it right. 


"It’s not about speed to market," Johnson says. "It’s really about doing your level best."...

Jeff Domansky's insight:

The genius of Steve Jobs and whyhe was brilliant! Must-read 10/10

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What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest

What happens in 60 sec on Facebook, Twitter, Google, Instagram, Tumblr and Pinterest | Public Relations & Social Media Insight | Scoop.it

According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos.


"We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating."


This infographic looks at what happens in just one minute on social web...

Jeff Domansky's insight:

Who knew? ;-)

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How You Can Drive Followers to Your Pinterest Profile | Sprout Social

How You Can Drive Followers to Your Pinterest Profile | Sprout Social | Public Relations & Social Media Insight | Scoop.it

Platforms like Pinterest are known for driving massive traffic to websites, but in order for that to happen you must first drive traffic to your Pinterest profile — just as you would with your Twitter account or Facebook Page.


Even if you already have a well-established follower base, it’s still important to create additional awareness in order to attract new audiences. Why? Because more followers equals more likes, repins, clicks, and ultimately more sales....

Jeff Domansky's insight:

Here's how to get traffic and results from a strategic Pinterest program.

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How to Build Headlines Using Social Media Analysis | Simply Measured

I’ll be honest, I hate headlines. I spent years in the newspaper industry struggling with them. As a marketer, we battle the same issue, but with more complexity. We need clicks, but the right type of clicks, the right audience, the right attitude, and the right impression.


We create content all day, and don’t usually have a full team of editors like I did at the newspaper, standing at the ready to validate every headline option. What we do have is social media analytics, and that can be even more powerful when you know how to leverage it. Here are some ways to use your social media analytics to develop compelling, click-worthy headlines without sounding like spam....

Jeff Domansky's insight:

How to use data to help generate creative, effective headlines.

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To Grab Today's Customers, It's Time to Go Native (Advertising)

To Grab Today's Customers, It's Time to Go Native (Advertising) | Public Relations & Social Media Insight | Scoop.it

The days of banner ads are fading away.


In fact, according to research from IPG and Sharethrough, consumers looked at less intrusive native ads 53 percent more often than display ads. Native ads have also been shown to result in a higher lift in brand affinity (9 percent) and follow-through behavior (18 percent) compared to more traditional advertising.


Today’s consumers want to be as informed by advertising content as they are by articles and blog posts, and this era of native advertising is great news for businesses. Native advertising allows companies to make the jump onto the content bandwagon, providing their target audience with useful information while still leading to conversions....

Jeff Domansky's insight:

Here are four steps to get started with a new native advertising campaign .

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9 Myths Uncovered About Promotional Products

9 Myths Uncovered About Promotional Products | Public Relations & Social Media Insight | Scoop.it

There are always some interesting myths swirling around about promotional products. Some marketers can spot these myths from a mile away and don’t give them any consideration.


But others are quick to latch on to the misconceptions. They become wary about using promotional products. They doubt the effectiveness of promos and sometimes write them off altogether.


When marketers put stock in the myths they hear, they’re missing out. Big time. In this blog post, we shatter nine common myths about promotional products. Read on for the myths and why they’re busted....

Jeff Domansky's insight:

A few surprises and some useful fundamental stats for promotional marketing.

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With This App and Gadget, Google Glass Can Read Your Mind

With This App and Gadget, Google Glass Can Read Your Mind | Public Relations & Social Media Insight | Scoop.it

A London-based startup has created an app that lets users take pictures simply by concentrating.


Created by design studio This Place, MindRDR uses both Google Glass and a brain activity-monitoring device to take photos and then post them to social media without ever touching a screen.


The brain activity device — known as the Neurosky EEG biosensor — tracks the kind of neural patterns the brain exhibits when it's focusing on something. MindRDR then translates those patterns into actions — telling Glass to take a photo and then post it, all powered by thought....

Jeff Domansky's insight:

Kind of cool! Where is Spock when you need him?

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Jeff Domansky's curator insight, July 12, 3:09 AM

Cool app for Google glass. Let's see where this development goes.

Keepamericaheard Maria Catania's curator insight, July 12, 11:37 AM

#Googleglass 

concentrates on the mind to produce data results-

#Keepamericaheard #global

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The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy

The Way We C It – 5 Infographics To Help Improve Your Social Media Strategy | Public Relations & Social Media Insight | Scoop.it

We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package.


With this in mind, what’s better than an infographic?


There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....

Jeff Domansky's insight:

What a great collection of social marketing data for marketing, content and PR pros. Recommended reading. 9/10

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Jeff Domansky's curator insight, July 12, 2:42 AM

This is a must-read collection of social marketing research and data for marketing, PR and content pros.

Elizabeth Hutchinson's curator insight, July 12, 3:59 AM

Using social media to promote your brand is very important whether you are a business, school or library it is still important to make an impact. What is your strategy? 

massimo scalzo's curator insight, Today, 5:01 AM

5 Infographics for...the CONTENT STRATEGY !

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How To Grow Your Blog In Record Time - It’s Easier Than You Think

How To Grow Your Blog In Record Time - It’s Easier Than You Think | Public Relations & Social Media Insight | Scoop.it
You have a blog but don't have a thriving base of readers (yet). You need to grow your blog and this post will show you how. It's easier than you think. You have a blog.But, you don’t have a thriving base of readers (yet).You want to accelerate growth and get more readers.The big question is how?I’ve been there, frantically trying to figure out how to get more readers and grow my blog to the point that I want it to be....
Jeff Domansky's insight:
Adam Connell shares good advice on blogging and how to grow your audience quickly.
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Is It Good Enough That People Trust Sponsored Content More Than Fox News and BuzzFeed?

Is It Good Enough That People Trust Sponsored Content More Than Fox News and BuzzFeed? | Public Relations & Social Media Insight | Scoop.it

... Most people feel like they’ve been tricked at some point by advertiser content. They thought a story was by a publication they know and trust and then suddenly found out it came from an advertiser instead. This chart triggered a few headlines yesterday about the content marketing industry being doomed, etc. Fortunately for media companies and advertisers, that’s a hasty generalization.The next two charts illustrate why....

Jeff Domansky's insight:

Good look at the ins and outs of content marketing and native advertising and how consumers respond.

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Rotating Banners: Why Image Sliders Kill Conversions

Rotating Banners: Why Image Sliders Kill Conversions | Public Relations & Social Media Insight | Scoop.it

Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.)


On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of prime real estate on the page. But there’s just one problem: your visitors probably won’t consciously pay attention to them. The evil truth of rotating banners is that they do the opposite of what’s intended, distracting users away from your most important content.


If you’re still using an image slider on your homepage or landing page, here’s a quick roundup of research that may help you better understand how this popular design solution could be killing your conversions....

Jeff Domansky's insight:

This research really surprised me. Marketers and web designers should note the negative impact from sliders and moving banners.

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​QR codes aren't useless after all, study says - CNET

​QR codes aren't useless after all, study says - CNET | Public Relations & Social Media Insight | Scoop.it

Nielsen's latest report on mobile payments isn't too surprising, save one tidbit: people like using QR codes.


The study, released Thursday, found that mobile payment users actually prefer methods involving quick response (QR) codes or bar codes.


Almost half, 45 percent, of the nearly 4,000 people surveyed by Nielsen said they use the method to check out with their smartphones.Akin to bar codes, QR codes are blocks of printed code used to store large amounts of digital information. For a time, they were showing up everywhere -- on product packaging, ads, marketing campaigns -- but were seen as unnecessary or gimmicky. In mobile payments, cashiers can simply scan the codes displayed on a customer's smartphone as they would any bar code....

Jeff Domansky's insight:

The research may be true but the applications of QR codes by marketers and designers have been abysmal.

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10 Ways to Convert More Customers Using Psychology | BUZZmetrics

10 Ways to Convert More Customers Using Psychology | BUZZmetrics | Public Relations & Social Media Insight | Scoop.it

The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.


As an online marketer looking to improve conversions, you need to learn why people purchase your products or services. Viewing case studies can provide ideas on tweaks that have worked for others, but if you don’t actually learn or hypothesize why one tweak increased or decreased conversions, you’ll never actually become better. Good A/B tests require proper documentation and a “post analysis” when the test is complete.


Today’s infographic lists 10 psychological studies that have been proven to convert consumers to saying “yes”....

Jeff Domansky's insight:

Valuable insight and recommended reading for marketing, PR and social media pros.

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The Best Services for Sending Large Files over the Internet

The Best Services for Sending Large Files over the Internet | Public Relations & Social Media Insight | Scoop.it

Learn about the best web services and software tools that will help when you have to share a large file with someone over the Internet,


If you have to share a large file with someone over the Internet, there are generally two options – you can either put the file in an email message as an attachment or, if the file is too big to fit inside email, you can upload it to an file hosting service and then share the download links with the recipient....


Jeff Domansky's insight:

Useful chart showing options for sending large files.


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4 Ways Wearable Tech Could Change Your Marketing Strategy | CMI

4 Ways Wearable Tech Could Change Your Marketing Strategy | CMI | Public Relations & Social Media Insight | Scoop.it

...Given how quickly the wearables market is developing, Snodgrass believes marketers need to carve out a small amount of budget now to do what he calls micro-tests. “Focus half of your mobile team on trying to understand and explore how this new market works. At the least, the market share for mobile will flow naturally into the market share for wearables.


”Schonfeld concurs, saying marketing teams will benefit from some wearables-spurred experimentation — even if it doesn’t yet lead to integrating wearables in the marketing strategy. “For quantified-self wearables, it’s all about the data. How can brands tap into that data or enhance it to actually deliver value to consumers? Glass is more experimental, but thinking about ways to market on a heads-up screen could lead to broader insights about mobile marketing in general.”...

Jeff Domansky's insight:

Okay marketers, just when you thought you had mobile and all the new social media channels covered, here comes wearable technology. And experts are saying you'll need to start thinking about how it affects content and soon you will need to allocate a budget for marketing. Catch your breath!

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Jeff Domansky's curator insight, Today, 10:54 AM

Okay marketers, just when you thought you had mobile and all the new social media channels covered, here comes wearable technology. And experts are saying you'll need to start thinking about how it affects content and soon you will need to allocate a budget for marketing. But, then we knew that, right?

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5 Ways to Revitalize Your Business Instagram Account | Work at Home Woman

5 Ways to Revitalize Your Business Instagram Account | Work at Home Woman | Public Relations & Social Media Insight | Scoop.it

If you’re worried that your brand’s Instagramaccount is one of the ones currently buried in coffee cups or that you haven’t updated in awhile, now’s the time to revamp it and give your customers an up and personal, stylishly filtered, look at your business....

Jeff Domansky's insight:

Here are five Instagram tips you can put to use quickly.

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5 Must Have New Tools for Ecommerce Websites

5 Must Have New Tools for Ecommerce Websites | Public Relations & Social Media Insight | Scoop.it
If you have an online business means that you have to enhance your business’ credibility, add customer support, create rewards, manage online order fulfillment from the store, and so many other retail operations. A never ending story really: all these can create problems if not managed accordingly. But today I’m glad to show you some of my favorite new ecommerce tools that take the pain out of business management....
Jeff Domansky's insight:
These five ecommerce tools are definitely worth a look, depending on your needs.
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People Are Trusting Online Reviews More Than Ever

People Are Trusting Online Reviews More Than Ever | Public Relations & Social Media Insight | Scoop.it

It appears that people are not only turning to online reviews for local businesses more and more, but they are actually trusting them more than ever…

...88% of those surveyed said they have read reviews to determine the quality of a local business (up from 85% in 2013). 39% read reviews on a regular basis. Only 12% don’t read reviews, down from 15% last year.


One of the more interesting takeaways from the findings are that consumers appear to be doing their homework on businesses, and reading a significant number of reviews before deciding whether or not to trust them.


67% say they read up to 6 reviews. 85% say they read up to 10. 7% say they read over 20. That last percentage may be small, but it’s up from 2% last year.


“The significance of these stats is that it sets a benchmark for the number of positive reviews that they need,” says Anderson. “With 85% of consumers reading 10 or less reviews then we need to ensure that we have at least 10 reviews to satisfy them, but more importantly that the most recent 10 reviews are all positive....

Jeff Domansky's insight:

The Power of Positive online reviews is growing even bigger. Markers and PR take note.

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5 Social Networking Promotions That Backfired Spectacularly

5 Social Networking Promotions That Backfired Spectacularly | Public Relations & Social Media Insight | Scoop.it

The great thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. The terrible thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. It takes about 30 seconds of thought to accurately gauge whether your brilliant marketing gimmick will build brand engagement or be prosecuted as some kind of hate crime in certain countries in Europe.


The folks on this list did not take those 30 seconds......

Jeff Domansky's insight:

These are spectacular marketing failures proving once again that marketing should never be left in the hands of kids or adults who haven't grown up yet.

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Paul Duxbury's curator insight, July 12, 10:40 AM

add your insight...

WorldwideAlliances's curator insight, Today, 1:27 AM

Wow! Creating games like that and saying ridiculous stuff just to make sales. The bad side of Social Media?

 

What do they think folks on Social Media are? Half-crazed loonies?

 

I believe most people are good and have love for their friends and fellow humans. Call me an idealist, I don't care.

 

Welcome to the NEW marketing where all that nutty "old marketing" fails. I love Social Media! ;)

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23 Facts About Women and Advertising - TheInternetVision.com

23 Facts About Women and Advertising - TheInternetVision.com | Public Relations & Social Media Insight | Scoop.it

Marketers spend most of their time trying to appeal to their target demographics, but when it comes to women, many of them are missing the mark. Given that women make up half the population and have a disproportionate amount of purchasing power, isn’t it in your best interest to try to understand them?  


Here are 23 surprising facts you probably didn’t know about women and advertising.

-  Women account for 85% of consumer purchases (She-conomy)

-  Despite this, 91% of women say advertisers don’t understand them...

Jeff Domansky's insight:

Hey marketers, women don't think we're listening. And they're right.

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WorldwideAlliances's curator insight, July 12, 4:25 AM

She-conomy! ~LOL

 

This is very interesting, but I wonder how many arrogant, male marketing-gurus will sit up and take notice.

 

"91% of women say advertisers don't understand them..." Wow, that's amazing. Gave me ideas for a few different products ;)

 

It's time to start talking TO women rather than AT them.  What do women want? Hmmmmmm. I am sure big marketing companies throw millions trying to find answers to that question. But they still don't get it. Why? Because they look at women as walking ATMs, as potentials buyers as a whole rather than individuals.

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How did Marks And Spencer make £150 million mistake? - No Pork Pies - The Conversion Agency

How did Marks And Spencer make £150 million mistake? - No Pork Pies - The Conversion Agency | Public Relations & Social Media Insight | Scoop.it

On July 7th Marks and Spencer revealed that their online sales were down 8% v(compared to their typical 20% increases previously). What was conspicuously absent was any mention of the £150m investment in the site that they had been eager to boast about on launch in February.


M&S have a team of 50 software developers along with a graduate scheme and a specialist ‘digital lab’ dedicated to fostering a ‘start-up’ culture around the project, accompanied by management from the likes of Laura Wade-Gery – ex-head of Tesco.com and Tesco Direct. Together this seemed like a recipe for success, complimented by a generous budget that appeared to reflect M&S’s determined ambition to be taken more seriously by the modern world.


It’s difficult to pick apart where M&S might have faltered with the limited details and metrics they have made available, however it is possible to create a list of suggestions as to where they may have had problems. Should you want specific examples of broken links, error pages, incompatible browsers, unexplained changes to orders, and a whole host of other issues, simply check out the posts from customers to the M&S facebook page. From those communications alone, you could write a ‘how not to do e-commerce’ book!...

Jeff Domansky's insight:

What a nightmare example of bad planning and poor execution of an ecommerce website. And a budget of £150 million!

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People Would Actually Rather See A Banner Ad Than Read A Sponsored Story

People Would Actually Rather See A Banner Ad Than Read A Sponsored Story | Public Relations & Social Media Insight | Scoop.it

A study from Contently reveals that people don't get what sponsored content is and they don't seem to trust it either.


A new study from Contently reveals that people really don’t understand what it means when they come across a post online that’s tagged with the term “Sponsored Content.”


Plus, many participants said a site loses its credibility when it runs a post like this. Contently surveyed 542 people and found that many readers could not even agree on a definition for the term....

Jeff Domansky's insight:

Done right, content can be powerful but it appears consumers aren't quite ready yet.

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Keepamericaheard Maria Catania's curator insight, July 12, 11:40 AM

Enough said short and brief-

#MariaCatania

WorldwideAlliances's curator insight, Today, 1:34 AM

LOL! Yes people don't trust what they don't understand. So sponsored content is just another word for hidden advertising?

 

People want to buy stuff so why hide it or disguise it or embellish it somehow. Personally, I think that is the old, traditional style marketing approach where you have to put bell and whistles on everything or make it funny so people will buy.

 

They don't understand that when you try to trick someone, it will get found out and then THAT is the thing that will travel faster than the speed of light over Social Media.

 

Stop trying to trick people, you always get found out.

 

I Love Social Media!

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Which Brands Rule Twitter? | Social Media Delivered

Which Brands Rule Twitter? | Social Media Delivered | Public Relations & Social Media Insight | Scoop.it

Ever wary of customer dissatisfaction, brands big and small have taken notice. Many companies now have Twitter accounts dedicated solely to customer service.


...even in a world where tweets have become a part of every successful brand’s marketing toolkit, some individuals and companies have managed to elevate Twitter to something of an art form, leveraging customer service, marketing savvy, and good old-fashioned personability to dominate the Twittersphere. Some, such as JetBlue (@JetBlue), American Airlines (@AmericanAir), and Rackspace (@Rackspace), make customer service a priority and dedicate significant resources to addressing customer questions and concerns in record time.


Other brands are more focused on boosting the bottom line through sales and eCommerce—including online fashion retailer ASOS (@ASOS), whose #BestNightEver campaign helped push the company’s sales to £78 million ($127,413,000) in December 2012 alone.


In the non-profit sector, organizations such as the American Red Cross (@RedCross) and Movember (@Movember) used strategic partnerships and promotional hashtags to raise serious funds for their respective causes....

Jeff Domansky's insight:

Lots of valuable social media lessons from these brand leaders on Twitter.

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Keepamericaheard Maria Catania's curator insight, July 12, 11:43 AM

Twitter is more consumer friendly-

#MariaCatania

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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing | Public Relations & Social Media Insight | Scoop.it

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines.


Another category of online tool that relies on search are content discovery tools (just like Google is a content discovery tool).  Except this category of content discovery weights content shared on social media channels more heavily and often provides the ability to organize and flavor search results based on an analysis of what your own social networks are posting and sharing links to.Real-Time content discovery tools are handy for a number of reasons, namely being able to identify upward trending content aligned with topics or entities you are tracking.


The idea is that if you can be part of sharing upward trending content early and even add to the conversation, you can capture the draft of that upward swing in attention – reaching new audiences and better connecting with those you are already engaged with....

Jeff Domansky's insight:

These tools are a great selection to add to your curation and content discovery toolkit.

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Americans Can't Even Focus On TV Anymore

Americans Can't Even Focus On TV Anymore | Public Relations & Social Media Insight | Scoop.it

Much has been written about the distractibility of the modern American. In the past decade, diagnoses of Attention Deficit Hyperactive Disorders have skyrocketed, the listicle conquered the internet, and there was even a report that goldfish now have longer attention spans than the average American.


Now it appears that watching television, itself a diversion, requires more focus than we can muster.


Forbes reports that a new study from the consulting group TNS found that 56% of Americans engage in another digital activity (playing with their phones, tablets, or laptops) while they are watching TV. That puts the U.S. ahead of the global average, which is 48%, but well behind Japan, where 79% of TV viewers are using a different device while they do it...,

Jeff Domansky's insight:

Integrating social media with TV offers great ROI potential for marketers.

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Rein Hof's curator insight, July 11, 4:15 AM

56% van de Amerikanen gebruikt dus een mobile device terrwijl e aan het tv kijken zijn. Da's veel, maar een wereldwijd gemiddelde van 48% vind ik toch ook best hoog! 

Nu moet ik ook zeggen dat menig tv programma alleen maar leuk is om naar te kijken wanneer je ondertussen via je mobiel of tablet Twitter en Facebook volgt om te lezen wat er allemaal over gezegd wordt.. Met name de verschillende (muziek) talenten programma's zijn pas weer echt bezienswaardig geworden nadat het gebruik van Twitter en Facebook gemeengoed is geworden.