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The Best of 2012′s Social Media White Papers | Social Media Today

The Best of 2012′s Social Media White Papers | Social Media Today | Public Relations & Social Media Insight | Scoop.it
  Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness.

 

To help you understand important shifts in the social media landscape and how they affect marketing, Awareness Inc combed through the juiciest research findings from 2012, pulling out 10 studies and 30 essential takeaways for any successful marketer and created a guide to help you with them. The ten white papers included are...

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This is a really useful list and social media resource.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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IOC Brings Hammer Down On Doping, I Mean, Social Media

IOC Brings Hammer Down On Doping, I Mean, Social Media | Public Relations & Social Media Insight | Scoop.it
Thank goodness! After years of public outcry and criticism, the International Olympic Committee is finally getting tough on doping, no sorry, I mean social media. Alert to the menace posed by athletes wielding Facebook and Twitter accounts, the IOC has issued the strictest rules yet for athletes’ social media activity, all of which may be summarized: don’t piss off the official sponsors.
Under “Rule 40” of the Olympic charter, athletes may not have any interaction with any non-Olympic sponsor during the games, at risk of potential punishments including various sanctions and even loss of their medals. Similarly, non-Olympic sponsors can’t make any reference to the Olympics, however vague, in any social media communication with athletes during the period from July 27 to August 24: that means that if a sponsor posted a message like “Good Luck!” during that period, the athlete on whose page it appeared could get in trouble.

In fact, non-Olympic sponsors can’t even re-tweet or share social media messages from athletes during the blackout period, again at risk of getting the athlete into hot water with the powers that see. Draconian much? Meanwhile the list of banned words for non-Olympic sponsors during the blackout includes: “2016 Rio,” “Rio de Janeiro,” “Medal,” “Performance,” “Challenge,” and “Effort.” Yes, you read that right, the word “effort” is right out.
Jeff Domansky's insight:

Strange world of the command and control Olympics.

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Augmented Reality Examples: How Fashion & Retail Are Using It

Augmented Reality Examples: How Fashion & Retail Are Using It | Public Relations & Social Media Insight | Scoop.it
Pokémon Go is officially a phenomenon which has everyone – both young and old – using their smartphones to engage in good old-fashioned scavenger hunts for colorful creatures who seemingly inhabit the world around us. But this isn’t your grandparents folksy rummage through parks and backyards. Instead, Pokémon Go is but the latest advancement in the augmented reality space, which relies on smartphone amenities like location tracking and cameras to give players a digital escape without being confined to one’s home – like in the case of interacting with next-generation consoles like the Xbox One and PlayStation 4.

While AR is getting all sorts of press for its applications as it relates to gaming, the fashion and retail industries were some of the first using the cutting-edge technology.

Look no further than these five cases.
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Very interesting look at how retailers are using augmented reality.

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Donald Trump Logo Redesign In Many Hilarious Ways

Donald Trump Logo Redesign In Many Hilarious Ways | Public Relations & Social Media Insight | Scoop.it

Whether you like the man or not, these logo redesigns of Trump For President 2016 are absolutely hilarious and quite frankly brilliant. With the release of his campaign logo of Trump Pence “Make America Great Again”, it made a lot of people giggle over the inappropriate interlocking of the T and P.


As you can tell it is pretty funny and was mocked instantly on social media. So is there any way to make this logo any better?

Jeff Domansky's insight:

Well and hilariously carried off.

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Why Your Company Needs More Ceremonies

Why Your Company Needs More Ceremonies | Public Relations & Social Media Insight | Scoop.it

Early last year, our company, Duarte Inc., was well into a great season of change. We had turned our org chart on its side, so that nearly every person in the company either had a new boss or was a new boss. We had moved to a different building. We had implemented new software tools. We were about to release a new book. And we did all this while trying to perform our jobs at the highest possible level. People were tired and stressed.


We knew deep down how much we really enjoyed and respected one another, but the pain of change made it difficult to for us to connect with that feeling. We had to do something special to rekindle it. So we set aside some time over the course of a week for employees to meet in small groups and talk about how we could best move forward, strong and united.


Then, that Friday afternoon, everyone gathered in a large, open area in the office. The seats were arranged in a semi-circle, and a large drum stood in front of each seat. Over the next two hours, all of us (100-plus employees) beat our drums — first chaotically like a first-grade music class, and then, with the help of a music coach, in unison....

Jeff Domansky's insight:

Ceremonies are underestimated as an important component of change management.

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Mobile eCommerce: How It’s Changing the World

Mobile eCommerce: How It’s Changing the World | Public Relations & Social Media Insight | Scoop.it

Q: What trends has 2016 seen for eCommerce in the mobile space, and what do you expect for the remainder of the year?


A: We’re seeing big brands invest in apps because apps are playing a critical role in eCommerce. It finally gives brands a platform where they can engage with their users, and when done right – push the right message at the right time – increase sales significantly. Urban Outfitters and The Gap are two good examples, but there are many more. These brands have invested in apps offering a better user interface, which is essential for maintaining and growing the customer relationship.


At the same time, apps also make it easier for brands to reengage shoppers and learn about their likes and dislikes.


One of the key things about mobile is it bridges the divide between online and offline (eCommerce and the store). Home Depot is using mobile to navigate their stores, and when that data is combined with loyalty program data and push notifications, it yields a very clear picture of consumer behavior.


Brands are also deploying beacons to increase the targeted use of push notifications, delighting the user in the right time. And increasingly, as eCommerce brands are relying more on apps, the UI around it has also gotten more sophisticated. Using data in a smart way to acquire engaged users, for example layering data, into Facebook creating smart look alike audiences reaching like -minded users. Platforms such as Facebook are spending a lot of efforts to improve their offering, including carousel ads and dynamic product ads....

Jeff Domansky's insight:

Galia Reichenstein shares insight into mobile commerce and its impact on business.

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5 mistakes to avoid when sending LinkedIn requests

5 mistakes to avoid when sending LinkedIn requests | Public Relations & Social Media Insight | Scoop.it

Given the expanse and importance of LinkedIn, most people try to add and accept meaningful connections on the professional network.


Still, there are reasons why you might not be making the connections you are hoping for....

Jeff Domansky's insight:

Simple LinkedIn tips.

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Mick Hayton's curator insight, July 28, 2:46 AM
This makes sense.
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Mobile search is different

Mobile search is different | Public Relations & Social Media Insight | Scoop.it

Mobile search is essential. In fact, according to Forrester’s Mobile Audience Data, Q4 2015, 87% of US smartphone owners rely on browser-based search on mobile devices. And the data reveals that Google’s search engine is the most common path to a mobile site even for well-known brands such as Amazon, Walmart and Kmart.


As a top discovery resource, companies can’t afford to wait any longer to implement a mobile-first search strategies. The biggest seen mistake today? Either lacking a strategy completely, or treating mobile search the same way as desktop search. As Forrester Research’s Dr. James McQuivey says, “When businesses first adopt a technology, they do old things in new ways. When they internalize a technology, they begin to do new things.” 


Consumers use mobile phones very differently than they use desktop computers. So must Marketers.


Forrester conducted an in-depth analysis of how consumers use Google search on mobile versus desktop devices to parse-out how consumers use the two devices differently. Today, Forrester finds that consumers purchase a range of categories on their smartphones: insurance, travel, financial services products, and even pet food. For this research we focused on the travel category because consumers are so likely to research and book travel on mobile devices – Forrester’s Mobile Audience Online Survey, Q4 2015 reveals that 29% of mobile users have purchased hotel rooms and 22% an airline ticket on their smartphone....

Jeff Domansky's insight:

Forrester Research shows how mobile search is different.

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3 Secret Gmail Buttons To Get Your Cold Emails Opened

3 Secret Gmail Buttons To Get Your Cold Emails Opened | Public Relations & Social Media Insight | Scoop.it

Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from.


Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in.


Regardless of why you email, to ultimately get what you want the other person has to open and reply to your email, lost in the over 205 Billion emails sent per day according to Radicati Group.


Over the past 2 months, for every 100 emails I sent to influencers, A-Listers, and CEO’s, 97 were opened and 92 were replied to, using 3 nifty secrets built into this tool called Send Later for Gmail....

Jeff Domansky's insight:

Do you send a lot of cold emails to sales prospects, influencers or potential partners? These Gmail buttons will help skyrocket your response rate.

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Amazon Prime Day Meant More Than Sales

Amazon Prime Day Meant More Than Sales | Public Relations & Social Media Insight | Scoop.it

In total, 2016 Prime Day was the biggest U.S. sales day ever, surpassing Cyber Monday 2015 by 19%, according to Slice Intelligence, which measures all digital commerce activity and customer loyalty. Slice also found that, on Prime Day, Amazon held 74% of the market share of all U.S. consumer ecommerce.

Sales totals aside, here are some significant takeaways from Prime Day pertaining to Amazon’s customer relationships:

  • By offering exclusive deals to members, Amazon continued to showcase the value and advantages of Amazon Prime. Membership continues to grow, from an estimated 75 million at the end of 2015 to 85 million now — with projections that it will reach 110 million by the end of 2016.
  • The deepest discounts seemed to be for Amazon devices such as the Tap, Echo and Kindle Fire. Despite the low cost, the premium devices align consumers even more closely with Amazon and make it easier for them to shop and order – thereby facilitating future purchases with the online retailer.
  • Prime Day also stimulated customer engagement through the Amazon app. Survey Monkey, which tracks mobile app usage, reported 12 million mobile users on Prime Day, a 50% increase from the 8 million users on an average day. Usage for the week went up 35% in all. Research further showed that 50% of Walmart app users also use the Amazon app — however, very few Amazon app users also use Walmart’s app, demonstrating Amazon’s dominance in the category.
  • The opportunity to reach new customers outweighed the negative experiences of others. Some glitches were reported, such as problems with checkouts early in the day and complaints on social media that sale prices applied to a limited number of products. But the record number of new subscribers far surpassed the number of shoppers who were dissatisfied with the event. Ultimately, Amazon may view that as a worthwhile trade-off, banking on the recurring revenue from new customers who will spend more time on Prime and increase their lifetime value....
Jeff Domansky's insight:

Good insight into Amazon's e-commerce strategies, dominance and impact on the industry.

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Brands Born Online, Reshaping the Retail Landscape

Brands Born Online, Reshaping the Retail Landscape | Public Relations & Social Media Insight | Scoop.it

The world might be a mess, but look on the bright side: Men’s shaving products are much better than they used to be.

Thanks to several online shaving start-ups, razors, creams, gels and other paraphernalia are now cheaper, of higher quality and more convenient to purchase than ever before. Last week one of the upstarts, Dollar Shave Club, was acquired by the consumer products giant Unilever for $1 billion. For shaving behemoths like Gillette, it is the first skirmish in the coming guerrilla war for men’s faces, not to mention other parts. (Dollar Shave also makes bathroom wipes for men.)

This column usually focuses on the technology industry, an area that sounds far removed from shaving. But the Dollar Shave acquisition signals something bigger than a mere improvement in shaving — it also underscores a consumer products revolution that would not have been possible without technology.

Hilarious online ads passed along social networks allowed Dollar Shave to create instant customer recognition — in other words, a brand — far more quickly, and for far less money, than a shaving company could have managed a decade ago. Online distribution allowed it to get products into consumers’ hands without a costly retail presence. In fact, by cutting out on retail, and shipping products to people’s homes on a subscription basis, the company made buying shaving products more convenient than going to a store....

Jeff Domansky's insight:

NY Times columnist Farhad Manjoo looks at the power of online brands and how they are impacting traditional retail channels.

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