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How to Tell Your Brand's Story: Four Questions You Must Answer

How to Tell Your Brand's Story: Four Questions You Must Answer | Public Relations & Social Media Insight | Scoop.it
Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content has changed, and you must change with it.

Once upon a time, every brand and entrepreneur had a story to tell. The story line largely followed the same format. As in an elementary school English assignment, storytellers would introduce readers to the big five: characters, setting, plot, conflict, and resolution. Every story ended the same, too: "And they all lived happily ever after as leaders in the industry."

But frequently, the heart of the story—the meat that would resonate with consumers—was lost in the telling. Awareness might have been the key goal, but relevance and engagement with the target audience were often elusive. We just didn't dive that deep. And we couldn't. We were telling the story through 30-second broadcast spots or—when PR was employed—through earned media with word count restraints and editorial gatekeepers....
Via Gregg Morris
Jeff Domansky's insight:

Thoughtful look at storytelling in the social media age.

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Jeni Mawter's curator insight, December 18, 2012 7:38 PM

Storytelling for consumers.

Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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10 must-have IFTTT recipes for social media managers | Battenhall

10 must-have IFTTT recipes for social media managers | Battenhall | Public Relations & Social Media Insight | Scoop.it

If you haven’t used IFTTT before, it’s like a dashboard of connectors that can make anything hooked up to the web work by itself, using triggers, or ‘ifs’, to power devices, social media and web services. The triggers include Internet of Things devices, time of day, weather, football results or social media pings. The actions include electricity switches, push-alerts, email, and pretty much any web service.


Anyone can create their own ‘recipes’, as IFTTT calls them, and if you are stumped for inspiration, you can browse open, shared recipes that have been created by other IFTTT users. There are over 136,000 of them here.


If you are looking to turbo charge your social media strategy, here are 8 of our favourite IFTTT recipes (with two fun ones for good luck):...

Jeff Domansky's insight:

Useful introduction to IFTTT, If This Then That, a cool social media tool.

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11 Facts About Inbound Every Marketer Should Know

11 Facts About Inbound Every Marketer Should Know | Public Relations & Social Media Insight | Scoop.it

On average, inbound leads cost 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements.


Inbound marketing is not a channel, tactic or technology; it is a methodology. With inbound, brands attract, convert, close and delight visitors, leads and customers through a variety of channels including social media, email, blogging, search engine optimization and more.


Don’t believe me? Let’s dive into some facts and statistics behind inbound marketing....

Jeff Domansky's insight:

Hubspot shares 11 key things you need to know about Inbound.

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4 Ways to Maximize Your SlideShare Presentation

4 Ways to Maximize Your SlideShare Presentation | Public Relations & Social Media Insight | Scoop.it

Presentations are one of the most underrated ways to project content and thought leadership about a particular topic.


Though longer in length, a presentation has the ability to deliver information in summaried, visual elements that give the reader a chance to learn about a topic quickly and with a takeaway. One such platform that allows for the sharing, downloading, and social engagement of presentations is Slideshare. The presentation company, acquired by professional networking company LinkedIn in May 2012 allows users to upload presentations in PowerPoint, PDF, Keynote, or OpenDocument.


A SlideShare presentation when created well can generate a tremendous amount of traffic. Check out these 4 tips for maximizing a SlideShare Presentation....

Jeff Domansky's insight:

SlideShare is an important foundation for thought leadership and content marketing alike.

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A Mantra For Online Advertising And Life: Don't Be Clever l MediaPost

A Mantra For Online Advertising And Life: Don't Be Clever l MediaPost | Public Relations & Social Media Insight | Scoop.it

...Zynga was trying to be clever, but its strategists learned two things the hard way. One is that people will quickly get sick of a repetitive and formulaic call to action. The other is that it’s not wise to rely exclusively on a third-party platform -- especially a free one -- as a channel to market.


And now BuzzFeed is learning this lesson the hard way, along with similar sites like Upworthy and ViralNova. These companies, as my MediaPost colleague Jamie Tedford reported earlier this week, are about to penalized by changes to Facebook’s algorithm. Facebook is aiming to “weed out stories that people frequently tell us are spammy and that they don’t want to see,” by reducing “click-baiting headlines.”


“ ‘Click-baiting’,” said Facebook’s blog post, “is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed. However, when we asked people in an initial survey what type of content they preferred to see in their News Feeds, 80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through.”


Of course they do. People will quickly get sick of a repetitive and formulaic call to action. And it’s unwise to rely exclusively on a third-party platform -- especially a free one -- as a channel to market....

Jeff Domansky's insight:

Kaila Colbin says "clever" is not a long-term strategy for online advertising success.

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Picking The Right Social Media Platform For Content Marketing

Picking The Right Social Media Platform For Content Marketing | Public Relations & Social Media Insight | Scoop.it

...But having more of a social media presence is always a good thing. Keep in mind that with some platforms (such as Facebook, Twitter, LinkedIn, and Tumblr) you can use free social media management tools like Buffer or Hootsuite that post to multiple social channels simultaneously, and that makes managing your social presence significantly easier.


Your go-to strategy here is test, evaluate, evolve. In a midsized business you’re working to be effective within budget. No worries. Start with two that seem the most active among your prospects and current clients. Test them out, and if one or both don’t gain traction, then evaluate which platform you should test out next. Rinse and repeat....

Jeff Domansky's insight:

The Internet is a big place. Sreve Farnsworth shows how midsized marketing organizations just ramping up their content marketing can pick the right social media platform to help maximize distribution.  

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5 Rules for Super Effective Hashtags on Twitter

5 Rules for Super Effective Hashtags on Twitter | Public Relations & Social Media Insight | Scoop.it

Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.


How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter....

Jeff Domansky's insight:

Get hashtag help from these practical tips.

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The New Rules of Selling [SlideShare]

The New Rules of Selling [SlideShare] | Public Relations & Social Media Insight | Scoop.it
Click through the new rules of selling in this SlideShare from David Meerman Scott.In Scott's new book (and in this SlideShare), explore how Sales is evolving, redefining its own space, and shaping the world of Services along with it. If you're familiar with the inbound marketing story and the shift to a digital, consumer-driven world, I suspect much of this will resonate with you....
Jeff Domansky's insight:
We are all in sales says David Meerman Scott in his new book.
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Bryan Shoemaker's curator insight, August 29, 10:32 AM

The slide show is long, but really good info here...

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Kdan Mobile’s Cloud-Based Apps Are An Alternative To Adobe Products | TechCrunch

Kdan Mobile’s Cloud-Based Apps Are An Alternative To Adobe Products | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Kdan Creative Cloud allows users to access their content on different devices and in the near future founder CEO Kenny Su says the startup, which is currently raising closing its Series A, plans to parse data from all of its apps to help people organize their content more quickly based on file formats.


“Currently our marketing position is to try to complete the whole mobile content creation experience between Adobe and Evernote. Evernote’s business strategy is to help people keep everything in the cloud, but if people create something more, they don’t have the tools. Adobe has always been targeted to professional users, not mobile users who are amateurs,” say Su.


Two of Kdan’s apps, NoteLedge and Animation Desk, have gained traction through a partnerships with Samsung and Microsoft. The apps are currently pre-installed on several of Samsung’s mobile devices, including the Galaxy 3 and Galaxy tablet, in 13 Asian countries, as well as Microsoft’s Lumia series in Taiwan...

Jeff Domansky's insight:

This just may become the best creative tool in your mobile toolbox.

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Restaurant hires PR firm after bacon brouhaha

Restaurant hires PR firm after bacon brouhaha | Public Relations & Social Media Insight | Scoop.it

BURLINGTON, Vt. — The Winooski restaurant that was overwhelmed with online comments after it took down a bacon advertisement is moving forward, with the help of a public relations firm.


Sneakers Bistro and Cafe took down a sign that said "Yield For Sneakers Bacon" that had been in the Winooski Rotary last week in response to a complaint from a "vegan and a member of a Muslim household" who said the sign was insensitive to the city's diverse population.


Many people balked at the decision, criticizing Sneakers for what they said was an unnecessary move....

Jeff Domansky's insight:

Oh puhleez! Somebody please explain this bacon backlash?

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Why Your Corporate Blog Is Going to Fail and How You Can Fix It

Why Your Corporate Blog Is Going to Fail and How You Can Fix It | Public Relations & Social Media Insight | Scoop.it

Why would you start a corporate blog? Chances are it’s to communicate with your customers, build your brand, or generate sales. If your blog isn’t helping you with one of those 3 things,you’re wasting your time.


From the outside, it looks like I’m a successful corporate blogger because all of my blogs generate hundreds of thousands of visitors. And although that’s true, it doesn’t mean my blogs are successful.


Why? Because my blogs didn’t always help with one of the 3 main points above. Luckily, I was able to spot what was amiss and fix it. If you want your corporate blog to thrive, learn from the mistakes I made and avoid them....

Jeff Domansky's insight:

Useful blogging basics from Neil Patel.

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10 Free Online Video Editors

10 Free Online Video Editors | Public Relations & Social Media Insight | Scoop.it

Video editing became popular with the use of video sharing websites like Twitter, Facebook, YouTube and many more. Everybody is now  interested in video editing and trying to edit and compile a video to share on these sites.


I have received many emails regarding writing about video blogging and editing tutorials. So in this post i am writing about some popular free online video editors. If you want to make a slide show video of your images, shoot a tutorial or make other small videos for your website or social media like Facebook, YouTube, then these online tools will  help you achieve your goals. Good luck!...


Via Ana Cristina Pratas
Jeff Domansky's insight:

Great collection of useful video editing tools.

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cairoqween's curator insight, August 28, 9:59 AM

Exactly what I needed! This could help me and a few other people!

Steve Cassady's curator insight, August 28, 9:59 PM

Nice Helpful suggestions here.  I am checking a couple out.  Let me know which ones you recommend.

Donald Schwartz's curator insight, Today, 4:44 AM

Maybe this a is start for you? I'm sure there's an upsell in here somewhere.

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Top 20 LinkedIn Tips from the Experts – UpCity

LinkedIn has more than 313 million members worldwide. With such a thriving community of business professionals, there’s no question you’ll be able to find the person you need to enhance your business while using the platform. It has grown to become one of the most useful places to find leads, learn about other companies, and discuss ideas in the working world. You can create content using LinkedIn Publisher, follow industry leaders using Pulse, and even join relevant LinkedIn Groups to connect with other like-minded individuals.There’s honestly so much to LinkedIn (we haven’t even scratched the surface in ourprevious posts) that it’s common that new users to the platform have trouble getting started. Once you create your profile and import your current contacts, what’s next?...

Jeff Domansky's insight:

Here's how to enhance your influential ability on LinkedIn with the top 20 tips you can learn from.

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internetdoctor's curator insight, August 28, 5:19 AM

Okay...so these are pretty good pieces of advice for LinkedIn users.

Steve Cassady's curator insight, August 28, 9:50 PM

20 Tips from Linkedin Experts

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4 Ways to Use Images as a Background in your Design

4 Ways to Use Images as a Background in your Design | Public Relations & Social Media Insight | Scoop.it

Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design....

Jeff Domansky's insight:

Smarter visual marketing tips from Canva.

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Miami Marketing Tools's curator insight, August 27, 2:54 PM

Interesting article with tip about using imagery. And by the way Canva.com is a great site for all of you that don't have Adobe suite software.

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From 0 to 100,000 users in 4 months - This is Blendle, the iTunes of journalism.

From 0 to 100,000 users in 4 months - This is Blendle, the iTunes of journalism. | Public Relations & Social Media Insight | Scoop.it

Our service offers all newspapers and magazines in the Netherlands on one website, and tries to reinvent the business model of journalism by making it incredibly easy to pay for separate articles. Users get €2,50 when they sign up and pay between €0,10 and €0,80 per article. When users click on an article, they automatically pay. And when they dislike what they read, they can instantly refund the article price.


Within Blendle, users can see what articles their friends or interesting curators (celebrities, journalists, politicians, radio DJ’s) have shared from the paid sections of today’s newspapers and magazines, and which articles are trending on the platform. The site also enables anyone to share articles from Holland’s best journalists on Facebook and Twitter. No more signing up with different paywalls for every newspaper....

Jeff Domansky's insight:

New news startup in The Netherlands may proves paywalls can work if they're designed properly with consumers in mind. A fascinating services that bears watching..

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Twitter Tips from Mark Schaefer's Webinar

Twitter Tips from Mark Schaefer's Webinar | Public Relations & Social Media Insight | Scoop.it

If you weren’t among the more than 8,000 people registered for Mark Schaefer’s Twitter Power in One Hour webinar, this post will get you up to speed on what you missed.


Only three years ago, Mark didn’t see the point of Twitter. It was a slew of terms like ‘hamthrax’, ‘aporkalypse’ and ‘porkenstein’ that convinced him.“


I was watching a real-time global brainstorming session for a tongue-in-cheek list of alternative names for swine flu,” Mark recalled. “It made me realize we are on the cusp of something amazing here."


‘Cusp’ is the key word because, says Mark, most marketers have not yet leveraged Twitter for all of its potential. If you’re not following any of these rules yet, you could be among them..,.

Jeff Domansky's insight:

Five Twitter tips that author Mark Schaefer provided on September 12 in his webinar Twitter Power in One Hour.

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Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday

Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday | Public Relations & Social Media Insight | Scoop.it

At a time when good-paying freelance assignments are harder to come by, many journalists are heeding the call of native advertising, where the pay is decent and the work is steady. But there’s a cost. Many worry about the impact on their credibility as a journalist. Some are even finding they aren’t so welcome back in newsrooms once they work for the business side.


In the latest in Digiday’s “Confessions” series, we talked to a veteran freelance writer who has written for top women’s magazines and other national publications about the dark side of native. In this case, the journalist was working for a publisher’s content studio, which assigned stories a given client wanted written....

Jeff Domansky's insight:

A sadvertising tale... "lowest common denominator" for writer.

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Google's Ad Boss on Overseeing YouTube Sales and Glass Ads

Google's Ad Boss on Overseeing YouTube Sales and Glass Ads | Public Relations & Social Media Insight | Scoop.it

Google has gone through a lot of executive changes this year. Last month, the company's chief business officer Nikesh Arora announced he was leaving. And in February longtime ad boss Susan Wojcicki left that post to replace YouTube chief Salar Kamangar as the CEO of the Google-owned video service.



Ms. Wojcicki's appointment overshadowed another leadership shift. A year after being charged with running Google's advertising and commerce organization alongside Ms. Wojcicki, Google Senior VP-Advertising and Commerce Sridhar Ramaswamy had taken full responsibility for the division that accounted for more than 91% of the company's $55 billion in revenue last year.


The 11-year Google vet, who started in 2003 as an engineer on Google's search-ads team, now oversees search, display, video, analytics, shopping, payments and travel product lines. He discussed his new role in an interview below....

Jeff Domansky's insight:

For marketers, this interview with the new head of Google advertising is valuable. He provides an interesting perspective and a look at what's ahead.

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Why Should Businesses Care About Content Marketing? | MediaPost

Why Should Businesses Care About Content Marketing? | MediaPost | Public Relations & Social Media Insight | Scoop.it

Content marketing gives small and medium-sized companies a momentous opportunity to fight the status quo, leveling the playing field between big corporations and start-ups, Ma and Pa suppliers and blue-chip investments. Gone are the days where businesses were only providers of tangible products and services. Today, successful businesses compete through the lens of their content as well, and the strength of their wit, humor and insight all play major roles in how their brands are received.


Because they are naturally sources of intriguing perspectives andah-ha moments, small and mid-size businesses and start-ups are uniquely poised to participate in content marketing. To unleash that potential, it is important to embrace this emerging strategy....

Jeff Domansky's insight:

Colby Horton on why content marketing can deliver inbound leads and sales results.

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Intelligent Algorithm Made Discovery That Slipped Past Art Historians For Years | The Creators Project

Intelligent Algorithm Made Discovery That Slipped Past Art Historians For Years | The Creators Project | Public Relations & Social Media Insight | Scoop.it

A recent project used nuanced imaging technology and classification systems to robotize the process of understanding how famous artists have influenced one another.


Could a computer program influence how we understand art history and the canon? Or, could an artificially intelligent algorithm do the work of art experts for them? A recent researcher project doesn't quite suggest such a reality, but it does demonstrate that machines can highlight subtleties within arts and culture that humans have previously never noticed.In a paper titled "Toward Automated Discovery Of Artistic Influence" by Babak Saleh and a team of computer science researchers at Rutgers, the academics explained how they used nuanced imaging technology and classification systems to robotize the process of understanding how famous artists have influenced and inspired one another.


For their research, the team chose 1,700 paintings by 66 artists, covering the 15th to the late 20th century. Using a technique that analyzes visual concepts called "classemes"—wherein objects, color shades, subjects' movement, and more are marked—the researchers created a list of 3,000 classemes for each painting, data which The Physics arXiv Blog compares to a vector. Then, they used an artificially intelligent algorithm to evaluate the vectors and look for similarities or overlapping qualities among the 1,700 paintings. ArXiv adds, "To create a ground truth against which to measure their results, they also collate expert opinions on which these artists have influenced the others."...

Jeff Domansky's insight:

Fascinating application of technology to art and creativity. Good read. 9/10

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11 Overused Terms in Modern Marketing That Need to be Retired

11 Overused Terms in Modern Marketing That Need to be Retired | Public Relations & Social Media Insight | Scoop.it

You really need to stop using these phrases.


Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting.x


We’re all familiar with those wrung out, miserably overused industry terms that have been leeched of their original potency.


They’re the ones repeatedly (and often inaccurately) applied to such a broad variety of subjects and situations that they’ve taken on undesirable connotations as a result.


And they’re the words I’m now promoting replacements for in an effort to abolish their exhausting reign over modern marketing discourse....

Jeff Domansky's insight:

Marketing malaprops begone!

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The written word

The written word | Public Relations & Social Media Insight | Scoop.it

OK so I know that there's YouTube and podcasting but most of the Internet's power is still in the written word. It is text that conveys most of the important ideas and it is accessible at almost zero cost to all of us.


...We need to start small, to take baby steps. Even the practise of keeping a paper journal is immensely powerful. We often don't know what we think until we write it down. Jotting down ideas and impressions gets us in the habit of thinking about what we think and better at expressing it. As we get more confident we can share some of our insights online. Whether by blogging or updating Facebook we can put things out there, see what reactions we get, learn from the responses. Rinse and repeat....

Jeff Domansky's insight:

Word up! Euan Semple reminds us of the importance of words at The Obvious.

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CNN's Don Lemon Laments "Media Spectacle" At Michael Brown's Funeral (While Broadcasting From Funeral) - Daily Surge

CNN's Don Lemon Laments "Media Spectacle" At Michael Brown's Funeral (While Broadcasting From Funeral) - Daily Surge | Public Relations & Social Media Insight | Scoop.it

As Their Ratings Skyrocket, CNN's Don Lemon Laments: Michael Brown Funeral Should Be More than "Media Spectacle"


Today was Michael Brown’s funeral. #MikeBrownFuneral was a top trend on Twitter. Multiple media outlets live streamed the service. Al Sharpton eulogized. At least three Obama administration officials attended. The Nation of Islam covered crowd control. Countless celebrities and entertainers were in attendance, and t-shirts were sold.


One thing is clear: Trumped by the politics of self-interest and ratings-boosting media narratives, Michael Brown’s death stopped being about Michael Brown almost immediately after he was pronounced dead....

Jeff Domansky's insight:

"Don Lemon tweeted about taking a “break from twitter today in respect for parents & lives lost. Not choosing sides.” He tweeted that with a picture of him hugging Michael Brown’s motherHashtag: #FAIL ", writes Jerome Hudson. 


Loaded with bitter irony, this post is recommended reading for those who follow journalism.

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Explee - Create engaging and memorable animated videos

Explee - Create engaging and memorable animated videos | Public Relations & Social Media Insight | Scoop.it
Explee is the application that allows you to create visual and dynamic animated videos. With Explee, create engaging and memorable animated videos.

Via Ana Cristina Pratas
Jeff Domansky's insight:

Cool new video tool worth a look.

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Tim Brook's curator insight, August 28, 5:15 AM

...and here's another. Not tried this yet

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Image Optimization: How to Optimize Images for Your Blog

Image Optimization: How to Optimize Images for Your Blog | Public Relations & Social Media Insight | Scoop.it

Google hates a slow website, and it loves fast ones.This is going to continue because more and more people now browse their content on mobile devices, where you typically have slower connection speeds.Are you monitoring the performance of your web pages?  Do you do anything to optimize your images?  Because this is going to make up a significant portion of the download time for your website.On our blog, we typically include a lot of images and this can increase the page download time.  This means image optimization is important for us, and it is for you, too!...

Jeff Domansky's insight:

Looking for some Image Optimization techniques for images on your blog? Ian Cleary shows how to improve performance of your website.

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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Public Relations & Social Media Insight | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.


This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.


To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.

Jeff Domansky's insight:

It's not about demographics, it's about Connectivity says Brian Solis.

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Idris Grant's curator insight, August 28, 1:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 1:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

Mike Donahue's curator insight, August 29, 2:29 PM

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.