Public Relations ...
Follow
Find
222.3K views | +221 today
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

Three Reasons To Interview By Phone Instead of Email | Mr. Media Training

Three Reasons To Interview By Phone Instead of Email | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
While email interviews can be useful, they are too often used by nervous spokespersons who do everything possible to avoid picking up the phone.

Don’t do interviews by email simply because it makes you more comfortable; doing so can be counterproductive. Here are three reasons to avoid making email interviews a habit...

Jeff Domansky's insight:

Great tips by Brad Phillips, aka Mr Media Training, and author of "The Media Training Bible."

more...
Brooklyn Quevillon's curator insight, January 7, 2013 10:09 AM

I re scooped this because I found it very interesting that employers would even consider interviewing by e mail.

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

WHICH 50 : Mobile is disrupting path to purchase, but early in cycle, not at cash register

WHICH 50 : Mobile is disrupting path to purchase, but early in cycle, not at cash register | Public Relations & Social Media Insight | Scoop.it

Most consumers still do the bulk of their research for retail purchases offline, and when they do hit the web, they are still more likely to use a desktop than a mobile.


Amidst all the tumult of the moment it is easy to overcook the impact of what are still relatively new technologies. Mobility is a case in point. There is little doubt, as Forrester Research reveals in its latest study that smartphones are starting to disrupt the path to purchase. But not necessarily the way you might expect.


In fact according to analyst Nicole Dvorak, mobiles are still much more about research than about point of sale purchases. What mobile has certainly done is made the work of marketers more difficult....

Jeff Domansky's insight:

Valuable mobile marketing research from Forrester and a few surprises marketers need to pay attention to.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What You Need to Know about the Changing B2B Buying Process - Kapost

What You Need to Know about the Changing B2B Buying Process - Kapost | Public Relations & Social Media Insight | Scoop.it
Understanding the B2B buying process is an essential part of creating effective sales and marketing strategies. To help you identify, engage, and nurture potential customers in an increasingly competitive space, I’m taking a look at the four crucial ways the B2B buying process is changing....
Jeff Domansky's insight:
B2b buying is changing and marketers need to adapt and respond quickly. Here's how.
more...
Scooped by Jeff Domansky
Scoop.it!

Marketer's Guide to Going Mobile | Marketo

Marketer's Guide to Going Mobile | Marketo | Public Relations & Social Media Insight | Scoop.it

Did you know that there are 7.45 billion unique mobile connections and 7.2 billion people on the planet, and that, 83 percent of 18 - 29 years old say their smartphone plays an integral role in their lives.


No doubt, mobile is increasingly becoming the channel of choice of consumers. Therefore, marketers must create an engaging, timely and cross-channel strategy. To succeed in mobile they need to respect their customer's time and offer them value. Marketers must build trust and loyalty across all channels with their customers in order to create long-term, personal relationships.


The infographic below from Marketo, sheds some more light on why you need a mobile marketing strategy....

Jeff Domansky's insight:

Check out this infographic to understand the mobile marketing arena and what small businesses can do to effectively participate.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

GIF Obsessed: 40 Best/Coolest GIF Apps, Extensions and “Things”

GIF Obsessed: 40 Best/Coolest GIF Apps, Extensions and “Things” | Public Relations & Social Media Insight | Scoop.it
Let’s face it; you love GIFs. Who doesn’t? They make you laugh hysterically and there’s a GIF for every occasion. If you need to gloat: GIF it. If you need to apologize: GIF that. If you need to express your disapproval: GIF to the GIF GIF. But where do you find the best GIF making apps? And what’s the best way to turn a YouTube clip into a GIF?


Well fear not GIF lover—DailyTekk has got your back. We’ve selected 40 of our favorite GIF making and consuming apps, extensions, services and… things we’re not sure how to classify that have to do with GIFs in some sort of way. You’re welcome....

Jeff Domansky's insight:

Trust Daily Tekk to come up with this fab list if GIF tools.  Make your own crazy cat GIFs? You know you want to!

more...
Scooped by Jeff Domansky
Scoop.it!

9 tips for being seen and heard through the noise of Facebook

9 tips for being seen and heard through the noise of Facebook | Public Relations & Social Media Insight | Scoop.it
At least one thing remains the same, bad content remains just that, bad. The challenge is that there really is a lot of good content being posted on a regular basis.So, how do you make sure you’re seen and heard?Here are my favorite tips I’m only sharing with the Social Fresh crew...
Jeff Domansky's insight:
Need better visibility on Facebook? Sarah Evans shows how.
more...
SageRave's curator insight, April 25, 1:26 PM

Avoiding a "scratch and claw" mentality is a good first goal for internet marketers.

Nedko Aldev's curator insight, April 26, 6:37 AM

 

192
Scooped by Jeff Domansky
Scoop.it!

30 Simple Tools For Data Visualization | Fast Company

30 Simple Tools For Data Visualization | Fast Company | Public Relations & Social Media Insight | Scoop.it

There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use.


In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training. Let the software do the hard work for you. Your client will never know....

Jeff Domansky's insight:

Need a simple tool to create a fantastic data visualization? Here are 30 from Fast Company.

more...
Scooped by Jeff Domansky
Scoop.it!

10 Tools You Need to Create a Blogging Empire

10 Tools You Need to Create a Blogging Empire | Public Relations & Social Media Insight | Scoop.it

But writing quality articles for your blog can be time-consuming. And at times frustrating. When I first started, I would spend 10 hours trying to write amazing content to share and grab someone’s attention. Try as I might, I’d get a measly 125 visitors.


Even at $20 an hour, that means the article cost me $200 in time costs or $1.60 per visitor. Most of whom I would never see again. You’re working full-time, raising up a family, all while maintaining a social life. If blogging is something you squeeze in when you can, just writing is not an effective use of your time.


So I went back to the drawing board to figure out how to crack the content marketing code....

Jeff Domansky's insight:

Jason Quey shares 10 simple tools and actionable advice to help explode your blogging audience and make you a pro in no time. These are terrific tools and you will find several that you did not know about before. Recommended reading.

more...
Michael Ravensbergen's curator insight, April 25, 9:04 AM

nice quotes of tools to blog

Scooped by Jeff Domansky
Scoop.it!

Why brands need to start seriously considering Snapchat

Why brands need to start seriously considering Snapchat | Public Relations & Social Media Insight | Scoop.it

Snapchat exploded on to the social scene last year and is showing no signs of slowing down. If you’re a brand who targets 'Generation Z', then you will undoubtedly seen the incredible user rates of teens on the platform.


Begging the question for brands - is it time to go fishing where the fish are?...

Jeff Domansky's insight:

What's all the buzz about Snapchat? How do brands use it and what's in it for you? Jamie McAdam, Planner at Blonde, answers your questions.

more...
SageRave's curator insight, April 25, 1:30 PM

Is Snapchat populated with high quality prospects?

Scooped by Jeff Domansky
Scoop.it!

Yahoo CEO rebrands layoffs as a ‘remix’

Yahoo CEO rebrands layoffs as a ‘remix’ | Public Relations & Social Media Insight | Scoop.it

Executives have attempted to soften the blow of discussing layoffs over the years by using new terms, such as “offboarding,” “rightsizing,” “smartsizing” and “streamlining.”

Yahoo CEO Marissa Mayer coined another this week on a conference call with reporters and analysts: “remix.”

According to Dice, Mayer said the 1,100 net layoffs the company had in the first quarter of 2015 were part of a “remixing and pivoting” of the company....

Jeff Domansky's insight:

Yahoo! More layoffs and not very savvy description of the layoffs as a "remix"  by CEO Marissa Mayer. This is what happens when CEOs mix strategy language into communication when plainspoken and clear communications are needed.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Optinmonster Review: Building email subscribers rapdily

Optinmonster Review: Building email subscribers rapdily | Public Relations & Social Media Insight | Scoop.it
You could give me an email subscriber rather than 10 fans or followers any day.  An email subscriber is far more valuable than fans or followers and you should really be trying to convert fans and followers to email subscribers!

So, what is OptinMonster and how can it help?
Jeff Domansky's insight:

Ian Cleary reviews Optinmonster, a pop-up tool that helps you grow your subscriber lists.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Blog Content Curation: Your New Blog BFF - Heidi Cohen

Blog Content Curation: Your New Blog BFF - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

By selecting and explaining the best of what’s available, blog content curation saves time and provides value to your readers.

Blog content curation involves more than just collecting links, that’s aggregation not curation. It involves selection, enhancement (titles and images) and commentary.


Here are the 5 most popular content curation formats for your blog....

Jeff Domansky's insight:

Heidi Cohen shares five really useful, popular ways to curate content quickly and with value to your readers.

more...
Scooped by Jeff Domansky
Scoop.it!

The Ultimate Online Editing and Proofreading Checklist

The Ultimate Online Editing and Proofreading Checklist | Public Relations & Social Media Insight | Scoop.it

As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this.


If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door. But if you really want to ship remarkable, high-quality content, you can't afford to overlook the proofreading and editing process. ...

Jeff Domansky's insight:

Before publishing, be sure to clean up your content with this thorough proofreading and editing checklist from HubSpot. Nice and practical.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The state of storytelling in the internet age

The state of storytelling in the internet age | Public Relations & Social Media Insight | Scoop.it

It’s easier to reach millions of people than ever, and great stories are doing just that.While a post on Buzzfeed or The New York Times is far likelier to get 5 million hits, a post on your personal blog can still accomplish that.It could hit the front page of Reddit or get shared tens of thousands of times on Facebook or get syndicated by a big publication.


Storytellers today have the best tools, the best distribution channels, and the largest audience in history....

Jeff Domansky's insight:

Journalism. It’s the best of times, it’s the worst of times. A thoughtful look at journalism and storytelling today and in the future. Recommended reading. 9 / 10

more...
SageRave's curator insight, April 24, 11:07 AM

Will the new wave of mobile computing force shorter stories?

Scooped by Jeff Domansky
Scoop.it!

Cause-based marketing aimed at Millennials: Good ideas and bad.

Cause-based marketing aimed at Millennials: Good ideas and bad. | Public Relations & Social Media Insight | Scoop.it

Cause based marketing is the biggest trend in the industry. The influence of Millennials is growing and attention spans are shortening, and leveraging socially positive causes has become one of the key methods for brands to be seen as benevolent, hip and relevant.


However, it’s not as simple as attaching a dollar figure to a cause, and it doesn’t matter if you wrap a bad campaign in a good cause, it’s still a bad campaign, which in the end will be more damaging to your brand. With this in mind, here are some of the best and worst examples of recent cause-based campaigns, as well as some key insights on what to do and what to avoid....

Jeff Domansky's insight:

Here are some great cause marketing lessons and failures. Read them and learn.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Keys To A Winning Omnichannel Experience | SAP

5 Keys To A Winning Omnichannel Experience | SAP | Public Relations & Social Media Insight | Scoop.it

For brands that want to reach modern customers, omnichannel commerce is no longer optional. The contemporary customer makes purchasing decisions that unfold over multiple touch points: online, offline, via mobile, and on social channels.


Research from Internet Retailer reveals that consumers are spending more and more time on Facebook, Twitter, Pinterest, and YouTube. In fact, retailers report a 42 percent increase in referrals from these channels. This means shoppers are far more likely to consult a social channel before making a purchase. And when they do decide to buy, they are looking for low-cost, speedy delivery, simple and effective online and voice customer service options, and the ability to make returns and exchanges at the physical location.


In other words, they want every avenue available to them at every minute of the day, and if you aren’t ready to meet them there, you’re going to lose out....

Jeff Domansky's insight:

Today's customers make purchasing decisions online, offline, and via mobile and social. Here's what defines an effective omnichannel customer experience.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How Twitter Can Bridge The Gap Between A Consumer's First Touch & Purchase - SocialBro

How Twitter Can Bridge The Gap Between A Consumer's First Touch & Purchase - SocialBro | Public Relations & Social Media Insight | Scoop.it

The modern buying journey is far more complex than in the past, we’d almost go as far as saying that no two buying journeys are totally alike anymore. A multitude of touch-points in the build up to a purchase gives brands a myriad of opportunities to engage with a consumer, or alternatively lose them.


According to research from Google, for large retailers, social contact will first happen in the middle of a customer’s buying journey 47% of the time. With just under half of your customers potentially influenced at this juncture, a strategy that creates desire and helps to build trusting connections between the consumer and the brand is vital.


Here are 5 ways that Twitter can be one of the strongest bricks in building a bridge over that gap....

Jeff Domansky's insight:

Social contact will first happen in the middle of a buying journey 47% of the time. A Twitter strategy that creates a trusting connection here is vital.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Free Images: Free Stock Photo Websites to Find High Resolution Images

Free Images: Free Stock Photo Websites to Find High Resolution Images | Public Relations & Social Media Insight | Scoop.it

Where can I find free images online?” is often the widely asked question by new bloggers (or seasoned bloggers). If you are one among them, this post is exclusively for you where I’m going to share few free stock photo websites to find HIGH quality images.


And the best part is, you don’t have to give any attribution or credit to the images you use. You can pretty much do anything you want with the images using these free stock photo websites.So are you interested in finding free images? Let’s get started....

Jeff Domansky's insight:

Finding free images is never an easy task especially if you are searching for high quality images. Luckily Anil Agarwal helps you this list of free stock photo sites.

more...
Jack Squadsnaf's curator insight, April 27, 3:07 PM

Great information about free stock photos sources.

Sally Tilley's curator insight, April 27, 5:58 PM
Thank you!!
Wendy Zaruba's curator insight, Today, 12:47 PM

Here are some great sites to find FREE Photos ~ Check them out!

Scooped by Jeff Domansky
Scoop.it!

How to Use Slideshare for Influencer Marketing

How to Use Slideshare for Influencer Marketing | Public Relations & Social Media Insight | Scoop.it

Content marketing is a great medium to win influencers’ hearts and, being a great content marketing tool, Slideshare can also be used for that purpose: Reaching out to industry experts and establishing relationships with niche influencers.


Here are three notable tactics to use Slideshare for relationship-building.

Jeff Domansky's insight:

Ann Smarty shares a valuable post loaded with tips on how to build influence using Slideshare. Recommended reading. 9.5/10

more...
Marco Favero's curator insight, April 26, 6:01 AM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, April 26, 6:38 AM

 

195
CIM Academy's curator insight, Today, 5:21 AM

Is Slideshare the next most important tool for professional marketers? This article suggests that in terms of delivering content marketing it just may be.

Scooped by Jeff Domansky
Scoop.it!

4 Best Influencer Marketing Studies of 2015 (So Far) | Kristen Matthews

4 Best Influencer Marketing Studies of 2015 (So Far) | Kristen Matthews | Public Relations & Social Media Insight | Scoop.it

Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containing facts, strategies backed up with data, and most of all… charts!


There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. For this post, I’ve rounded up some of my favorites....

Jeff Domansky's insight:

Hungry for data? Kristen Matthews rounds up some of the best recent studies and data visualizations from the world of influencer marketing.

more...
Mike Allen's curator insight, April 25, 6:55 AM

Influencer marketing is vital to commercial success for old products as well as new

Nedko Aldev's curator insight, April 26, 6:38 AM

 

201
Scooped by Jeff Domansky
Scoop.it!

7 Print Design Blogs You Should Be Reading - Design Roast

7 Print Design Blogs You Should Be Reading - Design Roast | Public Relations & Social Media Insight | Scoop.it
Print design – the original format for design – is no less important than it was in the past. While digital design has become a major focus, print design is critical for designers looking for ways to attract new customers, to expand offerings and to help build brands offline.Need to brush up on your print design skills? Want to stay at the forefront of the latest trends and technologies? You should be reading the following 7 print design blogs....
Jeff Domansky's insight:
Adrienne Erin recommends seven print blogs you should be reading.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Beginner’s Guide to Creating a Must-See SlideShare Presentation | VerticalResponse

Beginner’s Guide to Creating a Must-See SlideShare Presentation | VerticalResponse | Public Relations & Social Media Insight | Scoop.it

SlideShare averages 60 million unique visitors a month. By creating and sharing presentations you could boost your exposure, brand awareness and sales.


The network has ready-made templates, color schemes, easy-to-populate charts and a simple editor so you don’t need a lot of experience to create great presentations. But, we know that learning your way around a new social platform can be tricky, so we created this six-step guide to help you create and share must-see presentations....

Jeff Domansky's insight:

Ready to create great SlideShare presentations? This guide from Vertical Response will show you how.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to jazz up your press releases with visuals

How to jazz up your press releases with visuals | Public Relations & Social Media Insight | Scoop.it
A press release on its own is OK, but a visual component gives it that zing that attracts the readers you want.

Go beyond the typical company logo to put a little excitement in your press releases. Here's how:
Jeff Domansky's insight:

News releases aren't dead, but unless you add visuals yours may as well be RIP. Think product photos, video, infographics and more.

more...
Zeina Torbey's curator insight, April 25, 1:44 PM

Contenu pour le  communiqué de presse 2.0 

Scooped by Jeff Domansky
Scoop.it!

Why You Need a Social Media Calendar and How to Create One

Why You Need a Social Media Calendar and How to Create One | Public Relations & Social Media Insight | Scoop.it
You’ve heard of social media calendars before, but do you know what they are and how to use one?

Chances are you don’t. And that’s okay… I didn’t either when I entered the realm of social media marketing. But once I learned about it and how to use it, it change how I marketed my businesses on the social web.

Here’s why you need a social media calendar and how you can create one
Jeff Domansky's insight:

Neil Patel shows why you need a social media calendar and how to create one in this infographic.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Web Design Best Practices For a Great Website

5 Web Design Best Practices For a Great Website | Public Relations & Social Media Insight | Scoop.it

Great websites do not happen by accident. A site is considered successful if it is useful, relevant, and well designed. As the Head of the UX department in a code-free web design platform, I spend a lot of time thinking about great design and how it can be used to create great websites. While different web projects each have different needs, there are some design principles and best practices that are universal to all sites. In this article, we will take a look at 5 Design Tips to Revive Your Dead Website....

Jeff Domansky's insight:

A great website isn't about just great design, but also about how well it converts and much more. Learn how to do it and how to incorporate it in your site.

more...
Esther Barrientos Ferrando's curator insight, April 25, 1:40 PM

Un article molt interesant en el que ens explica com hauria de ser una bona página web. Una de les claus és que ha de satisfer allò que el client busca. Ha de ser fàcil d'utilitzar, amb la informació idònia i amb un disseny apropiat. 

Nedko Aldev's curator insight, April 26, 6:36 AM

 

189
Scott Borhauer's curator insight, April 26, 6:10 PM

Does your website need an update. We can help!

Scooped by Jeff Domansky
Scoop.it!

What to Know Before Creating a Content Marketing Strategy | Cision

What to Know Before Creating a Content Marketing Strategy | Cision | Public Relations & Social Media Insight | Scoop.it

A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.


He coined “content shock” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.Is this the end of content marketing? Hardly. It means brands will have to invest in content creation....

Jeff Domansky's insight:

Content marketing is alive and well...it's just changing. If you want to start a content marketing strategy or refine an existing campaign, follow these tips.

more...
SageRave's curator insight, April 24, 11:06 AM

Great tips when you need a new direction for your writing efforts.!