Content marketing has changed the way marketers, companies and organizations of all kinds generate interest, reach their audiences and create opportunities.
Success through inbound marketing now requires more than traditional SEO tactics and the sharing of run-of-the-mill content. The quality and social capital of content has taken center stage. To achieve high-volume websites and booming operations, you need to create online content, which is unique, engaging, information-rich, high-impact and very shareable.
The goal of high rates of social content curation—social sharing—is becoming increasingly more important to SEO. Each time your content is liked on Facebook, tweeted on Twitter, “+1ed” on Google+ or shared on LinkedIn, it gets a stamp of approval—increasing its reach and magnifying your opportunities for higher rates of traffic and lead generation and better SEO. Once you create truly dynamic content, you need to maximize its social exposure.
The promotion of your online content needs to be organized, consistent and strategic. There are a variety of social media management tools and methods that can simplify social sharing and content curation across multiple social networks....