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How to Tell Your Brand's Story: Four Questions You Must Answer

How to Tell Your Brand's Story: Four Questions You Must Answer | Public Relations & Social Media Insight | Scoop.it
Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content has changed, and you must change with it.

Once upon a time, every brand and entrepreneur had a story to tell. The story line largely followed the same format. As in an elementary school English assignment, storytellers would introduce readers to the big five: characters, setting, plot, conflict, and resolution. Every story ended the same, too: "And they all lived happily ever after as leaders in the industry."

But frequently, the heart of the story—the meat that would resonate with consumers—was lost in the telling. Awareness might have been the key goal, but relevance and engagement with the target audience were often elusive. We just didn't dive that deep. And we couldn't. We were telling the story through 30-second broadcast spots or—when PR was employed—through earned media with word count restraints and editorial gatekeepers....
Via Gregg Morris
Jeff Domansky's insight:

Thoughtful look at storytelling in the social media age.

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Jeni Mawter's curator insight, December 18, 2012 7:38 PM

Storytelling for consumers.

Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Are You Missing the Heart of Your Marketing Strategy?

Are You Missing the Heart of Your Marketing Strategy? | Public Relations & Social Media Insight | Scoop.it

The one critical step you must complete before planning your marketing strategy?


There are 3 phases to the Segmentation step:1 - Market Segmentation

Divide the broad target market into subsets of buyers who have common needs and priorities.


The Problem

Not all markets are created equal... Determining which customers to serve with which marketing channels can be difficult. Multiply your customers’ diverse needs by the many marketing channels available. Pursuing markets that are too wide often means that you’re aiming off-target. Gain a clear understanding of market segments. This will prevent limited sales and marketing resources from misallocation. Broad markets need to be divided into subsets of buyers who have common needs and priorities.


The Solution

To complete the Market Segmentation phase, you need to answer the following questions:

- How big is our market?

- What is its growth rate?

X- What are the needs of the market? How are these changingd?x

- What should be our go to market strategy for each product/service/solution?

- How do my competitors go to market?

- What are the strengths/weaknesses of our marketing team?

- What are our opportunities/threats in the market?

- For our solution set, what is lifecycle stage of adoption are our buyers?...

Jeff Domansky's insight:

Valuable look at market segmentation and how it fits into marketing strategy.

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18 Best Wilderness Photos from Smithsonian’s “Wilderness Forever” Photography Contest

18 Best Wilderness Photos from Smithsonian’s “Wilderness Forever” Photography Contest | Public Relations & Social Media Insight | Scoop.it

The Smithsonian National Museum of Natural History has unveiled an epic photo exhibit called “Wilderness Forever: 50 Years of Protecting America’s Wild Places.” The exhibit features jury-selected images that perfectly capture the gripping beauty of America’s wildest natural spaces.


The exhibit celebrates the Wilderness Act, an integral element of the U.S.A’s conservation efforts that, since its adoption in 1964, has protected more than 109 million acres of American wilderness.The exhibit was selected from more than 5,000 submissions from throughout the U.S. Many of the winning photos come from the stunning mountains and tundras of Alaska, the mossy mountain forests of the Pacific Coast, and the unique sandstone formations of the South-West – all regions worth exploring!...

Jeff Domansky's insight:

Take a creativity break with your coffee and enjoy these phenomenal photographs. Highly recommended 9.5/10

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Mohmed Ali's curator insight, September 21, 11:57 PM

SOLUTIONS FOR SOCIAL JUSTICE AND COMMON GOOD ALLOVER THE WORLD.

 Kind attention to all Jewish,Christians,Muslims and all other communities in the world Holy Quran is containing of 6666 verses which are dedicated  to angles by God. Out of it 87% of verses are related to Histories of Prophets and Wars , Earthquakes, Floods and Famine which affected the people who were residing at the time of Prophets . Muslims in the world are reciting whole Quran verses  frequently in all the Muslim countries and countries wherein muslims  are residing . they are affecting by  wars , Disasters , Tsunami , Earthquakes , Climate changes , loss of business , terrorism and also creating other problems with other communities  on the reasons that 6666 Quranic verses are handled  by angles in the world in accordance with Quranic Verses 42:51,52 According to Quranic verses 39:17, 18  and 55 , It is revealed  that  whole quran verses cannot be recited except very important verses can be recited towards social justice and common good for the purpose of peace , unity , health , wealth , faith , inter-faith , climate changes , improving business and stopping off disasters and terrorism and accordingly we have posted messages of God and also our research paper at www.goldenduas.com for the same purpose in accordance with all the international laws as follows:   Nowdays, all the governments in the world or collecting huge taxes from tax payers and the same are utilizing for the purpose of peace in the world, but no result. The tax payers are suffering to improve their business and life. The following points may be taken in account to solve all the world challenges and disbute.Proposal to the United Nations relating to International Peace and Security to authorize Under Article 96(2) of the Charter of the United Nations. Hello,Our research report  is in conformity with Under Article 1(1) and 7 of the Charter of United Nations and the same maybe authorized by the General Assembly of the United Nations  in accordance with U/A 96(2) of the present Charter and U/A 2(2), 5(1),6(2),11(2),13(1), 15(1) (a) (c), 16(2) (a),(b),& 18 of the International Covenant on Economic, Social and Cultural Rights on the basis of U/A 33(1), 55(c), 70, 71,73(a) of the present Charter and accordingly  the research paper ought to have been debated with Vatican, World Churches Council, Commission of Churches on International Affairs, Jewish Foundation, Islamic Supreme Councils , researchers of UN and all the International bodies for the following reasons:“Reporting of world peace solutions between Christians,Jews and Muslims in the worldWe are here with attached our research report towards international peace and security for perusal and considerationsSince we are the independent and voluntary  researchers with out dependency of finance either from the government or any other agency, on the reasons that we are following Social Justice and Common Goods - Policy Paper of World Council of Churches and also By-laws of the Commission of the Churches on international affairs. Our researchers mainly follow the principles and rules laid down by the above important policy and rules.Under Articles 2.4, 3.6, 3.10&11, 8.1(b) of the By-laws of the Commission of the Churches on international affairs, we have posted our research report in United Nations Global Compact which containing of solving of problems between Christians, Jews, Muslims and Hindus in the world. In accordance with Articles 3.12 of the above By-Laws, it is a duty of commission of Churches to maintain and provide for the maintenance of contacts with International bodies such as the United Nations and its agencies include regional bodies and other non governmental Organisations, which will assist in the attainment of the aims of the Commission. The matter has being brought it to the notice of the World Churches Council and the Commission of the Churches asked its notice on the matter to the United Nations for your appropriate decisions. ?The World Churches Council Policy Paper on Social Justice and Common Goods is the best policy to the World peace and unity solutions, which has been published on 22 March 2011 and the same is in accordance with Psalm 85. The Church cannot succeed if it, isolates itself, Not only must Christians reach out to Muslims and other faiths in the spirit of ecumenism, but there is a need to embrace other people of different philosophical convictions. This requires ideological tolerance, maturity and self assurance in what one believes in. Such coalition building is made easier by choosing issues that unite organizations and movements and which have less potential causing divisions. At the same time we need an honest and inventive method of dealing with differences. The global movement for economic justice relies considerably on policy analysis and research conducted by hundreds if not thousands of academics researchers and scholars. ?Our consequences of the changing power relations in today's world is that there is more room in the public sphere for the affirmation of collective values and principles, experience proves that an informed public opinion can be powerful today, and can change governments public and international agendas. Again Churches are challenged to make use of this opportunity. They need to read the signs of time and to make their voices heard by responding to peoples cries for justice and dignity, and by speaking truth to the powers- whoever and wherever their may be. ?Christians do not have ready made answers and solutions to propose. The Bible offers guidelines (love, sharing, justice for the poor) but does not defined one "Christian" economy or "Christian" politics. ?Churches and Church related organizations can initiate public debates and largely use media means to reach a broader constituency, furthermore, regional thematic discussions can be facilitated with the ecumenical family. WCC should develop specific analysis depending on the context. ?What are theological implications for commodification common goods? ?How shall we ensure the participation all people in managing common goods in the world? ?How do we deal with power imbalances in the world? ?How can the ecumenical family engage itself effectively and in a coherent and convincing way in addressing global power imbalance? ?How can WCC lead a climate change campaign with social justice as a focus? ?What kind of collective values can be draw for the Churches to guide them in addressing the problem of commodification of common goods? ?The above questions have been answered in our research materials available at http://www.goldenduas.com and alsohttp://www.facebook.com/research of international development solutions and the same are to be discussed by the Churches, public and all its organizations in the interest of public safety, peace, unity, health, wealth, faith, interfaith ?                 Under this circumstances, it is just and necessary that UK, USA, Cambridge, Churches on the International Affairs are requested to accept our research paper and also our research organization as an organization under other faith category to assist the commission to achieve its goal of International Peace and climate changes solutions for the benefit of world community especially Christians, Jewish and Muslims, under the by-law 3.11 of CCIA. In view of the aforementioned submissions in the interest of maintenance of International Peace and Security, UN may be pleased to authorize our organization in the name and style of` Research on International Development Solutions `and also our research report in confirmatory with U/A 96 of the present Charter read with U/A 23 of the International Covenant on Economic, Social and Cultural Rights and thus render Justice.  Now, Palestine Muslims are fighting with Israel , both countries are affected and innocent people are killed frequently which is against the Quranic verses 7:137 & 5:33 that no one can claim Israel Government areas which is a place of Israel People but not Muslim or Christian and they can only Allow worship in the Holy Places of Israel . These facts has not been Discussed for amicable solutions of social justice and common good by United Nations to respect Gods word . It is pertinent to note that why the jewish people are affecting the Muslims is mention the Quran 7:167 ? And the same should be taken into consideration by jewish people in the world in the interest of social justice and common good on the light of the research paper posted  at our website www.goldenduas.com and render justice.  Your successU. Ibrahim Ali,Researcher International Development Solutions
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The Effects of Social Media on Our Body and Brain

The Effects of Social Media on Our Body and Brain | Public Relations & Social Media Insight | Scoop.it

We always talk about how social media can affect your brand, your reputation your social life. What we don’t discuss is the effect it has on our body and brain. What sorts ofchemical reactions happen each time we check our Twitter? How does our brain work now that internet is everywhere?


We all have seen the symptoms in ourselves. In fact, we can’t spend more than 10 minutes without checking our email or messages. But, apparently, there is a study which confirms that there are huge  psychopathological impacts that social media have brought to our lives. The results are impressive and you can find them below, in the infographic conceived and created by the team at TollFreeForwarding...

Jeff Domansky's insight:

Welcome to your brain on social media.

more...
Jeff Domansky's curator insight, September 21, 10:47 PM

This is your brain on social media!

rodrick rajive lal's curator insight, September 21, 11:56 PM

This is absolutely terrifying, an attention span of 8 minutes? Goldfish can do better - 9 minutes! It is certainly amzing how social media has begun to affect us mentally as well as physically! Do you get irritated whien your partner  talks to you for a longe period of time? Does it feel as if you are forgetting something? Do you feel breathlesss, restless and somehow rushing things up so that you can check out your FB or Twitter updates? Do you take out your mobile during board meetings to check on updates on social sites? If you are doing all this, then you are certainly addicted to the internet and you need to go for counselling and de-addiction! But then this is not just about how we are affected mentally, it is also about that pain you have in your back, and that occasional stiff neck. What about that nagging ache you have been experiencing lately? Do I need to go on? Haven't we all felt the side effects of excess surfing on the net? Don't we know all this? But then we really like being addicted to something that makes us feel good, so what if we have become somewhat narcicist, so what, don't we deserve to pamper ourselves?

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How to Build an Influencer Marketing Strategy

How to Build an Influencer Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.


So how can marketers make sure that their message is the one to get heard and absorbed?


Marketers have realized that there is a better chance that their message will be picked up and acted on if it has more credibility than conventional advertisements. They have understood that cynicism among customers can be overcome when, for example, family and friends recommend a product for use.


This knowledge, and the might of social media, can be used to market products indirectly to potential consumers. By encouraging influential people to talk about products and recommend them, marketers quickly score a unique advantage over their competitors....

Jeff Domansky's insight:

Practical tips to help you develop an influencer strategy that works.

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Rescooped by Jeff Domansky from Tools for Teachers & Learners
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Launch your own online school, create your online courses in minutes

Launch your own online school, create your online courses in minutes | Public Relations & Social Media Insight | Scoop.it

Create and organize your courses, include video and audio, share PowerPoint and PDF, an integrated payment system, EDUonGo gives you everything you need launch and manage your online school.



Via Nik Peachey
Jeff Domansky's insight:

 e-Learning and training tool with a look.

more...
Alain Bado's curator insight, September 21, 5:41 PM

l'amour du prochain

Infinity Training Solutions's curator insight, September 21, 6:25 PM

This looks like an interesting product if you don't have the budget or technical expertise to create an online learning environment.

Mohmed Ali's curator insight, Today, 12:21 AM

SOLUTIONS FOR SOCIAL JUSTICE AND COMMON GOOD ALLOVER THE WORLD.

 Kind attention to all Jewish,Christians,Muslims and all other communities in the world Holy Quran is containing of 6666 verses which are dedicated  to angles by God. Out of it 87% of verses are related to Histories of Prophets and Wars , Earthquakes, Floods and Famine which affected the people who were residing at the time of Prophets . Muslims in the world are reciting whole Quran verses  frequently in all the Muslim countries and countries wherein muslims  are residing . they are affecting by  wars , Disasters , Tsunami , Earthquakes , Climate changes , loss of business , terrorism and also creating other problems with other communities  on the reasons that 6666 Quranic verses are handled  by angles in the world in accordance with Quranic Verses 42:51,52 According to Quranic verses 39:17, 18  and 55 , It is revealed  that  whole quran verses cannot be recited except very important verses can be recited towards social justice and common good for the purpose of peace , unity , health , wealth , faith , inter-faith , climate changes , improving business and stopping off disasters and terrorism and accordingly we have posted messages of God and also our research paper at www.goldenduas.com for the same purpose in accordance with all the international laws as follows:   Nowdays, all the governments in the world or collecting huge taxes from tax payers and the same are utilizing for the purpose of peace in the world, but no result. The tax payers are suffering to improve their business and life. The following points may be taken in account to solve all the world challenges and disbute.Proposal to the United Nations relating to International Peace and Security to authorize Under Article 96(2) of the Charter of the United Nations. Hello,Our research report  is in conformity with Under Article 1(1) and 7 of the Charter of United Nations and the same maybe authorized by the General Assembly of the United Nations  in accordance with U/A 96(2) of the present Charter and U/A 2(2), 5(1),6(2),11(2),13(1), 15(1) (a) (c), 16(2) (a),(b),& 18 of the International Covenant on Economic, Social and Cultural Rights on the basis of U/A 33(1), 55(c), 70, 71,73(a) of the present Charter and accordingly  the research paper ought to have been debated with Vatican, World Churches Council, Commission of Churches on International Affairs, Jewish Foundation, Islamic Supreme Councils , researchers of UN and all the International bodies for the following reasons:“Reporting of world peace solutions between Christians,Jews and Muslims in the worldWe are here with attached our research report towards international peace and security for perusal and considerationsSince we are the independent and voluntary  researchers with out dependency of finance either from the government or any other agency, on the reasons that we are following Social Justice and Common Goods - Policy Paper of World Council of Churches and also By-laws of the Commission of the Churches on international affairs. Our researchers mainly follow the principles and rules laid down by the above important policy and rules.Under Articles 2.4, 3.6, 3.10&11, 8.1(b) of the By-laws of the Commission of the Churches on international affairs, we have posted our research report in United Nations Global Compact which containing of solving of problems between Christians, Jews, Muslims and Hindus in the world. In accordance with Articles 3.12 of the above By-Laws, it is a duty of commission of Churches to maintain and provide for the maintenance of contacts with International bodies such as the United Nations and its agencies include regional bodies and other non governmental Organisations, which will assist in the attainment of the aims of the Commission. The matter has being brought it to the notice of the World Churches Council and the Commission of the Churches asked its notice on the matter to the United Nations for your appropriate decisions. ?The World Churches Council Policy Paper on Social Justice and Common Goods is the best policy to the World peace and unity solutions, which has been published on 22 March 2011 and the same is in accordance with Psalm 85. The Church cannot succeed if it, isolates itself, Not only must Christians reach out to Muslims and other faiths in the spirit of ecumenism, but there is a need to embrace other people of different philosophical convictions. This requires ideological tolerance, maturity and self assurance in what one believes in. Such coalition building is made easier by choosing issues that unite organizations and movements and which have less potential causing divisions. At the same time we need an honest and inventive method of dealing with differences. The global movement for economic justice relies considerably on policy analysis and research conducted by hundreds if not thousands of academics researchers and scholars. ?Our consequences of the changing power relations in today's world is that there is more room in the public sphere for the affirmation of collective values and principles, experience proves that an informed public opinion can be powerful today, and can change governments public and international agendas. Again Churches are challenged to make use of this opportunity. They need to read the signs of time and to make their voices heard by responding to peoples cries for justice and dignity, and by speaking truth to the powers- whoever and wherever their may be. ?Christians do not have ready made answers and solutions to propose. The Bible offers guidelines (love, sharing, justice for the poor) but does not defined one "Christian" economy or "Christian" politics. ?Churches and Church related organizations can initiate public debates and largely use media means to reach a broader constituency, furthermore, regional thematic discussions can be facilitated with the ecumenical family. WCC should develop specific analysis depending on the context. ?What are theological implications for commodification common goods? ?How shall we ensure the participation all people in managing common goods in the world? ?How do we deal with power imbalances in the world? ?How can the ecumenical family engage itself effectively and in a coherent and convincing way in addressing global power imbalance? ?How can WCC lead a climate change campaign with social justice as a focus? ?What kind of collective values can be draw for the Churches to guide them in addressing the problem of commodification of common goods? ?The above questions have been answered in our research materials available at http://www.goldenduas.com and alsohttp://www.facebook.com/research of international development solutions and the same are to be discussed by the Churches, public and all its organizations in the interest of public safety, peace, unity, health, wealth, faith, interfaith ?                 Under this circumstances, it is just and necessary that UK, USA, Cambridge, Churches on the International Affairs are requested to accept our research paper and also our research organization as an organization under other faith category to assist the commission to achieve its goal of International Peace and climate changes solutions for the benefit of world community especially Christians, Jewish and Muslims, under the by-law 3.11 of CCIA. In view of the aforementioned submissions in the interest of maintenance of International Peace and Security, UN may be pleased to authorize our organization in the name and style of` Research on International Development Solutions `and also our research report in confirmatory with U/A 96 of the present Charter read with U/A 23 of the International Covenant on Economic, Social and Cultural Rights and thus render Justice.  Now, Palestine Muslims are fighting with Israel , both countries are affected and innocent people are killed frequently which is against the Quranic verses 7:137 & 5:33 that no one can claim Israel Government areas which is a place of Israel People but not Muslim or Christian and they can only Allow worship in the Holy Places of Israel . These facts has not been Discussed for amicable solutions of social justice and common good by United Nations to respect Gods word . It is pertinent to note that why the jewish people are affecting the Muslims is mention the Quran 7:167 ? And the same should be taken into consideration by jewish people in the world in the interest of social justice and common good on the light of the research paper posted  at our website www.goldenduas.com and render justice.  Your successU. Ibrahim Ali,Researcher International Development Solutions
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12 Digital Publishing Tools the Experts Recommend

12 Digital Publishing Tools the Experts Recommend | Public Relations & Social Media Insight | Scoop.it

To celebrate the 2 year anniversary ofThe Future of Ink, we asked our expert writers to tell us about their favorite digital publishing tools they’ve discovered in the last six months or so.


If you are looking for tools to help you publish, curate and create digital content, you’ll find12 terrific tools to check out in this article....

Jeff Domansky's insight:

You'll definitely find one or more essential social media tools in this toolkit. Recommended reading. 9/10

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Marco Favero's curator insight, September 21, 1:34 PM

aggiungi la tua intuizione ...

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Making the headlines | The Economist

Making the headlines | The Economist | Public Relations & Social Media Insight | Scoop.it

.Once, these analysts would have written “big-picture” pieces, says Mr Kundnani. But 24-hour news and Twitter demand on-the-fly reporting and analysis, which blend into journalism. Nathan Thrall, the ICG’s Middle East analyst, based in Jerusalem, has written about the conflict in Gaza for, among others, the New York Times and the London Review of Books.


Some journalism, meanwhile, is becoming more wonkish. In April the New York Times launched the Upshot, which features data-packed articles—many written by wonks. “Wonkblog”, by the Washington Post, contains stories explained “in one chart”. In January one of its best-known writers, Ezra Klein, left to launch a website, Vox, that does something similar.


For politicians, policymakers and readers, more journalism means more information and choice. Inaccuracies can be quickly challenged and there is always a second opinion. For journalists, the news is not so good. Twitter, blogs and newsletters can get a think-tank’s ideas to its audience direct. Hence a relationship that used to be symbiotic, with wonks helping create news and hacks distributing it, is becoming competitive—especially in the battle for influential readers, such as politicians....

Jeff Domansky's insight:

How the dividing line between public policy and journalism is disappearing. Is it a good thing? It's worth contemplating.

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Marco Favero's curator insight, September 21, 8:05 AM

aggiungi la tua intuizione ...

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Before & After: 11 Brands That Gave Their Slogans a Makeover | Hubspot

Before & After: 11 Brands That Gave Their Slogans a Makeover | Hubspot | Public Relations & Social Media Insight | Scoop.it

Ah, slogans: Those easily identified and often game-changing phrases that can come to symbolize a brand for an entire generation or more.


There are a few legendary slogans in the annals of time: From Coca-Cola’s “I’d Like to Buy the World a Coke” and the famous “Got Milk?” campaign of the 1990s, to Nike's “Just Do It” and, of course, “Where’s the Beef?” from Wendy’s.


While slogans have the potential to take a brand from relative anonymity to household status, they also have the potential to confuse and alienate audiences with vagueness, wordiness or confusing verbage.


Rebranding is never any easy decision, but in some cases, it’s the right thing to do. In this post, we’ve highlighted 11 of the most-needed slogan makeovers of all time....

Jeff Domansky's insight:

Lots of marketing and branding lessons in these makeovers.

more...
Lauren Mackie's curator insight, September 21, 6:52 PM

When it comes to branding a little bit of creativity and thought is needed in order to get your brand out there. This article points out that taglines are not successful or memorable when they confuse people or come across as irrelevant. Re-branding is risky but can pay off, its all about creating a  good tag line - this means creating a phrase which is inseparable from the brand.

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Seth's Blog: Producers and consumers

Seth's Blog: Producers and consumers | Public Relations & Social Media Insight | Scoop.it

In the short run, it's more fun to be a consumer. It sure seems like consumers have power. The customer is always right, of course. The consumer can walk away and shop somewhere else.


In the long run, though, the smart producer wins, because the consumer comes to forget how to produce. As producers consolidate (and they often do) they are the ones who ultimately set the agenda....

Jeff Domansky's insight:

Seth Godin's marketing Zen.

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The invasion of corporate news - FT.com

The invasion of corporate news - FT.com | Public Relations & Social Media Insight | Scoop.it

A population of 100,000 is no longer a guarantee that a city like Richmond, California can sustain a thriving daily paper. Readers have drifted from the tactile pleasures of print to the digital gratification of their smartphone screens, and advertising revenues have drifted with them. Titles that once served up debates from City Hall, news of school teams’ triumphs and classified ads for outgrown bikes have stopped the presses for good.


Last January, however, a site called the Richmond Standard launched, promising “a community-driven daily news source dedicated to shining a light on the positive things that are going on in the community”, and giving everyone from athletes to entrepreneurs the recognition they deserve. Since then, it has recorded the “quick-thinking teen” commended by California’s governor for saving a woman from overdosing; the “incredible strength” of the 5ft 6in high-school freshman who can bench-press “a whopping 295lbs”; and councilman Tom Butt’s warning about the costs of vacating a blighted public housing project.


The Richmond Standard is one of the more polished sites to emerge in the age of hyper-local digital news brands such as Patch and DNAinfo.com. That may be because it is run and funded by Chevron, the $240bn oil group which owns the Richmond refinery that in August 2012 caught fire, spewing plumes of black smoke over the city and sending more than 15,000 residents to hospital for medical help....

Jeff Domansky's insight:

Are corporate interests winning at the expense of objective journalism and community interest? It's a sobering question and one worth debate and discussion.

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Antoine Peters's curator insight, September 21, 2:30 AM

Life is changing as fast as the way we do business.

JOSE ANTONIO DIAZ DIAZ's curator insight, September 21, 1:29 PM

agregar do visión ...

Mohmed Ali's curator insight, Today, 12:10 AM

SOLUTIONS FOR SOCIAL JUSTICE AND COMMON GOOD ALLOVER THE WORLD.

 Kind attention to all Jewish,Christians,Muslims and all other communities in the world Holy Quran is containing of 6666 verses which are dedicated  to angles by God. Out of it 87% of verses are related to Histories of Prophets and Wars , Earthquakes, Floods and Famine which affected the people who were residing at the time of Prophets . Muslims in the world are reciting whole Quran verses  frequently in all the Muslim countries and countries wherein muslims  are residing . they are affecting by  wars , Disasters , Tsunami , Earthquakes , Climate changes , loss of business , terrorism and also creating other problems with other communities  on the reasons that 6666 Quranic verses are handled  by angles in the world in accordance with Quranic Verses 42:51,52 According to Quranic verses 39:17, 18  and 55 , It is revealed  that  whole quran verses cannot be recited except very important verses can be recited towards social justice and common good for the purpose of peace , unity , health , wealth , faith , inter-faith , climate changes , improving business and stopping off disasters and terrorism and accordingly we have posted messages of God and also our research paper at www.goldenduas.com for the same purpose in accordance with all the international laws as follows:   Nowdays, all the governments in the world or collecting huge taxes from tax payers and the same are utilizing for the purpose of peace in the world, but no result. The tax payers are suffering to improve their business and life. The following points may be taken in account to solve all the world challenges and disbute.Proposal to the United Nations relating to International Peace and Security to authorize Under Article 96(2) of the Charter of the United Nations. Hello,Our research report  is in conformity with Under Article 1(1) and 7 of the Charter of United Nations and the same maybe authorized by the General Assembly of the United Nations  in accordance with U/A 96(2) of the present Charter and U/A 2(2), 5(1),6(2),11(2),13(1), 15(1) (a) (c), 16(2) (a),(b),& 18 of the International Covenant on Economic, Social and Cultural Rights on the basis of U/A 33(1), 55(c), 70, 71,73(a) of the present Charter and accordingly  the research paper ought to have been debated with Vatican, World Churches Council, Commission of Churches on International Affairs, Jewish Foundation, Islamic Supreme Councils , researchers of UN and all the International bodies for the following reasons:“Reporting of world peace solutions between Christians,Jews and Muslims in the worldWe are here with attached our research report towards international peace and security for perusal and considerationsSince we are the independent and voluntary  researchers with out dependency of finance either from the government or any other agency, on the reasons that we are following Social Justice and Common Goods - Policy Paper of World Council of Churches and also By-laws of the Commission of the Churches on international affairs. Our researchers mainly follow the principles and rules laid down by the above important policy and rules.Under Articles 2.4, 3.6, 3.10&11, 8.1(b) of the By-laws of the Commission of the Churches on international affairs, we have posted our research report in United Nations Global Compact which containing of solving of problems between Christians, Jews, Muslims and Hindus in the world. In accordance with Articles 3.12 of the above By-Laws, it is a duty of commission of Churches to maintain and provide for the maintenance of contacts with International bodies such as the United Nations and its agencies include regional bodies and other non governmental Organisations, which will assist in the attainment of the aims of the Commission. The matter has being brought it to the notice of the World Churches Council and the Commission of the Churches asked its notice on the matter to the United Nations for your appropriate decisions. ?The World Churches Council Policy Paper on Social Justice and Common Goods is the best policy to the World peace and unity solutions, which has been published on 22 March 2011 and the same is in accordance with Psalm 85. The Church cannot succeed if it, isolates itself, Not only must Christians reach out to Muslims and other faiths in the spirit of ecumenism, but there is a need to embrace other people of different philosophical convictions. This requires ideological tolerance, maturity and self assurance in what one believes in. Such coalition building is made easier by choosing issues that unite organizations and movements and which have less potential causing divisions. At the same time we need an honest and inventive method of dealing with differences. The global movement for economic justice relies considerably on policy analysis and research conducted by hundreds if not thousands of academics researchers and scholars. ?Our consequences of the changing power relations in today's world is that there is more room in the public sphere for the affirmation of collective values and principles, experience proves that an informed public opinion can be powerful today, and can change governments public and international agendas. Again Churches are challenged to make use of this opportunity. They need to read the signs of time and to make their voices heard by responding to peoples cries for justice and dignity, and by speaking truth to the powers- whoever and wherever their may be. ?Christians do not have ready made answers and solutions to propose. The Bible offers guidelines (love, sharing, justice for the poor) but does not defined one "Christian" economy or "Christian" politics. ?Churches and Church related organizations can initiate public debates and largely use media means to reach a broader constituency, furthermore, regional thematic discussions can be facilitated with the ecumenical family. WCC should develop specific analysis depending on the context. ?What are theological implications for commodification common goods? ?How shall we ensure the participation all people in managing common goods in the world? ?How do we deal with power imbalances in the world? ?How can the ecumenical family engage itself effectively and in a coherent and convincing way in addressing global power imbalance? ?How can WCC lead a climate change campaign with social justice as a focus? ?What kind of collective values can be draw for the Churches to guide them in addressing the problem of commodification of common goods? ?The above questions have been answered in our research materials available at http://www.goldenduas.com and alsohttp://www.facebook.com/research of international development solutions and the same are to be discussed by the Churches, public and all its organizations in the interest of public safety, peace, unity, health, wealth, faith, interfaith ?                 Under this circumstances, it is just and necessary that UK, USA, Cambridge, Churches on the International Affairs are requested to accept our research paper and also our research organization as an organization under other faith category to assist the commission to achieve its goal of International Peace and climate changes solutions for the benefit of world community especially Christians, Jewish and Muslims, under the by-law 3.11 of CCIA. In view of the aforementioned submissions in the interest of maintenance of International Peace and Security, UN may be pleased to authorize our organization in the name and style of` Research on International Development Solutions `and also our research report in confirmatory with U/A 96 of the present Charter read with U/A 23 of the International Covenant on Economic, Social and Cultural Rights and thus render Justice.  Now, Palestine Muslims are fighting with Israel , both countries are affected and innocent people are killed frequently which is against the Quranic verses 7:137 & 5:33 that no one can claim Israel Government areas which is a place of Israel People but not Muslim or Christian and they can only Allow worship in the Holy Places of Israel . These facts has not been Discussed for amicable solutions of social justice and common good by United Nations to respect Gods word . It is pertinent to note that why the jewish people are affecting the Muslims is mention the Quran 7:167 ? And the same should be taken into consideration by jewish people in the world in the interest of social justice and common good on the light of the research paper posted  at our website www.goldenduas.com and render justice.  Your successU. Ibrahim Ali,Researcher International Development Solutions
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23 of the Best Social Media Articles and Marketing Resources

23 of the Best Social Media Articles and Marketing Resources | Public Relations & Social Media Insight | Scoop.it

Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources?

In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection!

I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media articles and content marketing resources."...

Jeff Domansky's insight:

Kevan Lee shares an excellent list of social marketing and content marketing resources. Highly recommended 9.5/10

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Michael Avery's curator insight, September 19, 11:12 PM

Wading through the reams of articles I flag to 'read later' every week can be a real drag.  Here at least is a summary where someone else has done the hard yards.

Marco Favero's curator insight, September 20, 2:48 AM

aggiungi la tua intuizione ...

Amber McGuirk's curator insight, September 20, 1:33 PM

When it comes to building content and learning proper social media strategies these links will come in very helpful. 

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How to Create Great Content That Drives Traffic

How to Create Great Content That Drives Traffic | Public Relations & Social Media Insight | Scoop.it

I think you’ll agree with me when I say: Getting your content to stand out today is HARD.


In fact, according to one source, there are over 2 million blog posts published every single day[1].


In other words, when you hit your WordPress “publish” button, you’re one of 1,999,999 other people doing the exact same thing.


Despite the intense competition, you may have noticed that certain people are able to generate hundreds of Tweets, backlinks and visitors to everything that they put out there.


If you’ve ever wondered “how do they do that?”, you’re in for a real treat.


Because today I’m going to pull back the curtain and show you EXACTLY how to write (and promote) a piece of content that generates thousands of laser-targeted visitors to your site....

Jeff Domansky's insight:

This is an epic post from Brian Dean, and I do mean epic! He's loaded it up with tips and strategic advice. It's a must-read for every content creator and social marketer.  Highly recommended 10/10

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CMOs Just Aren't That Social. Question Is, Why? 09/19/2014

CMOs Just Aren't That Social. Question Is, Why? 09/19/2014 | Public Relations & Social Media Insight | Scoop.it

Only nine of the top 50 are in the Fortune 50. And it doesn’t get much better when you drill down further and look for other blue-chip brands. I spotted but a handful: Visa, Mary Kay Cosmetics, Dell, Target and SAP.

Where is everybody? Busy tallying up GRPs? Perhaps that sounds snide, but I think the dearth of major brand CMOs on this list points to a larger problem: that most of them aren’t engaging on the platforms where their customers are. A more revealing study, of course, would be to take a list of the CMOs of the Fortune 100 and see how many are on the major social platforms, and measure how involved they are in them, but even Integy’s quick snapshot demonstrates CMOs’ hesitance to truly engage with where the world is headed....

Jeff Domansky's insight:

iWhen it comes to social medeia, Catharine Taylor asks "Where are the CMOs?" It's a great questiom.

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A Glimpse Into Marketers' Social Media Strategies

A Glimpse Into Marketers' Social Media Strategies | Public Relations & Social Media Insight | Scoop.it

A Glimpse Into Marketers' Social Media Strategies - Even the big guys struggle to measure ROI.


92 Percent of marketers say social media is important channel for their businesses, reveals new study from adweek.z


"Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those surveyed said they use some form of social media marketing, only 37 percent reported being able to measure ROI—and this problem extends to even the largest marketers, 78 percent of whom said they struggle with this measurement."


Take a look at this infographic called  "A Glimpse Into Marketers' Social Media Strategies" for rest of the findings....

Jeff Domansky's insight:

Lots of insight into social media and lessons to learn.

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Mohmed Ali's curator insight, September 21, 11:56 PM

SOLUTIONS FOR SOCIAL JUSTICE AND COMMON GOOD ALLOVER THE WORLD.

 Kind attention to all Jewish,Christians,Muslims and all other communities in the world Holy Quran is containing of 6666 verses which are dedicated  to angles by God. Out of it 87% of verses are related to Histories of Prophets and Wars , Earthquakes, Floods and Famine which affected the people who were residing at the time of Prophets . Muslims in the world are reciting whole Quran verses  frequently in all the Muslim countries and countries wherein muslims  are residing . they are affecting by  wars , Disasters , Tsunami , Earthquakes , Climate changes , loss of business , terrorism and also creating other problems with other communities  on the reasons that 6666 Quranic verses are handled  by angles in the world in accordance with Quranic Verses 42:51,52 According to Quranic verses 39:17, 18  and 55 , It is revealed  that  whole quran verses cannot be recited except very important verses can be recited towards social justice and common good for the purpose of peace , unity , health , wealth , faith , inter-faith , climate changes , improving business and stopping off disasters and terrorism and accordingly we have posted messages of God and also our research paper at www.goldenduas.com for the same purpose in accordance with all the international laws as follows:   Nowdays, all the governments in the world or collecting huge taxes from tax payers and the same are utilizing for the purpose of peace in the world, but no result. The tax payers are suffering to improve their business and life. The following points may be taken in account to solve all the world challenges and disbute.Proposal to the United Nations relating to International Peace and Security to authorize Under Article 96(2) of the Charter of the United Nations. Hello,Our research report  is in conformity with Under Article 1(1) and 7 of the Charter of United Nations and the same maybe authorized by the General Assembly of the United Nations  in accordance with U/A 96(2) of the present Charter and U/A 2(2), 5(1),6(2),11(2),13(1), 15(1) (a) (c), 16(2) (a),(b),& 18 of the International Covenant on Economic, Social and Cultural Rights on the basis of U/A 33(1), 55(c), 70, 71,73(a) of the present Charter and accordingly  the research paper ought to have been debated with Vatican, World Churches Council, Commission of Churches on International Affairs, Jewish Foundation, Islamic Supreme Councils , researchers of UN and all the International bodies for the following reasons:“Reporting of world peace solutions between Christians,Jews and Muslims in the worldWe are here with attached our research report towards international peace and security for perusal and considerationsSince we are the independent and voluntary  researchers with out dependency of finance either from the government or any other agency, on the reasons that we are following Social Justice and Common Goods - Policy Paper of World Council of Churches and also By-laws of the Commission of the Churches on international affairs. Our researchers mainly follow the principles and rules laid down by the above important policy and rules.Under Articles 2.4, 3.6, 3.10&11, 8.1(b) of the By-laws of the Commission of the Churches on international affairs, we have posted our research report in United Nations Global Compact which containing of solving of problems between Christians, Jews, Muslims and Hindus in the world. In accordance with Articles 3.12 of the above By-Laws, it is a duty of commission of Churches to maintain and provide for the maintenance of contacts with International bodies such as the United Nations and its agencies include regional bodies and other non governmental Organisations, which will assist in the attainment of the aims of the Commission. The matter has being brought it to the notice of the World Churches Council and the Commission of the Churches asked its notice on the matter to the United Nations for your appropriate decisions. ?The World Churches Council Policy Paper on Social Justice and Common Goods is the best policy to the World peace and unity solutions, which has been published on 22 March 2011 and the same is in accordance with Psalm 85. The Church cannot succeed if it, isolates itself, Not only must Christians reach out to Muslims and other faiths in the spirit of ecumenism, but there is a need to embrace other people of different philosophical convictions. This requires ideological tolerance, maturity and self assurance in what one believes in. Such coalition building is made easier by choosing issues that unite organizations and movements and which have less potential causing divisions. At the same time we need an honest and inventive method of dealing with differences. The global movement for economic justice relies considerably on policy analysis and research conducted by hundreds if not thousands of academics researchers and scholars. ?Our consequences of the changing power relations in today's world is that there is more room in the public sphere for the affirmation of collective values and principles, experience proves that an informed public opinion can be powerful today, and can change governments public and international agendas. Again Churches are challenged to make use of this opportunity. They need to read the signs of time and to make their voices heard by responding to peoples cries for justice and dignity, and by speaking truth to the powers- whoever and wherever their may be. ?Christians do not have ready made answers and solutions to propose. The Bible offers guidelines (love, sharing, justice for the poor) but does not defined one "Christian" economy or "Christian" politics. ?Churches and Church related organizations can initiate public debates and largely use media means to reach a broader constituency, furthermore, regional thematic discussions can be facilitated with the ecumenical family. WCC should develop specific analysis depending on the context. ?What are theological implications for commodification common goods? ?How shall we ensure the participation all people in managing common goods in the world? ?How do we deal with power imbalances in the world? ?How can the ecumenical family engage itself effectively and in a coherent and convincing way in addressing global power imbalance? ?How can WCC lead a climate change campaign with social justice as a focus? ?What kind of collective values can be draw for the Churches to guide them in addressing the problem of commodification of common goods? ?The above questions have been answered in our research materials available at http://www.goldenduas.com and alsohttp://www.facebook.com/research of international development solutions and the same are to be discussed by the Churches, public and all its organizations in the interest of public safety, peace, unity, health, wealth, faith, interfaith ?                 Under this circumstances, it is just and necessary that UK, USA, Cambridge, Churches on the International Affairs are requested to accept our research paper and also our research organization as an organization under other faith category to assist the commission to achieve its goal of International Peace and climate changes solutions for the benefit of world community especially Christians, Jewish and Muslims, under the by-law 3.11 of CCIA. In view of the aforementioned submissions in the interest of maintenance of International Peace and Security, UN may be pleased to authorize our organization in the name and style of` Research on International Development Solutions `and also our research report in confirmatory with U/A 96 of the present Charter read with U/A 23 of the International Covenant on Economic, Social and Cultural Rights and thus render Justice.  Now, Palestine Muslims are fighting with Israel , both countries are affected and innocent people are killed frequently which is against the Quranic verses 7:137 & 5:33 that no one can claim Israel Government areas which is a place of Israel People but not Muslim or Christian and they can only Allow worship in the Holy Places of Israel . These facts has not been Discussed for amicable solutions of social justice and common good by United Nations to respect Gods word . It is pertinent to note that why the jewish people are affecting the Muslims is mention the Quran 7:167 ? And the same should be taken into consideration by jewish people in the world in the interest of social justice and common good on the light of the research paper posted  at our website www.goldenduas.com and render justice.  Your successU. Ibrahim Ali,Researcher International Development Solutions
Jeff Guzzo's curator insight, Today, 12:31 AM

The article A Glimpse Into Marketers’ Social Media Strategies is an article about how 92% of marketers say that social media is important for their businesses. The article discusses that a lot of money and effort is being put into social media strategy in order to increase brand awareness or help with sales. The top social business priorities for large marketers is to: build brand awareness, build brand preference, drive direct leads or sales, increase customer loyalty, and provide customer service. The issue discussed in the article is that only 37% of marketers surveyed reported that they are unable to measure social return on investments.

 

I agree that social media is a very important part of businesses today. I think that it is a way to drastically increase brand awareness, and consequently result in more sales due to social media being such a large part of consumers’ lives. I understand the need for wanting a reliable way of tracking ROI, and I think marketers who are successful in finding the ROI should collaborate with the marketers who are not so successful to provide potentially useful insight to help address this issue. 

 

-Jeff G.

Amanda Cunningham's curator insight, Today, 4:49 AM

The Struggle to Measure ROI via @ThePRCoach.

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Social-Media Demographics Report: Differences in Gender, Age, Income at Top Networks – Stephen's Lighthouse

Social-Media Demographics Report: Differences in Gender, Age, Income at Top Networks – Stephen's Lighthouse | Public Relations & Social Media Insight | Scoop.it
Here are a few of the key takeaways from the BI Intelligence report:- Facebook still skews significantly female. Women in the U.S. are more likely to use Facebook than men by about 10 percentage points, according to a 2013 survey of social network adoption.- Facebook remains the top social network for U.S. teens. Nearly half of teen Facebook users say they’re using the site more than last year, and Facebook has more daily teen users than any other social network.- Instagram has edged out Facebook and Twitter in terms of prestige among young users. U.S. teens now describe Instagram as “most important,” while Facebook and Twitter lost ground on this measure, according to Piper Jaffray’s twice yearly teen survey. The survey also found that 83% of U.S. teens in wealthy households were on Instagram.- LinkedIn is actually more popular than Twitter among U.S. adults. LinkedIn’s core demographic are those aged between 30 and 49, i.e. those in the prime of their career-rising years. Not surprisingly, LinkedIn also has a pronounced skew toward well-educated users....
Jeff Domansky's insight:
Useful social media stats for marketers and content marketing pros.
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Marco Favero's curator insight, September 21, 11:52 PM

aggiungi la tua intuizione ...

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How Brand Influencers And Brand Ambassadors Are Different

How Brand Influencers And Brand Ambassadors Are Different | Public Relations & Social Media Insight | Scoop.it

Brand Influencers and Brand Ambassadors are not the same thing! Here's how to identify them as well as how to use them in your influencer marketing.


So how can marketers make sure that their message is the one to get heard and absorbed?Marketers have realized that there is a better chance that their message will be picked up and acted on if it has more credibility than a conventional advertisement's. They have understood that cynicism among customers can be overcome when, for example, family and friends recommend a product for use.


This knowledge, and the might of social media, can be used to market products indirectly to potential consumers. By encouraging influential people to talk about products and recommend them, marketers quickly score a unique advantage over their competitors....

Jeff Domansky's insight:

Useful distinction between brand ambassadors and brand influencers.

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Slideshare: The Biggest Opportunity In Content Marketing

Slideshare: The Biggest Opportunity In Content Marketing | Public Relations & Social Media Insight | Scoop.it

At a marketing conference last year, I was asked my opinion on what is the biggest opportunity in Content Marketing? Without hesitation, I answered “Slideshare.”


Slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.,


According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health.In its own blog, slideshare released an infographic celebrating its 10 millionth uploaded presentation. They even curated a selection of resources to help you understand what to upload to slideshare....

Jeff Domansky's insight:

Here's why SlideShare matters to your content marketing strategy.

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Meet Strati, the first 3D printed car in the world

Meet Strati, the first 3D printed car in the world | Public Relations & Social Media Insight | Scoop.it
While some people have successfully 3D printed buildings, others have taken the same approach to the car manufacturing business, as a company has just come out with a car called the Strati that's t...

Via Tiaan Jonker
Jeff Domansky's insight:

Hard to believe, but there you have it - the world's first 3-D printed car!

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Mary-Jane Lewis's curator insight, September 21, 3:25 PM

This makes my paper aeroplanes look positively Neanderthal!  I can only imagine what the next school project will be.....

Mark Muller's curator insight, September 21, 4:00 PM

I think this is just the beginning of low-volume, fast-turnaround manufacturing.

 

Mohmed Ali's curator insight, Today, 12:20 AM

SOLUTIONS FOR SOCIAL JUSTICE AND COMMON GOOD ALLOVER THE WORLD.

 Kind attention to all Jewish,Christians,Muslims and all other communities in the world Holy Quran is containing of 6666 verses which are dedicated  to angles by God. Out of it 87% of verses are related to Histories of Prophets and Wars , Earthquakes, Floods and Famine which affected the people who were residing at the time of Prophets . Muslims in the world are reciting whole Quran verses  frequently in all the Muslim countries and countries wherein muslims  are residing . they are affecting by  wars , Disasters , Tsunami , Earthquakes , Climate changes , loss of business , terrorism and also creating other problems with other communities  on the reasons that 6666 Quranic verses are handled  by angles in the world in accordance with Quranic Verses 42:51,52 According to Quranic verses 39:17, 18  and 55 , It is revealed  that  whole quran verses cannot be recited except very important verses can be recited towards social justice and common good for the purpose of peace , unity , health , wealth , faith , inter-faith , climate changes , improving business and stopping off disasters and terrorism and accordingly we have posted messages of God and also our research paper at www.goldenduas.com for the same purpose in accordance with all the international laws as follows:   Nowdays, all the governments in the world or collecting huge taxes from tax payers and the same are utilizing for the purpose of peace in the world, but no result. The tax payers are suffering to improve their business and life. The following points may be taken in account to solve all the world challenges and disbute.Proposal to the United Nations relating to International Peace and Security to authorize Under Article 96(2) of the Charter of the United Nations. Hello,Our research report  is in conformity with Under Article 1(1) and 7 of the Charter of United Nations and the same maybe authorized by the General Assembly of the United Nations  in accordance with U/A 96(2) of the present Charter and U/A 2(2), 5(1),6(2),11(2),13(1), 15(1) (a) (c), 16(2) (a),(b),& 18 of the International Covenant on Economic, Social and Cultural Rights on the basis of U/A 33(1), 55(c), 70, 71,73(a) of the present Charter and accordingly  the research paper ought to have been debated with Vatican, World Churches Council, Commission of Churches on International Affairs, Jewish Foundation, Islamic Supreme Councils , researchers of UN and all the International bodies for the following reasons:“Reporting of world peace solutions between Christians,Jews and Muslims in the worldWe are here with attached our research report towards international peace and security for perusal and considerationsSince we are the independent and voluntary  researchers with out dependency of finance either from the government or any other agency, on the reasons that we are following Social Justice and Common Goods - Policy Paper of World Council of Churches and also By-laws of the Commission of the Churches on international affairs. Our researchers mainly follow the principles and rules laid down by the above important policy and rules.Under Articles 2.4, 3.6, 3.10&11, 8.1(b) of the By-laws of the Commission of the Churches on international affairs, we have posted our research report in United Nations Global Compact which containing of solving of problems between Christians, Jews, Muslims and Hindus in the world. In accordance with Articles 3.12 of the above By-Laws, it is a duty of commission of Churches to maintain and provide for the maintenance of contacts with International bodies such as the United Nations and its agencies include regional bodies and other non governmental Organisations, which will assist in the attainment of the aims of the Commission. The matter has being brought it to the notice of the World Churches Council and the Commission of the Churches asked its notice on the matter to the United Nations for your appropriate decisions. ?The World Churches Council Policy Paper on Social Justice and Common Goods is the best policy to the World peace and unity solutions, which has been published on 22 March 2011 and the same is in accordance with Psalm 85. The Church cannot succeed if it, isolates itself, Not only must Christians reach out to Muslims and other faiths in the spirit of ecumenism, but there is a need to embrace other people of different philosophical convictions. This requires ideological tolerance, maturity and self assurance in what one believes in. Such coalition building is made easier by choosing issues that unite organizations and movements and which have less potential causing divisions. At the same time we need an honest and inventive method of dealing with differences. The global movement for economic justice relies considerably on policy analysis and research conducted by hundreds if not thousands of academics researchers and scholars. ?Our consequences of the changing power relations in today's world is that there is more room in the public sphere for the affirmation of collective values and principles, experience proves that an informed public opinion can be powerful today, and can change governments public and international agendas. Again Churches are challenged to make use of this opportunity. They need to read the signs of time and to make their voices heard by responding to peoples cries for justice and dignity, and by speaking truth to the powers- whoever and wherever their may be. ?Christians do not have ready made answers and solutions to propose. The Bible offers guidelines (love, sharing, justice for the poor) but does not defined one "Christian" economy or "Christian" politics. ?Churches and Church related organizations can initiate public debates and largely use media means to reach a broader constituency, furthermore, regional thematic discussions can be facilitated with the ecumenical family. WCC should develop specific analysis depending on the context. ?What are theological implications for commodification common goods? ?How shall we ensure the participation all people in managing common goods in the world? ?How do we deal with power imbalances in the world? ?How can the ecumenical family engage itself effectively and in a coherent and convincing way in addressing global power imbalance? ?How can WCC lead a climate change campaign with social justice as a focus? ?What kind of collective values can be draw for the Churches to guide them in addressing the problem of commodification of common goods? ?The above questions have been answered in our research materials available at http://www.goldenduas.com and alsohttp://www.facebook.com/research of international development solutions and the same are to be discussed by the Churches, public and all its organizations in the interest of public safety, peace, unity, health, wealth, faith, interfaith ?                 Under this circumstances, it is just and necessary that UK, USA, Cambridge, Churches on the International Affairs are requested to accept our research paper and also our research organization as an organization under other faith category to assist the commission to achieve its goal of International Peace and climate changes solutions for the benefit of world community especially Christians, Jewish and Muslims, under the by-law 3.11 of CCIA. In view of the aforementioned submissions in the interest of maintenance of International Peace and Security, UN may be pleased to authorize our organization in the name and style of` Research on International Development Solutions `and also our research report in confirmatory with U/A 96 of the present Charter read with U/A 23 of the International Covenant on Economic, Social and Cultural Rights and thus render Justice.  Now, Palestine Muslims are fighting with Israel , both countries are affected and innocent people are killed frequently which is against the Quranic verses 7:137 & 5:33 that no one can claim Israel Government areas which is a place of Israel People but not Muslim or Christian and they can only Allow worship in the Holy Places of Israel . These facts has not been Discussed for amicable solutions of social justice and common good by United Nations to respect Gods word . It is pertinent to note that why the jewish people are affecting the Muslims is mention the Quran 7:167 ? And the same should be taken into consideration by jewish people in the world in the interest of social justice and common good on the light of the research paper posted  at our website www.goldenduas.com and render justice.  Your successU. Ibrahim Ali,Researcher International Development Solutions
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How Smart Devices Can Be Disruptive without Being Intrusive

How Smart Devices Can Be Disruptive without Being Intrusive | Public Relations & Social Media Insight | Scoop.it

The key to a gadget’s ubiquity is balancing both function and design, so the device can enhance someone’s lifestyle without requiring them to change their behavior…too much.


I was lucky enough to spend 17 years of my career at HP, mostly with the PC and printer business, at a time when we were creating new businesses and taking new ideas to market at a breakneck pace Some of the basic rules


I learned back then became extremely relevant when I joined Livescribe. Right away, we shifted our product design to embrace smartphones and tablets given the ubiquity and power of modern mobile devices....

Jeff Domansky's insight:

The secret when it comes to wearables? The gadgets that are winning are not only innovative, they also integrate into people’s lives without being intrusive.

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Marco Favero's curator insight, September 21, 8:05 AM

aggiungi la tua intuizione ...

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Why White Papers Still Matter: Their Role in Effective Content Marketing

Why White Papers Still Matter: Their Role in Effective Content Marketing | Public Relations & Social Media Insight | Scoop.it

Contrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of highly effective content marketing. The question is, what is the best way to leverage this old marketing workhorse given our plugged-in, Dee multi-channel world?...

Jeff Domansky's insight:

The white paper is not dead. It's evolving and if done right, the white paper still matters.

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A Practical Guide to Writing an Effective Social Media Policy

A Practical Guide to Writing an Effective Social Media Policy | Public Relations & Social Media Insight | Scoop.it

...In much the same way that a mission statement provides overall direction for a company’s strategic decisions, and a style guide directs the way that your brand is presented visually to the public; a social media policy establishes a set of guidelines that govern how various company stakeholders represent your brand on various social networks.


Here are some practical considerations to have in mind when writing a social media policy for your organization....

Jeff Domansky's insight:

Good starting point in developing your social media policy.

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Larry Ellison -- Genius Leader, Terrible Copywriter | Re/code

Larry Ellison -- Genius Leader, Terrible Copywriter | Re/code | Public Relations & Social Media Insight | Scoop.it

Richard Levitt, who worked in communications at Oracle for more than seven years, originally published this post on LinkedIn. It started off right


…Around 1984, Rick Bennett convinced Larry to start running ads. Rick’s approach is highly aggressive and confrontational. And, as it turned out, highly disruptive and successful.In an essay about his time working with Larry, Rick wrote, “I once asked Larry if maybe we ought to run some ad copy by legal. His response surprised me. He said, ‘Hell no! I’ve got a litigation department. Let ’em litigate.


’”That relationship lasted until about 1990. Soon Larry started writing his own ads. Larry is a brilliant tech guy, powerful leader and businessman. But he’s not a copywriter. And without anyone to guide or challenge him, that edgy positioning diminished into self-referential statistics. Worse, ads crumbled under extreme legal oversight....

Jeff Domansky's insight:

Great business story about influential and successful business leader Larry Ellison. Copywriter? Not so much.

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7 Ways to Create the Perfect Image for Your Social Content

7 Ways to Create the Perfect Image for Your Social Content | Public Relations & Social Media Insight | Scoop.it

In today’s visual world, you need more than a great headline to entice your readers to click and share. Your engagement on nearly every social platform, including your blog, is highly dependent on the images you associate with your content, and more importantly, on your audience’s perception of those images. Stock images that mildly relate to your content are not enough. The image needs to add to your social copy, and moreover, inspire a user to share....

Jeff Domansky's insight:

These seven tips will help you get visuals working for you.

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Marco Favero's curator insight, September 20, 3:20 AM

aggiungi la tua intuizione ...

Morgan Lefkof's curator insight, September 20, 5:40 PM

This article discusses the seven ways to have the perfect content in a photo on social networks. The first of the seven ways is that one picture will not always work on every form of social media. Images with certain colors have different reactions on different mediums of social media. The next way to have the perfect content in a photo on social networks is to make the photo personal. Pictures that trigger emotions catch the viewers. The third way is to embrace the text. This means that a company should try to include text on the image. The fourth way is to use action shots. Show “what is happening now, or what will be happening soon”. The fifth way is to include not only images in posts, but also GIFs. The sixth way is to make sure you include images that you find from other websites. And lastly, use multiple images.

Recently I believe that more companies are trying to steer away from wordy posts on social media. This article would be really helpful for companies who are new to posting pictures online. Because viewers scroll quickly through their social media feeds, it is important to have posts that are eye catching. This article gives companies a checklist of effective images to have on their social medias. 

Gemma Shannon's curator insight, September 21, 6:17 AM

Great article scooped by Jeff Domansky on top tips for creating images for your social content. One tip in particular resonated with me - the psychology of colours ; it is noted in the article that red/orange images receive double the amount of clicks as blue/green images on social media channels. Something worth bearing in mind if you want to optimise your engagement with fans/followers on social media through images. Another good tip related to including text on images to drive your brand's message home and including some text in larger font than others for emphasis -  a great iOS app for doing this is Wordswag.

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How To Grow a New Website to Over 100,000 Organic Visits Per Month

How To Grow a New Website to Over 100,000 Organic Visits Per Month | Public Relations & Social Media Insight | Scoop.it

This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising.

This was done 100% through SEO and content strategy.

Before we dive in, allow me to clarify a few things:

1. The website reached over 100,000 visitors in 9 months.
2. This was a new domain, registered just a couple months before launch.
3. This was done in a language I do not read nor speak (Japanese).
4. Japanese is a non-roman character language, making it nearly impossible to use most of the popular SEO tools.


The purpose of this post is to walk you through precisely how my team and I reached this milestone, the approach we took, and show how technical SEO combined with content strategy can deliver serious results....

Jeff Domansky's insight:

this is a really great case study, blueprint and advice on building website traffic. H/T Kevan Lee for the link. Recommended reading 9/10

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Marco Favero's curator insight, September 20, 2:45 AM

aggiungi la tua intuizione ...

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16 Explosive Content Promotion Strategies

16 Explosive Content Promotion Strategies | Public Relations & Social Media Insight | Scoop.it
The fact is, great content doesn’t promote itself. In fact, writing killer content is less than half battle.

The real magic lies in content promotion. Without it, your content will struggle to earn a social mention, let alone a quality backlink.

This post will cover 16 advanced content promotion strategies. The most successful online marketers are using them every day to generate social buzz, build links and deliver boat loads of targeted traffic to their site…
Jeff Domansky's insight:

Very useful social marketing resources from Robbie Richards. Recommended reading 9/10

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