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Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most valuable segment in any list or database. This type of highly engaged, loyal customer typically has higher overall lifetime value than the casual consumer. They’re also more likely to be an evangelist, introducing new customers to your brand in a very personal way and building the next layer of loyal customers. But, how can you help to build a stronger bond with your customer base? In my last article, I outlined ways to stimulate an unengaged audience by increasing the relevancy of your email creative by including more dynamic content. Sharing relevant content demonstrates to customers that we know them as individuals and are dedicated to providing them with useful information, products or services. Using historical and behavior data is a great way to present content that’s tailored to their individual needs and preferences, but you also need to engage with your audience on an emotional level in order to achieve the goal of creating a true brand-loyal customer.... Let’s explore four creative ways in which email marketers have used data as a platform to build creative that forms a bond between their customers and their brand....
...One has to look no further than the pages of a USA Today to see just how the charticle has taken its rightful place as a journalistic vehicle for today’s time and attention-starved news consumers. A few minutes with quick visual coupled with scannable text and we know just about everything going on in the world.In fact, some writing sites even advise would-be writers to skip the feature article and submit a quick-impact charticle for consideration.
What is a Charticle?
Charticles – as defined by Omaha World-Herald Deputy Presentation Editor Josh Crutchmer – are combinations of text, images and graphics that take the place of a full article. They are often used by bloggers and journalists alike to express one big idea with a bit of narrative provided by the supporting text that follows or sets up the big visual or chart that’s usually the feature in the post. In many cases, the chart featured in the charticle could likely stand on its own, as in, the data is typically that compelling. Moreover, that’s also what makes it worth writing about. The charticle is singular in focus and offers a great opportunity for expressing a succinct thought leadership point of view on a relevant bit of data....
Flipboard is a personal magazine made up of the things you care about most. Recently, it surpassed 50 million readers and released a new feature that allows users to create their own magazines. Readers can now collect and curate the web pages they like into these magazines on Flipboard. Since the new edition of Flipboard was announced several weeks ago, an additional 3 million readers have joined (for a total of 53 million currently). Also, more than 500,000 magazines have been created since too, given this great new way to curate content for mobile devices. In fact, there are over 6 billion pages flipped per month! More than 50% of Flipboard 2.0 users are reading magazines every day. 9am is the top time of the day for reading, while 7pm is the peak time for sharing. Some of the most popular magazines by publishers include The Esquire Interviews (by Esquire), Prefab Perfection (by Dwell), Women We Love (by Esquire), and The Beatles (by Rolling Stone). Using Flipboard is a truly an amazing experience and the site could be looking at exponential growth in the years to come as mobile devices completely take over!
Have you ever tried to make quick sense of your website's Google Analytics report? Google Analytics is a great tool that provides a wealth of information about your website's traffic and engagement, but the dashboard style display of key metrics can be a little much to take in and meaningfully process. Yet more than 10 million people rely on this free tool to keep track of their daily web performance.
So the fine folks over at Visually created a Visually Google Analytics Report which can be automatically delivered to your inbox each week. The report transforms critical data about your website including the number of weekly page views, social engagement, SEO, and bounce rate into an easily accessible infographic.
First impressions are everything, but sometimes they creep up on you. As a job candidate, 86% of potential employers will look at your social profiles — even if you don't explicitly share those links. While Facebook red-cup duty is common practice for job seekers, you might be surprised to know that recruiters think poor spelling looks worse than drinking. Along with copyediting yourself, data shows you may want to keep Burning Man references under cover, too — 18% of recruiters reacted negatively to the festival. Column Five Media put together an infographic of tips for using social media to make first impressions — and included a few things every job seeker should avoid. Data is courtesy of Jobvite....
I just created a new Twitter account, and it got me to thinking about all the data visualization I've seen for Twitter tweets. I felt like I'd seen a lot, and it turns out there are quite a few. Here they are grouped into four categories - network diagrams, maps, analytics, and abstract. Twitter is a social network with friends (and strangers) linking up with each other and sharing tweets aplenty. These network diagrams attempt to show the relationships that exist among users....
Rami Moghadam has just published two infographic posters detailing the stats for each of the players on the NBA All-Star teams. 2013 NBA All-Stars East and 2013 NBA All-Stars West both use radar charts to highlight each player’s strongest areas....
You don't have the luxury of ignoring climate change. Just because Congress — and global climate summits — can't seem to prepare for climate change, doesn't mean the private sector can get away with the same. Mother Nature doesn't do bailouts. The danger signs are clear. Yet for years, climate change has been off limits for federal policymakers, who have been rendered nearly catatonic over the unproven idea that dealing with climate change or any environmental problem would be too costly for a delicate economy. On the contrary, tackling climate change is an investment that pays off economically as well as socially. A report from Deutsche Bank showed in 2010 that a portfolio with an overweight to climate solutions would have outperformed a benchmark portfolio over the previous 5 years, indicating that climate as an investment was "not merely an investment sector that may hold future promise; it is a sector that has already delivered and is continuing to deliver." Moreover, not fixing the problem is quite likely to cost considerably more than addressing it. Particularly now, while there is still time for us to avert even greater damage. Companies that emit a lot of greenhouse gases should know that at some point the burgeoning impacts of climate change will prompt government to act, either at the federal or state level, or both. This leaves business leaders with two options: wait for whatever the government does and react, or pro-actively plan for a carbon-constrained future....
In your list of links, is an infographic that you are proud of. Whether it’s your own brain child or the brain child that you paid someone a lot of money to create— you want to introduce it to the world! It’s been my experience that infographics tend to rank higher and generate traffic faster than your standard blog posts. With that said, your infographic has a lot of potential and power. Are you ready to pitch it hard enough so that your visual message is heard all over the web? Based on what I’ve done in the past, here are some tips so that your awesome infographic doesn’t go unnoticed!...
The demographics of America are changing, and America’s New Minority from 59 Liberty...
Researching may sound easy: with a quick Google search, almost anything can be found. But the internet also holds some gems for when you want to get that social or trend based angle. Here are the top five websites that make my job easier. They can also be interesting to play about with too!...
Did you know that infographics shared on Twitter receive almostten times as many retweets as traditional posts? And it’s not just our favourite micro-blogging social network that eats these data visuals for breakfast – infographics shared on LinkedIn receive, on average, seven times as many shares as other submissions, and those added to Stumbleupon’s “ocean of awesome” generate 746 percent more pageviews than other kinds of content....
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This is an ode to a data visualization I found on my box of tea. It's a perfect reminder of how we sometimes get carried away as marketers, especially as our tools make visualization easier. ...I’m not attacking the company that made this, and I’m not going to “out” them here – their product is actually pretty great. I just want to use this visualization to illustrate some of the wrong ways to do things, in hopes that we can all raise our game a bit. But It’s So Pretty! I admit – the earth tones are nice, and it’s not entirely unappealing. I guess, for a moment, it made me feel better about shelling out $11 for an ounce-and-a-half of leaves. Maybe that’s even good marketing, although I really doubt this 1” tall graphic on the back of the box has ever swayed anyone’s decision. I’m not trying to say that it’s an ugly picture. The problem is that it’s a pleasant distraction disguised as meaningful data. The job of a data-visualization is to communicate an idea better than the raw data itself could. Of course, that also implies that there’s actual data behind the visualization. So, how do we get it wrong?...
When we think of traditional news gatherers, we might conjure up the image of an obstreperous character brazenly hassling a slimy official for the real story -- or hovering paparazzi harassing a poor celebrity innocently shopping for handbags... ...Today, your jaded, hard-drinking, courtroom-loitering newsman could just as well be represented on the silver-screen by an enthusiastic bookworm-like computer geek. This is thanks to a new form of reporting known as "data journalism." Data journalism crept into modern media through the back door. You may not even have noticed. ...Even if it's not neatly stored in databases, it's often regurgitated into paper-based or PDF reports that can be accessed, sometimes through Freedom of Information Act requests. The data can then be cleaned, scanned, and converted into organized databases. Then it can be sorted into usable intelligence about a particular subject, limited only by the analyst's -- or data journalist's -- creativity....
Below is a screen grab of a masterful interactive data visualization. This narrative-driven piece byPitch Interactive manages the extra-tricky task of balancing heavy subject matter with a clear story and compelling visuals. It's a glimpse into the future of data-driven storytelling. Perhaps the most interesting thing about the piece is that it wasn't commissioned by a media organization. It was built by Pitch as a way to explore and understand this complex topic. Bravo. The full data visualization is here — it's worth watching, and scrolling over for a more in-depth view.
The value of visual storytelling will only increase over time. You don’t need a research grant from the feds to reach this conclusion. There are only so many words a human brain can process before the overload buzzer goes off (unless you’re Stephen Hawking). Which brings us to the infographic. If a picture is worth a thousand words, then an infographic must weigh in at around 10,000 words. Yet, grapevine chatter has the media suffering from “IF,” infographic fatigure. Jesus Diaz from Gizmodo shared this in an exchange with Sam Whitmore at SWMS...
In honor of Pi Day (3/14) we took a dive into our library to suss out some Pie Knowledge, and ended up with the above appetizing infographic revealing the flavor breakdown of the 85,748 “pie” search results from our library. Yes, we know that “Pi” equals 3.14159… and not “Pie,” but we couldn’t resist the delicious comparison. Any way you slice it, this is some tasty data, and our mouths water for data here at Shutterstock.
Recently we came across this great infographic by AXZM detailing the five elements of inbound marketing for your business. While they seemed to have channeled Captain Planet to design and categorize this infographic; using Earth, Fire, Air, Water, and the fifth element “Aether” that binds all other forces together.
It’s a great guide for a marketer or business owner just starting out in marketing. Each element is tied to an inbound marketing tactic and is partnered with a brief description of the benefit of each tactic, popular platforms, tools used and/ or best practices to implement. What is Inbound Marketing? Inbound marketing is a relatively new marketing concept where marketers aim at getting discovered by potential customers who are actively looking for your product or solution. This idea of “being where your customers are looking” contrasts the traditional way of marketing through television commercials, cold calling, direct mail, trade shows, etc....
Via Baochi
Creative infographic looks at the advantages and ROI from blogging.
Infographics are great at getting links (and thus high rankings in Google)…but why stop there. Why Infographics? · 65% of people are Visual Learners · A web visitor is likely to leave your site within less than 10 seconds after arriving · With the world’s information currently doubling every two years, – People are suffering from information overload...
...Communicating visually is one of the most effective ways to explain complex concepts and relationships, and can be a great way to explain your services/products and create valuable site content. I often use diagrams and whiteboarding in order to communicate new features and concepts internally with my team. I've compiled a list of tools you can use to create visualizations, or simply use to communicate visually with your teammates....
From the history of beer to what to do with an empty, these infographics will provide you with a whole variety of knowledge about one of man’s most loved drinks: beer.
Most companies have been brought up on a diet of pushing ads in front of people to sell their stuff. On a social web it is about engaging through content first. ...Content’s role in this is about creating such great value whether that is entertainment or education that it engages your customers and prospects.... Here are 5 Infographics that share some valuable insights into how the content marketing game plays out on the world wide web....
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I re scooped this because I found it very interesting that employers would even consider interviewing by e mail.